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市場調查報告書
英國消費者信用市場線上聚集者的抬頭
The Rise of Online Aggregators in the UK Consumer Credit Market
| 出版商 |
Datamonitor |
| 出版日期 |
2007年11月 |
商品編碼 |
57809 |
| 內容資訊 |
英文 14 pages |
| 價格 |
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本報告已在2011年07月19日停止出版。
Abstract
Overview
Introduction
Online aggregators are a growing force in the distribution of consumer credit
products. While they do pose a number of challenges to UK lenders, the latter
must look to benefit from the many opportunities they offer.
Scope
- Discusses both the advantages and disadvantages online aggregators pose to
UK lenders.
- Provides insight into how some lenders are innovating and taking advantage
of this recently developed distribution channel.
- Details the main online aggregators with regards to consumer credit
products and their business models.
Report Highlights
Online aggregators present a number of important advantages to lenders in
terms of acquisition and distribution, including low cost of customer
acquisition in comparison to other channels, a captive audience, a choice on
the volume of customers they desire, relationships that are easy to manage and
high visibility.
Lenders concerns are that aggregators' orientation on price means many lenders
are unable to portray products in the way they want, that they can receive too
many applications from the wrong kind of customer, and that customers acquired
via this channel yield low profits and offer little cross-sell opportunity.
Online aggregators have changed the competitive dynamics of the consumer
credit market. Price competition has increased, giving rise to lower margins
for lenders, and product innovation for aggregator-only distribution is
gradually becoming more common.
Reasons to Purchase
- Understand what lenders can do to take full advantage of the distribution
opportunities posed by online aggregators.
- Keep track of competitors' strategies with regards to the online
aggregator distribution channel.
- Gives you a competitive edge by understanding what the future holds for
this channel of distribution.
Table of Contents
- DATAMONITOR VIEW
- ANALYSIS
- Online aggregators are a growing phenomenon in the UK
- Online aggregators generally earn a fee by linking consumers to
financial services providers
- Aggregators earn the core of their revenue in three ways, depending
on their business model
- As the number of Internet users has risen, online aggregators have
become increasingly popular
- Confused.com and moneysupermarlet.com are two of the largest
aggregators for consumer credit products
- moneysupermarket.com focused on consumer credit products when
entering the market
- Confused.com looks to become a significant player in consumer
credit, following its success in insurance
- Aggregators offer a number of acquisition advantages to lenders, but are
not problem-free
- Online aggregators chiefly allow for low-cost and large-scale
acquisition
- But lenders are concerned by aggregators' focus on price and the
inability to know their applicants
- Aggregators' orientation on price means many lenders are unable to
portray products in the way they want
- Lenders can receive too many applications from the wrong kind of
customer
- Customers acquired via this channel yield low profits and offer
little cross-sell opportunity
- Online aggregators have changed the competitive dynamics of the consumer
credit market
- Price competition has increased, giving rise to lower margins for
lenders
- The ' Big Four' players, although reluctant at first, have become
active players in this channel too
- Consumer credit product innovation for aggregator-only distribution is
gradually becoming more common
- In order to stay ahead, lenders have no choice but to embrace this form
of distribution
- It is ultimately in lenders' own interest to work with, rather than
against, online aggregators
- Even in the current difficult consumer credit environment, lenders
still need to work with aggregators
- The online aggregator space still has significant room to grow unless
consumer skepticism gets in the way
- A large number of other players, such as Tesco Personal Finance,
have moved into this space
- Only considerable consumer skepticism can really hamper this
channel' s growth, but this is unlikely
- Some aggregators are going into the editorial space and becoming
opinion-makers within the industry
- Aggregators are becoming more sophisticated comparers and need help
from lenders to take this further
- A number of aggregators allow for product differentiation by credit
rating, but this is at a beginning stage
- There is discussion around using customer feedback as a way to rate
lenders, but this is a long way off
- Aggregators are keen to draw up a code of conduct for transparency,
which can only be good for lenders
- APPENDIX
- Definitions
- Consumer credit
- Online aggregator
- Methodology
- Further reading
- Relevant links
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: moneysupermarket.com group revenue and operating profit,
2004-06 (£m)
- Table 2: Revenue and profit for Confused.com, 2004-06 (£m)
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