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市場調查報告書
社交網路市場展望
The Outlook for Social Networks (Market Focus)
| 出版商 |
Datamonitor |
| 出版日期 |
2007年09月 |
商品編碼 |
56847 |
| 內容資訊 |
英文 15 pages |
| 價格 |
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本報告已在2011年07月19日停止出版。
專門於多樣市場領域之調查分析的英國市調公司 Datamonitor Corporation（總公司：London），出版了一本調查分析社交網路市場並彙整未來展望的報告書 "The Outlook for Social Networks (Market Focus)" 。
本報告書內容包括：社交網路市場概要、社交網路服務成功的3大管道分析、主要企業針對社交網路的因應方式分析、初期價值鏈分析、未來展望分析等。內容綱要摘記如下：
Datamonitor的觀點
分析
- 社交網路市場在未來5年內的全球性發展將非常顯著
- 出現3種社交網路服務成功發展管道
- 以人為標準的網站
- 以人為標準的網站：實際生活中的關係
- 以人為標準的網站：網路中的關係
- 以內容為標準的網站
- 專業網站
- 社交網路的一般成功要素
- 主要企業致力於發展社交網路以做為行銷的管道
- 既有的社交網路確立其地位
- 創造社交網路屬性之品牌利用
- 在既有的網站上附加主要社交網路的元素
- 逐漸成形的期價值鏈
- 技術快速創新
附錄
圖表一覽
Abstract
Overview
Introduction
Virtual communities & online social networking sites are providing a new. powerful, & extremely popular medium for human connection. In the near term, infrastructure providers, social network providers, & wireless players stand to profit largely.
Scope of this report
- Shows growth in revenue and membership in the four major regions in the world.
- Covers the impact for major enterprises.
Research and analysis highlights
North America has led the world in social networking innovation and adoption, and is the most developed market in terms of advertising revenue.
This value chain will continue crystallizing, until each element required to design, build, maintain, operate and exist in a social network can be supplied separately.
Global social networking will grow and then plateau by 2012.
Key reasons to read this report
- Understand what makes a social networking service succeed.
- Gain insight into the fundamental drivers of the market
- Identify the strongest areas for growth.
Table of Contents
- DATAMONITOR VIEW
- ANALYSIS
- Global growth in social networking will plateau in the next five years
- Three distinct paths to success have emerged for social networking
services
- People-based sites
- People-based sites - offline relationships
- People-based sites - online relationships
- Content-based sites
- Special-interest sites
- General success factors for social networks
- Major enterprises have committed to social networking as a marketing
channel
- Building a presence in existing social networks
- Leveraging brand to create social networking properties
- Adding selected social networking components to existing web sites
- A nascent value chain is emerging
- Innovation will continue at a high pitch
- APPENDIX
- Definitions
- Social network
- Social networking service
- Membership
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Global social networking revenue, 2006-2012
- Table 2: Global social networking memberships, 2006-2012
- List of Figures
- Figure 1: Global social networking revenue, 2006-2012
- Figure 2: Global social networking memberships, 2006-2012
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