英國軟體銷售的顧客資料：Brantano

本報告已在2011年07月19日停止出版。

目錄

Abstract

Overview

Introduction

Verdict Research: UK Consumer Insights 2007 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer' s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

• New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
• Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer' s customers.
• Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group

Table of Contents

• CHAPTER 1 AT A GLANCE SUMMARY
  • Summary
• CHAPTER 2 SHARE OF SHOPPERS
  • Brantano share of shoppers
  • Brantano share of shoppers by demographics
  • Brantano share of shoppers by television region
  • Brantano share of shoppers by household characteristics
  • Brantano share of shoppers by other characteristics and ACORN classification
• CHAPTER 3 CONVERSION AND NON-CONVERSION
  • Brantano conversion of visitors to main users
  • Brantano conversion of visitors to main users by demographics and region
  • Brantano conversion of visitors to main users by household characteristics
  • Non-converting customers
  • Profile of Brantano non-converting customers by demographics and region
• CHAPTER 4 PROFILE OF SHOPPERS
  • Brantano profile of shoppers by demographics
  • Brantano profile of shoppers by television region
  • Brantano profile of shoppers by household characteristics
  • Brantano profile of shoppers by other characteristics and ACORN classification
• CHAPTER 5 LOYALTY
  • Brantano loyalty of main users
  • Brantano loyalty of main users by demographics and region
  • Brantano loyalty of main users by household characteristics
  • Brantano basic drivers of loyalty and disloyalty
  • Brantano detailed drivers of loyalty
• CHAPTER 6 COMPETITION
  • Competition in footwear
  • Cross sector competitor dynamics
• CHAPTER 7 APPENDIX
  • Basic methodology
  • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting
  • List of Tables
    • Table 1: Key performance indicators for Brantano in footwear
    • Table 2: Brantano change in visitor share (%) 2003-2007
    • Table 3: Brantano change in main user share (%) 2003-2007
    • Table 4: Brantano visitor and main user share by ACORN classification (%) 2007
    • Table 5: Brantano change in conversion rates (%) 2003-2007
    • Table 6: Brantano change in non-conversion rates (%) 2003-2007
    • Table 7: Main stores non-converters use instead of Brantano (%) 2007
    • Table 8: Brantano visitor and main user profile by ACORN classification (%) 2007
    • Table 9: Brantano change in loyalty (%) 2003-2007
    • Table 10: Brantano change in disloyalty (%) 2003-2007
    • Table 11: Brantano drivers of loyalty (%) 2003-2007
    • Table 12: Brantano drivers of disloyalty (%) 2003-2007
    • Table 13: Brantano detailed drivers of loyalty (%) 2007
    • Table 14: Cross sector matrix shopping (%) 2007
    • Table 15: Other retailers used (%) 2007
    • Table 16: Sample sizes by sector 2007
  • List of Figures
    • Figure 1: Brantano visitor share (%) 2003-2007
    • Figure 2: Brantano main user share (%) 2003-2007
    • Figure 3: Brantano visitor share by demographic group (%) 2007
    • Figure 4: Brantano main user share by demographic group (%) 2007
    • Figure 5: Brantano visitor share by television region (%) 2007
    • Figure 6: Brantano main user share by television region (%) 2007
    • Figure 7: Brantano visitor and main user share by household tenure (%) 2007
    • Figure 8: Brantano visitor and main user share by number of people in household (%) 2007
    • Figure 9: Brantano visitor and main user share by children in household (%) 2007
    • Figure 10: Brantano visitor and main user share by number of cars in household (%) 2007
    • Figure 11: Brantano visitor and main user share by working status (%) 2007
    • Figure 12: Brantano visitor and main user share by marital status (%) 2007
    • Figure 13: Brantano conversion rates (%) 2003-2007
    • Figure 14: Brantano non-conversion rates (%) 2003-2007
    • Figure 15: Brantano conversion rates by demographic group (%) 2007
    • Figure 16: Brantano conversion rates by region (%) 2007
    • Figure 17: Brantano conversion rates by household tenure (%) 2007
    • Figure 18: Brantano conversion rates by number of people in household (%) 2007
    • Figure 19: Brantano conversion rates by children in household (%) 2007
    • Figure 20: Brantano conversion rates by number of cars in household (%) 2007
    • Figure 21: Brantano non-conversion rates (%) 2003-2007
    • Figure 22: Brantano non-conversion rates by demographic group (%) 2007
    • Figure 23: Demographic profile of non-converting Brantano visitors (%) 2007
    • Figure 24: Regional profile of non-converting Brantano visitors (%) 2007
    • Figure 25: Brantano visitor profile by demographic group (%) 2007
    • Figure 26: Brantano main user profile by demographic group (%) 2007
    • Figure 27: Brantano visitor profile by television region (%) 2007
    • Figure 28: Brantano main user profile by region (%) 2007
    • Figure 29: Brantano visitor and main user profile by household tenure (%) 2007
    • Figure 30: Brantano visitor and main user profile by number of people in household (%) 2007
    • Figure 31: Brantano and main user profile by children in household (%) 2007
    • Figure 32: Brantano visitor and main user profile by number of cars in household (%) 2007
    • Figure 33: Brantano visitor and main user profile by working status (%) 2007
    • Figure 34: Brantano visitor and main user profile by marital status (%) 2007
    • Figure 35: Brantano loyalty (%) 2003-2007
    • Figure 36: Brantano disloyalty (%) 2003-2007
    • Figure 37: Brantano loyalty by demographics (%) 2007
    • Figure 38: Brantano loyalty by region (%) 2007
    • Figure 39: Brantano loyalty by household tenure (%) 2007
    • Figure 40: Brantano loyalty by number of people in household (%) 2007
    • Figure 41: Brantano loyalty by children in household (%) 2007
    • Figure 42: Brantano loyalty by number of cars in household (%) 2007
    • Figure 43: Brantano - other footwear stores used (%) 2007
    • Figure 44: Preference stores (%) 2007
    • Figure 45: Sectors shopped (%) 2007

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