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市場調查報告書
信用卡公司介紹：Barclaycard
Card Issuer Profile: Barclaycard
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本報告已在2011年07月19日停止出版。
Barclaycard是英國最大家的信用卡發行公司，同時也在美國、歐洲、非洲展開事業。
專門於多樣市場領域之調查分析的英國市調公司 Datamonitor Corporation（總公司：London），出版了一本關於Barclaycard動向的報告書 "Card Issuer Profile: Barclaycard"。
本報告書內容包括：Barclaycard的商品内容相關詳細分析、經營、目標地區、策略、財務統計等分析該企業優勢的評分卡等。內容綱要摘記如下：
概要
Barclaycard
- 主要調查結果
- 企業概要
- 背景
- 所有權與經營
- 企業構成
- 目標市場
- 卡片統計
- 主要財務狀況
- 商品概要
- 企業發展預測
- Datamonitor提供競爭標竿學習
附錄
- 定義
- 資料
- 方法論
- 參考文獻
- 分析員觀點
- Datamonitor的諮詢建議
- 免責事項
図表
Abstract
Overview
Introduction
Barclaycard is one of the largest credit card issuers in the UK and is present
in the US, Europe and Africa. This profile focuses on Barclaycard' s consumer
card operations, providing an overview of its current market positioning and
outlook.
Reasons to Purchase
- Gain a detailed understanding of Barclaycard' s strategy and approach in
the card issuing space.
- Find out Datamonitor' s opinion on Barclaycard' s outlook for the future.
- Learn how Datamonitor rates Barclaycard in its unique benchmark exercise.
Table of Contents
- Overview
- Table of Contents
- Table of figures
- Table of tables
- Barclaycard
- Key findings
- Company overview
- Background
- Ownership & management
- Barclays Board of Directors
- Employees
- Management values
- Company structure
- Barclaycard is composed of four separate divisions
- Geographic coverage
- Barclaycard has expanded internationally through acombination of
direct market entry and organic growth, acquisition andstrategic
partnerships
- Card statistics
- Number of cards in issue
- Balances outstanding
- Key financials
- Profit and loss account
- Balance sheet
- Product overview
- Card product offering
- Barclaycard' s product range is designed to appeal to arange of
customer segments
- Product innovation has also proved an effective tool forBarclaycard
to reach and retain customers from particular segments
- In line with its strategy Barclaycard is among the firstto implement
contactless technology
- Distribution
- Company outlook
- Growing its international business is critical to thefuture potential
of Barclaycard as a whole
- Generating significant growth in the UK market will bedifficult
- Barclaycard must look beyond the UK if it is to continueto grow
- To achieve this, there has been a move towards apartnership strategy
- The mixed performance of the monoline model necessitateda shift in
approach
- Barclaycard' s new model is based on delivering fasterand more secure
results: one of acquisition and strategic partnershipswith incumbent
players
- Barclaycard International has a strong presence inEurope and will
look to develop its key markets
- The US remains an important market and there have been agreat number
of new partnership deals
- Barclaycard already has a presence in Africa, on whichit could look
to build its card operations further
- The Barclays-ABN AMRO merger has the potential to createfurther
growth opportunities for Barclaycard
- Datamonitor Competitor Benchmark
- APPENDIX
- Definitions
- Co-branded card
- Commercial card
- Corporate card
- Credit card
- Private label card
- Purchasing cards
- Data
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Barclays Board of Directors and ExecutiveCommittee details, 2006
- Table 2: Barclays group global employees by function,2002-2006
- Table 3: Timeline of Barclaycard' s major market entryand expansion
activities, 1966-2007
- Table 4: Barclaycard' s cards in issue breakdown bycountry, 2003-2006
- Table 5: Details of Barclaycard' s UK product range,2007
- Table 6: Scorecard logic, part one
- Table 7: Scorecard logic, part two
- Table 8: Barclaycard credit cards in issue bygeography, 2006
- Table 9: Barclaycard credit cards in issue bydivision, 2003-2006
- Table 10: Barclaycard credit card receivables,2002-2006
- Table 11: The revenues, costs and net profits of theBarclays group,
2002-2006
- Table 12: Barclaycard' s revenues, costs, and netprofits, 2002-2006
- Table 13: Barclays' operating income by sector, 2006
- Table 14: Barclays' assets, 2002-2006
- Table 15: Current relevant Datamonitor publications,2007
- Table 16: Future relevant Datamonitor publications,2007
- List of Figures
- Figure 1: Barclaycard' s international card and lendingbusiness
locations, 2007
- Figure 2: Barclaycard US is growing in importance,2007
- Figure 3: Barclaycard International has demonstratedstrong overall
growth, 2002-2006
- Figure 4: Overall, Barclaycard International isgaining in significance,
2003-2006
- Figure 5: Barclaycard has enjoyed strong growth inbalances outstanding,
2002-2006
- Figure 6: Barclaycard has seen its profit fall overthe last few years,
2002-2006
- Figure 7: Barclaycard contributed over five per centto the Barclays
overall profit, 2006
- Figure 8: Barclays has a large balance sheet,2002-2006
- Figure 9: Barclaycard Competitor Benchmark, 2007
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