媒體企業的基礎建設需求與廠商的市場機會

本報告已在2011年07月19日停止出版。

簡介

目錄

Abstract

Overview

Introduction

This review report provides an overview of opportunities for ICT vendors across the media sector, addressing key drivers and strategies for IT investment by European media firms.

Scope

• Highlights how the shift in consumer demand for more flexible and compelling content is driving competition.
• Addresses media sub-sector rollout of new services in order to remain competitive and the digital solutions required to deploy them.
• Outlines key IT strategies that are used by media firms to meet digital distribution challenges.
• Includes recent M&A activity as well as industry collaboration that helps drive greater emphasis on IT investment.

Highlights

Media consumption habits are changing as a result of the emergence of multiple distribution channels and the arrival of non-traditional competitors.

IT investment across Europe (minus personnel) is expected to double for media companies by 2009 as media sub-sectors push digital system strategies, investing in new platforms and delivery systems to adapt to online and mobile markets.

Reasons to Purchase

• Details the key technological investment drivers in the European media sector.
• Details the IT investment strategies for media firms and provides key data on IT spending across Europe.

Table of Contents

• DATAMONITOR VIEW
  • CATALYST
  • SUMMARY
  • METHODOLOGY
• EXECUTIVE SUMMARY
  • Introduction
  • Technology investment drivers across the European media sector (Market Focus)
  • The European media sector: opportunities for technology investment (Strategy Focus)
  • Databooks
• TECHNOLOGY INVESTMENT DRIVERS ACROSS THE EUROPEAN MEDIA SECTOR (MARKET FOCUS)
  • Summary
  • Consumer demand for multiple channels drives competiton
    • Consumers demand for more flexible and compelling content drives competition
    • Non-traditional competitors offer media service to consumers
    • Consumer demand helps fuel broadband adoption
  • Media sub-sectors roll out new services to remain competative
    • The broadcasting and film sectors adjust to increased competition
    • Print and publishing industry adapts to digital distribution
    • The gaming industry evolves to online models
    • Digital distribution slowly begins to benefit the music industry
    • Advertisers compete to retain a fragmented audience
  • M&A activity further blurs media boundries
    • M&A activity promotes conglomeration in the European media sector
    • Acquisitions promote entrance of non-traditional competitors
    • News Corporation illustrates multiple distribution tactics
• THE EUROPEAN MEDIA SECTOR: OPPORTUNITIES FOR TECHNOLOGY INVESTMENT (STRATEGY FOCUS)
  • Summary
  • Developing comprehensive IT strategies is essential to meet digital distribution challenges
    • IT budget expenditure across all media sub-sectors remain buoyant
    • Media companies invest in IT for digital distribution
    • Efficiency is the most important driver for IT investment by media companies
    • Infrastructure rationalization and standardization aim to enhance effectiveness
    • Scalability remains the most important issue for choosing an IT vendor
    • Storage requirements rise with new formats and back catalog digitization
    • Format uncertainty and cost hinder broadcasters' back catalog digitization plans
    • Systems integrators set to benefit from the changing needs of media firms
  • Media sub-sectors adopt digital solutions for new services
    • The film industry cuts costs with digital workflows
      • Digital cinema requires increase in storage and IT
      • Back catalog film digitization represents a massive potential service
    • Digital workflows allow for real-time management in the broadcasting sector
    • Music publishers push online distribution and back catalog digitization
    • Gaming industry adopts 'digital' revenue streams
    • Publishers struggle to adapt to online markets
      • Online content charges expected to fall
      • Book publishers traditional revenue models under pressure from library digitization
  • Industry collaboration drives movement towards IT solutions
    • Telecoms require IT solutions for IPTV
    • Traditional media firms look to solutions to promote efficiency
    • IT investment across Europe rises
• ICT SPENDING BY EUROPEAN MEDIA COMPANIES (DATABOOK)
  • Introduction
    • Media firms are under increasing pressure from industry consolidation and changing consumer consumption habits. Across the entire sector, firms are transforming their existing business models to adapt to a digital, on-demand world. This transformation increasingly requires media firms to ensure efficient management and distribution of content through complex IT workflows and systems. This data outlines media firms IT spending habits (excluding specific staffing and non-mission critical IT costs such as personnel wages and personal computers).
    • Definitions
  • IT spend by media firms in Europe, 2005 - 2010
  • IT spend by media firms in Belgium, 2005 - 2010
  • IT spend by media firms in France, 2005 - 2010
  • IT spend by media firms in Germany, 2005 - 2010
  • IT spend by media firms in Italy, 2005 - 2010
  • IT spend by media firms in the Netherlands, 2005 - 2010
  • IT spend by media firms in the Nordic regions, 2005 - 2010
  • IT spend by media firms in Spain, 2005 - 2010
  • IT spend by media firms in the United Kingdom, 2005 - 2010
  • IT spend by media firms in the United States, 2005 - 2010
  • IT spend by media firms in Asia-Pacific, 2005 - 2010
  • Major markets media IT spend comparison, 2005
• ICT INVESTMENT DRIVERS FOR EUROPEAN MEDIA FIRMS (DATABOOK)
  • Introduction
  • The ways in which media firms use technology to enhance business growth
  • The ways in which media firms seek to reduce operational costs
  • The ways in which media firms are seeking to enhance their IT infrastructure spend
  • European media firms: key factors when choosing a vendor, 2006
  • Proportion of media firms' IT budget invested in new distribution channels, 2006
  • Proportion of media firms' IT budget spent on outsourced services, 2006
  • Increased storage requirements among European media firms, 2005 - 2006
  • Broadcasters: percentage of content stored in open formats, 2006
  • Broadcasters: alternative distribution channel investment, 2006 - 2007
  • Music companies: proportion of revenues from digital music downloads, 2006
  • Music companies: proportion of digital revenues from mobile services, 2006
  • Games publishers: percentage of catalog that is online enabled, 2006
  • Games publishers: areas where development costs will increase due to next-gen
  • Newspapers: proportion of online content offered for free, 2006 - 2008
• APPENDIX
  • Definitions
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • List of Tables
    • Table 1: Broadband penetration by household, 2005-2010
    • Table 2: IT spend by media firms in Europe, 2005 - 2010
    • Table 3: ICT spending definitions
    • Table 1: IT spend by media firms in Europe, 2005 - 2010
    • Table 9: IT spend by media firms in Belgium, 2005 - 2010
    • Table 2: IT spend by media firms in France, 2005 - 2010
    • Table 3: IT spend by media firms in Germany, 2005 - 2010
    • Table 4: IT spend by media firms in Italy, 2005 - 2010
    • Table 6: IT spend by media firms in the Netherlands, 2005 - 2010
    • Table 8: IT spend by media firms in the Nordic regions, 2005 - 2010
    • Table 5: IT spend by media firms in Spain, 2005 - 2010
    • Table 7: IT spend by media firms in the United Kingdom, 2005 - 2010
    • Table 10: Media IT spend in the United States, 2005 - 2010
    • Table 11: Media IT spend in Asia-Pac, 2005 - 2010
    • Table 12: Major markets media IT spend comparison, 2005
    • Table 16: The ways in which media firms use technology to enhance business growth
    • Table 17: The ways in which media firms seek to reduce operational costs
    • Table 18: The ways in which media firms are seeking to enhance their IT infrastructure spend
    • Table 19: European media firms: key factors when choosing a vendor, 2006
    • Table 20: Proportion of media firms' IT budget invested in new distribution channels, 2006
    • Table 21: Proportion of media firms' IT budget spent on outsourced services, 2006
    • Table 22: Increased storage requirements among European media firms, 2004 - 2005
    • Table 23: Broadcasters: percentage of content stored in open formats, 2006
    • Table 24: Broadcasters: alternative distribution channel investment, 2006 - 2007
    • Table 25: Music companies: proportion of revenues from digital music downloads, 2006
    • Table 26: Music companies: proportion of digital revenues from mobile services, 2006
    • Table 27: Games publishers: percentage of catalog that is online enabled, 2006
    • Table 28: Games publishers: areas where development costs will increase due to next-gen
  • List of Figures
    • Figure 1: Proportion of content revenue deriving from digital sales, 2006
    • Figure 2: IT strategy drivers for media investment, 2006
    • Figure 3: Key methods to enhance efficiency of infrastructure spend in media , 2006
    • Figure 4: Increased storage requirements among European media firms, 2004 - 2005
    • Figure 5: Proportion of music content available for download, 2006-2007
    • Figure 6: Change in charges to online news content, 2006-2008
    • Figure 1: IT spend by media firms in Europe, 2005 - 2010
    • Figure 9: IT spend by media firms in Belgium, 2005 - 2010
    • Figure 2: IT spend by media firms in France, 2005 - 2010
    • Figure 3: IT spend by media firms in Germany, 2005 - 2010
    • Figure 4: IT spend by media firms in Italy, 2005 - 2010
    • Figure 6: IT spend by media firms in the Netherlands, 2005 - 2010
    • Figure 8: IT spend by media firms in the Nordic regions, 2005 - 2010
    • Figure 5: IT spend by media firms in Spain, 2005 - 2010
    • Figure 7: IT spend by media firms in the United Kingdom, 2005 - 2010
    • Figure 10: Media IT spend in the United States, 2005 - 2010
    • Figure 11: Media IT spend in Asia-Pac, 2005 - 2010
    • Figure 12: Major markets media IT spend comparison, 2005
    • Figure 19: The ways in which media firms use technology to enhance business growth
    • Figure 20: The ways in which media firms seek to reduce operational costs
    • Figure 21: The ways in which media firms are seeking to enhance their IT infrastructure spend
    • Figure 22: European media firms: key factors when choosing a vendor, 2006
    • Figure 23: Proportion of media firms IT budget invested in new distribution channels, 2006
    • Figure 24: Proportion of media firms' IT budget spent on outsourced services, 2006
    • Figure 25: Increased storage requirements among European media firms, 2004 - 2005
    • Figure 26: Broadcasters: percentage of content stored in open formats, 2006
    • Figure 27: Broadcasters: alternative distribution channel investment, 2006 - 2007
    • Figure 28: Music companies: proportion of revenues from digital music downloads, 2006
    • Figure 29: Music companies: proportion of digital revenues from mobile services, 2006
    • Figure 30: Games publishers: percentage of catalog that is online enabled, 2006
    • Figure 31: Games publishers: areas where development costs will increase due to next-gen
    • Figure 32: Newspapers: proportion of online content offered for free, 2006 - 2008
    • Table 29: Newspapers: proportion of online content offered for free, 2006 - 2008

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