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市場調查報告書
新的語音分析市場(回顧報告)
The Emerging Market For Speech Analytics (Review Report)
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本報告已在2011年07月19日停止出版。
語音分析市場若以消費者別分析,可預測在公共事業、旅行、醫療產業將穩健成長。
專門於多樣市場領域之調查分析的英國市調公司 Datamonitor Corporation(總公司:倫敦),針對新的語音分析市場進行相關調查分析,並出版報告書 "The Emerging Market For Speech Analytics (Review Report)" 。
本報告書內容包括:語音分析市場的地區別・消費產業別趨勢分析、銷售企業的進入市場策略、針對透過語音分析達到商業流程最適化的建議、全球市場的趨勢等。內容綱要摘記如下:
實施概要
語音分析市場的市場機會
- 摘要
- 北美市場最大、EMEA(歐洲・中東・非洲)市場緊追在後
- 已確立的市場-醫療、旅行、公共事業
- 長期以小規模發展的技術、零售、娛樂市場
進入語音分析市場策略
- 摘要
- 銷售企業須直接解決顧客抑制投資的問題
- 銷售企業須思考解決方案將如何被利用,然後才去發展策略
- 為了成功獲得更大的市場,須慎重地選擇輔助功能
透過語音分析達到商業流程最適化
- 摘要
- 設定底線與目標
- 選擇、測試、採用因應商業考量的解決方案
- 持續確認解決方案是否符合利用者的課題需求
全球市場趨勢
附錄
圖表
Abstract
Overview
Introduction
This report combines all four briefs from the speech analytics theme for 2006.
The market focus briefs provide an introduction to speech analytics and
dissect trends in its adoption by vertical and global region, while the
strategic briefs provide strategic insights for vendors and a step-by-step
guide for customers.
Scope
- Provides revenue forecasts by vertical and global region for speech
analytics
- Identifies critical trends and drivers in adoption, and presents speech
analytics in the context of larger economic trends
- Examines the role of speech analytics within the organization for both
quality monitoring and business intelligence
Report Highlights
Outsourcers, financial services institutions, and communications firms have
powerful incentives to adopt speech analytics as a quality monitoring solution
North America will be the strongest initial market for speech analytics,
followed by EMEA. Utilities, travel and tourism and healthcare will be
promising markets for analytics.
Speech analytics is not a disruptive technology, but a natural extension of
trends within the customer-centric enterprise
Reasons to Purchase
- Gain a global overview of a valuable new tool for business intelligence
and quality monitoring
- Identify opportunities for both vendors and customers at a critical stage
in the market
- Derive in-depth insight into the drivers and inhibitors for adoption in
multiple verticals
Table of Contents
- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- EXECUTIVE SUMMARY
- Introduction
- Speech Analytics 101 (Market Focus)
- Understanding Opportunities in Speech Analytics (Market Focus)
- Speech Analytics Go-To-Market Strategies (Strategy Focus)
- Optimizing Business Processes with Speech Analytics (Strategy Focus)
- Global Market Trends for Speech Analytics (Databook)
- Summary
- Speech analytics is not a disruptive technology, but a natural extension
of trends within the customer-centric enterprise
- Contextual background
- Recent developments
- Uses of speech analytics
- Outsourcers, financial services institutions and communications firms
have powerful incentives to adopt speech analytics as a QM solution
- Financial services
- Communications
- Outsourcers
- Although government will continue to be a core revenue generator for
this market, the proportion of revenue from the private sector will increase
- The market as a whole is expected to quadruple through 2010
- UNDERSTANDING OPPORTUNITIES IN SPEECH ANALYTICS (MARKET FOCUS)
- Summary
- North America will be the strongest initial market for speech analytics,
followed by EMEA.
- Healthcare, travel and tourism and utilities will be promising markets
for speech analytics
- Healthcare
- Utilities
- Travel and tourism
- Technology, retail, and entertainment are expected to be longer-term,
smaller-scale prospects.
- Technology
- Retail
- Entertainment
- SPEECH ANALYTICS GO-TO-MARKET STRATEGIES (STRATEGY FOCUS)
- Summary
- Vendors should directly address the factors inhibiting pragmatist
managers' investment
- Vendors should bear in mind how their solution will be used within an
organisation, and strategize accordingly
- Vendors should carefully select complementary types of functionality
with which to integrate in order to access larger markets
- OPTIMIZING BUSINESS PROCESSES WITH SPEECH ANALYTICS (STRATEGY FOCUS)
- Summary
- Define a baseline and a set of goals for speech analytics deployments
- Establish a baseline
- SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats
- External environment
- Internal environment
- Goal formulation
- Quality monitoring goals
- Business intelligence goals
- Select, pilot, and deploy a solution that meshes with business needs
- Strategy formulation
- Implementation and deployment
- Ongoing management
- Reevaluate the solution and ensure that it continues to meet
organizational imperatives
- Benchmarking
- Awareness
- Feedback
- GLOBAL MARKET TRENDS FOR SPEECH ANALYTICS (DATABOOK)
- APPENDIX
- Definitions
- Ask the analyst
- List of Tables
- Table 1: Revenue and growth rates for early adopter verticals,
2005-2010
- Table 2: Public and private sector market proportions, 2005-2010
- Table 3: Global revenues for speech analytics, 2004-2010
- Table 4: Global market for speech analytics by region, 2005-2010
- Table 5: Vertical market distribution, 2005 and 2010
- Table 6: Speech analytics definitions
- Table 7: Global market for speech analytics, 2005-2010
- Table 8: Global market for speech analytics by percentage
- Table 9: APAC market for speech analytics, 2005-2010
- Table 10: CALA market for speech analytics, 2005-2010
- Table 11: EMEA market for speech analytics, 2005-2010
- Table 12: North American market for speech analytics, 2005-2010
- Table 13: Vertical market segmentation of speech analytics 2005- 2010
- List of Figures
- Figure 1: Revenues for early adopter verticals, 2005-2010
- Figure 2: Growth rates for early adopter verticals, 2005-2010
- Figure 3: Public and private sector market proportions, 2005 and 2010
- Figure 4: Global revenues for speech analytics, 2005-2010
- Figure 5: Global market for speech analytics by region, 2005-2010
- Figure 6: Vertical market distribution, 2005
- Figure 7: Vertical market distribution, 2010
- Figure 8: Speech Analytics adoption curve
- Figure 9: Steps for Deploying Speech Analytics in the Contact Center
- Figure 10: Global market for speech analytics, 2005-2010
- Figure 11: Global market for speech analytics by percentage
- Figure 12: APAC market for speech analytics, 2005-2010
- Figure 13: CALA market for speech analytics, 2005-2010
- Figure 14: EMEA market for speech analytics, 2005-2010
- Figure 15: North American market for speech analytics, 2005-2010
- Figure 16: Vertical market segmentation of speech analytics, 2005
- Figure 17: Vertical market segmentation of speech analytics, 2010
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