歐洲的EMV替換

本報告已在2011年07月19日停止出版。

簡介

目錄

Abstract

Overview

Introduction

EMV roll-out in Europe is well under way. However, migration is far from being even, as countries choose to migrate at their own pace based on the strength of their business case. While the UK is at the forefront of EMV migration other big countries such as Germany and Spain are far behind. What are the reasons behind the uneven pace of EMV roll-out in Europe? This briefing provides the answers.

Scope

• Provides detailed coverage of the background to EMV.
• Provides data on the progress of EMV with respect to payment cards, EFTPOS and ATMs.
• Provides detailed case studies on EMV migration in various Western European countries.
• Compares EMV migration in Europe with respect to other regions.

Report Highlights

While, on the whole, it is fair to say that implementation in Europe has progressed rather considerably, the pace has been less fast than expected. Indeed, MasterCard International estimates that 25 per cent of cards and terminals have now migrated to EMV in the 25 countries of the European Union.

The existence of chip and PIN in France means that, in terms of card fraud, EMV roll-out will only benefit France on an international level. Indeed, this benefit has already been reflected in a reduction of the total card fraud losses incurred on French-issued cards and acquired cards in France.

Despite the lack of motivation, the Netherlands will still have to be compliant with the SEPA Cards Framework. This means that, with the exception of POS terminals, multi-purpose payment cards and ATMs in the Dutch market should be fully EMV-compliant by 2010.

Reasons to Purchase

• Find out the status of EMV migration in Europe.
• Find out the reasons why some countries are migrating at a quicker pace.
• Gain insight in the successful ingredients for a smooth EMV migration.

Table of Contents

CHAPTER 1 INTRODUCTION

• What is this briefing about?
  • Scope of this briefing
• Who is the target reader?
• How to use this report

CHAPTER 2 EMV IN CONTEXT

• EMV explained
  • EMV creates a global framework for smart card technologyand thus promotes international adoption
    • The lack of a common standard for smart card technologyhas hindered adoption of such technology in the financial services sectorin the past
  • The primary rationale for adopting EMV is fraudprevention, but there are other benefits
    • EMV as a fraud prevention strategy
    • EMV as a loyalty enhancer
    • EMV as a transit device
    • EMV as a contactless payment device
    • Other uses of EMV-compliant technology include IDauthentication and the enforcement of spending limits
• The founder members of EMV have introduced variousincentives to encourage migration
  • Visa, MasterCard and more recently JCB are activelyencouraging EMV implementation among stakeholders
  • Moreover, they have introduced the liability shift topenalize non-compliance to EMV
    • The liability shift introduced by the card schemes is oncross-border transactions
  • However, the fact that there is no set deadline for EMVcompliance may hamper progression
• Despite these incentives EMV migration is progressing at aslower pace than expected
  • EMV migration is progressing at a different pace globally
  • Similarly, EMV migration is uneven in Europe but progressis on the whole significant
    • 25 per cent of terminals and cards are EMV-compliant inEurope
    • Visa Europe is satisfied with EMV progression
  • SEPA will help drive EMV migration in the eurozone
    • The European Payments Council set up a Cards Working Groupin 2002
    • EMV implementation is one of the priorities of theEuropean Card Fraud Prevention Task Force
    • The final date for SEPA framework including EMVimplementation is 2010
  • Analysis of EMV migration in other regions revealed a lessadvanced stage than in Europe
    • EMV implementation in Asia Pacific is proceeding at pacein a few countries
    • EMV implementation is under way in Canada but is in itsearly stages
    • EMV implementation in the US has failed to get under way
    • Datamonitor Cards and PaymentsTeam view

CHAPTER 3 PROGRESS OF EMV MIGRATION IN EUROPE

• EMV migration has been quicker for ATMs and bankcards thanEFTPOS terminals
  • 38.4 per cent of ATMs and 35.0 per cent of payment cardswere EMV-compliant by end of June 2005
  • EMV Migration of EFTPOS is the slowest
    • Reluctance of mid-tier retailers who own their terminalsis impacting on EMV progress for EFTPOS
    • EFTPOS security level requirements differ for somecountries
• On a country basis, implementation is at varying stages ofprogress
  • Only a handful of countries in Europe have reached anadvanced stage in their EMV implementation
    • Only two countries in Europe have reached an advancedstage in EMV conversion in each of the three areas to be upgraded
  • Three of the big five European countries distinguishedthemselves by their leisurely approach to EMV
    • Zero per cent EMV conversion for EFTPOS terminals and ATMsin the Netherlands
  • Migration speed is down to the business case
• Case studies: smooth and advanced progress
  • The UK: at the forefront of EMV migration
    • The progress of EMV roll-out in the UK
    • The business case: to cut massive card fraud losses
    • What factors have contributed to the smooth implementationof EMV roll-out in the UK?
    • The UK has opted to move to single application cards
    • The UK migration programme was co-ordinated by a singlenational organization
    • Involvement of retailers at an early stage
    • Conducting a pilot trial before roll-out
  • Luxembourg: preventing fraud migration
    • Only a few ATMs are stopping Luxembourg from completingits migration
    • The business case was one of prevention
    • The ingredients of success
  • France: aligning with the international standard
    • EMV migration in France
    • The EMV migration in France is another success story
• Case studies: behind the field
  • The Netherlands: a classic story of a weak business case
    • But there is a business case for credit cards
    • However, with the exception of POS terminals, paymentcards and ATMs will have to be EMV-compliant by 2010 in the context ofSEPA Cards Framework
    • Datamonitor Cards and Payments Team view
  • Germany: low card fraud ratio and technical issues arehampering progress
    • Fraud is low in Germany, with 80 per cent of fraud lossesaccounted for by cross-border transactions
    • EMV migration is progressing at a very slow pace in theGerman market
    • Datamonitor Cards and Payments Team view
  • Spain and Italy: low fraud losses versus huge EMVimplementation costs
    • Rising fraud levels may push players in the Spanish andItalian market to revisit their business case
    • Datamonitor Cards and Payments Team view
• Conclusion
  • Does the geography of implementation matter?

APPENDIX

• Supplementary information
• Definitions
  • CAGR
  • Card-not-present fraud
  • Counterfeit fraud
  • Credit card
  • Debit card
  • EC
  • EMV
  • ePurse
  • Fraud ratio
  • Identity theft
  • Lost or stolen card fraud
  • Mail non-receipt fraud
  • Neural network
  • Point of sale terminal
  • Smart card
  • Skimming
• Research methodology
• Relevant links
• Future readings
• Datamonitors custom research capabilities
• Cards & Payments Team contact details
• How to contact experts in your industry

List of Tables

• Table 1: The date of the liability shift associated withEMV compliance by region
• Table 2: The implementation of EMV in Asia Pacific inthe three key areas - cards, point of sale (POS) terminals and ATMs,January 2005
• Table 3: Progress of EMV migration in Europe, 30 June2005
• Table 4: Card fraud losses on UK-issued cards by fraudtype, 2000-2004
• Table 5: Card fraud losses on internationaltransactions, 2002-2004
• Table 6: Card fraud losses on UK-issued cards, 1995-2004
• Table 7: Total card fraud losses on French-issued cardsand French-acquired cards, 2002-2004
• Table 8: Current relevant Datamonitor publications, 2005
• Table 9: Future relevant Datamonitor publications, 2005

List of Figures

• Figure 1: EMV Progress in Europe, 30th June 2005
• Figure 2: After dipping slightly in 2003, card fraudlosses rose by 20 per cent in 2004 to reach ｣504.8 million, 1995 to 2004
• Figure 3: France witnessed a fall in total fraud lossesin 2004, 2002-2004
• Figure 4: Datamonitors core consulting capabilities

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