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市場調查報告書
Microsoft 的 ERP 策略
Microsoft converges its ERP portfolio - Will the grass be Greener on the other side?
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本報告已在2011年07月19日停止出版。
在面對 SAP 或 Oracle 等專長於 ERP 企業的競爭， Microsoft 為確立領導中小企業 ERP 市場的企業地位下了相當的功夫。
專門從事調查分析多項市場領域的英國調查公司 Datamonitor Corporation（總公司： 倫敦），就 Microsoft（微軟）的 ERP 策略進行調查分析，並整理出版了報告書 “Microsoft converges its ERP portfolio - Will the grass be Greener on the other side?”。
本報告書內容包括： Microsoft 現在及往後的 ERP 策略及其背景、ERP 產品整合之必要性與面對其課題微軟的因應策略、中小企業所期待的 ERP 產品的重要條件等，內容綱要摘記如下。
中小企業 ERP 之簡介
- 大規模事業市場雖已成熟，中小企業市場還是充滿機會
- 2005 年預計達到 100 億美元規模的中小企業 ERP 市場
Microsoft 最近的 ERP 策略
- 中小企業市場中鎖定金字塔頂端客群的 Axapta
- 強化分析的 Great Plains
- 在歐洲・中東・非洲地區頗受好評的 Navision
- 獲得一定成果的 Solomon
- Microsoft 成功所不可獲缺的合作夥伴網絡
- 為求改善所必須的策略
- 來自 SAP 或 Oracle 等其他競爭對手的激烈競爭
- Datamonitor 所提出關於中小企業 ERP 市場中 Microsoft 的有利條件之見解
Microsoft 今後的 ERP 策略
- 將精力放在業態別解決方案
- 為何矚目業態？
- 將合作企業提供的 14 種業態做為目標市場
- 作為 Microsoft 之 ERP 整合策略的 Project Green
- 持續支援至 2013 年止與既有產品的相容
- 移轉至 Project Green 的兩階段
今後的展望
- 提供給中小企業 ERP 最佳產品之最重要的因素－整合
- 形成差異化的重要因素－ ERP 產品的價格
- 提供給中小企業解決方案中不可缺的功能－拡張性
附錄
Overview
Introduction
Up against ERP veterans SAP and Oracle, among others, Microsoft is battling to establish itself as the volume-based SMB ERP market leader. A vertical partner enablement strategy is its first step to secure customers demanding more industry aligned solutions in a market where price can make or break a deal.
Scope
- Microsofts current ERP strategy: Partner network is crucial to its success.
- Microsofts future ERP strategy: Strong focus on vertically aligned solutions.
- Project Green: Microsofts ERP convergence strategy.
Highlights
In Datamonitors view, it is unlikely that Microsoft will establish a footprint in the enterprise space through its hub-and-spoke approach. While Microsoft may be able to win subsidiary contracts, transforming them into enterprise wide implementations is a far harder task to achieve and requires substantial know-how to carry out.
Due to the vast incidence of the Microsoft Windows operating system & Microsoft Office, and their high level of day to day usage, integration with both suites of applications is a key requirement for ERP vendors. Microsofts ability to integrate its ERP products with Office & various Server platforms will distinguish it to many in the SMB market.
Reasons to Purchase
- Learn the facts behind Mircosofts current and future ERP strategy.
- Discover the need of integration for ERP products and how Microsoft is going to deal with integration issues.
- Find out all about scalability as a must-have for solutions in the mid-market space.
Table of Contents
ABOUT DATAMONITOR
AN INTRODUCTION TO ERP FOR SMBS
- ERP is mature at the enterprise level, however the mid-market holds significant opportunity
- The SMB market for ERP will reach $10bn in 2005
MICROSOFTS CURRENT ERP STRATEGY
- Axapta is targeted at the high-end of the mid-market
- Great Plains has a strong focus on analytics
- Navision is popular in EMEA
- Solomon has had limited success
- Microsofts partner network is crucial to its success
- Microsofts present strategy needs work
- All four ERP products are facing strong competition from the likes of SAP and Oracle
- Datamonitor believes Microsoft is well positioned to make a name for itself in the ERP mid-market
MICROSOFTS FUTURE ERP STRATEGY
- Microsoft is focussing strongly on vertically aligned solutions
- Why focus on the vertical?
- Microsoft is enabling its partners to target 14 key industries
- Project Green is Microsofts ERP convergence strategy
- Support for existing products will continue until 2013
- The transition to Project Green will come in two waves
THE FUTURE DECODED
- Integration is integral to a good SMB focused ERP product
- The price of an ERP product could be its key differentiator
- Scalability is a must-have for solutions in the mid-market
APPENDIX
- Future readings
- Relevant links
- SPP writing team
- How to contact experts in your industry
List of Tables
- Table 1: Microsofts definition of the SMB market
- Table 2: Oracle breaks down its SMB definition
List of Figures
- Figure 1: The global SMB market for ERP will pass $13bn by 2010 ($m, employees)
- Figure 2: MBS is struggling to post a positive profit
- Figure 3: An overview of Microsoft Axapta
- Figure 4: An overview of Microsoft Solomon
- Figure 5: Microsoft is targeting 14 key industries with its ERP solutions
- Figure 6: Project Green combines all four ERP products into one
- Figure 7: Microsoft will grow greener in two waves
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