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市場調查報告書
IBM 的行動解決方案課題分析
IBM Mobile: Losing focus?
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本報告已在2011年07月19日停止出版。
IBM 的行動解決方案有可能威脅到該公司現有的產品。在新出現的行動業務轉為 IBM 的核心事業後，IBM 對行動解決方案的投資需求即產生削減公司執行力的危險性。
擅長多領域市調分析的英國專業公司 Datamonitor Corporation（總公司：倫敦），調查分析了 IBM 的行動解決方案後，出版了一本綜合報告書 “IBM Mobile: Losing focus?”。
報告書內容包括：IBM 的行動解決方案業務進展、產品商品組合、事業伙伴、IBM 的執行力等等，內容綱要摘記如下：
前言
IBM 的行動解決方案業務進展
- 無線寬頻的例子
- 無線寬頻網路（3b）
- 無線寬頻都市解決方案：以量計價（3c）
產品
- 連接性、連接管理
- WebSphere Connection Manager
- 競爭狀況
- 中介軟體平台
- WebSphere Everyplace Access
- 競爭狀況
- 行動資料庫
事業伙伴
- 調查項目
- 伙伴企業
- Research In Motion (RIM)
- Nokia
- Symbol
- Sony Ericsson
- PalmOne
- SAP
- Everypath
- 純理論性伙伴
執行力與結論
- 行動：失去的危險性
- 實質減少中的執行力
- 中小企業目標陷於混亂
- 不發達的代管與委外
附錄
Overview
Introduction
IBMs mobile solutions are at risk of being lost in IBMs general product portfolio. After transferring mobility from out of the EBO and into the core IBM business, there is a substantial danger that IBM has reduced its ability to execute on the niche demands that often drive mobile solution investment.
Scope
- IBMs route to mobility: IBMs mobile solutions have recently been affected by the transition process from EBO to main IBM
- PRODUCTS - IBMs portfolio: Connectivity+connection management (WECM), mobile middleware platform (WEA) & mobile database (DB2 Everyplace)
- PARTNERS: Datamonitor has concentrated on a few that are relevant for the enterprise mobility space, e.g. Nokia, SAP, Everypath, Symbol
- POWER (ability to execute): Datamonitor believes that IBMs mobile solutions are at risk of becoming lost in the general product portfolio
Report Highlights
Datamonitor believes that IBMs ability to execute on its mobile solution offering has reduced since transferring it from an EBO into the core business family. While products are in an EBO, IBM provides point focus and support, for the purposes of building the business case
Mobile technology has matured to a level where SMEs are more comfortable to invest - the trade-off between price and risk has re-balanced. However, SMBs show a desire to invest in modular solutions that can extend yet further at a later date. IBMs engagement philosophy is motivated by different factors than those at many of its competitors
Reasons to Purchase
- Learn about Datamonitors views on IBMs strategy for addressing the mobile SME and enterprise market
- Discover what partnerships IBM has established to meet future challenges and how the company differentiates itself
- Learn what IBMs perceived strengths and weaknesses are in the context of the mobile enterprise market as a whole
Table of Contents
ABOUT DATAMONITOR
INTRODUCTION
IBMS PATH TO MOBILITY
- Wireless broadband examples
- Wireless broadband networks (3b)
- Wireless broadband city solution: Lorry-road charging (3c)
PRODUCTS
- Outline
- Connectivity / connection management
- WebSphere Connection Manager
- The competition
- Middleware Platform
- WebSphere Everyplace Access
- The competition
- Mobile Database
- DB2 Everyplace
- The competition
PARTNERSHIPS
- Research In Motion (RIM)
- Partnership details
- Benefits
- Datamonitor opinion
- Nokia
- Partnership details
- Benefits
- Datamonitor opinion
- Symbol
- Partnership details
- Benefits
- Datamonitor opinion
- Sony Ericsson
- Partnership details
- Benefits
- For IBM
- For Sony Ericsson
- Datamonitor opinion
- PalmOne
- Partnership details
- Benefits
- Datamonitor opinion
- SAP
- Partnership details
- Benefits
- Datamonitor opinion
- Everypath
- Partnership details
- Benefits
- Datamonitor opinion
- Speculative partnerships
POWER / CONCLUSION
- Mobility - In danger of getting lost
- Ability to execute substantially reduced
- SMB focus is muddled...
- Hosting & Outsourcing - little activity as yet
APPENDIX
- Future readings
- Relevant links
- SPP writing team
- How to contact experts in your industry
List of Tables
- Table 1: Some of IBMs mobile partners
List of Figures
- Figure 1: Road charging Europe
- Figure 2: IBMs mobile package
- Figure 3: Connectivity
- Figure 4: Mobile Middleware
- Figure 5: Mobile Database
- Figure 6: IBMs DB2 Everyplace
- Figure 7: In-house vs. outsourced (Full-scale roll-out)
- Figure 8: In-house vs. outsourced (Pilot Deployment)
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