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市場調查報告書
歐洲的公共設施市場的零售及消費者趨勢：2012年
Utilities Trends to Watch 2012 - Retail and Consumer
| 出版商 |
Datamonitor |
| 出版日期 |
2011年12月 |
商品編碼 |
229279 |
| 內容資訊 |
英文 Pages: 57 |
| 價格 |
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歐洲的公共設施市場的零售及消費者趨勢：2012年 是由出版商Datamonitor在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 57 價格從美金1295起跳。
2012年、歐洲的能源市場中很多重要的進展對公共設施企業帶來影響。公共設施企業、在嚴苛的經濟狀況下積極的對應、嚴厲的碳排除、能源效率、消費者保護的規範皆須適應。
本報告書內容包括:2012年的歐洲能源公共設施市場的零售及消費者的趨勢彙整、內容綱要摘記如下:
第1章 概要
第2章 公共設施企業的相關零售與消費者的趨勢：2012年
- 總體經濟學的消費者及供應商的趨勢
- 消費者的信用風險提升、需要更嚴高的管理及透明性
- 法律與規範給予零售市場的狀況方向性
- 英國的零售市場
- 英國的綠色・措施
- 英國的可再生熱能源獎勵
- 英國的碳排放削減目標、地區節能專案、能源企業義務
- EC能源效率計畫2011
- EC能源效率指令2012
- 其他歐洲能源效率的相關法律
- 2012年的市場趨勢、在規範逐漸嚴苛下能源供應商的規範處在更加嚴苛的狀況
第3章 住宅能源部門
- 零售價格的提升讓消費者不滿意
- 隨著價格的提升、對消費者的能源政策不滿增加
- 若持續價格上升的話、消費者會不再使用電力
- 消費者對能源市場的不信感
- 公共設施企業在附加價值服務上維持消費者、架構品牌
- 能源銷售業者的商品商品投資組合
- 供應商利用新的行銷通路提升形象
- 供應商實施新的分類策略
- 公共設施企業將重點擺在服務成本的削減
- 零售業者在二元燃料及線上申請書中提升事業的效率化
- 智慧型電表的使用深入
- 自動匯款及線上銀行削減服務成本、但消費者的關心度低
- 歐洲中開始節能對策
- 公共設施企業有各式各樣的節能對應
- 節能對今後來說、公共設施企業的重要策略課題
- 公共設施企業應參加節能的市場規範製作過程
第4章 產業/商業能源部門
- 第三者仲介業者處嚴苛的狀況
- 仲介業者的使用延續經濟展望的變化
- 消費者使用仲介業者的最主要理由為價格因此尚有希望
- 法人客戶需要支援能源價格與有效果的溝通通路
- 供應商若能克服成本問題2012年對能源服務來說是相當重要的一年
- 歐洲對於綠色關稅的關心度高、引進率低
- 對消費者若能提供適當的提案、2012年的能源服務展望將會很明朗
第5章 結論
附錄
Description
INTRODUCTION
A number of key developments in the European energy landscape will affect utilities in 2012. Utilities will need to proactively adjust for the impact of poor economic conditions, and adapt to tougher rules on decarbonization, energy efficiency, and consumer protection.
FEATURES AND BENEFITS
- Looking at the key aspects shaping the retail and consumer markets 2012 you will be able to develop robust acquisition and retention strategies.
- Strategic planning should concentrate on weathering current conditions and maneuvering for position in anticipation of an economic recovery in Europe.
HIGHLIGHTS
- With insight into how key developments in the European energy utility landscape will affect your business in 2012, you will be able to proactively adjust for the impact of the recession on end-user energy demand. This key market trends report looks at what the major opportunities will be in 2012 to help you plan your strategy to profit from them.
YOUR KEY QUESTIONS ANSWERED
- Provides a comprehensive view of trends emerging in the European market to help with business and strategy planning.
- Analyzes the impact of the region's key developments and what strategies companies should adopt as a consequence.
TOC
OVERVIEW
RETAIL AND CONSUMER TRENDS FOR UTILITIES IN 2012
- Macroeconomics will heavily determine customer and supplier behavior for much of 2012
- Heightened customer credit risk requires stricter levels of governance and transparency
- Legislation and regulation will shape the retail market landscape
- UK Retail Market Review
- UK Green Deal
- UK Renewable Heat Incentive
- The UK's Carbon Emissions Reduction Target, Community Energy Saving Programme, and Energy Company Obligation
- EC Energy Efficiency Plan 2011
- EC Energy Efficiency Directive 2012
- Other European Energy Efficiency Legislation
- The trend for 2012 is clear: energy suppliers will have to play by even tougher market rules
RESIDENTIAL ENERGY SECTOR
- Rising retail prices will increase consumers' frustration with their suppliers and politicians
- As price rises hit consumers there will be growing discontent over the benefits of energy policy
- In the face of continuing price rises consumers avoid switching rather than making use of it
- Consumers mistrust energy markets to the extent that they are not interested in participating
- Utilities are looking for value-added services to aid customer retention and brand building
- Energy retailers' product portfolios will need to cater for different levels of risk appetite
- Suppliers will experiment with alternative marketing channels to improve their image
- Suppliers will be trying out new and more sophisticated segmentation strategies
- Utilities will look at all possibilities to reduce cost-to-serve
- Retailers increasingly value dual fuel and online billing for improving operational efficiency
- Smart metering will gradually become the norm for many consumers over 2012
- Direct debit and online banking reduce cost-to-serve, but customer apathy prevails
- Energy efficiency measure installations are taking off across Europe
- Utilities treat energy efficiency with varying degrees of enthusiasm
- Energy efficiency will be a major strategic issue for utilities in the years to come
- Utilities need to get involved in the process of drafting the market rules for energy efficiency to benefit
INDUSTRIAL AND COMMERCIAL ENERGY SECTOR
- Third-party intermediaries are being squeezed as suppliers aim to regain control of customers
- The use of intermediaries varies over time and in line with the economic outlook
- As price is the main reason why customers use an intermediary, there may still be hope for intermediaries
- Business customers require help with energy prices and effective communication channels
- 2012 could become a key year for energy services if suppliers can overcome cost concerns
- Awareness of green tariffs across Europe is high but uptake rates remain low
- The energy services outlook for 2012 is positive if customers are targeted with suitable offers
CONCLUSION
- Author's view
- Summary of consumer and retail trends in 2012
APPENDIX
TABLES
- Table: The most and least effective marketing channels in Europe
FIGURES
- Figure: EU27: total electricity spending 2010 (€bn)
- Figure: EU27: total gas spending 2010 (€bn)
- Figure: European power demand forecast (TWh), 2011-20f
- Figure: Absolute inflation (%), by country, 2000-16f
- Figure: UK consumer income remains squeezed
- Figure: UK consumers will have little room to maneuver financially
- Figure: Domestic retail energy prices in the EU27 including all taxes 2011 (€/kWh)
- Figure: Annual switching rates in European domestic retail markets 2011 (%)
- Figure: Europe: market positioning of major energy retail companies, 2009
- Figure: European utilities' product offerings, by product type
- Figure: Marketing channels, by group
- Figure: Customer segmentation strategies for utilities
- Figure: Aggregated total cost-to-serve of the UK energy retail market
- Figure: Clearly there is a tension between cost-to-serve and service levels, but not in all cases
- Figure: Typical estimated average cost-to-serve by billing functionality (£/customer)
- Figure: Average billing frequency for electricity in Europe
- Figure: Cumulative investment in residential energy efficiency by type for EU27 (£bn), 2010-30f
- Figure: Expected annual investment in residential energy efficiency across the EU27 (£bn), 2010-30f
- Figure: European utilities' online energy efficiency offerings, 2010
- Figure: Commercial retail gas prices in the EU27 excluding VAT 2011 (€/kWh)
- Figure: Commercial retail electricity prices in the EU27 excluding VAT 2011 (€/kWh)
- Figure: UK real gross domestic product (£m) compared to changes in the percentage of intermediated contracts for business-to-business power, 2005-10
- Figure: Business customers' energy priorities in the near future (excluding "do not know" responses)
- Figure: H ave you or your company engaged in advice, monitoring, planning, buying, or implementing any energy efficiency or carbon reduction measures and technology?
- Figure: I n the next three years what activities do you and your business anticipate engaging in?
- Figure: MEUs: a re there any services that you would like your energy supplier to offer you?
- Figure: SMEs: are there any services that you would like your energy supplier to offer you?
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