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市場調查報告書
英國的中小企業保險市場 2011
UK SME Insurance 2011
| 出版商 |
Datamonitor |
| 出版日期 |
2011年12月 |
商品編碼 |
229258 |
| 內容資訊 |
英文 Pages: 97 |
| 價格 |
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英國的中小企業保險市場 2011 是由出版商Datamonitor在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 97 價格從美金5250起跳。
中小企業（SME）市場、對一般個人專用保險商品市場的電子交易及線上銷售通路的發展具有影響力、在角頭出現中、隨著嚴苛的競爭現在仍於市場進化中。
本報告書內容包括:中小企業保險市場為焦點、對未來的影響因素之探索外、活躍的主要保險公司的最新資訊彙整、內容綱要摘記如下:
概要
實施摘要
- 介紹
- 中小企業保險市場的總價金額為合計收入保險基礎的52億英鎊規模
- 中小企業分類中形成最大層的是員工數1-49的企業
- 與2008年相同後、2009-2010年增加轉入的企業數
- 2010年的企業數量比前年增加2.6%的成長率為440萬家企業
- 英國企業的99.8%左右為中小規模
- 中小企業所購買的保險為何？
- 中小企業購買廣泛的保險商品
- 中小企業的57.5%以保險加入為目的有接觸經紀人的經驗
- 大部分的中小企業の選擇經由經紀人來進行購買
- 以中小企業為目標制定價格比較網站
- 任何一個主要的4個網站都是事業保險的比較對象
- 強化更換的趨勢
- 更換供應商的中小企業增加
- 可線上購買的小規模企業專用事業保險
- 個人保險市場追蹤的徵兆之中小企業市場
- 調查對象經紀人的半數左右使用市場可攜式
- 經紀人也使用保險公司的外部網路
- 經由外部網路購買的經紀人約有60%使用Aviva網站
- 若將可銷售的商品增加預計線上可攜式將會躍進
- 經紀人的45.2%所需要銷售的商品僅有6種商品
- 經紀人舉小型包套商品領域頭銜為保險公司Aviva
- 調查對象經紀人的17.8%為Aviva自身的最大投注對象
- 2015年的合計收入保險費用基礎下成長為64億英鎊規模的中小企業保險總價金額
- 企業專用保險市場總金額的比例下為成長的中小企業市場
市場環境
- 介紹
- 中小企業保險市場的總價金額推測為合計收入保險基礎的52億英鎊規模
- 同2008年後、2009-2010年增加的轉入企業數
- 2010年的企業數比前年增加2.6%的成長率為440萬家企業
- 英國企業的99.8%左右為中小規模
- 過去2年間所增加的新企業數量
- 減速的企業清算件數
- 各產業中小企業市場
- 中小企業所購買的保險為？
物流
- 介紹
- 中小企業的大部分選擇經由經紀人來購買
- 中小企業為目標的價格比較網站
- 中小企業對保險公司的連結提供相當重要
- 以保險契約為對銀行進行訪問的中小企業很少
- 中小企業的購買姿勢、會依照經營規模有所差異
- 中小企業所受取的助言、依照其經營規模有所差異
- 增加氣勢的替換趨勢
各產業的相對差異與機會
電子交易
- 介紹
- 線上可購買的小規模企業專用事業保險
- 可銷售商品的飛躍線上可攜式
競爭動態
- 介紹
- 經紀人在小型包套商品領域的前頭所舉名的保險公司為Aviva
- 中小企業對保險公司來說是重要的分類
- 中小企業保險的商品分類前5家企業
解讀未來
- 介紹
- 中小企業分類的機會
- 2015年以合計收入保險費基礎以64億英鎊規模所成長的中小企業保險總價金額
附錄
圖表
Description
INTRODUCTION
The small and medium-sized enterprise (SME) market is very competitive and is currently evolving as the commoditized personal lines market starts to influence and shape it with the development of electronic trading and online distribution channels. This report explores the issues affecting the market and highlights the leading insurers.
FEATURES AND BENEFITS
- Detailed SME research into buying behaviour, insurance needs, and industry differences.
- Data on the top insurers per line of business and distribution channel was used.
- Analysis of how e-trading is evolving in this market.
- Estimated market size and five year forecast.
HIGHLIGHTS
- With the growth in insurance knowledge and the availability of information and online services SMEs are beginning to choose different routes to purchase their insurance other than the traditional broker route.
- Brokers service the majority of SMEs with 57.5% of those surveyed purchasing through this route. SMEs buying directly from an insurer are growing in strength and now account for 29.6%, with banks pulling in just over 5%. The area to watch is the number of SMEs now going to price comparison sites.
- Of the 250 commercial brokers surveyed, 17.8% named Aviva as their main insurer for their packaged business. This was followed by Allianz, with 12.3% of brokers placing the largest part of their SME book with this insurer. AXA and NIG take third and fourth place respectively with 7.8% and 7.3% of brokers, while the best of the rest is RSA.
YOUR KEY QUESTIONS ANSWERED
- How many SMEs purchase insurance through a price comparison site?
- Who is the leading SME insurer?
- How many SMEs are switching insurance provider?
TOC
OVERVIEW
EXECUTIVE SUMMARY
- Total SME market is estimated at GWP of £5.2bn
- Companies that employ 1-49 employees form the largest part of the SME segment
- The number of enterprises grew in 2009 and 2010 after a flat 2008
- In 2010, the number of enterprises grew by 2.6% to 4.4 million
- More than 99.8% of UK companies are small or medium-sized businesses
- What insurance do SMEs buy?
- SMEs buy a range of covers
- Most SMEs choose to purchase through a broker
- 57.5% of SMEs approached a broker for their insurance
- Price comparison sites are targeting SMEs
- The four main comparison sites all offer business insurance
- Switching behavior is increasing
- More SMEs are switching providers
- Small commercial business insurance is now available online
- The SME market is showing signs of following the personal lines market
- Over half of the brokers surveyed use a marketplace portal
- Brokers also use insurers' extranets
- Nearly 60% of those brokers that purchase through extranet sites use Aviva's site
- Online portals will take off once there are more products on them
- 45.2% of brokers only need 6 products available
- Brokers name Aviva as the leading insurer for small packaged business
- 17.8% of brokers surveyed place the largest single proportion of their business with Aviva
- Total SME market will grow to £6.4bn in GWP by 2015
- SME market to grow in line with total commercial market
MARKET CONTEXT
- Introduction
- Total SME market is estimated at GWP of £5.2bn
- Companies that employ 1-49 employees form the largest part of the SME segment
- The number of enterprises grew in 2009 and 2010 after a flat 2008
- In 2010, the number of enterprises grew by 2.6% to 4.4 million
- More than 99.8% of UK companies are small or medium-sized businesses
- The number of new companies has grown in the past two years
- The number of company liquidations has slowed
- SME market by industry
- Construction forms the largest part of the SME market
- What insurance do SMEs buy?
DISTRIBUTION
- Introduction
- Most SMEs choose to purchase through a broker
- 57.5% of SMEs approached a broker for their insurance
- Broker influence increases with company size
- SMEs choose brokers as they offer the best price
- Brokers are valued business advisors
- Brokers' visits increase as companies grow
- Price comparison sites are targeting SMEs
- The four main comparison sites all offer business insurance
- Towergate is the sole provider for Confused.com and Comparethemarket.com
- Simply Business supports Moneysupermarket.com and Gocompare.com
- Offering SMEs direct access to insurers is key
- More insurers look to offer customers a direct offering
- Only a small number of SMEs go to a bank for their insurance
- 5.3% of SMEs go to their bank for insurance
- SMEs' purchasing behavior varies depending on the size of the company
- Business owners arrange the business insurance
- Over the phone is the favorite way to buy insurance
- Four main factors influence SMEs' provider choice
- SMEs are loyal to their insurance providers
- Half of SMEs want ongoing advice
- The importance of advice varies depending on purchasing method
- Price is the dominant factor for SMEs when buying their insurance
- Importance of price varies depending on how the SME purchased its insurance
- Advice received by SMEs varies depending on the size of the company
- 50.1% of micro SMEs do not receive any advice
- 52.8% of all SMEs do not feel they need to receive any advice
- Switching behavior is increasing
- More SMEs are switching providers
- Those that buy through a price comparison site are more likely to switch
- Price was the main reason for switching
- Those that buy over the phone are most likely to switch
- SMEs are switching to buy directly from the insurer
INDUSTRY COMPARISONS AND OPPORTUNITIES
- Introduction
- SMEs' insurance requirements and behaviors differ across industries
- Channel, product, and added services vary across industries
- Price is the key factor across industries
- Different sectors offer different opportunities to insurance providers
E-TRADING
- Introduction
- Small commercial business insurance is now available online
- The SME market is showing signs of following the personal lines market
- Over half of the brokers surveyed use a marketplace portal
- Brokers also use insurers' extranets
- Nearly 60% of those brokers that purchase through extranet sites use Aviva's site
- Online portals will take off once there are more products on them
- 45.2% of brokers only need 6 products available
COMPETITOR DYNAMICS
- Introduction
- Brokers name Aviva as the leading insurer for small packaged business
- 17.8% of brokers surveyed place the largest single proportion of their business with Aviva
- SMEs are a key segment for insurers
- Aviva is the market leader
- Allianz targets direct and brokered business
- AXA follows a multi-channel approach
- NIG refitted for growth
- Ageas focuses on e-trading
- RSA focuses strategy on SMEs
- Direct Line for Business is growing
- Top five SME insurers by product line
- Aviva is number one for accident and health
- Employers' liability insurance
- Commercial motor, fleet insurance
- Property insurance
- Professional indemnity insurance
- Directors and officers insurance
- Key man insurance
- Public liability insurance
- Business interruption insurance
- Private medical insurance
FUTURE DECODED
- Introduction
- Opportunities in the SME segment
- Key requirements
- New entrants
- SME rates to rise according to brokers
- 48.4% of brokers expect small packaged rates to increase in the next 12 months
- Small commercial vehicle rates are expected to rise
- Total SME market will grow to £6.4bn in GWP by 2015
- SME market to grow in line with total commercial market
APPENDIX
- Definitions
- Distribution definitions
- Premium income
SME
- Methodology
- Datamonitor's SME Insurance Survey Q3 2011
- Datamonitor's Commercial Broker Insurance Survey Q3 2011
- Further reading
- Ask the analyst
- Disclaimer
TABLES
- Table: Total SME market, by GWP by segment (£000s), 2010
- Table: Profile of UK enterprises by volume, employee numbers, and turnover, 2010
- Table: Number of new enterprises registered at Companies House, April 2006 to March 2011
- Table: England and Wales company insolvencies, 2006-11
- Table: UK SME enterprises broken down by industry sector
- Table: How would you describe your relationship with your broker?
- Table: Products listed on the four main price comparison sites
- Table: How important is it to receive ongoing advice from your insurance provider? By company size
- Table: How important is it to receive ongoing advice from your insurance provider? By method of purchase
- Table: What were the most important reasons for choosing your insurance provider? By size
- Table: What services do you currently receive from your provider? By company size
- Table: Which services would you like to receive? By company size
- Table: Why did you change your provider at last renewal? By size
- Table: Do you access any of the following marketplace portals to shop around for better prices for your clients?
- Table: Products on PowerPlace
- Table: Top five insurers for accident and health insurance, by method of purchase (%), 2011
- Table: Top five insurers for employers' liability insurance, by method of purchase (%), 2011
- Table: Top five insurers for commercial motor insurance, by method of purchase (%), 2011
- Table: Top five insurers for property insurance, by method of purchase (%), 2011
- Table: Top five insurers for professional indemnity insurance, by method of purchase (%), 2011
- Table: Top five insurers for directors and officers insurance, by method of purchase (%), 2011
- Table: Top five insurers for key man insurance, by method of purchase (%), 2011
- Table: Top five insurers for public liability insurance, by method of purchase (%), 2011
- Table: Top five insurers for business interruption insurance, by method of purchase (%), 2011
- Table: Top five insurers for private medical insurance, by method of purchase (%), 2011
- Table: UK SME commercial general insurance GWP (£000s) and growth rate (%), 2011f-15f
- Table: Key variables affecting commercial insurance GWP, 2011f-15f
- Table: What business sector are you involved in?
- Table: How large is your company in terms of number of employees?
- Table: How large is your company in terms of turnover?
- Table: Commercial brokers, by type
- Table: Commercial brokers, by annual premium income
FIGURES
- Figure: Liability insurance is the most common cover bought
- Figure: SMEs' chosen distribution channels
- Figure: Switching has more than doubled in the last year
- Figure: Over half of the brokers surveyed use a marketplace portal
- Figure: Nearly half of all brokers purchase policies through insurers' extranet sites
- Figure: Aviva tops extranets used
- Figure: 45% of brokers need less than seven products to fulfill their needs
- Figure: Top 10 insurers used for placing small business packaged insurance
- Figure: Businesses with less than 50 employees dominate the market
- Figure: The number of UK enterprises reached 4.4 million in 2010
- Figure: The UK economy is mainly made up of micro enterprises
- Figure: New registration rates at Companies House improved in 2010/11
- Figure: Liquidations have increased in the last quarter
- Figure: Liability insurance is the most common cover bought
- Figure: Over half of SMEs' chose to got to a broker
- Figure: Broker influence increases with company size
- Figure: Why do you choose to use a broker?
- Figure: How would you describe your relationship with your broker?
- Figure: How frequently do you have contact with your broker?
- Figure: Simply Business offers insurance for multiple trades
- Figure: Business owners have the responsibility for purchasing insurance
- Figure: Finance managers purchase insurance in SMEs with turnover over £2m
- Figure: The phone is the most popular way of arranging insurance
- Figure: Past history with a broker is a key factor when choosing which company to go to for insurance
- Figure: SMEs tend to stay with their providers for multiple renewals
- Figure: Larger companies would like more advice
- Figure: Those that buy insurance face-to-face demand more ongoing advice
- Figure: Price and cover are the leading factors influencing purchase
- Figure: The importance of price varies depending on channel
- Figure: Advice services are provided to SMEs'
- Figure: Small companies want human resources advice
- Figure: Intention to switch has more than doubled in the last year
- Figure: Those SMEs that go through the direct channel are most likely to stay with their insurer
- Figure: Price is the main reason for switching
- Figure: Those that plan to switch provider at next renewal, by method of purchase
- Figure: Insurers and comparison sites are attracting new clients
- Figure: Over half of the brokers surveyed use a marketplace portal
- Figure: Nearly half of all brokers purchase policies through insurers' extranet sites
- Figure: Aviva tops extranets used
- Figure: Aviva has invested heavily in its extranet
- Figure: 45% of brokers need less than seven products to fulfill their needs
- Figure: Imarket is the top marketplace portal
- Figure: Products available on imarket
- Figure: Aviva is number 1 for small business packaged insurance
- Figure: Allianz goes direct to market with Premierline Direct
- Figure: More Than offers business insurance
- Figure: Direct Line for Business is growing its commercial book
- Figure: Aviva is number one for accident and health insurance
- Figure: The top three hold over 40% of the employers' liability market
- Figure: Direct Line is number five for commercial motor insurance
- Figure: RSA is in the top five for property insurance
- Figure: Hiscox is number one for professional indemnity insurance
- Figure: The top four hold 50.9% of the directors and officers insurance market
- Figure: Aviva has nearly a fifth of the key man insurance market
- Figure: Hiscox is number four for public liability insurance
- Figure: The top five UK commercial insurers are most popular for business interruption insurance
- Figure: AXA leads the way for SME private medical insurance
- Figure: Brokers predict rate increases in the next 12 months
- Figure: 56.1% of brokers expect rates for commercial vehicle insurance to increase
- Figure: Forecast growth in UK SME market
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