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市場調查報告書
加油站的駕駛者的行動和意願:英國
Motorist Behaviour and Implications at the Service Station: UK
| 出版商 |
Datamonitor |
| 出版日期 |
2011年12月 |
商品編碼 |
229254 |
| 內容資訊 |
英文 Pages: 3 |
| 價格 |
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加油站的駕駛者的行動和意願:英國 是由出版商Datamonitor在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 3 價格從美金1295起跳。
本報告提供歐洲8個國家8000人的針對汽車駕駛所實施的2010年後半年的購買行動變化評量調查結果，燃料價格，附加價值服務，商店商品，零售店品牌(相關也包含超級市場品牌)消費者態度相關分析資料彙整，為您概述為以下內容。
焦點
- 高比例的汽車駕駛者在選擇加油站時受到燃料價格影響，英國3人中就有1人的駕駛者，在決定加油地方之前會先注意店內的價格顯示板
- 在英國便利性及時間效率相關對加油站選擇也有很大的影響，隨油徵收支付設備及ATM是國內所使用的2大站內服務
- 英國4人中就有1人的駕駛者從石油公司轉換成超級市場旗下的加油站，Tesco在燃料價格，商店商品，客戶服務的方面也獲得駕駛者最高的支持率
概要
商品詳細內容資訊
- 這個調查報告以幻燈片展示形式提供。如果您希望取得投影片，請選擇右側的下載選擇。
- 簡介
附錄
圖表: 幻燈片包裝的概略內容
Abstract
INTRODUCTION
Verdict has conducted a study of over 8,000 motorists across eight European countries to assess how their buying behavior changed over the second half of 2010. These briefs summarise their attitudes towards fuel prices, added value services, shop products, and retailer brands, including supermarket brands where relevant.
FEATURES AND BENEFITS
- Make well-informed investments by identifying the most important and frequently used features and services at service stations.
- Tailor marketing campaigns to effectively target customers by understanding the profile of the forecourt shopper.
- Develop a lucrative convenience store offer by uncovering the product categories for which consumers want more variety.
- Plan defensive strategies by understanding the behavior of motorists who are switching between oil company and grocery branded retailers.
- Demonstrate customer empathy in your marketing messages by uncovering the measures being adopted by motorists to reduce their motoring expenses.
HIGHLIGHTS
- A large proportion of motorists are affected by fuel prices when selecting a service station and one in three motorists in the UK look at service station pricing boards closely before deciding where to fill up.
- Attributes related to convenience and time-efficiency continue to have a high influence on UK motorists' service station choice. Pay-at-pump facilities and ATMs are the two most frequently used forecourt services in the UK.
- One in four motorists are switching from oil companies to supermarket-owned service stations in the UK. Tesco was voted the best fuel retailer by motorists in terms of fuel price, shop products and customer service.
YOUR KEY QUESTIONS ANSWERED
- What measures are motorists taking to hedge against rising fuel prices? Are they comparing forecourt price boards or using online comparison websites?
- Are my customers switching to supermarkets for cheaper fuel? What other services should I provide to maintain my customer base?
- How does my customer base split by age, gender, marital status, and frequency of use of car, so that I can develop a suitable service proposition?
- Which products should be included or excluded from a forecourt shop's mix so that maximum value can be generated from the available shelf space?
- Which fuel retailers are considered the best by motorists in terms of value for money for fuel, quality of shop offer, and customer service?
Table of Contents
PRODUCT DETAILS
- This product is delivered as a Slidepack presentation. To access the slides please select this download option on the right.
- Introduction
APPENDIX
- Ask the analyst
- Disclaimer
FIGURES
- Figure: Slidepack outline of contents
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