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市場調查報告書
消費者所尋求之物:巴西的人壽保險·年金市場(2011年)
What Consumers Want: Life and Pensions in Brazil 2011
| 出版商 |
Datamonitor |
| 出版日期 |
2011年12月 |
商品編碼 |
229234 |
| 內容資訊 |
英文 Pages: 74 |
| 價格 |
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消費者所尋求之物:巴西的人壽保險·年金市場(2011年) 是由出版商Datamonitor在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 74 價格從美金1295起跳。
本報告提供巴西的人壽保險·養老金的市場相關分析，透過消費者對於人壽保險及養老金的態度調查，來分析、考察各市場的特徵（商品滲透度、流通管道選擇、選擇商品、供應商的推動要素、徵才求職的障礙等），市場的欲望及需求、市場機會等，並將結果概述為以下內容。
「消費者所尋求之物」系列分析
分析概要:人壽保險
- 商品擁有及商品的種類
- 調查資訊來源
- 流通管道的選擇
- 競爭環境
- 選擇商品的推動因素
- 選擇供應商的推動因素
- 採用時的障礙
分析概要:養老金
- 商品擁有及商品的種類
- 調查資訊來源
- 流通管道的選擇
- 競爭環境
- 選擇商品的推動因素
- 選擇供應商的推動因素
- 採用時的障礙
- 附錄
- 分析方法
- 相關調查
Abstract
INTRODUCTION
This slide deck focuses on the important questions concerning consumers' behavior regarding life insurance and pensions. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from life and pension products in their country of interest.
FEATURES AND BENEFITS
- Build a customer-centric strategy by learning what consumers want and need from life insurance and pension products.
- Identify new opportunities in the life and pensions markets through a better understanding of what consumers demand from these products.
- Gain a deeper insight into the life insurance and pensions markets through country-level data across income and age groups.
HIGHLIGHTS
- Channel of opening and competitor type.
- Essential product and provider features.
- Barriers to adoption of these products.
YOUR KEY QUESTIONS ANSWERED
- What features do consumers demand from life insurance and pension products?
- What channels do consumers use for researching and purchasing life insurance and pensions?
- Why do consumers decide not to have a life insurance policy or a pension product?
Table of Contents
The What Consumers Want series
- Summary of analysis: Life insurance
- Product holding and type of product
- Product holding
- Product holding: by age
- Product holding: by income
- Type of product
- Type of product: by age
- Type of product: by income
- Research sources
- Research
- Research: by age
- Research: by income
- Channel choice
- Channel of opening
- Channel of opening: by age
- Channel of opening: by income
- Competitive environment
- Competitor type
- Competitor type: by age
- Competitor type: by income
- Drivers of product choice
- Desired product features
- Desired product features: by age
- Desired product features: by income
- Drivers of provider choice
- Drivers of provider choice
- Drivers of provider choice: by age
- Drivers of provider choice: by income
- Barriers to adoption
- Barriers to adoption
- Barriers to adoption: by age
- Barriers to adoption: by income
- Summary of analysis: Pensions
- Product holding and type of product
- Product holding
- Product holding: by age
- Product holding: by income
- Type of product
- Type of product: by age
- Type of product: by income
- Research sources
- Research
- Research: by age
- Research: by income
- Channel choice
- Channel of opening
- Channel of opening: by age
- Channel of opening: by income
- Competitive environment
- Competitor type
- Competitor type: by age
- Competitor type: by income
- Drivers of product choice
- Desired product features
- Desired product features: by age
- Desired product features: by income
- Drivers of provider choice
- Drivers of provider choice
- Drivers of provider choice: by age
- Drivers of provider choice: by income
- Barriers to adoption
- Barriers to adoption
- Barriers to adoption: by age
- Barriers to adoption: by income
- Appendix
- Methodology
- Related reading
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