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市場調查報告書
消費者需求為何:澳洲的人壽保險市場 2011
What Consumers Want: Life Insurance in Australia 2011
| 出版商 |
Datamonitor |
| 出版日期 |
2011年12月 |
商品編碼 |
229233 |
| 內容資訊 |
英文 Pages: 41 |
| 價格 |
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消費者需求為何:澳洲的人壽保險市場 2011 是由出版商Datamonitor在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 41 價格從美金1295起跳。
本報告著重於澳洲的人壽保險市場，考察消費者對於壽險抱持的態度，理解消費者需求的重要性、商品滲透度、流通管道的選擇、商品、供應商的選擇推動要素、採用的障礙…將以上各點詳細分析所得的最新資訊彙整，為您概述為以下內容。
「消費者需求」系列分析
- 分析摘要:人壽保險
- 商品保有和商品類型
- 調查資訊來源
- 競爭環境
- 競爭企業的類型
- 競爭企業的類型:各年齡層
- 競爭企業的類型:各所得層
- 商品選擇的附加因素
- 被要求的商品特性
- 被要求的商品特性:各年齡層
- 被要求的商品特性:各所得層
- 選擇供應商的附加因素
- 選擇供應商的附加因素
- 選擇供應商的附加因素:各年齡層
- 選擇供應商的附加因素:各所得層
- 對徵才求職的障礙
- 對徵才求職的障礙
- 對徵才求職的障礙:各年層
- 對徵才求職決策的障礙:各所得層
- 附錄
Abstract
INTRODUCTION
This slide deck focuses on the important questions concerning consumers' behavior regarding life insurance. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from life insurance in their country of interest.
FEATURES AND BENEFITS
- Build a customer-centric strategy by learning what consumers want and need from life insurance.
- Identify new opportunities in the life insurance market through a better understanding of what consumers demand from life insurance products.
- Gain a deeper insight into the life insurance market through country-level data across income and age groups.
HIGHLIGHTS
- Channel of opening and competitor type.
- Essential product and provider features.
- Barriers to adoption.
YOUR KEY QUESTIONS ANSWERED
- What features do consumers demand from life insurance?
- What channels do consumers use for researching and purchasing life insurance?
- Why do consumers decide not to have a life insurance policy?
Table of Contents
The What Consumers Want series
- Summary of analysis: Life insurance
- Product holding and type of product
- Product holding
- Product holding: by age
- Product holding: by income
- Type of product
- Type of product: by age
- Type of product: by income
- Research sources
- Research
- Research: by age
- Research: by income
- Channel choice
- Channel of opening
- Channel of opening: by age
- Channel of opening: by income
- Competitive environment
- Competitor type
- Competitor type: by age
- Competitor type: by income
- Drivers of product choice
- Desired product features
- Desired product features: by age
- Desired product features: by income
- Drivers of provider choice
- Drivers of provider choice
- Drivers of provider choice: by age
- Drivers of provider choice: by income
- Barriers to adoption
- Barriers to adoption
- Barriers to adoption: by age
- Barriers to adoption: by income
- Summary of analysis: Pensions
- Product holding and type of product
- Product holding
- Product holding: by age
- Product holding: by income
- Type of product
- Type of product: by age
- Type of product: by income
- Research sources
- Research
- Research: by age
- Research: by income
- Channel choice
- Channel of opening
- Channel of opening: by age
- Channel of opening: by income
- Competitive environment
- Competitor type
- Competitor type: by age
- Competitor type: by income
- Drivers of product choice
- Desired product features
- Desired product features: by age
- Desired product features: by income
- Drivers of provider choice
- Drivers of provider choice
- Drivers of provider choice: by age
- Drivers of provider choice: by income
- Barriers to adoption
- Barriers to adoption
- Barriers to adoption: by age
- Barriers to adoption: by income
- Appendix
- Methodology
- Related reading
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