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市場調查報告書
消費者所尋求之物:澳洲的房屋貸款·個人貸款市場(2011年)
What Consumers Want: Mortgages and Personal Loans in Australia 2011
| 出版商 |
Datamonitor |
| 出版日期 |
2011年12月 |
商品編碼 |
229218 |
| 內容資訊 |
英文 Pages: 86 |
| 價格 |
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消費者所尋求之物:澳洲的房屋貸款·個人貸款市場(2011年) 是由出版商Datamonitor在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 86 價格從美金1295起跳。
本報告提供澳洲的房屋貸款、個人貸款市場相關分析，透過消費者對於房屋貸款及個人貸款的態度調查，來分析、考察各市場的特徵（商品滲透度、流通管道選擇、選擇商品、供應商的推動要素、徵才求職的障礙等），市場的欲望及需求、市場機會等，並將結果概述為以下內容。
「消費者所尋求之物」系列分析
分析概要:房屋貸款
- 商品擁有及商品的種類
- 調查資訊來源
- 競爭環境
- 流通管道的選擇
- 選擇商品的推動因素
- 選擇供應商的推動因素
- 採用時的障礙
分析概要:個人貸款
- 商品擁有及商品的種類
- 調查資訊來源
- 競爭環境
- 轉移的頻率
- 流通管道的選擇
- 借款的目的
- 選擇商品的推動因素
- 選擇供應商的推動因素
Abstract
INTRODUCTION
This slide deck focuses on the important questions concerning consumers' behavior regarding mortgages and personal loans. Product penetration, choice of channel, drivers of product and provider choice, and barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from mortgages and personal loans in their country of interest.
FEATURES AND BENEFITS
- Build a customer-centric strategy by learning what consumers want and need from a mortgage or personal loan.
- Identify new opportunities in the mortgage and personal loan markets through a better understanding of what consumers demand from these products.
- Gain a deeper insight into the mortgage and personal loan markets using country-level data across income and age groups.
HIGHLIGHTS
- Channel analysis, including channel of opening and research.
- Essential product and provider features.
- Barriers to the adoption of mortgages and personal loans.
YOUR KEY QUESTIONS ANSWERED
- What features do consumers demand from a mortgage or personal loan?
- Which attributes are important in a mortgage or personal loan provider?
- What channels do consumers use for researching and purchasing mortgages and personal loans?
- Why do consumers decide not to take out a mortgage or personal loan?
Table of Contents
The What Consumers Want series
- Summary of analysis: mortgages
- Product holding and type of product
- Product holding
- Product holding: by age
- Product holding: by income
- Type of product
- Type of product: by age
- Type of product: by income
- Research sources
- Research
- Research: by age
- Research: by income
- Use of intermediary
- Use of intermediary: by age
- Use of intermediary: by income
- Competitive environment
- Competitor type
- Competitor type: by age
- Competitor type: by income
- Channel choice
- Channel of opening
- Channel of opening: by age
- Channel of opening: by income
- Drivers of product choice
- Desired product features
- Desired product features: by age
- Desired product features: by income
- Drivers of provider choice
- Drivers of provider choice
- Drivers of provider choice: by age
- Drivers of provider choice: by income
- Barriers to adoption
- Barriers to adoption
- Barriers to adoption: by age
- Barriers to adoption: by income
- Summary of analysis: personal loans
- Product holding and type of product
- Product holding
- Product holding: by age
- Product holding: by income
- Type of product
- Type of product: by age
- Type of product: by income
- Research sources
- Research
- Research: by age
- Research: by income
- Competitive environment
- Competitor type
- Competitor type: by age
- Competitor type: by income
- Likelihood to switch
- Likelihood to switch
- Likelihood to switch: by age
- Likelihood to switch: by incomeChannel choice
- Channel of opening
- Channel of opening: by age
- Channel of opening: by income
- Purpose of loan
- Purpose of loan
- Purpose of loan: by age
- Purpose of loan: by income
- Drivers of product choice
- Desired product features
- Desired product features: by age
- Desired product features: by income
- Drivers of provider choice
- Drivers of provider choice
- Drivers of provider choice: by age
- Drivers of provider choice: by income
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