英國的旅遊保險市場 2011 是由出版商Datamonitor在2011年12月所出版的。
這份英文市場調查報告書包含Pages: 85 價格從美金2795起跳。
本報告書內容包括:活躍於英國的大型旅遊保險業者的業績受到注視、各公司的合計收入保險費用及市場佔有率等數值檔案為基礎、除追求市場的主要課題外、競爭策略及市場趨勢的對應廣告・行銷的趨勢之最新資訊的彙整、內容綱要摘記如下:
概要
介紹
- 總合計收入保線費步調中微增的2010年旅遊保險市場
- 總合計收入保險費的成長率為2.8%
- 商品浸透維持穩定
- 2010年的國外渡航者數比前年減少
- 2010年的保險申請在金額・件數皆增加
- 2010年佔旅行保險市場佔有率半數左右的主要4家企業
- 支配前10家旅遊保險市場
- 掌握市場20.2%的AXA、也有動搖的優勢
- 旅遊保險業在2001年行銷預算稍微的縮小
- 旅遊保險市場在2010年的廣告支出減少2.2%
- 佔旅遊保險業總廣告預算的半數左右之Saga的行銷
- 2015年預計達7億6840萬英鎊的價額之英國旅遊保險市場
市場環境
- 介紹
- 總合計收入保險基礎步調中微增的2010年旅遊保險市場
- 2010年利益仍持續縮小的英國旅遊保險市場
- 2010-2011年的狀況為焦點的旅遊保險及消費者保護
- 2010年仍持續減少的國外渡行者數
- 商用・觀光目的相繼減少的2010年國外旅遊
顧客焦點
- 介紹
- 回答者約3分之2在2010年中有渡航去國外
- 持續穩定的旅遊保險
- 回答者的約4分之1、與其他金融商品一括形式的包含旅遊
- 旅遊保險的第一選擇因素為保險費用
行銷與物流
- 介紹
- 旅行保險業在2011年行銷預算有稍微縮小
- 旅行保險契約中最高人氣的路徑是直銷通路
- 旅行保險市場中影響力尚未很大的價格比較網站
- 提示競爭市場的消費者旅遊保險品牌的嗜好擴大
競爭動態
- 介紹
- 數件的合作・收購情形的旅遊保險業界
- 2010年佔旅遊保險市場佔有率半數左右的主要4家企業
- 逐漸推向兩極化的旅遊保險市場
- 2010-2011年的狀況衍生保險公司特約範圍的擴大
讀解未來く
- 介紹
- 保險費收入低成長中壓迫收益性的旅行減少及保險申請的增加
附錄
圖表
Description
INTRODUCTION
The report includes a discussion of the performance of the major travel insurance competitors, providing data on GWP and market share. It puts this data into context with a discussion of key market issues, and also features a discussion of advertising trends that point towards competitor strategies and market trends.
FEATURES AND BENEFITS
- The latest data and market research including information on market size, drivers behind claims and travel trends.
- Insight into advertising expenditure and consumer behaviour in the market.
- An understanding of the competitive environment, new partnerships, and the impact key players are having on the travel insurance market.
- Forecasts of the market's GWP growth until 2015, based on industry interviews, secondary research and in-house expertise.
HIGHLIGHTS
- The total number of visits abroad by UK residents fell by 6.3% in 2010. This represents a drop from 58.6m to 54.9m. Foreign travel has seen a downturn since 2008, with an average rate of decline at 5.3% between 2006 and 2010.
- AXA continued to hold the largest share of the travel insurance market in 2010, with 20.2%, representing a GWP of £154.3m. This was however both a decrease in GWP - down by 2.0% - and market share, with a 1.0% decline. Performance is expected to improve with a continued partnership with Lloyds TSB and the new account with TUI.
- Single trip polices were the most popular choice of travel insurance coverage for all age bands except for the oldest group, 55-65 year olds. 18-24 year olds were the most likely to purchase single trip polices, with 54.7% of respondents selecting this option.
YOUR KEY QUESTIONS ANSWERED
- How has the travel insurance market changed in the last year and how is it forecast to perform in the next five years?
- How many consumers are purchasing travel insurance, why did they select their policy and who did they buy from?
- Who are the leading travel insurance providers and how have they performed in the last year?
TOC
OVERVIEW
EXECUTIVE SUMMARY
- Total gross written premiums for the travel insurance market grew slightly in 2010
- Gross written premiums increased by 2.8%
- Product penetration remains strong
- The number of visits abroad declined further in 2010
- Total claims costs and claim frequency both increased in 2010
- The top four travel insurers accounted for over half of total market share in 2010
- The top 10 travel insurers dominate the travel insurance market
- AXA holds 20.2% of the travel insurance market, but its dominance is slipping
- The travel insurance marketing budget shrank slightly in 2010
- Advertising spend in the travel insurance market fell by 2.2% in 2010
- Saga's marketing makes up over half of the total travel insurance advertising budget
- The UK travel insurance market is forecast to reach a value of £768.4m in 2015
- Growth in the market will be flat over the next few years
MARKET CONTEXT
- Introduction
- Total gross written premiums for the travel insurance market grew slightly in 2010
- The travel insurance market grew by 2.8% in 2010
- Inclusion of annual travel insurance within AVAs significantly influences the balance of policies written
- Annual policies accounted for 62.3% of travel insurance premiums in 2010
- Premium rates for annual and single trip policies continue to converge
- Sale of single trip policies declined by an annual average of 2.0% during 2006-10
- UK travel insurance market profit margins continued to shrink in 2010
- The gross loss ratio for travel insurance in 2010 increased by 7.0%
- Total claims costs and claim frequency both increased in 2010
- Medical expenses account for over half of claims costs in 2010
- Events in 2010-11 have placed a spotlight on travel insurance and consumer protection
- Airline and travel companies continue to collapse, driving ATOL reform
- Travel insurance complaints referred to the Ombudsman Service increased by 27% in 2011
- The number of visits abroad continued to decline in 2010
- Overseas trips in 2010 fell by 6.3% to 54 million
- Travel abroad has continued to fall quarter-on-quarter since Q3 2008
- Travel to Europe has declined while trips to Africa and Central and South America have risen in popularity
- Trips abroad taken for both business and pleasure declined in 2010
- Holidays, accounting for 65.1% of all trips abroad, fell by 2.4 million in 2010
- There were 2.5 million fewer business trips in 2010 than in 2006
CUSTOMER FOCUS
- Introduction
- Almost two-thirds of respondents made an overseas trip in the last year
- 64.0% of respondents traveled abroad at least once in the previous 12 months
- Over-35s are least likely to travel abroad
- Over half of respondents with a household income of £15,000 or less did not travel abroad in the last year
- Travel insurance penetration remains stable
- 89% of UK consumers traveling overseas have travel insurance
- Older consumers are most likely to purchase travel insurance
- Household income links strongly with uptake of travel insurance
- Almost a quarter of survey respondents held travel cover as part of other financial products
- Travel insurance products are classified into two general types
- 41.4% of consumer respondents took out a single trip policy for their last trip
- Consumers are more likely to purchase annual travel policies as they get older
- A third of consumers with household income over £75,000 hold travel cover within financial product packages
- Price is the number one driver for travel insurance selection
- Consumers are motivated primarily by price and convenience in their travel insurance purchases
MARKETING AND DISTRIBUTION
- Introduction
- The travel insurance marketing budget shrank slightly in 2010
- Advertising spend in the travel insurance market fell by 2.2% in 2010
- Direct mail marketing accounted for nearly two-thirds of total advertising spend in 2010
- Saga's marketing made up over half of the total travel insurance advertising budget in 2010
- 78.4% of the spend on direct mail, the most popular marketing medium, was attributable to Saga
- The direct channel is the most popular route for travel insurance arrangement
- Travel insurance is purchased through several different channels
- 31.7% of respondents used the direct channel to purchase their travel insurance
- The Internet accounted for over half of directly purchased travel policies
- Older consumers are more likely to arrange travel insurance via banks
- Price comparison sites are not yet a significant influence on the travel insurance market
- A third of consumers use comparison sites as a means of researching travel insurance policies
- Younger consumers are more likely to use comparison sites for any purpose
- Moneysupermarket.com is the most popular comparison site for travel insurance research and purchase
- A spread of consumer preference for travel insurance brands suggests a competitive market
- The top 10 providers by popularity account for a 44.3% share of preference
COMPETITIVE DYNAMICS
- Introduction
- The travel insurance market has seen several partnership and acquisition developments
- Affinity partnerships with banks and building societies drive a significant level of business
- AXA maintains strong position in travel insurance market with Lloyds TSB and TUI partnerships
- Mapfre Assistance acquires Insure and Go
- First Assist wins Halifax and Barclays accounts and is acquired by Cigna
- Ageas expands underwriting deal with Tesco Bank to include travel insurance
- UK General embarks on pan-European travel insurance partnership with Ryanair
- The top four travel insurers accounted for over half of total market share in 2010
- The top 10 travel insurers dominate the travel insurance market
- AXA accounted for a fifth of travel insurance market share, but its dominance is slipping
- Munich Re witnessed considerable growth
- The travel insurance market has become increasingly polarized
- New market entrants and price comparison sites drive a gulf in prices compared to other providers
- Events in 2010-11 have prompted insurers to offer premium cover extras
- Increasing numbers of providers offer travel disruption cover
FUTURE DECODED
- Introduction
- A decline in travel and increasing claims inflation will squeeze profitability given low growth of premiums
- The market is forecast to reach a value of £768.4m in 2015 as rates harden to counter claims inflation
- A continued decline in travel will lead to market contraction before a return to slow growth in 2013
- Travel insurance market profits will be squeezed by increasing claims inflation
- Travel insurance penetration is forecast to remain stable
APPENDIX
- Definitions
- Brokers
- Bancassurers
- Brandassurers
- Gross written premiums
- Methodology
- Primary research
- Market context
- Customer focus
- Consumer surveys
- Advertising and marketing spend data
- ABI statistics
- Further reading
- Ask the analyst
- Disclaimer
TABLES
- Table: Travel insurance market gross written premiums (£000s), 2006-10
- Table: UK travel insurance gross written premiums, by policy type (%), 2006-10
- Table: UK travel insurance average premium rates (£), 2006-10
- Table: Number of UK travel insurance policies written (000s), 2006-10
- Table: Gross loss ratios, by line of business (%), 2006-10
- Table: UK travel insurance claims volume, costs, and frequency, 2006-10
- Table: UK travel insurance claims, by peril, 2006-10
- Table: Number of visits abroad by UK residents (000s), 2006-10
- Table: Number of visits abroad by UK residents, by quarter (000s), and growth rate (%), 2006-10
- Table: UK residents' visits abroad, by destination (000s), 2006-10
- Table: UK residents' visits abroad, by reason for travel (000s), 2006-10
- Table: Q: How many times did you travel abroad on holiday in the last 12 months? (split by age)
- Table: Q: How many times did you travel abroad on holiday in the last 12 months? (split by income)
- Table: Q: On your last trip abroad, were you covered by any form of travel insurance? (split by age)
- Table: Q: On your last trip abroad, were you covered by any form of travel insurance? (split by income)
- Table: On your last trip abroad, which type of insurance were you covered by? (split by age)
- Table: On your last trip abroad, which type of insurance were you covered by? (split by income)
- Table: Q: Which reasons influenced your choice of travel insurance provider?
- Table: UK travel insurance advertising budget (£), 2006-10
- Table: UK travel insurance advertising spend (£), 2006-10
- Table: Top 10 UK travel insurance advertisers (£), 2006-10
- Table: Top 10 UK travel insurance advertisers, by medium (£), 2010
- Table: Q: How did you arrange your travel insurance policy? (split by age)
- Table: Q: In arranging your travel insurance policy, did you visit any price comparison sites? (split by age)
- Table: Q: Which price comparison sites did you use?
- Table: Q: With which company were you insured?
- Table: Top 10 UK travel insurers, by GWP (£000s), 2007-10
- Table: Top 10 UK travel insurers, by market share (%), 2010
- Table: UK travel insurance GWP (£000s), 2006-15f
- Table: Key variables affecting travel insurance GWP, 2011-15f
FIGURES
- Figure: Travel insurance gross written premiums grew slightly in 2010
- Figure: The number of visits abroad by UK residents continues to fall, dropping by over 6% in 2010
- Figure: Cancellations accounted for almost one third of all travel insurance claims costs in 2010
- Figure: UK travel insurers by market share (%), 2010
- Figure: Travel insurance advertising expenditure has been falling since 2009
- Figure: The market is expected to contract in 2011-12 followed by slow growth from 2013
- Figure: Travel insurance gross written premiums grew slightly in 2010
- Figure: Annual travel insurance continues to take an increasing share of market premiums
- Figure: Annual policy prices continued to converge with single trip coverage in 2010
- Figure: Number of UK travel insurance policies written (000s), 2006-10
- Figure: The gross loss ratio for travel insurance continued to worsen in 2010
- Figure: Claims frequency and average claim costs remained stable in 2010
- Figure: Cancellations accounted for almost one third of all travel insurance claims costs in 2010
- Figure: Travel insurance complaints referred to the Ombudsman Service increased by 26.6% in 2011
- Figure: The number of visits abroad by UK residents continues to fall, dropping by over 6% in 2010
- Figure: Visits abroad have decreased quarter-on-quarter since Q3 2008
- Figure: UK residents' visits abroad by destination (000s), 2006-10
- Figure: Europe was the destination for over three-quarters of trips abroad by UK residents in 2010
- Figure: Holidays taken abroad by UK residents (000s), 2006-10
- Figure: Business trips taken abroad by UK residents (000s), 2006-10
- Figure: Q: How many times did you travel abroad on holiday in the last 12 months?
- Figure: Q: How many times did you travel abroad on holiday in the last 12 months? (split by age)
- Figure: Q: How many times did you travel abroad on holiday in the last 12 months? (split by income)
- Figure: Q: On your last trip abroad, were you covered by any form of travel insurance? (split by age)
- Figure: Q: On your last trip abroad, were you covered by any form of travel insurance? (split by income)
- Figure: Q: On your last trip abroad, which type of insurance were you covered by?
- Figure: Q: On your last trip abroad, which type of insurance were you covered by? (split by age)
- Figure: On your last trip abroad, which type of insurance were you covered by? (split by income)
- Figure: The top 10 travel insurance advertisers accounted for a larger share of a smaller budget in 2010
- Figure: UK travel insurance advertising spend, by medium, 2010
- Figure: Travel insurance advertising expenditure has been falling since 2009
- Figure: Saga and the direct mail channel dominate the travel insurance total advertising budget
- Figure: Over half of all respondents purchased their travel insurance directly or through banks
- Figure: The direct channel was the most popular means for travel policy arrangement by all age groups
- Figure: Less than half of respondents used comparison sites in their travel insurance purchase process
- Figure: Q: In arranging your travel insurance policy, did you visit any price comparison sites? (split by age)
- Figure: Q: Which price comparison sites did you use?
- Figure: Q: With which company were you insured?
- Figure: Q: With which company were you insured? (split by brand type)
- Figure: AXA provides travel insurance cover across all of HBOS's new AVA packages from 2011
- Figure: Insure and Go re-launched its website in 2011, with a streamlined focus on travel products
- Figure: UK travel insurers by market share (%), 2010
- Figure: The market is expected to contract in 2011-12 followed by slow growth from 2013
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