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市場調查報告書
英國支付卡片市場之競合企業市場佔有率及市場發展
Competitor Market Shares and Developments in the UK Payment Card Market
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英國支付卡片市場之競合企業市場佔有率及市場發展 是由出版商Datamonitor在2011年10月所出版的。
這份英文市場調查報告書價格從美金2795起跳。
卡片發行公司於英國支付卡片市場中採用新的策略，使其成為一個競爭環境經常改變之動態市場。
本報告以詳細消費者數據市場及市場佔有率數值為重點，探討英國國內競合企業之信用、簽帳、記帳卡各領域中，最新市場資訊，並徹底分析2010年後主要市場發展等，以下列摘要形式闡述。
概要
競合企業之市場佔有率
- Lloyds Banking Group依然為第一大卡片發行數量最大之信用卡發行公司
- Barclaycard品牌之卡片仍保有16.3%之穩定市場佔有率
- Barclaycard擁有信用卡正卡最大之產品組合
- 信用卡正卡構成極大市場佔有率之情形沒有改變
- 卡片功能為使用頻率及優先使用率之促因
- 發行公司別交易次數及金額普遍為於市場佔有率中具一定比例
- 2010年交易金額較上年增加2.3%
- 大多卡片發行公司之使用頻率普遍呈現穩定
- 根據消費者資訊顯示，零售品牌卡片使用頻率較其他卡片高
- 2010年大多發行公司之餘額有所減少
- Lloyds Banking Group於發行公司中持有21.9%之餘額
- Virgin Money保有每張卡片最高之平均餘額
- 交易上具有提倡設計之卡片還款率十分高
- 大型銀行為簽帳卡之主要帶動角色
- 最大簽帳卡發行公司為目前於2010年已經發行超過1100萬張卡片之Barclays
- POS佔有金額類簽帳卡交易之多半
- Barclays簽帳卡之2010年消費者總支出金額為679億英鎊
- 2010年年簽帳卡平均交易單價為52.90英鎊
- 2010年具有530萬張已經發行之記帳卡
- 2010年記帳卡交易金額較上年增加3.2%
- 卡片發行公司之平均交易金額及使用頻率普遍呈現穩定
競合企業發展
- 最大型卡片發行公司以各自不同之方式因應市場
- 主要競合企業發展
- 受新法規影響競爭更透明化也更激烈
- 競爭激烈之餘額移轉市場
附錄
圖表
Synopsis
Competitor Market Shares and Developments in the UK Card Market provides an up to date analysis of competitor market shares and dynamics in the credit, debit, and charge card markets.
Description
The UK payment card market is dynamic and ever shifting, as issuers adopt new strategies to compete in an ever changing environment. Featuring detailed consumer data and granular market shares, this brief provides up to the minute intelligence on how all of the competitors in the UK market are performing, and in depth analysis of the key market developments since 2010.Benchmark your performance against UK issuers across metrics including number of cards, frequency of use, transaction value, and balances outstanding.Plan your product strategy around analysis of consumer behaviour at the issuer level, from Datamonitor's Financial Services Consumer Insight survey.Reassess your positioning in the charge card market with our detailed breakdown of competitor market shares.Know the competition with real world examples of the strategies being followed by the markets leading players.Futureproof your strategy with Datamonitor's analysis of regulatory changes and what this means for the payment card market.The competitive landscape is beginning to change following the shocks of 2008 and 2009. Debit and charge card use is growing for all issuers, while credit card use continues to decline on most indicators. These deeper structural changes will continue to have a long term impact on the market as competitors adjust to this new environment.Lloyds Banking Group remains the largest credit card issuer in the UK and maintained the largest number of cards in issue with a 20% share of the market in 2010, with 11.4 million cards in issue. Despite its large market share and in line with the wider market, Lloyds Banking Group nonetheless saw a decline in its card numbers of 2.9%.The debit card market continues to be the key driver of the UK payment card market and has seen no slowdown in growth. In 2010, Barclays was the largest single debit card issuer with a 13% share of the market and 11.0 million cards. Santander has now emerged as the second largest debit card issuer with 10.8 million cards in issue.Who are the key players in the debit, credit, and charge card markets? How are they adapting to todays market conditions?Who is gaining market share in this challenging economic environment? Who is losing?What strategies are issuers taking to protect themselves from falling levels of demand? How sustainable is this long term?Is consumer behaviour and card usage changing? What impact is the economy having on how consumers use their payment cards?What do regulation changes mean issuer revenue streams? Are annual fees finally going to become mainstream?
TOC
OVERVIEW
COMPETITOR MARKET SHARES
- Lloyds Banking Group is still the largest credit card issuer by number of cards
- Barclaycard-branded cards hold a steady 16.3% share of the market
- Barclaycard has the largest portfolio of primary cards
- Premium branded cards continue to constitute a significant share of the market
- Usage and primacy rates are driven by card features
- The number and value of transactions per issuer is broadly in line with market share
- Transaction values grew by 2.3% in 2010
- Frequency of use is consistent across most card issuers
- Retail branded cards are generally used more frequently according to consumers
- Balances fell for most issuers in 2010
- Lloyds Banking Group holds 21.9% of balances by issuing group
- Virgin Money holds the highest average balance per card
- Repayment rates are significantly higher for cards providing incentives for transacting
- The debit card market is led by the major high street retail banks
- Barclays is the largest debit card issuer with over 11 million cards in 2010
- POS accounts for the majority of debit transactions by volume
- £67.9bn was spent by consumers on Barclays debit cards in 2010
- Consumers spent an average of £52.90 per debit card transaction in 2010
- There were 5.3 million charge cards in issue in 2010
- The value of charge card transactions grew by 3.2% in 2010
- Average transaction values and frequency of use are broadly consistent across charge card issuers
COMPETITOR DEVELOPMENTS
- The largest issuers are adapting in different ways
- Key competitor developments
- MBNA is exiting the UK cards market
- Lloyds Banking Group remains focused on product development
- Barclaycard is the most aggressive UK cards player
- HSBC is focused on less risky existing customers
- Tesco Bank continues to see steady growth
- New regulations have increased transparency and forced increased competition
- Legislation has been a major driver in increasing competition
- The CCD increases transparency and means issuers cannot rely on overly complex schemes
- Regulatory changes to the order of payments are having the biggest impact on issuer revenue
- Competition is increasing in the balance transfer market
- The balance transfer market has seen the fiercest competition as issuers lengthen their 0% interest period
- Increased competition has delayed the possible introduction of annual fees
APPENDIX
AAGR
APACS
- ATM-only card
- Average transaction value
- Balances outstanding
- Bank of England base rate
CAGR
- Charge card
- Co-branded card
- Credit card
- Debit card
FLA
- Frequency of use
- Non-standard
- Private label card
- POS terminal
- Turnover per card per year
- Methodology
- Primary research
- Secondary research
- Further reading
- Ask the analyst
- Disclaimer
TABLES
- Table: Percentage of cards with benefits, by brand (one of two)
- Table: Percentage of cards with benefits, by brand (two of two)
FIGURES
- Figure: Lloyds Banking Group leads the market with 11.4 million credit cards in issue
- Figure: Barclaycard is the largest player by brand ahead of both Lloyds TSB and HBOS
- Figure: 72% of Tesco Bank cards are considered primary by cardholders
- Figure: Barclaycard has 4.5 million primary cards in the market
- Figure: Barclaycard has 3.5 million platinum cards in issue
- Figure: Barclaycard had 305 million transactions in 2010
- Figure: Transaction values are dominated by Barclaycard and Lloyds TSB
- Figure: The average credit card has 32 transactions per year
- Figure: On average, only 24% of cards are used "all the time" according to cardholders
- Figure: Barclaycard holds the highest value of balances outstanding at £10.1bn in 2010
- Figure: Lloyds Banking Group holds 21.9% of the market by balances outstanding
- Figure: Virgin Money holds an average balance of £2,397
- Figure: 74% of American Express credit cardholders pay off their balance in full each month
- Figure: The number of debit cards grew to reach 84.6 million cards in2010
- Figure: Lloyds Banking Group holds 25% of the UK debit card market
- Figure: Debit cards are used more often at the POS than at ATMs
- Figure: POS accounts for 60% of all debit transactions by value
- Figure: Consumers spent an average of £52.90 across all types of debit transactions in 2010
- Figure: 2.7 million American Express charge cards were in issue in 2010
- Figure: £19.4bn was spent on American Express charge cards in 2010
- Figure: NatWest holds the highest average charge card transaction value at £119
- Figure: Barclaycard's market leading balance transfer offers resulting from the price war
- Figure: Lloyds TSB platinum credit card advert with representative example
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