世界DVS〈數位影像監控〉市場

本報告已在2011年07月19日停止出版。

簡介

政府和傳輸業界等垂直市場對於最高安全系統的需求提高，有線電視也因為IP技術與結合網路的DVS系統〈數位影像監控〉而逐漸更新汰換中。

專門從事多種市場調查分析的英國調查公司Datamonitor Corporation〈總公司：倫敦〉對於世界數位影像監控市場進行調查、分析，並彙整出對該市場未來的預測後發行了調查報告書 "Global digital video surveillance markets: Finding future opportunities as analog makes way for digital"。

本報告書內容包括：DVS〈數位影像監控〉市場概要、市場規模、世界以及主要垂直產業相關的市場機會、終端使用者分析、價值鏈分析和競爭環境分析等，內容目錄概述如下。

摘要

第一章 序論

第二章 市場概要

• 主要事項
• 影響因素與動向
• IT 組成類別化
• 不同區域市場概要
• 企劃規模
• 垂直市場種類
  • 零售
  • 公家機關
  • 金融服務
  • 旅遊與交通
  • 製造
  • 娛樂、媒體與休閒
  • 海外採購與批發
  • 公用事業
  • 其他

第三章 終端使用者分析

• 主要事項
• 綜合保全系統之附屬品─DVS
• 購買保全系統時具有增加IT設備傾向
• 保全系統需求
• 混接式IP是滿足投資保護要件的關鍵所在

第四章 競爭動向

• 主要事項
• 競爭構造
• DVS 價值鏈
• 競爭狀況〈商業模式、垂直目標、通路策略、評價〉
  • Siemens Building Technology
  • ADT
  • Diebold
  • Chubb
  • NetVersant
  • EDS
  • Storage Tek
• 投資主概要

第五章 行動時機

• 系統整合事業夥伴為獲得用戶端所必備之條件
• 控制用戶端&與CCTV設備投資主的夥伴關係
• 計畫執行方式上，A&E與風險管理顧問的考量
• 深入的合夥關係可能受到整場電腦監控系統業者以及防衛系統業者影響

附錄

目錄

Introduction

Analog CCTV is increasingly being replaced by more advanced digital video surveillance (DVS) solutions, often utilizing IP technology and networked architecture. This paradigm shift has been triggered by technological advances as well as increased awareness of the need for heightened security in particular vertical markets such as government and transportation.

Scope of this report

• Market sizing by types of IT component: software, hardware, storage medium, integration and business consulting.
• Geographic analysis by region and major countries in: Americas (US and Canada), EMEA (UK, DE, FR) and Asia Pacific (JP, China).
• Estimates of vertical industries: retail, public sector, manufacturing, financial services,transit, utilities, warehousing, media and leisure.

Research and analysis highlights

Digital video surveillance is a high-growth niche within the overall surveillance market at 55% CAGR between 2003 and 2007. Between 2003 and 2007 the market will grow from ca. $1.3bn to ca. $7.4bn globally as a result of heightened security awareness, ROI benefits of digital and IP solutions and technology maturity / replacements.

The Americas dominate the DVS market globally with 55% market share, driven by the strong interest in security in the US as well as the vast size and number of enterprises located in the region. The US alone represents 47% of the Americas market.

Retail is the largest opportunity due to the existence of numerous retail locations and this sector's ability to achieve high ROI. Much of the public sector opportunity stems from the US where surveillance is a key focus in law enforcement, high security and federal government buildings as well as the education sector, but also from Asia Pacific.

Key reasons to read this report

• Identify the size and growth potential of specific vertical markets & geographies.
• Gain insight into end-user purchasing path and reasons to shift from analog to digital technology.
• Understand how to best position yourself within the emerging value chain as physical and logical security players compete for market dominance.

EXECUTIVE SUMMARY

DVS must be pursued in tandem with complementary security solutions

High-growth opportunity, particularly in the retail, public sector and travel and transit areas

EMEA hampered by legacy investments, Asia Pacific enjoying DVS boom

Given the high cost of digital vs analog, ROI is only a driver for implementations in niche verticals such as retail

Fragmented value chain dominated by security systems integrators

Partnerships are key to success

CHAPTER 1 INTRODUCTION

What is this report about?

Who is the target reader?

How to use this report

CHAPTER 2 MARKET CONTEXT

Introduction

Key findings

Drivers and trends

Notable technology advances driving DVS

Hardware equipment innovations

Sophisticated analysis software for data capture and retrieval

Increased mobility of systems through wireless

Increasingly sophisticated user interfaces

DVS incorporating motion detection systems

Compression technologies

Falling prices for digital equipment

The DVS advantage over CCTV

Image preservation

Flexibility and savings in cabling and infrastructure

Cost savings by eliminating manual surveillance and searching

IT component segmentation

Geographic segmentation

Americas

EMEA

Asia Pacific

Drivers

Challenges

Project sizes

Vertical market segments

Retail

Definition

Location

Uses of digital video surveillance

USPs - prospect targeting

Nature of vertical

Legislationissues affecting demand

Overall evaluation

Public sector

Definition

Location

Uses of digital video surveillance

USPs - prospect targeting

Nature of vertical

Legislation/issues affecting demand

Overall evaluation

Financial services

Definition

Location

Uses of digital video surveillance

USPs - prospect targeting

Nature of vertical

Legislation/issues affecting demand

Overall evaluation

Travel and transit

Definition

Location

Uses of digital video surveillance

USPs - prospect targeting

Nature of vertical

Legislation/issues affecting demand

Overall evaluation

Manufacturing

Definition

Location

Uses of digital video surveillance

USPs - prospect targeting

Nature of vertical

Legislation/issues driving demand

Overall evaluation

Entertainment, media & leisure

Definition

Location

Uses of digital video surveillance

USPs - prospect targeting

Nature of vertical

Legislation/issues affecting demand

Overall evaluation

Warehousing & wholesale

Definition

Location

Uses of digital video surveillance

USPs - prospect targeting

Nature of vertical

Legislation/issues affecting demand

Overall evaluation

Utilities

Definition

Location

Uses of digital video surveillance

USPs - prospect targeting

Nature of vertical

Legislation/issues affecting demand

Overall evaluation

Other

Definition

Most interesting sub-sectors

Uses of digital video surveillance

USPs - prospect targeting

Nature of vertical

Legislation/issues affecting demand

Overall evaluation

CHAPTER 3 END-USER ANALYSIS

Introduction

Key findings

DVS as an integrated security system add-on

Tendency towards increased IT involvement in security purchasing

Security Director identifies solutions needs

Needs identification that fits the profile of a likely DVS adopter

A hybrid IP approach is key to fulfilling investment protection requirements

CHAPTER 4 COMPETITIVE DYNAMICS

Introduction

Key findings

The DVS value chain

Physical security systems integrator demographics

Local presence key, but the largest SIs have a global footprint

SIs dedicated to particular verticals or niches

Competitive structure

Dynamic competitive environment driven by paradigm shift

Physical security systems integrators

IT systems integrators

Large DVS hardware and software vendors

Storage specialists

Generalist consulting firms

Competitive profiles

Competitive profile: Siemens Building Technology

Business model

Vertical targeting/focus

Channel strategy

Assessment

Competitive profile: ADT (Tyco)

Business model

Vertical targeting/focus

Channel strategy

Assessment

Competitive profile: Diebold

Business model

Vertical targeting/focus

Channel strategy

Assessment

Competitive profile: Chubb

Business model

Vertical targeting/focus

Channel strategy

Assessment

Competitive profile: NetVersant

Business model

Vertical targeting/focus

Assessment

Competitive profile: EDS

Business model

Vertical targeting/focus

Channel strategy

Assessment

Competitive profile: StorageTek

Business model

Vertical targeting/focus

Channel strategy

Assessment

Player overview

CHAPTER 5 ACTION POINTS

Introduction

A multitude of systems integrator partners is a prerequisite for gaining client access

Partnering with access control and CCTV equipment vendors remains key

Influencing A&E and risk consultants to be considered in project specifications

Further partnerships may be struck with turnkey building or defense contractors

APPENDIX

In-depth vertical forecasts

Definitions

Geographies

Verticals

IT components

Technology definitions

Other abbreviations

Research methodology

Future readings

SPP writing team

How to contact experts in your industry

List of Tables

Table 1: Global DVS revenues by IT components, 2003-2007

Table 2: Global DVS revenues by major geography, 2003-2007

Table 3: Global DVS revenues by enterprise size, 2003-2007

Table 4: Global DVS and CCTV deployments, 2003-2007

Table 5: Global DVS revenues by vertical, 2003-2007

Table 6: In-depth vertical forecasts

Table 7: In-depth vertical forecasts

Table 8: In-depth vertical forecasts

Table 9: In-depth vertical forecasts

Table 10: In-depth vertical forecasts

Table 11: In-depth vertical forecasts

Table 12: In-depth vertical forecasts

Table 13: In-depth vertical forecasts

Table 14: In-depth vertical forecasts

Table 15: In-depth vertical forecasts

Table 16: In-depth vertical forecasts

Table 17: In-depth vertical forecasts

Table 18: In-depth vertical forecasts

Table 19: In-depth vertical forecasts

Table 20: In-depth vertical forecasts

Table 21: In-depth vertical forecasts

Table 22: In-depth vertical forecasts

Table 23: In-depth vertical forecasts

Table 24: In-depth vertical forecasts

Table 25: In-depth vertical forecasts

Table 26: In-depth vertical forecasts

Table 27: In-depth vertical forecasts

Table 28: In-depth vertical forecasts

Table 29: In-depth vertical forecasts

Table 30: In-depth vertical forecasts

Table 31: In-depth vertical forecasts

Table 32: In-depth vertical forecasts

Table 33: In-depth vertical forecasts

Table 34: In-depth vertical forecasts

Table 35: In-depth vertical forecasts

Table 36: In-depth vertical forecasts

Table 37: In-depth vertical forecasts

Table 38: In-depth vertical forecasts

Table 39: In-depth vertical forecasts

Table 40: In-depth vertical forecasts

Table 41: In-depth vertical forecasts

Table 42: Geographic definitions

Table 43: Vertical definitions

Table 44: IT component definitions

List of Figures

Figure 1: Global DVS revenues by vertical, 2007

Figure 2: Global DVS revenues by major geography, 2003-2007

Figure 3: Vendor positioning

Figure 4: Global DVS revenues by IT components, 2003-2007

Figure 5: Global DVS revenues by major geography, 2003-2007

Figure 6: Global DVS revenues by individual geography, 2003-2007

Figure 7: Global DVS revenues by enterprise size, 2003-2007

Figure 8: Global DVS and CCTV deployments, 2003-2007

Figure 9: Global DVS revenues by vertical, 2003

Figure 10: Global DVS revenues by vertical, 2007

Figure 11: The DVS value chain

Figure 12: Vendor positioning

Figure 13: Research methodology

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