Description
Introduction
Datamonitor’s Product Insights: Dairy in Australia report is a detailed information resource covering all key aspects of new product launch trends prevalent in the Australian dairy market. It provides insights using and analyzing information from Datamonitor products, such as Product Launch Analytics and Market Data Analytics, and is a snapshot of information at a point in time.
Features And Benefits
• Examines new product launches in the Australian dairy market, segmented by key categories.
• Contextualizes Australia in new product launches globally.
• Identifies the key players in the market that are leading new product launches.
• Provides analysis of new product launches by leading flavors, claims, packaging, and price points.
Highlights
Australia, with a 2% contribution, ranked 13th in terms of new product launches in 2010. However, it ranks third in terms of world dairy trade, accounting for a 10% share in 2010 just behind New Zealand and the European Union.
The Australian dairy market is dominated by international players like Kirin (Japan), Parmalat (Italy), and Fonterra (New Zealand) in terms of sales value. Moreover, private label players also play a major role in the market, as is evident from a cumulative share of 23% (of retail sales) in the dairy market in 2010.
Your Key Questions Answered
• What are the key trends driving consumption in the market that can be leveraged to boost sales?
• What product development/positioning strategies can be adopted to tap various consumer segments?
• How are the key players responding to various consumer dynamics and how can a player achieve differentiation in the category?
Table of Contents
Executive Summary
New Product Launches: A Global Perspective
New Product Launches in Australia
Product Launch Analysis
OVERVIEW
Catalyst
Summary
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE
Overview
Key trends driving new product launches globally
Increasing health consciousness is driving innovative functional formulations that address nutritional and other health requirements
Other than portion control, demand for convenient and on-the-go consumption is driving single-serve packaging
Rising demand from emerging global middle classes
Ethical food production is increasingly being sought by consumers in the dairy market
Increasing demand for value for money is driving demand for private label brands
New product launches by dairy categories
Comparison of Australia with leading countries globally
Examples of innovative launches globally
NEW PRODUCT LAUNCHES IN AUSTRALIA
Overview
Key trends driving new product launches in Australia
Rising obesity is resulting in increased launches of low fat dairy products
Growing attention to the functional benefits of products is driving new launches in the Australian dairy market
Growing interest in child nutrition is leading to more launches targeted at kids
Demand for convenience among Australians has led to the increased popularity of on-the-go meals and single-serve packs
Australian consumers are increasingly accepting private label products
Australians are loyal in their approach to buying "home grown" products
Category growth vs launch analysis
Leading players and their new product launch trends
PRODUCT LAUNCH ANALYSIS
By flavor
Overview
Top flavor: vanilla
Product examples: vanilla
By packaging material
Overview
Top packaging material: plastic
Product examples: plastic packaging
By price point
Overview
By claims and tags
Overview
Top claim: high calcium
CONCLUSION
Overview
Appendix
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
