Abstract
Introduction
Datamonitor' s Product Insights: Dairy in the UK report is a detailed information resource covering all key aspects of new product launch trends prevalent in the UK dairy market. It provides insights using and analyzing information from Datamonitor products, such as Product Launch Analytics and Market Data Analytics, and is a snapshot of information at a point in time.
Features And Benefits
• Examines new product launches in the UK dairy market, segmented by key categories.
• Contextualizes the UK in the new product launches globally.
• Identifies the key players in the market that are leading the new product launches.
• Provides analysis of the new product launches by leading flavors, claims, packaging, and price points.
Highlights
The UK dairy market had close to 500 new product launches and ranked seventh globally in terms of new dairy product launches in 2010.
In 2010, new product launches in the UK dairy food market were led by the yogurt category, which accounted for nearly one out of every three launches. It was followed by chilled desserts, which accounted for a quarter of new product launches.
New launches in the country were mainly driven by increasing health and price consciousness. Consumer concern for environment led to innovative eco-friendly packaging formats.
Your Key Questions Answered
• What are the key trends driving consumption in the market that can be leveraged to boost sales?
• What product development/positioning strategies can be adopted to tap various consumer segments?
• How are the key players responding to various consumer dynamics and how can a player achieve differentiation in the category?
Table of Contents
Executive Summary
New Product Launches: A Global Perspective
New Product Launches in the UK
Product Launch Analysis
OVERVIEW
Catalyst
Summary
New Product Launches: A Global Perspective
Overview
Key trends driving new product launches globally
Increasing health consciousness is driving innovative functional formulations that address nutritional and other health requirements
Other than portion control, demand for convenient and on-the-go consumption is driving single-serve packaging
Rising demand from emerging global middle classes
Ethical food production is increasingly being sought by consumers in the dairy market
Increasing demand for value for money is driving demand for private label brands
New product launches by dairy categories
Comparison of the UK with leading countries globally
Consumer comparison: the UK and leading countries
Examples of innovative launches
NEW PRODUCT LAUNCHES IN THE UK
Market overview
Recent issues in the UK dairy market
Doorstep delivery of milk
Stagnant domestic milk production
Super dairies
Concern about the use of antibiotics
New product launches
Key trends driving new product launches in the UK
Price-conscious consumers embrace private labels
Organic products carve a niche in the UK dairy market
Dairy product manufacturers are increasing their focus on kids
Consumer concern about health has prompted manufacturers to launch healthy products
Consumer demand is driving the adoption of environmentally friendly practices in the dairy market
Category growth vs launch analysis
Leading players and their new product launch trends
PRODUCT LAUNCH ANALYSIS
By flavor and fragrance
Overview
Top flavor: strawberry
Product examples: strawberry flavor
By packaging material
Overview
Top packaging material: plastic
By price point
Overview
By claims and tags
Overview
Top claim: "vegetarian"
CONCLUSION
Highlights
Appendix
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
