Description
Introduction
Datamonitor’s Product Insights: Dairy in the US report is a detailed information resource covering all key aspects of new product launch trends prevalent in the US dairy market. It provides insights using and analyzing information from Datamonitor products, such as Product Launch Analytics and Market Data Analytics, and is a snapshot of information at a point in time.
Features And Benefits
• Examines new product launches in the US dairy market, segmented by key categories.
• Contextualizes the US in new product launches globally.
• Identifies the key players in the market leading new product launches.
• Provides analysis of new product launches by leading flavors, claims, packaging, and price points.
Highlights
The US, with a 12% contribution, leads the global dairy market in terms of new product launches. The overall contribution from dairy categories remained consistent over 2008-10.
The US dairy market is highly fragmented, with Kraft Foods dominating the market in terms of sales value. The bulk of products were launched by private label players. These continue to be the clear leaders in the US dairy market, growing rapidly from a 14% contribution in 2009 to a 21% contribution to new product launches in 2010.
Your Key Questions Answered
• What are the key trends driving consumption in the market that can be leveraged to boost sales?
• What product development/positioning strategies can be adopted to tap various consumer segments?
• How are the key players responding to various consumer dynamics and how can a player achieve differentiation in the category?
Table of Contents
Executive Summary
New Product Launches: A Global Perspective
New Product Launches in the US
Product Launch Analysis
OVERVIEW
Catalyst
Summary
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE
Overview
Key trends driving new product launches globally
Increasing health consciousness is driving innovative functional formulations that address nutritional and other health requirements
Other than potion control, demand for convenient and on-the-go consumption is driving single-serve packaging
Rising demand from emerging global middle classes
Ethical food production is increasingly being sought by consumers in the dairy market
Increasing demand for value for money is driving demand for private label brands
New product launches by dairy categories
Comparison of the US with leading countries globally
Examples of innovative launches
NEW PRODUCT LAUNCHES IN THE US
Overview
Key trends driving new product launches in the US
Value consciousness
Health consciousness
Ethicality and environmentally friendly behavior
US consumers' grocery purchasing behavior is increasingly influenced by provenance
Convenience
Category growth versus launch analysis
Leading players' new product launch trends
PRODUCT LAUNCH ANALYSIS
By flavor and fragrance
Overview
Fruit-based flavors offering both health benefits and indulgence were popular among new launches
Natural flavors
Top flavor: strawberry
Product examples: strawberry flavor
By packaging material
Overview
Top packaging material: plastic
Product examples: plastic packaging
By price point
Overview
Average price points across categories
By claims and tags
Overview
Top claim/tag: natural
CONCLUSION
Highlights
Appendix
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
