Summary
Introduction
Datamonitor’s Product Insights: Dairy in Brazil report is a detailed information resource covering all key aspects of new product launch trends prevalent in the Brazilian dairy market. It provides insights using and analyzing information from Datamonitor products, such as Product Launch Analytics and Market Data Analytics, and is a snapshot of information at a point in time.
Features and benefits
• Examines new product launches in the Brazilian dairy market, segmented by key categories
• Contextualizes Brazil in the new product launches globally
• Identifies the key players in the market leading the new product launches
• Provides analysis of the new product launches by leading flavors, claims, packaging, and price points
Highlights
The Brazilian dairy market had more than 200 new product launches and ranked 12th globally in terms of new dairy product launches in 2010.
More than 34% of new dairy launches in Brazil that year were in the milk category, followed by 29% in the yogurt category and 12% in the cheese category.
New launches in the country were mainly driven by the growing domestic demand for staples like milk and cheese, underlined by the rising health awareness among Brazilian consumers.
Your key questions answered
• What are the key trends driving consumption in the market that can be leveraged to boost sales?
• What product development/positioning strategies can be adopted to tap various consumer segments?
• How are the key players responding to various consumer dynamics and how can a player achieve differentiation in the category?
Table of Contents
Executive Summary
New Product Launches: A Global Perspective
New Product Launches in Brazil
Product Launch Analysis
OVERVIEW
Catalyst
Summary
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE
Overview
Key trends driving new product launches globally
Increasing health-consciousness is driving innovative functional formulations that address nutritional and other health requirements
Other than potion control, demand for convenient and on-the-go consumption is driving single-serve packaging
Rising demand from emerging global middle classes
Ethical food production is increasingly being sought by consumers in the dairy market
Increasing demand for value for money is driving demand for private-label brands
New product launches by dairy categories
Comparison of Brazil with leading countries globally
Examples of innovative launches globally
NEW PRODUCT LAUNCHES IN BRAZIL
Overview
Key trends driving new product launches in Brazil
Health is the trend driving the majority of the new launches in the Brazilian dairy market
Missed meals and snacking on the go leading to convenient packaging designs
Changing consumer perceptions about private-label food brands are prompting manufacturers to launch more products
Category growth and product launch analysis
Leading players and their new product launch trends
PRODUCT LAUNCH ANALYSIS
By flavor and fragrances
Overview
Top flavor/fragrance: strawberry
By packaging material
Overview
Top packaging material: plastic
By price point
Overview
By claims and tags
Overview
Top claim: "high in calcium"
CONCLUSION
Conclusions for product launch trends in the Brazilian dairy market
APPENDIX
Definitions
Methodology
Ask the analyst
Datamonitor consulting
Disclaimer
