Summary
Introduction
This report forms a part of the Datamonitor' s product series titled "Product Insights". It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
• Examines new product launches in the US confectionery market, segmented by key confectionery categories
• Contextualizes the US in the new product launches globally
• Identifies the key players in the market leading the new product launches
• Provides an analysis on the new product launches by leading flavors, packaging and price points
Highlights
The US is leading the global confectionery market in terms of the number of new products launches in 2010.
Chocolate category accounted for more almost half of the new product launches, followed by sugar confectionery which accounted for one third of the new product launches.
In 2010, ' milk chocolate' emerged as the most popular flavor among all new confectionery products launched in the US while plastic was the most popular packaging material. Over half of all new product launches in the US confectionery market in 2010 were priced in the range of $0-3 with ' single serving' being the most popular claim among them.
Reasons to Purchase
• Assess product innovation trends in your market
• Learn from successful new product launches
Table of Contents
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: A Global Perspective 2
New Product Launches in the US 2
Product Launch Analysis 2
Introduction 4
Product Launch Analytics 4
Market Data Analytics 4
New Consumer Insight reports 5
The Country Statistics Database 5
Company Intelligence 5
Market definition 6
Table of Contents 7
List of Figures 8
List of Tables 9
New Product Launches: A Global Perspective 10
Overview 10
Key trends driving new product launches globally 11
Increasing health concerns 12
Movement toward natural/organic ingredients 15
Changing lifestyle 16
Increasing buying power among younger age groups 20
Premiumization 21
Growing demand for functional benefits from gum products 23
Increasing impulse purchases 23
Experimentation with flavors and ingredients 24
New product launches by confectionery categories 24
Comparison of the US with leading countries globally 26
Examples of innovative launches 27
New Product Launches in the US 29
Overview 29
Key trends driving new product launches in the US 31
Chocolate consumption was considered an affordable indulgence in adverse economic conditions 31
Growing health-consciousness is driving innovation in the US confectionery market 32
Escalating flavor fervor has resulted in more vibrancy in the US confectionery market 33
Upscale chocolates made a strong contribution to overall launches in the US confectionery market 34
Functional and fortified gum is becoming mainstream 35
Category growth compared to launch analysis 36
Leading players and their new product launch trends 38
Product Launch Analysis 41
By flavor 41
Overview 41
Top flavor: milk chocolate 43
Product examples: milk chocolate flavor 44
By packaging material 45
Overview 45
Top packaging material: plastic 47
Product examples: plastic packaging 49
By price point 50
Overview 50
The chocolate and sugar confectionery categories recorded product launches across all price ranges. The lower proportion of launches in the $12-20 range is due to low demand for premium products. Demand for mid-scale products was also minimal in 2010. The proportion of products launched that were priced $20 and above was highest in the chocolate category, primarily due to factors such as an increased number of product offerings aimed at the adult consumer base, rising consumer buying power, and the luxurious appeal of branded chocolate products for which consumers do not mind paying a premium price. 52
Product examples 52
By claims and tags 53
Overview 53
Top claim: single serving 55
Product examples: single serving 57
Conclusion 58
Highlights 58
Methodology 59
Methodology overview 59
Primary sources of data 59
Secondary sources of data 59
Appendix 60
Future reading 60
Feedback 60
Ask the analyst 60
Datamonitor consulting 60
Disclaimer 60
List of Tables
Table 1: Confectionery market definitions 6
Table 2: Top 10 players in the US confectionery market by 2009 market share and by 2010 new product launches 39
List of Figures
Figure 1: Share of new product launches in the global confectionery market, by country, 2010 11
Figure 2: Percentage of obese and overweight adults globally 12
Figure 3: Examples of product launches which carried the healthy claim in 2010 13
Figure 4: Examples of product launches which carried the no sugar claim in 2010 14
Figure 5: Examples of product launches which carried the low calorie claim in 2010 15
Figure 6: Examples of products claiming to contain no additives, no artificial colors, no artificial flavors, or no sweeteners, 2008-10 16
Figure 7: Examples of energy bars and snack items launched in 2010 17
Figure 8: Examples of new products with packaging that encourages consumption on the go, 2010 18
Figure 9: Examples of new products that are comforting and relaxing for consumers, 2010 19
Figure 10: Consumption in the global confectionery market (%), by age group, 2008 20
Figure 11: Examples of product launches targeted at children, 2010 21
Figure 12: Examples of product launches in the premium segment, 2010 22
Figure 13: Examples of product launches in the gum category that offer functional benefits or are sugar free, 2010 23
Figure 14: New product launches in the global confectionery market, by category, 2010 25
Figure 15: Top 10 countries, based on the number of new confectionery product launches, 2010 27
Figure 16: Some global examples of innovative product launches in 2010 28
Figure 17: New product launches in the US confectionery market, by category, 2010 30
Figure 18: Example of chocolate launches which carried the economy claim in 2010 32
Figure 19: Examples of product launches with healthy ingredients in 2010 33
Figure 20: Examples of chocolate launches which carried the upscale claim in 2010 35
Figure 21: Examples of gum launched with functional benefits 35
Figure 22: Contribution to and growth in total new product launches in the US confectionery market, by category, 2009-10 37
Figure 23: Contribution to and growth in total new product launches in the US confectionery market, by category, 2009-10 37
Figure 24: Top five confectionery companies' contributions to new product launches in the US, by category, 2010 40
Figure 25: New product launches in the US confectionery market, by flavor, 2010 42
Figure 26: Contribution to and growth in total new product launches in the US ,confectionery market, by flavor, 2009-10 43
Figure 27: Examples of milk chocolate flavor new product launches 44
Figure 28: Contribution to and growth in total new product launches in the US confectionery market, by packaging material, 2009-10 46
Figure 29: Contribution to and growth in total new product launches in the US confectionery market, by packaging material, 2009-10 47
Figure 30: New product launches in the US confectionery market using plastic as a packaging material, by category, 2010 48
Figure 31: Examples of new product launches with plastic packaging 49
Figure 32: Examples of cereal bars launched in the $0-3 price range 50
Figure 33: Examples of upscale products launched in the $20+ price range 51
Figure 34: New product launches in the US confectionery market, by price point, 2010 51
Figure 35: Examples of launches, 2010 52
Figure 36: New product launches in the US confectionery market, by claim, 2010 54
Figure 37: Contribution to and growth in total new confectionery product launches in the US , by claim, 2009-10 55
Figure 38: New product launches in the US confectionery market that featured single serving as a claim, by category, 2010 56
Figure 39: Examples of launches claimed to be single serving 57
Figure 40: Conclusion 58
