澳大利亞財富管理市場趨勢 是由出版商Datamonitor在2011年01月所出版的。
這份英文市場調查報告書包含Pages: 87 價格從美金5250起跳。
澳大利亞雖比其他國家更順利度過金融風暴，但在其影響下，銀行仍必須要贏回富裕層客戶之信賴及資金。
本報告為，調查澳大利亞財富管理市場，並匯整2005年∼2014年市場規模、國內富裕人口、資產等預測、富裕層地區別區隔、競合情形、ANZ、Commonwealth Bank、NAB、Perpetual、Westpac各企業業績，以下列摘要形式闡述。
第1章 概要
第2章 實施概要
- 澳大利亞國內富裕人口在全球金融風暴下有即刻恢復之傾向
- 富裕人口雖集中於多個州別中，但今後有改變之可能性
- 主要地方性銀行依賴大型零售銀行
第3章 市場概要
- 簡介
- 經濟情形
- 財富管理法規改變並顯示出其機會及課題
- 澳大利亞國內富裕人口
- 恢復對更高風險及回收產品之信賴為其市場課題
第4章 澳大利亞富裕投資人
- 簡介
- 富裕層集中於新南威爾士
- 澳大利亞富裕層持有產品較為保守
- 富裕層減少其資金之風險
- 守護財富之訊息與加強其成長一樣重要
第5章 競合動態
- 主要地方性銀行依賴大型零售銀行
- ANZ
- Commonwealth Bank
- NAB
- Perpetual
- Westpack
附錄
Abstract
Introduction
Australia weathered the global financial crisis better than most countries but
it was not immune to its effects. With billions of dollars having been erased
from the portfolios of the affluent, banks will need to work hard to regain
the trust and funds of these lucrative customers. This report explores the
changes to both the competitive landscape of the wealth marekt and to its
affluent clients.
Features and benefits
• Market sizing and forecasts of the onshore wealth population and assets
from 2005 - 2014. All data is segmentated into 10 asset bands.* Regional
segmentation of the onshore wealthy population.* Incorporates data from
Datamonitor' s Australian Financial Services Survey conducted in 2010.*
In-depth analysis of the competitor landscape, incorporating profiles of ANZ,
Commonwealth Bank, NAB, Perpetual and Westpac.
Highlights
The market for HNW and mass affluent services will have grown considerably in
2010, and is estimated by Datamonitor to have mostly recovered from the Global
Financial Crisis, which resulted in a decline in 2009. In terms of the total
market, the wealthy are likely to have grown in number by approximately 14% in
2010.The distribution of wealth in Australia varies considerably, with the
majority of wealth and wealthy individuals concentrated in the eastern states
of New South Wales and Victoria. While it is unsurprising that the highest
number of wealthy live in the most populated areas, these two states also
contain the highest proportion of affluent consumers.
Your key questions answered
• How big is the addressable affluent market in Australia?* Which
regional markets within Australia are most ripe for client acquisition?* What
asset classes have become more attractive to the Australian wealthy since the
global financial crisis?* Who are the major competitors in Australian wealth
management?* What strategies are the major competitors using to target the
afflunet market.
Table of Contents
Executive Summary
The wealthy onshore population in Australia is expected to have rebounded
quickly from the global financial crisis
The number of wealthy individuals in Australia has declined
The wealthy in Australia have adopted more conservative attitudes to
investment due to the GFC
Players will need to rebuild trust in financial advice
Wealth is concentrated among the most populous states, but this may
change
New South Wales and Victoria have the highest proportions of wealthy
individuals
Rapid economic growth in more sparely populated regions will make a national
network more valuable
Equities have had strong inflows from the wealthy
Leading local players generally rely upon an extensive retail banking
presence
The Australian wealth management scene is led by local players from the
retail banking market
The HNW advice market is presently only tapping into 27% of its potential
client base
OVERVIEW
Catalyst
Summary
Methodology
MARKET OVERVIEW
Introduction
Economic context
The Australian economy has been one of the few bright spots among developed
markets
Equities have bounced back and should lead to a strong rebound in wealth for
2010
The regulatory picture for wealth management has shifted, bringing
opportunity and challenge
The Ripoll Inquiry resulted in regulations that will cause a fundamental
shift in the business model for many wealth advisors
The wealth management sector will see additional funds under management from
the Henry review
The onshore wealthy population in Australia
The number of wealthy individuals in Australia suffered considerably as a
result of the GFC
The mass affluent population declined by approximately 400,000 individuals in
2009
The mass affluent at all wealth levels suffered declines in the value of
their assets
The challenge for the market will be to rebuild trust in riskier and higher
return products
The wealthy in Australia have adopted more conservative attitudes to
investment
Players will need to rebuild the trust which has been damaged by negative
returns and scandal
With HNWs and the mass affluent regaining their bearings, the market will
grow
THE AFFLUENT AUSTRALIAN INVESTOR
Introduction
New South Wales has the largest concentration of wealthy individuals
The two largest states also have the highest proportions of wealthy
individuals
New South Wales remains the powerhouse of wealth management in Australia
Victoria' s wealth distribution has resulted in a more traditionally
structured market
Queensland' s wealthy population is more predictable in terms of its
population
South Australia is a minor player in the overall wealth market
Western Australia is the fastest developing market in the country, due to the
mining boom
Servicing Tasmania means catering primarily to the lower end of the mass
affluent market
The Northern Territory has the smallest number of wealthy individuals
The Australian Capital Territory' s market is naturally dominated by
government employees
Product holdings among the wealthy in Australia are fairly conservative
Product penetration is highest among more liquid assets
Superannuation funds remain an important vehicle for securing the future of
wealthy Australian consumers
The run up in local prices means the wealthy in Australia are particularly
exposed to the property market
Wealthy individuals have reduced the risk in their asset holdings
Overall trends in asset holdings suggest that HNWs have de-risked, while the
least wealthy have drawn upon their savings
Cash products have become more popular, with inflows at all levels
Fixed income securities have been less popular among wealthy Australians
High net worth clients have become more cautious about investment
properties
Equities have strong inflows from the wealthy
Mutual funds have fallen from favor, as many wealthy individuals have opted
not to increase their holdings
Wealth protection messages are as important as those stressing growth
Breaking into a client' s internal decision-making process is the key
challenge for wealth managers
Coverage in the financial press still presents a good marketing
opportunity
Generally cautious, the wealthy are increasingly split between those keen for
extra return and those keen to limit risk
COMPETITIVE DYNAMICS
Leading local players generally rely upon an extensive retail banking
presence
The Australian wealth management scene is led by local players from the
retail bank market
Consolidation has further tightened the control of the major banks over the
market, with implications for HNWs
The retail market for wealth management is more consolidated than the HNW
advice market
ANZ
ANZ has developed a wealth management proposition in Australia which is
tightly linked to its Asian operations
Key acquisitions have led to growth in Australia and Asia Pacific
ANZ' s joint venture with ING Direct provided a fully integrated wealth
management arm
Key business performance metrics
Strategy to succeed in today' s market: integration into the Asia Pacific
regional wealth market
Commonwealth Bank
Key business performance metrics
Commonwealth Bank is aiming to build on its success among HNW clients by
focusing on the UHNW market
NAB
Australia' s wealth market leader has tried to incorporate both depth and
breadth into its offering
Key business performance metrics
Strategy to succeed in today' s market: NAB has laid out some key strategies
for its wealth arm, focusing on brand and capacity
Perpetual
A long-standing Australian wealth management brand
Key business performance metrics
Specialist services
Strategy to succeed in today' s market: becoming a holistic provider through
acquisitions
While clearly a national provider, Perpetual has targeted key groups for its
wealth proposition
Westpac
Westpac offers a range of private banking brands
Key business performance metrics
Specialist products and services
Westpac' s strategy is to invest in more personnel and to better leverage its
diverse brand portfolio
APPENDIX
Definitions
The drivers of growth in the wealthy population
Income growth (combined with inflation, changes in GDP by sector, household
savings rates, and debt levels)
Investment returns (market capitalization, interest rates, and bond
yields)
The following measures are not, in themselves, drivers of wealthy population
growth
Market capitalization
GDP
The following measures are not drivers of wealthy population growth except
under very restricted circumstances
Primary residence value growth
Inheritance
Methodology
Global Wealth Model
Datamonitor AFS Survey
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
