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市場調查報告書
收藏品投資：2010年
Collectable Investing 2010
| 出版商 |
Datamonitor |
| 出版日期 |
2010年12月 |
商品編碼 |
145800 |
| 內容資訊 |
英文 Pages: 53 |
| 價格 |
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收藏品投資：2010年 是由出版商Datamonitor在2010年12月所出版的。
這份英文市場調查報告書包含Pages: 53 價格從美金5250起跳。
「收藏品」與商品和不動產相同，為有形的投資對象，收藏家在自己所選擇的領域上充滿熱情，投資形式則有「情感型」或「熱情型」投資。不過，此市場上有許多無預備知識即參加的投資家，收藏品投資逐漸被認為是完全不同性質的資產等級。
本報告，定義收藏品投資，檢証富裕層（HNW）對於此資產等級的行動，同時彙整探尋其競爭環境以及今後方向性的獨家分析資料，由下列摘要形式闡述。
概要
報告摘要
- 「收藏品」與商品和不動產相同，為有形的投資對象
- 收藏品投資的開始
- 收藏品的競爭環境
- 收藏品投資的將來
針對收藏品投資的定義
- 「收藏品」與商品和不動產相同，為有形的投資對象
- 收藏品投資與奢侈品買賣為不同性質的行為
- 奢侈品市場上恢復的徵兆
- 收藏品投資不在奢侈品的銷售上
- 看起來為自相矛盾的「有形資產投資」
- Datamonitor所定義的「收藏品」的主要屬性
收藏品投資的開始
- 逐漸定型成個人富裕層投資組合的收藏品
- 市況佳的收藏品市場
- 吸引媒體報導的收藏品投資
- 先達到創紀錄拍賣價格的收藏品
- 貢獻收藏品投資的利益回饋的促進因素與阻礙因素
- 金融不安、不景氣、損失皆對個人富裕層的價值觀變化作出貢獻
- 個人富裕層人口以及其資產價額減少
- 市場的不穩定性影響了個人富裕層的風險資料
- 資產運用的當事人必須理解個人富裕層的現行思考
- 收藏品伴隨著景氣，具有提高投資家興趣的本質
收藏品的競爭環境
- 一部份的資產運用機關提供客戶建議服務中，British Rail Fund常進出美術品投資市場
- 也有提供客戶建議服務的資產運用機關，不過也有退出市場的機關
- British Rail Fund先進行大型基金的收藏品資產投資
- 但是，將收藏品投資認定為「本業」的時間還尚早
- 收藏品基金當中，陷入一些困難，開始後資金確保上失敗的事例也不少
- 話雖如此，也存在著擔任投資環境一角的更健全的收藏品基金
- 事例研究：The Fine Art Fund Group
- 事例研究：Emotional Assets Management and Research
- 事例研究：Fine Art Wealth Management
收藏品投資的將來
- 收藏品做為具發展性的投資選項存在著，市場正持續擴大中
- 但是，還不致於認為收藏品投資會取代其他資產等級
- 今後的競爭環境下收藏品基金將成為主流
附錄
圖表
Abstract
Introduction
This report defines collectable investments and examines the origins of the
move by HNW investors towards this asset class. The report also analyses the
competitive environment and concludes with Datamonitor' s views on the future
direction of this asset class.
Features and benefits
- Defines collectable investing and its position relative to luxury
spending other asset classes such as commodities.
- Highlights the key
indicators that demonstrate the growth in the collectable investments
markets.
- Examines the push and pull factors behind the move towards
collectable investments.
- Provides case studies of collectable investment
funds, such as The Fine Art Fund Group and Emotional Assets Management and
Research.
Highlights
Collectables are a type of tangible investments alongside commodities and
property. They are often labelled as emotional or passionate investments, as
collectors tend to be afficionados in their chosen area. But, increasingly
collectables are just another asset class, with many investors without prior
market knowledge investing through funds.Indicators of the performance of the
collectables market demonstrate its current good health. In the first six
months of 2010, global fine art auctions realized €3 billion -
equivalent to the whole of 2009; while the Live-Ex Fine Wine Index was up by
33.4% year-on-year at the end of August 2010.The competitive environment for
collectables is changing. Historically, art has been the main collectable
asset for which wealth managers have provided services to clients.
Increasingly wealth managers are calling on external specialists to advise
clients, with wealth managers working more closely with specialists in
collectable funds.
Your key questions answered
- What is collectable investing?
- What are the key indicators of the rise
in collectable investing?
- What are the key factors behind the rise in
collectable investing?
- Who competes in the collectable investment space?
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What is the future outlook for the collectable investment markets?
Table of Contents
Executive Summary
Collectables are a type of tangible investment, alongside commodities and
property
The origins of a move towards collectable investments
The competitive environment for collectables
The future of collectables
OVERVIEW
Catalyst
Summary
TOWARDS A DEFINITION OF COLLECTABLE INVESTMENTS
Collectables are a type of tangible investment, alongside commodities and
property
Collectables are often labeled as emotional or passionate investments
Collectable investments stand apart from sales of luxury goods
There is evidence of recovery in luxury goods sales
Collectable investments are not the same as sales of luxury goods
Investing in tangible assets appears at first glance to be a paradox
Datamonitor has defined the key attributes of collectables
THE ORIGINS OF A MOVE TOWARDS COLLECTABLE INVESTMENTS
Collectables are set to become a more permanent feature of HNWs'
portfolios
The increasing demand for collectables reflects a realization of their
benefits as well as an insurance
The collectables market is performing well
Collectable investments have attracted a lot of press coverage
Collectables have recently been achieving record prices at auction
There are both push factors and pull factors contributing to the interest in
collectable investments
Financial turmoil, recession, and losses have all contributed to changes in
HNWs’ values
The number of wealthy individuals and the value of their assets have taken a
knock
Market volatility has affected HNWs' risk profiles
Wealth managers need to understand the current thinking of HNWs
Collectables have inherent qualities that are driving greater investor
interest, alongside the prevailing economic climate
THE COMPETITIVE ENVIRONMENT FOR COLLECTABLES
Some wealth managers offer clients art advisory services, while the British
Rail Fund made a successful foray into the art investment market
Some wealth managers offer art advisory services to their clients, but others
are moving out of the market
The British Rail Fund is a precedent for large-scale funds to invest in the
collectables assets segment
However, it is still early days for collectable investments to be considered
"mainstream"
Some collectable funds have run into some difficulties, often failing to
secure the necessary funds after launch
But some collectable funds are becoming a more established part of the
investment landscape
Case study: The Fine Art Fund Group
The origins of The Fine Art Fund Group
It took a lot of work for The Fine Art Fund Group to establish itself in the
international art fund market
The Fine Art Fund Group' s first fund was launched in 2004
More funds have followed The Fine Art Fund I
The business organization of The Fine Art Fund Group
Art investment is an expensive business but The Fine Art Fund Group seeks to
overcome some of the obstacles
The Fine Art Fund Group' s clients
Case study: Emotional Assets Management and Research
EAMR "merges the worlds of collecting and investing"
The structure of the EAMR business
The Emotional Assets Fund I launched in November 2009
EAMR has categorized the collectables client base
EAMR plans to become a key player but recognizes there is a long way to
go
Case study: Fine Art Wealth Management
Fine Art Wealth Management offers seminars for wealth managers
THE FUTURE OF COLLECTABLES
Collectables are here to stay as a viable alternative investment, and the
market will continue to grow
Collectables have some inherent qualities that will continue to ensure their
investment viability
There will continue to be significant growth in the affluent market,
particularly in the BRIC countries
The availability of collectable funds will drive growth in the industry
Ongoing financial uncertainty stimulates and prolongs attraction to
alternative investments
Collectables offer investors real portfolio diversification
The phenomenal new wealth in Asia is being spent on collectable investments
and driving price growth in the market for wine
However, collectable investments are unlikely to displace other asset
classes
The future competitive landscape will be dominated by collectable funds
The collectable funds industry recognizes the current limits of wealth
managers
The current level of service around collectables offered by wealth managers
is poor
Wealth managers need to work alongside experts in the field of investing and
collecting
The level of service presently offered by wealth managers and the level of
sophistication required to understand collectables means that working with
experts is the best option for wealth managers
APPENDIX
Methodology
Further reading
Ask the analyst
Datamonitor consulting
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