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Fast Food: Global Industry Guide
出版日期 : 2012年02月
商品編碼: 241348
Abstract
Datamonitor' s Fast Food: Global Industry Guide is an essential resource for
top-level data and analysis covering the Fast Food industry. It includes
detailed data on market size and segmentation, textual analysis of the key
trends and competitive landscape, and profiles of the leading companies. This
incisive report provides expert analysis on a global, regional and country
basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry' s prospects, competitive
landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and
scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual
chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global fast food market grew by 3.1% in 2009 to reach a value of $201.1
billion.
In 2014, the global fast food market is forecast to have a value of $239.7
billion, an increase of 19.2% since 2009.
The global fast food market grew by 3.9% in 2009 to reach a volume of 208.1
billion transactions.
In 2014, the global fast food market is forecast to have a volume of 248.7
billion transactions, an increase of 19.5% since 2009.
QSR is the largest segment of the global fast food market, accounting for
70.9% of the market' s total value.
Americas accounts for 47.4% of the global fast food market value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The fast food market is defined as the sale of food and drinks for immediate
consumption either on the premises or in designated eating areas shared with
other foodservice operators, or for consumption elsewhere. Datamonitor' s
definition excludes sales through vending machines and is restricted to sales
in specific foodservice channels (please see channel definitions below). All
market values are given in Operator Buying Prices, which is the amount spent
by foodservice operators on the food and drink that they serve and not the
amount the consumers spend on food and drinks (Operator Selling Prices - OSPs)
in these channels. The difference is the mark up the foodservice operator adds
in order to cover their other costs and generate a profit. This therefore
values the market in terms of the amount of money for which food and drinks
manufacturers are competing. All currency conversions were performed using
constant 2009 average annual exchange rates. Market volumes are classed as the
total number of visits by individuals to foodservice locations that involve
the consumption of either food. Multiple purchases made during the same visit
are counted as one transaction. The purchase of drink with food in the same
location in the same visit is also considered as one transaction, not two. The
market is broken down in to four segments: Quick Service Restaurants (QSR),
Takeaways, Mobile & Street Vendors and Leisure Locations. QSR' s are defined
as: locations where the primary function is to provide full meals but where
table service is not offered. Takeaways are defined as: establishments that
provide freshly prepared food for immediate consumption and where typically
80% or more of revenues come from consumers who take the food off the premises
to consume. Mobile & street vendors are defined as: either individual mobile
stalls or vans that offer a limited range of freshly prepared food as well as
beverages. Leisure locations are defined as: locations serving food and drinks
for immediate consumption on premises within leisure outlets (such as Cinemas,
Theatres, Racecourses etc.) that the leisure operator owns and operates itself.
Table of Contents
ABOUT DATAMONITOR
EXECUTIVE SUMMARY
INTRODUCTION
- What is this report about?
- Who is the target reader?
- How to use this report
- Definitions
GLOBAL FAST FOOD
- Market overview
- Market value
- Market volume
- Market segmentation i
- Market segmentation ii
- Five forces analysis
- Market forecasts
FAST FOOD IN ASIA-PACIFIC
- Market overview
- Market value
- Market volume
- Market segmentation i
- Market segmentation ii
- Five forces analysis
- Market forecasts
FAST FOOD IN EUROPE
- Market overview
- Market value
- Market volume
- Market segmentation i
- Market segmentation ii
- Five forces analysis
- Market forecasts
FAST FOOD IN FRANCE
- Market overview
- Market value
- Market volume
- Market segmentation i
- Market segmentation ii
- Five forces analysis
- Market forecasts
- Macroeconomic indicators
FAST FOOD IN GERMANY
- Market overview
- Market value
- Market volume
- Market segmentation i
- Market segmentation ii
- Five forces analysis
- Market forecasts
- Macroeconomic indicators
FAST FOOD IN JAPAN
- Market overview
- Market value
- Market volume
- Market segmentation i
- Market segmentation ii
- Five forces analysis
- Market forecasts
- Macroeconomic indicators
FAST FOOD IN THE UNITED KINGDOM
- Market overview
- Market value
- Market volume
- Market segmentation i
- Market segmentation ii
- Five forces analysis
- Market forecasts
- Macroeconomic indicators
FAST FOOD IN THE UNITED STATES
- Market overview
- Market value
- Market volume
- Market segmentation i
- Market segmentation ii
- Five forces analysis
- Market forecasts
- Macroeconomic indicators
COMPANY PROFILES
- Burger King Corporation
- Domino' s Pizza, Inc.
- McDonald' s Corporation
- Yum! Brands, Inc.
APPENDIX
- Data Research Methodology
