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Spirits: Global Industry Guide
出版日期 : 2011年08月
商品編碼: 212575
Abstract
Datamonitor' s Spirits: Global Industry Guide is an essential resource for
top-level data and analysis covering the Spirits industry. It includes
detailed data on market size and segmentation, textual analysis of the key
trends and competitive landscape, and profiles of the leading companies. This
incisive report provides expert analysis on a global, regional and country
basis.
Scope of the Report
* Contains an executive summary and data on
value, volume and segmentation
* Provides textual analysis of the
industry' s prospects, competitive landscape and profiles of the leading
companies
* Incorporates in-depth five forces competitive environment analysis and
scorecards
* Covers the Global, European and Asia-Pacific markets as
well as individual chapters on 5 major markets (France, Germany, Japan, the UK
and the US).
* Includes a five-year forecast of the industry
Highlights
The global spirits market grew by 2.5% in 2009 to reach a value of $226.3
billion.
In 2014, the global spirits market is forecast to have a value of $262.6
billion, an increase of 16% since 2009.
The global spirits market grew by 1.9% in 2009 to reach a volume of 16,644.2
million liters.
In 2014, the global spirits market is forecast to have a volume of 18,418.5
million liters, an increase of 10.7% since 2009.
Whisk(e)y is the largest segment of the global spirits market, accounting for
26.3% of the market' s total value.
Europe accounts for 50.4% of the global spirits market value.
Diageo plc is the leading player in the global spirits market, generating a
5.1% share of the market' s volume.
The global spirits market has seen steady growth between 2005 and 2009
Why you should buy this report
* Spot future trends and
developments
* Inform your business decisions
* Add weight
to presentations and marketing materials
* Save time carrying out
entry-level research
Market Definition
The spirits market consists of the sale of brandy, gin & genever, liqueurs,
rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is
valued according to retail selling price (RSP) and includes any applicable
taxes. Any currency conversions used in the creation of this report have been
calculated using constant 2009 annual average exchange rates.
Table of Contents
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 23
What is this
report about? 23
Who is the target reader? 23
Market definition 23
GLOBAL SPIRITS 24
MARKET OVERVIEW 24
MARKET VALUE 25
MARKET VOLUME
26
MARKET SEGMENTATION I 27
MARKET SEGMENTATION II 28
MARKET SHARE
29
FIVE FORCES ANALYSIS 30
MARKET DISTRIBUTION 36
MARKET FORECASTS
37
SPIRITS IN ASIAPACIFIC 39
MARKET OVERVIEW 39
MARKET VALUE
40
MARKET VOLUME 41
MARKET SEGMENTATION I 42
MARKET SEGMENTATION
II 43
MARKET SHARE 44
FIVE FORCES ANALYSIS 45
MARKET DISTRIBUTION
52
MARKET FORECASTS 53
SPIRITS IN EUROPE 55
MARKET OVERVIEW 55
MARKET VALUE 56
MARKET VOLUME 57
MARKET SEGMENTATION I 58
MARKET
SEGMENTATION II 59
MARKET SHARE 60
FIVE FORCES ANALYSIS 61
MARKET
DISTRIBUTION 67
MARKET FORECASTS 68
SPIRITS IN BELGIUM 70
MARKET
OVERVIEW 70
MARKET VALUE 71
MARKET VOLUME 72
MARKET SEGMENTATION I
73
MARKET SEGMENTATION II 74
MARKET SHARE 75
FIVE FORCES ANALYSIS
76
MARKET DISTRIBUTION 82
MARKET FORECASTS 83
MACROECONOMIC
INDICATORS 85
SPIRITS IN CANADA 87
MARKET OVERVIEW 87
MARKET VALUE
88
MARKET VOLUME 89
MARKET SEGMENTATION I 90
MARKET SEGMENTATION
II 91
MARKET SHARE 92
FIVE FORCES ANALYSIS 93
MARKET DISTRIBUTION
100
MARKET FORECASTS 101
MACROECONOMIC INDICATORS 103
SPIRITS IN
CHINA 105
MARKET OVERVIEW 105
MARKET VALUE 106
MARKET VOLUME
107
MARKET SEGMENTATION I 108
MARKET SEGMENTATION II 109
MARKET
SHARE 110
FIVE FORCES ANALYSIS 111
MARKET DISTRIBUTION 117
MARKET
FORECASTS 118
MACROECONOMIC INDICATORS 120
SPIRITS IN FRANCE 122
MARKET OVERVIEW 122
MARKET VALUE 123
MARKET VOLUME 124
MARKET
SEGMENTATION I 125
MARKET SEGMENTATION II 126
MARKET SHARE 127
FIVE FORCES ANALYSIS 128
MARKET DISTRIBUTION 136
MARKET FORECASTS
137
MACROECONOMIC INDICATORS 139
SPIRITS IN GERMANY 141
MARKET
OVERVIEW 141
MARKET VALUE 142
MARKET VOLUME 143
MARKET
SEGMENTATION I 144
MARKET SEGMENTATION II 145
MARKET SHARE 146
FIVE FORCES ANALYSIS 147
MARKET DISTRIBUTION 153
MARKET FORECASTS
154
MACROECONOMIC INDICATORS 156
SPIRITS IN ITALY 158
MARKET
OVERVIEW 158
MARKET VALUE 159
MARKET VOLUME 160
MARKET
SEGMENTATION I 161
MARKET SEGMENTATION II 162
MARKET SHARE 163
FIVE FORCES ANALYSIS 164
MARKET DISTRIBUTION 170
MARKET FORECASTS
171
MACROECONOMIC INDICATORS 173
SPIRITS IN JAPAN 175
MARKET
OVERVIEW 175
MARKET VALUE 176
MARKET VOLUME 177
MARKET
SEGMENTATION I 178
MARKET SEGMENTATION II 179
MARKET SHARE 180
FIVE FORCES ANALYSIS 181
MARKET DISTRIBUTION 187
MARKET FORECASTS
188
MACROECONOMIC INDICATORS 190
SPIRITS IN THE NETHERLANDS 192
MARKET OVERVIEW 192
MARKET VALUE 193
MARKET VOLUME 194
MARKET
SEGMENTATION I 195
MARKET SEGMENTATION II 196
MARKET SHARE 197
FIVE FORCES ANALYSIS 198
MARKET DISTRIBUTION 204
MARKET FORECASTS
205
MACROECONOMIC INDICATORS 207
SPIRITS IN SPAIN 209
MARKET
OVERVIEW 209
MARKET VALUE 210
MARKET VOLUME 211
MARKET
SEGMENTATION I 212
MARKET SEGMENTATION II 213
MARKET SHARE 214
FIVE FORCES ANALYSIS 215
MARKET DISTRIBUTION 221
MARKET FORECASTS
222
MACROECONOMIC INDICATORS 224
SPIRITS IN THE UNITED KINGDOM 226
MARKET OVERVIEW 226
MARKET VALUE 227
MARKET VOLUME 228
MARKET
SEGMENTATION I 229
MARKET SEGMENTATION II 230
MARKET SHARE 231
FIVE FORCES ANALYSIS 232
MARKET DISTRIBUTION 238
MARKET FORECASTS
239
MACROECONOMIC INDICATORS 241
SPIRITS IN THE UNITED STATES 243
MARKET OVERVIEW 243
MARKET VALUE 244
MARKET VOLUME 245
MARKET
SEGMENTATION I 246
MARKET SEGMENTATION II 247
MARKET SHARE 248
FIVE FORCES ANALYSIS 249
MARKET DISTRIBUTION 256
MARKET FORECASTS
257
MACROECONOMIC INDICATORS 259
COMPANY PROFILES 261
APPENDIX
277
Data Research Methodology 277
About Datamonitor 278
Disclaimer
278
LIST OF TABLES
Table 1: Global spirits market value: $
million, 2005-09 25
Table 2: Global spirits market volume: million
liters, 2005-09 26
Table 3: Global spirits market segmentation I:%
share, by value, 2009 27
Table 4: Global spirits market segmentation II: %
share, by value, 2009 28
Table 5: Global spirits market share: % share, by
volume, 2009 29
Table 6: Global spirits market distribution: % share, by
volume, 2009 36
Table 7: Global spirits market value forecast: $ million,
2009-14 37
Table 8: Global spirits market volume forecast: million
liters, 2009-14 38
Table 9: Asia-Pacific spirits market value: $
million, 2005-09 40
Table 10: Asia-Pacific spirits market
volume: million liters, 2005-09 41
Table 11: Asia-Pacific spirits
market segmentation I:% share, by value, 2009 42
Table 12: Asia-Pacific
spirits market segmentation II: % share, by value, 2009 43
Table 13:
Asia-Pacific spirits market share: % share, by volume, 2009 44
Table 14:
Asia-Pacific spirits market distribution: % share, by volume, 2009 52
Table 15: Asia-Pacific spirits market value forecast: $ million, 2009-14
53
Table 16: Asia-Pacific spirits market volume forecast: million
liters, 2009-14 54
Table 17: Europe spirits market value: $ million,
2005-09 56
Table 18: Europe spirits market volume: million liters,
2005-09 57
Table 19: Europe spirits market segmentation I:% share,
by value, 2009 58
Table 20: Europe spirits market segmentation II: %
share, by value, 2009 59
Table 21: Europe spirits market share: % share,
by volume, 2009 60
Table 22: Europe spirits market distribution: % share,
by volume, 2009 67
Table 23: Europe spirits market value forecast: $
million, 2009-14 68
Table 24: Europe spirits market volume forecast:
million liters, 2009-14 69
Table 25: Belgium spirits market value: $
million, 2005-09 71
Table 26: Belgium spirits market volume: million
liters, 2005-09 72
Table 27: Belgium spirits market segmentation I:%
share, by value, 2009 73
Table 28: Belgium spirits market segmentation II:
% share, by value, 2009 74
Table 29: Belgium spirits market share: %
share, by volume, 2009 75
Table 30: Belgium spirits market distribution: %
share, by volume, 2009 82
Table 31: Belgium spirits market value forecast:
$ million, 2009-14 83
Table 32: Belgium spirits market volume
forecast: million liters, 2009-14 84
Table 33: Belgium size of
population (million), 2005-09 85
Table 34: Belgium gdp (constant
2000 prices, $ billion), 2005-09 85
Table 35: Belgium gdp (current
prices, $ billion), 2005-09 85
Table 36: Belgium inflation,
2005-09 86
Table 37: Belgium consumer price index (absolute),
2005-09 86
Table 38: Belgium exchange rate, 2005-09 86
Table 39: Canada spirits market value: $ million, 2005-09 88
Table
40: Canada spirits market volume: million liters, 2005-09 89
Table
41: Canada spirits market segmentation I:% share, by value, 2009 90
Table
42: Canada spirits market segmentation II: % share, by value, 2009 91
Table 43: Canada spirits market share: % share, by volume, 2009 92
Table
44: Canada spirits market distribution: % share, by volume, 2009 100
Table
45: Canada spirits market value forecast: $ million, 2009-14 101
Table 46: Canada spirits market volume forecast: million liters, 2009-14
102
Table 47: Canada size of population (million), 2005-09 103
Table 48: Canada gdp (constant 2000 prices, $ billion), 2005-09 103
Table 49: Canada gdp (current prices, $ billion), 2005-09 103
Table
50: Canada inflation, 2005-09 104
Table 51: Canada consumer price
index (absolute), 2005-09 104
Table 52: Canada exchange rate,
2005-09 104
Table 53: China spirits market value: $ million,
2005-09 106
Table 54: China spirits market volume: million liters,
2005-09 107
Table 55: China spirits market segmentation I:% share,
by value, 2009 108
Table 56: China spirits market segmentation II: %
share, by value, 2009 109
Table 57: China spirits market share: % share,
by volume, 2009 110
Table 58: China spirits market distribution: % share,
by volume, 2009 117
Table 59: China spirits market value forecast: $
million, 2009-14 118
Table 60: China spirits market volume forecast:
million liters, 2009-14 119
Table 61: China size of population
(million), 2005-09 120
Table 62: China gdp (constant 2000 prices, $
billion), 2005-09 120
Table 63: China gdp (current prices, $
billion), 2005-09 120
Table 64: China inflation, 2005-09
121
Table 65: China consumer price index (absolute), 2005-09 121
Table 66: China exchange rate, 2005-09 121
Table 67: France spirits
market value: $ million, 2005-09 123
Table 68: France spirits market
volume: million liters, 2005-09 124
Table 69: France spirits market
segmentation I:% share, by value, 2009 125
Table 70: France spirits market
segmentation II: % share, by value, 2009 126
Table 71: France spirits
market share: % share, by volume, 2009 127
Table 72: France spirits market
distribution: % share, by volume, 2009 136
Table 73: France spirits market
value forecast: $ million, 2009-14 137
Table 74: France spirits
market volume forecast: million liters, 2009-14 138
Table 75: France
size of population (million), 2005-09 139
Table 76: France gdp
(constant 2000 prices, $ billion), 2005-09 139
Table 77: France gdp
(current prices, $ billion), 2005-09 139
Table 78: France inflation,
2005-09 140
Table 79: France consumer price index (absolute),
2005-09 140
Table 80: France exchange rate, 2005-09 140
Table 81: Germany spirits market value: $ million, 2005-09 142
Table
82: Germany spirits market volume: million liters, 2005-09 143
Table
83: Germany spirits market segmentation I:% share, by value, 2009 144
Table 84: Germany spirits market segmentation II: % share, by value, 2009
145
Table 85: Germany spirits market share: % share, by volume, 2009
146
Table 86: Germany spirits market distribution: % share, by volume,
2009 153
Table 87: Germany spirits market value forecast: $ million,
2009-14 154
Table 88: Germany spirits market volume forecast:
million liters, 2009-14 155
Table 89: Germany size of population
(million), 2005-09 156
Table 90: Germany gdp (constant 2000 prices,
$ billion), 2005-09 156
Table 91: Germany gdp (current prices, $
billion), 2005-09 156
Table 92: Germany inflation, 2005-09
157
Table 93: Germany consumer price index (absolute), 2005-09
157
Table 94: Germany exchange rate, 2005-09 157
Table 95: Italy
spirits market value: $ million, 2005-09 159
Table 96: Italy spirits
market volume: million liters, 2005-09 160
Table 97: Italy spirits
market segmentation I:% share, by value, 2009 161
Table 98: Italy spirits
market segmentation II: % share, by value, 2009 162
Table 99: Italy
spirits market share: % share, by volume, 2009 163
Table 100: Italy
spirits market distribution: % share, by volume, 2009 170
Table 101: Italy
spirits market value forecast: $ million, 2009-14 171
Table 102:
Italy spirits market volume forecast: million liters, 2009-14 172
Table 103: Italy size of population (million), 2005-09 173
Table
104: Italy gdp (constant 2000 prices, $ billion), 2005-09 173
Table
105: Italy gdp (current prices, $ billion), 2005-09 173
Table 106:
Italy inflation, 2005-09 174
Table 107: Italy consumer price index
(absolute), 2005-09 174
Table 108: Italy exchange rate,
2005-09 174
Table 109: Japan spirits market value: $ million,
2005-09 176
Table 110: Japan spirits market volume: million liters,
2005-09 177
Table 111: Japan spirits market segmentation I:% share,
by value, 2009 178
Table 112: Japan spirits market segmentation II: %
share, by value, 2009 179
Table 113: Japan spirits market share: % share,
by volume, 2009 180
Table 114: Japan spirits market distribution: % share,
by volume, 2009 187
Table 115: Japan spirits market value forecast: $
million, 2009-14 188
Table 116: Japan spirits market volume
forecast: million liters, 2009-14 189
Table 117: Japan size of
population (million), 2005-09 190
Table 118: Japan gdp (constant
2000 prices, $ billion), 2005-09 190
Table 119: Japan gdp (current
prices, $ billion), 2005-09 190
Table 120: Japan inflation,
2005-09 191
Table 121: Japan consumer price index (absolute),
2005-09 191
Table 122: Japan exchange rate, 2005-09 191
Table 123: Netherlands spirits market value: $ million, 2005-09 193
Table 124: Netherlands spirits market volume: million liters, 2005-09
194
Table 125: Netherlands spirits market segmentation I:% share, by
value, 2009 195
Table 126: Netherlands spirits market segmentation II: %
share, by value, 2009 196
Table 127: Netherlands spirits market share: %
share, by volume, 2009 197
Table 128: Netherlands spirits market
distribution: % share, by volume, 2009 204
Table 129: Netherlands spirits
market value forecast: $ million, 2009-14 205
Table 130: Netherlands
spirits market volume forecast: million liters, 2009-14 206
Table
131: Netherlands size of population (million), 2005-09 207
Table
132: Netherlands gdp (constant 2000 prices, $ billion), 2005-09 207
Table 133: Netherlands gdp (current prices, $ billion), 2005-09 207
Table 134: Netherlands inflation, 2005-09 208
Table 135: Netherlands
consumer price index (absolute), 2005-09 208
Table 136: Netherlands
exchange rate, 2005-09 208
Table 137: Spain spirits market value: $
million, 2005-09 210
Table 138: Spain spirits market volume: million
liters, 2005-09 211
Table 139: Spain spirits market segmentation I:%
share, by value, 2009 212
Table 140: Spain spirits market segmentation II:
% share, by value, 2009 213
Table 141: Spain spirits market share: %
share, by volume, 2009 214
Table 142: Spain spirits market distribution: %
share, by volume, 2009 221
Table 143: Spain spirits market value forecast:
$ million, 2009-14 222
Table 144: Spain spirits market volume
forecast: million liters, 2009-14 223
Table 145: Spain size of
population (million), 2005-09 224
Table 146: Spain gdp (constant
2000 prices, $ billion), 2005-09 224
Table 147: Spain gdp (current
prices, $ billion), 2005-09 224
Table 148: Spain inflation,
2005-09 225
Table 149: Spain consumer price index (absolute),
2005-09 225
Table 150: Spain exchange rate, 2005-09 225
Table 151: United Kingdom spirits market value: $ million, 2005-09
227
Table 152: United Kingdom spirits market volume: million liters,
2005-09 228
Table 153: United Kingdom spirits market segmentation
I:% share, by value, 2009 229
Table 154: United Kingdom spirits market
segmentation II: % share, by value, 2009 230
Table 155: United Kingdom
spirits market share: % share, by volume, 2009 231
Table 156: United
Kingdom spirits market distribution: % share, by volume, 2009 238
Table
157: United Kingdom spirits market value forecast: $ million, 2009-14
239
Table 158: United Kingdom spirits market volume forecast: million
liters, 2009-14 240
Table 159: United Kingdom size of population
(million), 2005-09 241
Table 160: United Kingdom gdp (constant 2000
prices, $ billion), 2005-09 241
Table 161: United Kingdom gdp
(current prices, $ billion), 2005-09 241
Table 162: United Kingdom
inflation, 2005-09 242
Table 163: United Kingdom consumer price
index (absolute), 2005-09 242
Table 164: United Kingdom exchange
rate, 2005-09 242
Table 165: United States spirits market value: $
million, 2005-09 244
Table 166: United States spirits market volume:
million liters, 2005-09 245
Table 167: United States spirits market
segmentation I:% share, by value, 2009 246
Table 168: United States
spirits market segmentation II: % share, by value, 2009 247
Table 169:
United States spirits market share: % share, by volume, 2009 248
Table
170: United States spirits market distribution: % share, by volume, 2009
256
Table 171: United States spirits market value forecast: $ million,
2009-14 257
Table 172: United States spirits market volume forecast:
million liters, 2009-14 258
Table 173: United States size of
population (million), 2005-09 259
Table 174: United States gdp
(constant 2000 prices, $ billion), 2005-09 259
Table 175: United
States gdp (current prices, $ billion), 2005-09 259
Table 176:
United States inflation, 2005-09 260
Table 177: United States
consumer price index (absolute), 2005-09 260
Table 178: United
States exchange rate, 2005-09 260
Table 179: Diageo plc: key facts
261
Table 180: Diageo plc: key financials ($) 264
Table 181: Diageo
plc: key financials (£) 264
Table 182: Diageo plc: key financial
ratios 264
Table 183: Pernod Ricard: key facts 267
Table 184: Pernod
Ricard: key financials ($) 270
Table 185: Pernod Ricard: key financials
(€) 270
Table 186: Pernod Ricard: key financial ratios 270
Table
187: United Spirits Limited: key facts 273
Table 188: United Spirits
Limited: key financials ($) 274
Table 189: United Spirits Limited: key
financials (Rs.) 274
Table 190: United Spirits Limited: key financial
ratios 275
LIST OF FIGURES
Figure 1: Global spirits market value:
$ million, 2005-09 25
Figure 2: Global spirits market volume:
million liters, 2005-09 26
Figure 3: Global spirits market
segmentation I:% share, by value, 2009 27
Figure 4: Global spirits market
segmentation II: % share, by value, 2009 28
Figure 5: Global spirits
market share: % share, by volume, 2009 29
Figure 6: Forces driving
competition in the global spirits market, 2009 30
Figure 7: Drivers of
buyer power in the global spirits market, 2009 31
Figure 8: Drivers of
supplier power in the global spirits market, 2009 32
Figure 9: Factors
influencing the likelihood of new entrants in the global spirits market, 2009
33
Figure 10: Factors influencing the threat of substitutes in the global
spirits market, 2009 34
Figure 11: Drivers of degree of rivalry in the
global spirits market, 2009 35
Figure 12: Global spirits market
distribution: % share, by volume, 2009 36
Figure 13: Global spirits market
value forecast: $ million, 2009-14 37
Figure 14: Global spirits
market volume forecast: million liters, 2009-14 38
Figure 15:
Asia-Pacific spirits market value: $ million, 2005-09 40
Figure 16:
Asia-Pacific spirits market volume: million liters, 2005-09 41
Figure 17: Asia-Pacific spirits market segmentation I:% share, by value, 2009
42
Figure 18: Asia-Pacific spirits market segmentation II: % share, by
value, 2009 43
Figure 19: Asia-Pacific spirits market share: % share, by
volume, 2009 44
Figure 20: Forces driving competition in the spirits
market in Asia-Pacific, 2009 45
Figure 21: Drivers of buyer power in the
spirits market in Asia-Pacific, 2009 46
Figure 22: Drivers of supplier
power in the spirits market in Asia-Pacific, 2009 48
Figure 23: Factors
influencing the likelihood of new entrants in the spirits market in
Asia-Pacific, 2009 49
Figure 24: Factors influencing the threat of
substitutes in the spirits market in Asia-Pacific, 2009 50
Figure 25:
Drivers of degree of rivalry in the spirits market in Asia-Pacific, 2009
51
Figure 26: Asia-Pacific spirits market distribution: % share, by
volume, 2009 52
Figure 27: Asia-Pacific spirits market value forecast: $
million, 2009-14 53
Figure 28: Asia-Pacific spirits market
volume forecast: million liters, 2009-14 54
Figure 29: Europe
spirits market value: $ million, 2005-09 56
Figure 30: Europe
spirits market volume: million liters, 2005-09 57
Figure 31: Europe
spirits market segmentation I:% share, by value, 2009 58
Figure 32: Europe
spirits market segmentation II: % share, by value, 2009 59
Figure 33:
Europe spirits market share: % share, by volume, 2009 60
Figure 34: Forces
driving competition in the spirits market in Europe, 2009 61
Figure 35:
Drivers of buyer power in the spirits market in Europe, 2009 62
Figure 36:
Drivers of supplier power in the spirits market in Europe, 2009 63
Figure
37: Factors influencing the likelihood of new entrants in the spirits market
in Europe, 2009 64
Figure 38: Factors influencing the threat of
substitutes in the spirits market in Europe, 2009 65
Figure 39: Drivers of
degree of rivalry in the spirits market in Europe, 2009 66
Figure 40:
Europe spirits market distribution: % share, by volume, 2009 67
Figure 41:
Europe spirits market value forecast: $ million, 2009-14 68
Figure
42: Europe spirits market volume forecast: million liters, 2009-14
69
Figure 43: Belgium spirits market value: $ million, 2005-09
71
Figure 44: Belgium spirits market volume: million liters, 2005-09
72
Figure 45: Belgium spirits market segmentation I:% share, by value,
2009 73
Figure 46: Belgium spirits market segmentation II: % share, by
value, 2009 74
Figure 47: Belgium spirits market share: % share, by
volume, 2009 75
Figure 48: Forces driving competition in the spirits
market in Belgium, 2009 76
Figure 49: Drivers of buyer power in the
spirits market in Belgium, 2009 77
Figure 50: Drivers of supplier power in
the spirits market in Belgium, 2009 78
Figure 51: Factors influencing the
likelihood of new entrants in the spirits market in Belgium, 2009 79
Figure 52: Factors influencing the threat of substitutes in the spirits market
in Belgium, 2009 80
Figure 53: Drivers of degree of rivalry in the spirits
market in Belgium, 2009 81
Figure 54: Belgium spirits market distribution:
% share, by volume, 2009 82
Figure 55: Belgium spirits market value
forecast: $ million, 2009-14 83
Figure 56: Belgium spirits market
volume forecast: million liters, 2009-14 84
Figure 57: Canada
spirits market value: $ million, 2005-09 88
Figure 58: Canada
spirits market volume: million liters, 2005-09 89
Figure 59: Canada
spirits market segmentation I:% share, by value, 2009 90
Figure 60: Canada
spirits market segmentation II: % share, by value, 2009 91
Figure 61:
Canada spirits market share: % share, by volume, 2009 92
Figure 62: Forces
driving competition in the spirits market in Canada, 2009 93
Figure 63:
Drivers of buyer power in the spirits market in Canada, 2009 94
Figure 64:
Drivers of supplier power in the spirits market in Canada, 2009 96
Figure
65: Factors influencing the likelihood of new entrants in the spirits market
in Canada, 2009 97
Figure 66: Factors influencing the threat of
substitutes in the spirits market in Canada, 2009 98
Figure 67: Drivers of
degree of rivalry in the spirits market in Canada, 2009 99
Figure 68:
Canada spirits market distribution: % share, by volume, 2009 100
Figure
69: Canada spirits market value forecast: $ million, 2009-14 101
Figure 70: Canada spirits market volume forecast: million liters,
2009-14 102
Figure 71: China spirits market value: $ million,
2005-09 106
Figure 72: China spirits market volume: million liters,
2005-09 107
Figure 73: China spirits market segmentation I:% share,
by value, 2009 108
Figure 74: China spirits market segmentation II: %
share, by value, 2009 109
Figure 75: China spirits market share: % share,
by volume, 2009 110
Figure 76: Forces driving competition in the spirits
market in China, 2009 111
Figure 77: Drivers of buyer power in the spirits
market in China, 2009 112
Figure 78: Drivers of supplier power in the
spirits market in China, 2009 113
Figure 79: Factors influencing the
likelihood of new entrants in the spirits market in China, 2009 114
Figure
80: Factors influencing the threat of substitutes in the spirits market in
China, 2009 115
Figure 81: Drivers of degree of rivalry in the spirits
market in China, 2009 116
Figure 82: China spirits market distribution: %
share, by volume, 2009 117
Figure 83: China spirits market value forecast:
$ million, 2009-14 118
Figure 84: China spirits market volume
forecast: million liters, 2009-14 119
Figure 85: France spirits
market value: $ million, 2005-09 123
Figure 86: France spirits
market volume: million liters, 2005-09 124
Figure 87: France spirits
market segmentation I:% share, by value, 2009 125
Figure 88: France
spirits market segmentation II: % share, by value, 2009 126
Figure 89:
France spirits market share: % share, by volume, 2009 127
Figure 90:
Forces driving competition in the spirits market in France, 2009 128
Figure 91: Drivers of buyer power in the spirits market in France, 2009
130
Figure 92: Drivers of supplier power in the spirits market in France,
2009 131
Figure 93: Factors influencing the likelihood of new entrants in
the spirits market in France, 2009 132
Figure 94: Factors influencing the
threat of substitutes in the spirits market in France, 2009 133
Figure 95:
Drivers of degree of rivalry in the spirits market in France, 2009 134
Figure 96: France spirits market distribution: % share, by volume, 2009
136
Figure 97: France spirits market value forecast: $ million,
2009-14 137
Figure 98: France spirits market volume forecast:
million liters, 2009-14 138
Figure 99: Germany spirits market value:
$ million, 2005-09 142
Figure 100: Germany spirits market volume:
million liters, 2005-09 143
Figure 101: Germany spirits market
segmentation I:% share, by value, 2009 144
Figure 102: Germany spirits
market segmentation II: % share, by value, 2009 145
Figure 103: Germany
spirits market share: % share, by volume, 2009 146
Figure 104: Forces
driving competition in the spirits market in Germany, 2009 147
Figure 105:
Drivers of buyer power in the spirits market in Germany, 2009 148
Figure
106: Drivers of supplier power in the spirits market in Germany, 2009 149
Figure 107: Factors influencing the likelihood of new entrants in the spirits
market in Germany, 2009 150
Figure 108: Factors influencing the threat of
substitutes in the spirits market in Germany, 2009 151
Figure 109: Drivers
of degree of rivalry in the spirits market in Germany, 2009 152
Figure
110: Germany spirits market distribution: % share, by volume, 2009 153
Figure 111: Germany spirits market value forecast: $ million, 2009-14
154
Figure 112: Germany spirits market volume forecast: million liters,
2009-14 155
Figure 113: Italy spirits market value: $ million,
2005-09 159
Figure 114: Italy spirits market volume: million liters,
2005-09 160
Figure 115: Italy spirits market segmentation I:% share,
by value, 2009 161
Figure 116: Italy spirits market segmentation II: %
share, by value, 2009 162
Figure 117: Italy spirits market share: % share,
by volume, 2009 163
Figure 118: Forces driving competition in the spirits
market in Italy, 2009 164
Figure 119: Drivers of buyer power in the
spirits market in Italy, 2009 165
Figure 120: Drivers of supplier power in
the spirits market in Italy, 2009 166
Figure 121: Factors influencing the
likelihood of new entrants in the spirits market in Italy, 2009 167
Figure
122: Factors influencing the threat of substitutes in the spirits market in
Italy, 2009 168
Figure 123: Drivers of degree of rivalry in the spirits
market in Italy, 2009 169
Figure 124: Italy spirits market distribution: %
share, by volume, 2009 170
Figure 125: Italy spirits market value
forecast: $ million, 2009-14 171
Figure 126: Italy spirits market
volume forecast: million liters, 2009-14 172
Figure 127: Japan
spirits market value: $ million, 2005-09 176
Figure 128: Japan
spirits market volume: million liters, 2005-09 177
Figure 129: Japan
spirits market segmentation I:% share, by value, 2009 178
Figure 130:
Japan spirits market segmentation II: % share, by value, 2009 179
Figure
131: Japan spirits market share: % share, by volume, 2009 180
Figure 132:
Forces driving competition in the spirits market in Japan, 2009 181
Figure
133: Drivers of buyer power in the spirits market in Japan, 2009 182
Figure 134: Drivers of supplier power in the spirits market in Japan, 2009
183
Figure 135: Factors influencing the likelihood of new entrants in the
spirits market in Japan, 2009 184
Figure 136: Factors influencing the
threat of substitutes in the spirits market in Japan, 2009 185
Figure 137:
Drivers of degree of rivalry in the spirits market in Japan, 2009 186
Figure 138: Japan spirits market distribution: % share, by volume, 2009
187
Figure 139: Japan spirits market value forecast: $ million,
2009-14 188
Figure 140: Japan spirits market volume forecast:
million liters, 2009-14 189
Figure 141: Netherlands spirits market
value: $ million, 2005-09 193
Figure 142: Netherlands spirits market
volume: million liters, 2005-09 194
Figure 143: Netherlands spirits
market segmentation I:% share, by value, 2009 195
Figure 144: Netherlands
spirits market segmentation II: % share, by value, 2009 196
Figure 145:
Netherlands spirits market share: % share, by volume, 2009 197
Figure 146:
Forces driving competition in the spirits market in the Netherlands, 2009
198
Figure 147: Drivers of buyer power in the spirits market in the
Netherlands, 2009 199
Figure 148: Drivers of supplier power in the spirits
market in the Netherlands, 2009 200
Figure 149: Factors influencing the
likelihood of new entrants in the spirits market in the Netherlands, 2009
201
Figure 150: Factors influencing the threat of substitutes in the
spirits market in the Netherlands, 2009 202
Figure 151: Drivers of degree
of rivalry in the spirits market in the Netherlands, 2009 203
Figure 152:
Netherlands spirits market distribution: % share, by volume, 2009 204
Figure 153: Netherlands spirits market value forecast: $ million,
2009-14 205
Figure 154: Netherlands spirits market volume forecast:
million liters, 2009-14 206
Figure 155: Spain spirits market value:
$ million, 2005-09 210
Figure 156: Spain spirits market volume:
million liters, 2005-09 211
Figure 157: Spain spirits market
segmentation I:% share, by value, 2009 212
Figure 158: Spain spirits
market segmentation II: % share, by value, 2009 213
Figure 159: Spain
spirits market share: % share, by volume, 2009 214
Figure 160: Forces
driving competition in the spirits market in Spain, 2009 215
Figure 161:
Drivers of buyer power in the spirits market in Spain, 2009 216
Figure
162: Drivers of supplier power in the spirits market in Spain, 2009 217
Figure 163: Factors influencing the likelihood of new entrants in the spirits
market in Spain, 2009 218
Figure 164: Factors influencing the threat of
substitutes in the spirits market in Spain, 2009 219
Figure 165: Drivers
of degree of rivalry in the spirits market in Spain, 2009 220
Figure 166:
Spain spirits market distribution: % share, by volume, 2009 221
Figure
167: Spain spirits market value forecast: $ million, 2009-14 222
Figure 168: Spain spirits market volume forecast: million liters,
2009-14 223
Figure 169: United Kingdom spirits market value: $
million, 2005-09 227
Figure 170: United Kingdom spirits market
volume: million liters, 2005-09 228
Figure 171: United Kingdom
spirits market segmentation I:% share, by value, 2009 229
Figure 172:
United Kingdom spirits market segmentation II: % share, by value, 2009 230
Figure 173: United Kingdom spirits market share: % share, by volume, 2009
231
Figure 174: Forces driving competition in the spirits market in the
United Kingdom, 2009 232
Figure 175: Drivers of buyer power in the spirits
market in the United Kingdom, 2009 233
Figure 176: Drivers of supplier
power in the spirits market in the United Kingdom, 2009 234
Figure 177:
Factors influencing the likelihood of new entrants in the spirits market in
the United Kingdom, 2009 235
Figure 178: Factors influencing the threat of
substitutes in the spirits market in the United Kingdom, 2009 236
Figure
179: Drivers of degree of rivalry in the spirits market in the United Kingdom,
2009 237
Figure 180: United Kingdom spirits market distribution: % share,
by volume, 2009 238
Figure 181: United Kingdom spirits market value
forecast: $ million, 2009-14 239
Figure 182: United Kingdom spirits
market volume forecast: million liters, 2009-14 240
Figure 183:
United States spirits market value: $ million, 2005-09 244
Figure
184: United States spirits market volume: million liters, 2005-09
245
Figure 185: United States spirits market segmentation I:% share, by
value, 2009 246
Figure 186: United States spirits market segmentation II:
% share, by value, 2009 247
Figure 187: United States spirits market
share: % share, by volume, 2009 248
Figure 188: Forces driving competition
in the spirits market in the United States, 2009 249
Figure 189: Drivers
of buyer power in the spirits market in the United States, 2009 250
Figure
190: Drivers of supplier power in the spirits market in the United States,
2009 251
Figure 191: Factors influencing the likelihood of new entrants in
the spirits market in the United States, 2009 252
Figure 192: Factors
influencing the threat of substitutes in the spirits market in the United
States, 2009 253
Figure 193: Drivers of degree of rivalry in the spirits
market in the United States, 2009 254
Figure 194: United States spirits
market distribution: % share, by volume, 2009 256
Figure 195: United
States spirits market value forecast: $ million, 2009-14 257
Figure
196: United States spirits market volume forecast: million liters,
2009-14 258
Figure 197: Diageo plc: revenues & profitability 265
Figure 198: Diageo plc: assets & liabilities 266
Figure 199: Pernod
Ricard: revenues & profitability 271
Figure 200: Pernod Ricard: assets &
liabilities 272
Figure 201: United Spirits Limited: revenues &
profitability 275
Figure 202: United Spirits Limited: assets & liabilities
276
