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市場調查報告書

烈酒產業:G8市場的產業指南

Spirits - Global Group of Eight (G8) Industry Guide

出版商 Datamonitor
出版日期 2010年09月 商品編碼 140009
內容資訊 英文 Pages: 269
價格
本報告書已不再販售

本報告已在2011年09月12日停止出版。

更改為出版

Spirits - Global Group of Eight (G8) Industry Guide
出版日期 : 2011年08月
商品編碼: 212569

目錄

Abstract

Datamonitor' s Spirits - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Spirits industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia and Japan) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry' s prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The G8 Spirits market grew by 1.1% between 2005 and 2009 to reach a value of $136852.3 million

In 2014, the market is forecast to have a value of $148080.8 million, an increase of 1.6% from 2009.

The US is the world’s largest market and generates 33.4% of global revenues in 2009.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

Table of Contents

TABLE OF CONTENTS
INTRODUCTION 18
What is this report about? 18
Who is the target reader? 18
Market definition 18
GROUP OF EIGHT (G8) SPIRITS INDUSTRY OUTLOOK 19
SPIRITS IN CANADA 26
MARKET OVERVIEW 26
MARKET VALUE 27
MARKET VOLUME 28
MARKET SEGMENTATION I 29
MARKET SEGMENTATION II 30
MARKET SHARE 31
FIVE FORCES ANALYSIS 32
LEADING COMPANIES 39
MARKET DISTRIBUTION 53
MARKET FORECASTS 54
MACROECONOMIC INDICATORS 57
SPIRITS IN FRANCE 59
MARKET OVERVIEW 59
MARKET VALUE 60
MARKET VOLUME 61
MARKET SEGMENTATION I 62
MARKET SEGMENTATION II 63
MARKET SHARE 64
FIVE FORCES ANALYSIS 65
LEADING COMPANIES 73
MARKET DISTRIBUTION 81
MARKET FORECASTS 82
MACROECONOMIC INDICATORS 86
SPIRITS IN GERMANY 88
MARKET OVERVIEW 88
MARKET VALUE 89
MARKET VOLUME 90
MARKET SEGMENTATION I 91
MARKET SEGMENTATION II 92
MARKET SHARE 93
FIVE FORCES ANALYSIS 94
LEADING COMPANIES 100
MARKET DISTRIBUTION 112
MARKET FORECASTS 113
MACROECONOMIC INDICATORS 116
SPIRITS IN ITALY 118
MARKET OVERVIEW 118
MARKET VALUE 119
MARKET VOLUME 120
MARKET SEGMENTATION I 121
MARKET SEGMENTATION II 122
MARKET SHARE 123
FIVE FORCES ANALYSIS 124
LEADING COMPANIES 131
MARKET DISTRIBUTION 149
MARKET FORECASTS 150
MACROECONOMIC INDICATORS 154
SPIRITS IN JAPAN 156
MARKET OVERVIEW 156
MARKET VALUE 157
MARKET VOLUME 158
MARKET SEGMENTATION I 159
MARKET SEGMENTATION II 160
MARKET SHARE 161
FIVE FORCES ANALYSIS 162
LEADING COMPANIES 168
MARKET DISTRIBUTION 173
MARKET FORECASTS 174
MACROECONOMIC INDICATORS 177
SPIRITS IN RUSSIA 179
MARKET OVERVIEW 179
MARKET VALUE 180
MARKET VOLUME 181
MARKET SEGMENTATION I 182
MARKET SEGMENTATION II 183
MARKET SHARE 184
FIVE FORCES ANALYSIS 185
LEADING COMPANIES 191
MARKET DISTRIBUTION 194
MARKET FORECASTS 195
MACROECONOMIC INDICATORS 198
SPIRITS IN THE UNITED KINGDOM 200
MARKET OVERVIEW 200
MARKET VALUE 201
MARKET VOLUME 202
MARKET SEGMENTATION I 203
MARKET SEGMENTATION II 204
MARKET SHARE 205
FIVE FORCES ANALYSIS 206
LEADING COMPANIES 212
MARKET DISTRIBUTION 225
MARKET FORECASTS 226
MACROECONOMIC INDICATORS 229
SPIRITS IN THE UNITED STATES 231
MARKET OVERVIEW 231
MARKET VALUE 232
MARKET VOLUME 233
MARKET SEGMENTATION I 234
MARKET SEGMENTATION II 235
MARKET SHARE 236
FIVE FORCES ANALYSIS 237
LEADING COMPANIES 244
MARKET DISTRIBUTION 262
MARKET FORECASTS 263
MACROECONOMIC INDICATORS 266
APPENDIX 268
Data Research Methodology 268
About Datamonitor 269
Disclaimer 269

LIST OF TABLES
Table 1: G8 spirits industry, revenue($m), 2005-14 20
Table 2: G8 spirits industry, revenue by country ($m), 2005-09 23
Table 3: G8 spirits industry forecast, revenue by country ($m), 2009-14 25
Table 4: Canada spirits market value: $ million, 2005-09 27
Table 5: Canada spirits market volume: million liters, 2005-09 28
Table 6: Canada spirits market segmentation I:% share, by value, 2009 29
Table 7: Canada spirits market segmentation II: % share, by value, 2009 30
Table 8: Canada spirits market share: % share, by volume, 2009 31
Table 9: Diageo plc: key facts 39
Table 10: Diageo plc: key financials ($) 42
Table 11: Diageo plc: key financials (£) 42
Table 12: Diageo plc: key financial ratios 43
Table 13: Pernod Ricard: key facts 45
Table 14: Pernod Ricard: key financials ($) 48
Table 15: Pernod Ricard: key financials (€) 48
Table 16: Pernod Ricard: key financial ratios 48
Table 17: Bacardi Limited: key facts 51
Table 18: Canada spirits market distribution: % share, by volume, 2009 53
Table 19: Canada spirits market value forecast: $ million, 2009-14 54
Table 20: Canada spirits market volume forecast: million liters, 2009-14 56
Table 21: Canada size of population (million), 2005-09 57
Table 22: Canada gdp (constant 2000 prices, $ billion), 2005-09 57
Table 23: Canada gdp (current prices, $ billion), 2005-09 57
Table 24: Canada inflation, 2005-09 58
Table 25: Canada consumer price index (absolute), 2005-09 58
Table 26: Canada exchange rate, 2005-09 58
Table 27: France spirits market value: $ million, 2005-09 60
Table 28: France spirits market volume: million liters, 2005-09 61
Table 29: France spirits market segmentation I:% share, by value, 2009 62
Table 30: France spirits market segmentation II: % share, by value, 2009 63
Table 31: France spirits market share: % share, by volume, 2009 64
Table 32: Pernod Ricard: key facts 73
Table 33: Pernod Ricard: key financials ($) 75
Table 34: Pernod Ricard: key financials (€) 76
Table 35: Pernod Ricard: key financial ratios 76
Table 36: SVS La Martiniquaise: key facts 79
Table 37: Marie Brizard & Roger International: key facts 80
Table 38: France spirits market distribution: % share, by volume, 2009 81
Table 39: France spirits market value forecast: $ million, 2009-14 82
Table 40: France spirits market volume forecast: million liters, 2009-14 84
Table 41: France size of population (million), 2005-09 86
Table 42: France gdp (constant 2000 prices, $ billion), 2005-09 86
Table 43: France gdp (current prices, $ billion), 2005-09 86
Table 44: France inflation, 2005-09 87
Table 45: France consumer price index (absolute), 2005-09 87
Table 46: France exchange rate, 2005-09 87
Table 47: Germany spirits market value: $ million, 2005-09 89
Table 48: Germany spirits market volume: million liters, 2005-09 90
Table 49: Germany spirits market segmentation I:% share, by value, 2009 91
Table 50: Germany spirits market segmentation II: % share, by value, 2009 92
Table 51: Germany spirits market share: % share, by volume, 2009 93
Table 52: Pernod Ricard: key facts 100
Table 53: Pernod Ricard: key financials ($) 103
Table 54: Pernod Ricard: key financials (€) 103
Table 55: Pernod Ricard: key financial ratios 103
Table 56: Remy Cointreau: key facts 106
Table 57: Remy Cointreau: key financials ($) 108
Table 58: Remy Cointreau: key financials (€) 108
Table 59: Remy Cointreau: key financial ratios 108
Table 60: Eckes AG: key facts 111
Table 61: Germany spirits market distribution: % share, by volume, 2009 112
Table 62: Germany spirits market value forecast: $ million, 2009-14 113
Table 63: Germany spirits market volume forecast: million liters, 2009-14 115
Table 64: Germany size of population (million), 2005-09 116
Table 65: Germany gdp (constant 2000 prices, $ billion), 2005-09 116
Table 66: Germany gdp (current prices, $ billion), 2005-09 116
Table 67: Germany inflation, 2005-09 117
Table 68: Germany consumer price index (absolute), 2005-09 117
Table 69: Germany exchange rate, 2005-09 117
Table 70: Italy spirits market value: $ million, 2005-09 119
Table 71: Italy spirits market volume: million liters, 2005-09 120
Table 72: Italy spirits market segmentation I:% share, by value, 2009 121
Table 73: Italy spirits market segmentation II: % share, by value, 2009 122
Table 74: Italy spirits market share: % share, by volume, 2009 123
Table 75: Davide Campari-Milano S.p.A.: key facts 131
Table 76: Davide Campari-Milano S.p.A.: key financials ($) 133
Table 77: Davide Campari-Milano S.p.A.: key financials (€) 133
Table 78: Davide Campari-Milano S.p.A.: key financial ratios 133
Table 79: Diageo plc: key facts 136
Table 80: Diageo plc: key financials ($) 139
Table 81: Diageo plc: key financials (£) 140
Table 82: Diageo plc: key financial ratios 140
Table 83: Pernod Ricard: key facts 143
Table 84: Pernod Ricard: key financials ($) 146
Table 85: Pernod Ricard: key financials (€) 146
Table 86: Pernod Ricard: key financial ratios 146
Table 87: Italy spirits market distribution: % share, by volume, 2009 149
Table 88: Italy spirits market value forecast: $ million, 2009-14 150
Table 89: Italy spirits market volume forecast: million liters, 2009-14 152
Table 90: Italy size of population (million), 2005-09 154
Table 91: Italy gdp (constant 2000 prices, $ billion), 2005-09 154
Table 92: Italy gdp (current prices, $ billion), 2005-09 154
Table 93: Italy inflation, 2005-09 155
Table 94: Italy consumer price index (absolute), 2005-09 155
Table 95: Italy exchange rate, 2005-09 155
Table 96: Japan spirits market value: $ million, 2005-09 157
Table 97: Japan spirits market volume: million liters, 2005-09 158
Table 98: Japan spirits market segmentation I:% share, by value, 2009 159
Table 99: Japan spirits market segmentation II: % share, by value, 2009 160
Table 100: Japan spirits market share: % share, by volume, 2009 161
Table 101: Takara Shuzo Co, Ltd.: key facts 168
Table 102: Suntory Limited: key facts 170
Table 103: Sanwa Shurui: key facts 172
Table 104: Japan spirits market distribution: % share, by volume, 2009 173
Table 105: Japan spirits market value forecast: $ million, 2009-14 174
Table 106: Japan spirits market volume forecast: million liters, 2009-14 176
Table 107: Japan size of population (million), 2005-09 177
Table 108: Japan gdp (constant 2000 prices, $ billion), 2005-09 177
Table 109: Japan gdp (current prices, $ billion), 2005-09 177
Table 110: Japan inflation, 2005-09 178
Table 111: Japan consumer price index (absolute), 2005-09 178
Table 112: Japan exchange rate, 2005-09 178
Table 113: Russia spirits market value: $ million, 2005-09 180
Table 114: Russia spirits market volume: million liters, 2005-09 181
Table 115: Russia spirits market segmentation I:% share, by value, 2009 182
Table 116: Russia spirits market segmentation II: % share, by value, 2009 183
Table 117: Russia spirits market share: % share, by volume, 2009 184
Table 118: Kristall: key facts 191
Table 119: Veda: key facts 192
Table 120: Liviz: key facts 193
Table 121: Russia spirits market distribution: % share, by volume, 2009 194
Table 122: Russia spirits market value forecast: $ million, 2009-14 195
Table 123: Russia spirits market volume forecast: million liters, 2009-14 197
Table 124: Russia size of population (million), 2005-09 198
Table 125: Russia gdp (constant 2000 prices, $ billion), 2005-09 198
Table 126: Russia gdp (current prices, $ billion), 2005-09 198
Table 127: Russia inflation, 2005-09 199
Table 128: Russia consumer price index (absolute), 2005-09 199
Table 129: Russia exchange rate, 2005-09 199
Table 130: United Kingdom spirits market value: $ million, 2005-09 201
Table 131: United Kingdom spirits market volume: million liters, 2005-09 202
Table 132: United Kingdom spirits market segmentation I:% share, by value, 2009 203
Table 133: United Kingdom spirits market segmentation II: % share, by value, 2009 204
Table 134: United Kingdom spirits market share: % share, by volume, 2009 205
Table 135: Diageo plc: key facts 212
Table 136: Diageo plc: key financials ($) 215
Table 137: Diageo plc: key financials (£) 215
Table 138: Diageo plc: key financial ratios 216
Table 139: Pernod Ricard: key facts 218
Table 140: Pernod Ricard: key financials ($) 221
Table 141: Pernod Ricard: key financials (€) 221
Table 142: Pernod Ricard: key financial ratios 222
Table 143: Glen Catrine Bonded Warehouse Ltd: key facts 224
Table 144: United Kingdom spirits market distribution: % share, by volume, 2009 225
Table 145: United Kingdom spirits market value forecast: $ million, 2009-14 226
Table 146: United Kingdom spirits market volume forecast: million liters, 2009-14 228
Table 147: United Kingdom size of population (million), 2005-09 229
Table 148: United Kingdom gdp (constant 2000 prices, $ billion), 2005-09 229
Table 149: United Kingdom gdp (current prices, $ billion), 2005-09 229
Table 150: United Kingdom inflation, 2005-09 230
Table 151: United Kingdom consumer price index (absolute), 2005-09 230
Table 152: United Kingdom exchange rate, 2005-09 230
Table 153: United States spirits market value: $ million, 2005-09 232
Table 154: United States spirits market volume: million liters, 2005-09 233
Table 155: United States spirits market segmentation I:% share, by value, 2009 234
Table 156: United States spirits market segmentation II: % share, by value, 2009 235
Table 157: United States spirits market share: % share, by volume, 2009 236
Table 158: Diageo plc: key facts 244
Table 159: Diageo plc: key financials ($) 247
Table 160: Diageo plc: key financials (£) 247
Table 161: Diageo plc: key financial ratios 247
Table 162: Pernod Ricard: key facts 250
Table 163: Pernod Ricard: key financials ($) 253
Table 164: Pernod Ricard: key financials (€) 253
Table 165: Pernod Ricard: key financial ratios 253
Table 166: Fortune Brands, Inc.: key facts 256
Table 167: Fortune Brands, Inc.: key financials ($) 259
Table 168: Fortune Brands, Inc.: key financial ratios 260
Table 169: United States spirits market distribution: % share, by volume, 2009 262
Table 170: United States spirits market value forecast: $ million, 2009-14 263
Table 171: United States spirits market volume forecast: million liters, 2009-14 265
Table 172: United States size of population (million), 2005-09 266
Table 173: United States gdp (constant 2000 prices, $ billion), 2005-09 266
Table 174: United States gdp (current prices, $ billion), 2005-09 266
Table 175: United States inflation, 2005-09 267
Table 176: United States consumer price index (absolute), 2005-09 267
Table 177: United States exchange rate, 2005-09 267


LIST OF FIGURES
Figure 1: G8 spirits industry, revenue($m), 2005-14 19
Figure 2: G8 Spirits industry, revenue by country (%), 2009 21
Figure 3: G8 spirits industry, revenue by country ($m), 2005-09 22
Figure 4: G8 spirits industry forecast, revenue by country ($m), 2009-14 24
Figure 5: Canada spirits market value: $ million, 2005-09 27
Figure 6: Canada spirits market volume: million liters, 2005-09 28
Figure 7: Canada spirits market segmentation I:% share, by value, 2009 29
Figure 8: Canada spirits market segmentation II: % share, by value, 2009 30
Figure 9: Canada spirits market share: % share, by volume, 2009 31
Figure 10: Forces driving competition in the spirits market in Canada, 2009 32
Figure 11: Drivers of buyer power in the spirits market in Canada, 2009 33
Figure 12: Drivers of supplier power in the spirits market in Canada, 2009 35
Figure 13: Factors influencing the likelihood of new entrants in the spirits market in Canada, 2009 36
Figure 14: Factors influencing the threat of substitutes in the spirits market in Canada, 2009 37
Figure 15: Drivers of degree of rivalry in the spirits market in Canada, 2009 38
Figure 16: Diageo plc: revenues & profitability 43
Figure 17: Diageo plc: assets & liabilities 44
Figure 18: Pernod Ricard: revenues & profitability 49
Figure 19: Pernod Ricard: assets & liabilities 50
Figure 20: Canada spirits market distribution: % share, by volume, 2009 53
Figure 21: Canada spirits market value forecast: $ million, 2009-14 55
Figure 22: Canada spirits market volume forecast: million liters, 2009-14 56
Figure 23: France spirits market value: $ million, 2005-09 60
Figure 24: France spirits market volume: million liters, 2005-09 61
Figure 25: France spirits market segmentation I:% share, by value, 2009 62
Figure 26: France spirits market segmentation II: % share, by value, 2009 63
Figure 27: France spirits market share: % share, by volume, 2009 64
Figure 28: Forces driving competition in the spirits market in France, 2009 65
Figure 29: Drivers of buyer power in the spirits market in France, 2009 67
Figure 30: Drivers of supplier power in the spirits market in France, 2009 68
Figure 31: Factors influencing the likelihood of new entrants in the spirits market in France, 2009 69
Figure 32: Factors influencing the threat of substitutes in the spirits market in France, 2009 70
Figure 33: Drivers of degree of rivalry in the spirits market in France, 2009 71
Figure 34: Pernod Ricard: revenues & profitability 77
Figure 35: Pernod Ricard: assets & liabilities 78
Figure 36: France spirits market distribution: % share, by volume, 2009 81
Figure 37: France spirits market value forecast: $ million, 2009-14 83
Figure 38: France spirits market volume forecast: million liters, 2009-14 85
Figure 39: Germany spirits market value: $ million, 2005-09 89
Figure 40: Germany spirits market volume: million liters, 2005-09 90
Figure 41: Germany spirits market segmentation I:% share, by value, 2009 91
Figure 42: Germany spirits market segmentation II: % share, by value, 2009 92
Figure 43: Germany spirits market share: % share, by volume, 2009 93
Figure 44: Forces driving competition in the spirits market in Germany, 2009 94
Figure 45: Drivers of buyer power in the spirits market in Germany, 2009 95
Figure 46: Drivers of supplier power in the spirits market in Germany, 2009 96
Figure 47: Factors influencing the likelihood of new entrants in the spirits market in Germany, 2009 97
Figure 48: Factors influencing the threat of substitutes in the spirits market in Germany, 2009 98
Figure 49: Drivers of degree of rivalry in the spirits market in Germany, 2009 99
Figure 50: Pernod Ricard: revenues & profitability 104
Figure 51: Pernod Ricard: assets & liabilities 105
Figure 52: Remy Cointreau: revenues & profitability 109
Figure 53: Remy Cointreau: assets & liabilities 110
Figure 54: Germany spirits market distribution: % share, by volume, 2009 112
Figure 55: Germany spirits market value forecast: $ million, 2009-14 114
Figure 56: Germany spirits market volume forecast: million liters, 2009-14 115
Figure 57: Italy spirits market value: $ million, 2005-09 119
Figure 58: Italy spirits market volume: million liters, 2005-09 120
Figure 59: Italy spirits market segmentation I:% share, by value, 2009 121
Figure 60: Italy spirits market segmentation II: % share, by value, 2009 122
Figure 61: Italy spirits market share: % share, by volume, 2009 123
Figure 62: Forces driving competition in the spirits market in Italy, 2009 124
Figure 63: Drivers of buyer power in the spirits market in Italy, 2009 125
Figure 64: Drivers of supplier power in the spirits market in Italy, 2009 126
Figure 65: Factors influencing the likelihood of new entrants in the spirits market in Italy, 2009 127
Figure 66: Factors influencing the threat of substitutes in the spirits market in Italy, 2009 128
Figure 67: Drivers of degree of rivalry in the spirits market in Italy, 2009 129
Figure 68: Davide Campari-Milano S.p.A.: revenues & profitability 134
Figure 69: Davide Campari-Milano S.p.A.: assets & liabilities 135
Figure 70: Diageo plc: revenues & profitability 141
Figure 71: Diageo plc: assets & liabilities 142
Figure 72: Pernod Ricard: revenues & profitability 147
Figure 73: Pernod Ricard: assets & liabilities 148
Figure 74: Italy spirits market distribution: % share, by volume, 2009 149
Figure 75: Italy spirits market value forecast: $ million, 2009-14 151
Figure 76: Italy spirits market volume forecast: million liters, 2009-14 153
Figure 77: Japan spirits market value: $ million, 2005-09 157
Figure 78: Japan spirits market volume: million liters, 2005-09 158
Figure 79: Japan spirits market segmentation I:% share, by value, 2009 159
Figure 80: Japan spirits market segmentation II: % share, by value, 2009 160
Figure 81: Japan spirits market share: % share, by volume, 2009 161
Figure 82: Forces driving competition in the spirits market in Japan, 2009 162
Figure 83: Drivers of buyer power in the spirits market in Japan, 2009 163
Figure 84: Drivers of supplier power in the spirits market in Japan, 2009 164
Figure 85: Factors influencing the likelihood of new entrants in the spirits market in Japan, 2009 165
Figure 86: Factors influencing the threat of substitutes in the spirits market in Japan, 2009 166
Figure 87: Drivers of degree of rivalry in the spirits market in Japan, 2009 167
Figure 88: Japan spirits market distribution: % share, by volume, 2009 173
Figure 89: Japan spirits market value forecast: $ million, 2009-14 175
Figure 90: Japan spirits market volume forecast: million liters, 2009-14 176
Figure 91: Russia spirits market value: $ million, 2005-09 180
Figure 92: Russia spirits market volume: million liters, 2005-09 181
Figure 93: Russia spirits market segmentation I:% share, by value, 2009 182
Figure 94: Russia spirits market segmentation II: % share, by value, 2009 183
Figure 95: Russia spirits market share: % share, by volume, 2009 184
Figure 96: Forces driving competition in the spirits market in Russia, 2009 185
Figure 97: Drivers of buyer power in the spirits market in Russia, 2009 186
Figure 98: Drivers of supplier power in the spirits market in Russia, 2009 187
Figure 99: Factors influencing the likelihood of new entrants in the spirits market in Russia, 2009 188
Figure 100: Factors influencing the threat of substitutes in the spirits market in Russia, 2009 189
Figure 101: Drivers of degree of rivalry in the spirits market in Russia, 2009 190
Figure 102: Russia spirits market distribution: % share, by volume, 2009 194
Figure 103: Russia spirits market value forecast: $ million, 2009-14 196
Figure 104: Russia spirits market volume forecast: million liters, 2009-14 197
Figure 105: United Kingdom spirits market value: $ million, 2005-09 201
Figure 106: United Kingdom spirits market volume: million liters, 2005-09 202
Figure 107: United Kingdom spirits market segmentation I:% share, by value, 2009 203
Figure 108: United Kingdom spirits market segmentation II: % share, by value, 2009 204
Figure 109: United Kingdom spirits market share: % share, by volume, 2009 205
Figure 110: Forces driving competition in the spirits market in the United Kingdom, 2009 206
Figure 111: Drivers of buyer power in the spirits market in the United Kingdom, 2009 207
Figure 112: Drivers of supplier power in the spirits market in the United Kingdom, 2009 208
Figure 113: Factors influencing the likelihood of new entrants in the spirits market in the United Kingdom, 2009 209
Figure 114: Factors influencing the threat of substitutes in the spirits market in the United Kingdom, 2009 210
Figure 115: Drivers of degree of rivalry in the spirits market in the United Kingdom, 2009 211
Figure 116: Diageo plc: revenues & profitability 216
Figure 117: Diageo plc: assets & liabilities 217
Figure 118: Pernod Ricard: revenues & profitability 222
Figure 119: Pernod Ricard: assets & liabilities 223
Figure 120: United Kingdom spirits market distribution: % share, by volume, 2009 225
Figure 121: United Kingdom spirits market value forecast: $ million, 2009-14 227
Figure 122: United Kingdom spirits market volume forecast: million liters, 2009-14 228
Figure 123: United States spirits market value: $ million, 2005-09 232
Figure 124: United States spirits market volume: million liters, 2005-09 233
Figure 125: United States spirits market segmentation I:% share, by value, 2009 234
Figure 126: United States spirits market segmentation II: % share, by value, 2009 235
Figure 127: United States spirits market share: % share, by volume, 2009 236
Figure 128: Forces driving competition in the spirits market in the United States, 2009 237
Figure 129: Drivers of buyer power in the spirits market in the United States, 2009 238
Figure 130: Drivers of supplier power in the spirits market in the United States, 2009 239
Figure 131: Factors influencing the likelihood of new entrants in the spirits market in the United States, 2009 240
Figure 132: Factors influencing the threat of substitutes in the spirits market in the United States, 2009 241
Figure 133: Drivers of degree of rivalry in the spirits market in the United States, 2009 242
Figure 134: Diageo plc: revenues & profitability 248
Figure 135: Diageo plc: assets & liabilities 249
Figure 136: Pernod Ricard: revenues & profitability 254
Figure 137: Pernod Ricard: assets & liabilities 255
Figure 138: Fortune Brands, Inc.: revenues & profitability 260
Figure 139: Fortune Brands, Inc.: assets & liabilities 261
Figure 140: United States spirits market distribution: % share, by volume, 2009 262
Figure 141: United States spirits market value forecast: $ million, 2009-14 264
Figure 142: United States spirits market volume forecast: million liters, 2009-14 265


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