英國零售銀行市場：2010年調查結果 是由出版商Datamonitor在2011年05月所出版的。
這份英文市場調查報告書包含Slides: 35 價格從美金2795起跳。
本報告為，匯整2010年英國零售銀行市場消費者問卷調查結果，並探討消費者對記帳卡、線上銀行、國外ATM提領免手續費等零售銀行產品之行為及轉換，以下列摘要形式闡述。
概要
抵押（房屋抵押貸款）市場
貸款
活期存款
Summary
Introduction
UK consumers are more disengaged than ever from established financial services providers and new entrants are breaking into the market. These factors will combine with the ongoing pressures on household finances and growing consumer sophistication to change consumer attitudes and behavior towards financial products and providers.
Features and benefits
• Presents topline findings from the 2011 UK Retail Banking Survey.
• Provides a snapshot of the UK retail banking market.
• Shows market share, channel usage, behavioral and attitudinal data relating to the mortgage, loans and current account markets.
Highlights
A third of mortgage holders are on standard variable rates (SVRs). Nearly half of these consumers reverted to their lenders’ SVRs in 2009 or 2010, indicating the extent to which the low base rate has reduced the incentive for borrowers to remortgage
Consumers are more inclined to research personal loans online than through any other channel. However, when it comes to application and arrangement, face-to-face is still the single most popular means, chosen by a third of borrowers.
There is a high degree of inertia in the UK current account market. Six in 10 consumers have never switched their account, and over half say that they are very unlikely to switch during the next 12 months. Only 3% of account holders claim they are very likely to change their provider over the next year.
Your key questions answered
• Gain an insight into the payment behavior of mortgage holders, the extent to which they overpay and the likelihood they will fall into arrears.
• Identify the most effective channels for marketing personal loan products.
• Find out what consumers value most in a current account facility and what might persuade them to change provider.
Table of Contents
OVERVIEW
Catalyst
Summary
INTRODUCTION
Slide pack content
APPENDIX
Methodology
Further reading
Ask the analyst
Datamonitor consulting
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