園藝·戶外用品：全球產業指南

本報告已在2012年05月18日停止出版。

目錄

Abstract

Datamonitor' s Gardening & Outdoor Living: Global Industry Guide is an essential resource for top-level data and analysis covering the Gardening & Outdoor Living industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry' s prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global gardening & outdoor living market grew by 1.8% in 2009 to reach a value of $162.8 billion.

In 2014, the global gardening & outdoor living market is forecast to have a value of $182.6 billion, an increase of 12.1% since 2009.

Plants, Shrubs and Growing Media is the largest segment of the global gardening & outdoor living market, accounting for 57.6% of the market' s total value.

Americas accounts for 39.5% of the global gardening & outdoor living market value.

The gardening and outdoor living market has seen moderate market growth in recent years. As a leisure activity it is threatened by the current economic climate which has seen a reduction in disposable income in many countries.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The gardening & outdoor living market consists of the following segments: garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living segment includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates.

Table of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 20
What is this report about? 20
Who is the target reader? 20
Market definition 20
GLOBAL GARDENING & OUTDOOR LIVING 21
MARKET OVERVIEW 21
MARKET VALUE 22
MARKET SEGMENTATION I 23
MARKET SEGMENTATION II 24
FIVE FORCES ANALYSIS 25
MARKET FORECASTS 31
GARDENING & OUTDOOR LIVING IN ASIAPACIFIC 33
MARKET OVERVIEW 33
MARKET VALUE 34
MARKET SEGMENTATION I 35
MARKET SEGMENTATION II 36
FIVE FORCES ANALYSIS 37
MARKET FORECASTS 44
GARDENING & OUTDOOR LIVING IN EUROPE 46
MARKET OVERVIEW 46
MARKET VALUE 47
MARKET SEGMENTATION I 48
MARKET SEGMENTATION II 49
FIVE FORCES ANALYSIS 51
MARKET FORECASTS 58
GARDENING & OUTDOOR LIVING IN BELGIUM 60
MARKET OVERVIEW 60
MARKET VALUE 61
MARKET SEGMENTATION I 62
MARKET SEGMENTATION II 63
FIVE FORCES ANALYSIS 64
MARKET FORECASTS 70
MACROECONOMIC INDICATORS 71
GARDENING & OUTDOOR LIVING IN CANADA 73
MARKET OVERVIEW 73
MARKET VALUE 74
MARKET SEGMENTATION I 75
MARKET SEGMENTATION II 76
FIVE FORCES ANALYSIS 77
MARKET FORECASTS 83
MACROECONOMIC INDICATORS 84
GARDENING & OUTDOOR LIVING IN CHINA 86
MARKET OVERVIEW 86
MARKET VALUE 87
MARKET SEGMENTATION I 88
MARKET SEGMENTATION II 89
FIVE FORCES ANALYSIS 90
MARKET FORECASTS 96
MACROECONOMIC INDICATORS 97
Appendix 99
GARDENING & OUTDOOR LIVING IN FRANCE 100
MARKET OVERVIEW 100
MARKET VALUE 101
MARKET SEGMENTATION I 102
MARKET SEGMENTATION II 103
FIVE FORCES ANALYSIS 104
MARKET FORECASTS 110
MACROECONOMIC INDICATORS 111
GARDENING & OUTDOOR LIVING IN GERMANY 113
MARKET OVERVIEW 113
MARKET VALUE 114
MARKET SEGMENTATION I 115
MARKET SEGMENTATION II 116
FIVE FORCES ANALYSIS 117
MARKET FORECASTS 123
MACROECONOMIC INDICATORS 124
GARDENING & OUTDOOR LIVING IN ITALY 126
MARKET OVERVIEW 126
MARKET VALUE 127
MARKET SEGMENTATION I 128
MARKET SEGMENTATION II 129
FIVE FORCES ANALYSIS 130
MARKET FORECASTS 136
MACROECONOMIC INDICATORS 137
GARDENING & OUTDOOR LIVING IN JAPAN 139
MARKET OVERVIEW 139
MARKET VALUE 140
MARKET SEGMENTATION I 141
MARKET SEGMENTATION II 142
FIVE FORCES ANALYSIS 143
MARKET FORECASTS 149
MACROECONOMIC INDICATORS 150
GARDENING & OUTDOOR LIVING IN THE NETHERLANDS 152
MARKET OVERVIEW 152
MARKET VALUE 153
MARKET SEGMENTATION I 154
MARKET SEGMENTATION II 155
FIVE FORCES ANALYSIS 156
MARKET FORECASTS 162
MACROECONOMIC INDICATORS 163
GARDENING & OUTDOOR LIVING IN SPAIN 165
MARKET OVERVIEW 165
MARKET VALUE 166
MARKET SEGMENTATION I 167
MARKET SEGMENTATION II 168
FIVE FORCES ANALYSIS 169
MARKET FORECASTS 175
MACROECONOMIC INDICATORS 176
GARDENING & OUTDOOR LIVING IN THE UNITED KINGDOM 178
MARKET OVERVIEW 178
MARKET VALUE 179
MARKET SEGMENTATION I 180
MARKET SEGMENTATION II 181
FIVE FORCES ANALYSIS 182
MARKET FORECASTS 188
MACROECONOMIC INDICATORS 189
GARDENING & OUTDOOR LIVING IN THE UNITED STATES 191
MARKET OVERVIEW 191
MARKET VALUE 192
MARKET SEGMENTATION I 193
MARKET SEGMENTATION II 194
FIVE FORCES ANALYSIS 195
MARKET FORECASTS 201
MACROECONOMIC INDICATORS 202
COMPANY PROFILES 204
LEADING COMPANIES 204
APPENDIX 217
Data Research Methodology 217
About Datamonitor 218
Disclaimer 218

LIST OF TABLES
Table 1: Global gardening & outdoor living market value: $ billion, 2005-09(e) 22
Table 2: Global gardening & outdoor living market segmentation I:% share, by value, 2009(e) 23
Table 3: Global gardening & outdoor living market segmentation II: % share, by value, 2009(e) 24
Table 4: Global gardening & outdoor living market value forecast: $ billion, 2009-14 31
Table 5: Asia-Pacific gardening & outdoor living market value: $ billion, 2005-09(e) 34
Table 6: Asia-Pacific gardening & outdoor living market segmentation I:% share, by value, 2009(e) 35
Table 7: Asia-Pacific gardening & outdoor living market segmentation II: % share, by value, 2009(e) 36
Table 8: Asia-Pacific gardening & outdoor living market value forecast: $ billion, 2009-14 44
Table 9: Europe gardening & outdoor living market value: $ billion, 2005-09(e) 47
Table 10: Europe gardening & outdoor living market segmentation I:% share, by value, 2009(e) 48
Table 11: Europe gardening & outdoor living market segmentation II: % share, by value, 2009(e) 49
Table 12: Europe gardening & outdoor living market value forecast: $ billion, 2009-14 58
Table 13: Belgium gardening & outdoor living market value: $ million, 2005-09(e) 61
Table 14: Belgium gardening & outdoor living market segmentation I:% share, by value, 2009(e) 62
Table 15: Belgium gardening & outdoor living market segmentation II: % share, by value, 2009(e) 63
Table 16: Belgium gardening & outdoor living market value forecast: $ million, 2009-14 70
Table 17: Belgium size of population (million), 2005-09 71
Table 18: Belgium gdp (constant 2000 prices, $ billion), 2005-09 71
Table 19: Belgium gdp (current prices, $ billion), 2005-09 71
Table 20: Belgium inflation, 2005-09 72
Table 21: Belgium consumer price index (absolute), 2005-09 72
Table 22: Belgium exchange rate, 2005-09 72
Table 23: Canada gardening & outdoor living market value: $ million, 2005-09(e) 74
Table 24: Canada gardening & outdoor living market segmentation I:% share, by value, 2009(e) 75
Table 25: Canada gardening & outdoor living market segmentation II: % share, by value, 2009(e) 76
Table 26: Canada gardening & outdoor living market value forecast: $ million, 2009-14 83
Table 27: Canada size of population (million), 2005-09 84
Table 28: Canada gdp (constant 2000 prices, $ billion), 2005-09 84
Table 29: Canada gdp (current prices, $ billion), 2005-09 84
Table 30: Canada inflation, 2005-09 85
Table 31: Canada consumer price index (absolute), 2005-09 85
Table 32: Canada exchange rate, 2005-09 85
Table 33: China gardening & outdoor living market value: $ million, 2005-09(e) 87
Table 34: China gardening & outdoor living market segmentation I:% share, by value, 2009(e) 88
Table 35: China gardening & outdoor living market segmentation II: % share, by value, 2009(e) 89
Table 36: China gardening & outdoor living market value forecast: $ million, 2009-14 96
Table 37: China size of population (million), 2005-09 97
Table 38: China gdp (constant 2000 prices, $ billion), 2005-09 97
Table 39: China gdp (current prices, $ billion), 2005-09 97
Table 40: China inflation, 2005-09 98
Table 41: China consumer price index (absolute), 2005-09 98
Table 42: China exchange rate, 2005-09 98
Table 43: France gardening & outdoor living market value: $ million, 2005-09(e) 101
Table 44: France gardening & outdoor living market segmentation I:% share, by value, 2009(e) 102
Table 45: France gardening & outdoor living market segmentation II: % share, by value, 2009(e) 103
Table 46: France gardening & outdoor living market value forecast: $ million, 2009-14 110
Table 47: France size of population (million), 2005-09 111
Table 48: France gdp (constant 2000 prices, $ billion), 2005-09 111
Table 49: France gdp (current prices, $ billion), 2005-09 111
Table 50: France inflation, 2005-09 112
Table 51: France consumer price index (absolute), 2005-09 112
Table 52: France exchange rate, 2005-09 112
Table 53: Germany gardening & outdoor living market value: $ million, 2005-09(e) 114
Table 54: Germany gardening & outdoor living market segmentation I:% share, by value, 2009(e) 115
Table 55: Germany gardening & outdoor living market segmentation II: % share, by value, 2009(e) 116
Table 56: Germany gardening & outdoor living market value forecast: $ million, 2009-14 123
Table 57: Germany size of population (million), 2005-09 124
Table 58: Germany gdp (constant 2000 prices, $ billion), 2005-09 124
Table 59: Germany gdp (current prices, $ billion), 2005-09 124
Table 60: Germany inflation, 2005-09 125
Table 61: Germany consumer price index (absolute), 2005-09 125
Table 62: Germany exchange rate, 2005-09 125
Table 63: Italy gardening & outdoor living market value: $ million, 2005-09(e) 127
Table 64: Italy gardening & outdoor living market segmentation I:% share, by value, 2009(e) 128
Table 65: Italy gardening & outdoor living market segmentation II: % share, by value, 2009(e) 129
Table 66: Italy gardening & outdoor living market value forecast: $ million, 2009-14 136
Table 67: Italy size of population (million), 2005-09 137
Table 68: Italy gdp (constant 2000 prices, $ billion), 2005-09 137
Table 69: Italy gdp (current prices, $ billion), 2005-09 137
Table 70: Italy inflation, 2005-09 138
Table 71: Italy consumer price index (absolute), 2005-09 138
Table 72: Italy exchange rate, 2005-09 138
Table 73: Japan gardening & outdoor living market value: $ million, 2005-09(e) 140
Table 74: Japan gardening & outdoor living market segmentation I:% share, by value, 2009(e) 141
Table 75: Japan gardening & outdoor living market segmentation II: % share, by value, 2009(e) 142
Table 76: Japan gardening & outdoor living market value forecast: $ million, 2009-14 149
Table 77: Japan size of population (million), 2005-09 150
Table 78: Japan gdp (constant 2000 prices, $ billion), 2005-09 150
Table 79: Japan gdp (current prices, $ billion), 2005-09 150
Table 80: Japan inflation, 2005-09 151
Table 81: Japan consumer price index (absolute), 2005-09 151
Table 82: Japan exchange rate, 2005-09 151
Table 83: Netherlands gardening & outdoor living market value: $ million, 2005-09(e) 153
Table 84: Netherlands gardening & outdoor living market segmentation I:% share, by value, 2009(e) 154
Table 85: Netherlands gardening & outdoor living market segmentation II: % share, by value, 2009(e) 155
Table 86: Netherlands gardening & outdoor living market value forecast: $ million, 2009-14 162
Table 87: Netherlands size of population (million), 2005-09 163
Table 88: Netherlands gdp (constant 2000 prices, $ billion), 2005-09 163
Table 89: Netherlands gdp (current prices, $ billion), 2005-09 163
Table 90: Netherlands inflation, 2005-09 164
Table 91: Netherlands consumer price index (absolute), 2005-09 164
Table 92: Netherlands exchange rate, 2005-09 164
Table 93: Spain gardening & outdoor living market value: $ million, 2005-09(e) 166
Table 94: Spain gardening & outdoor living market segmentation I:% share, by value, 2009(e) 167
Table 95: Spain gardening & outdoor living market segmentation II: % share, by value, 2009(e) 168
Table 96: Spain gardening & outdoor living market value forecast: $ million, 2009-14 175
Table 97: Spain size of population (million), 2005-09 176
Table 98: Spain gdp (constant 2000 prices, $ billion), 2005-09 176
Table 99: Spain gdp (current prices, $ billion), 2005-09 176
Table 100: Spain inflation, 2005-09 177
Table 101: Spain consumer price index (absolute), 2005-09 177
Table 102: Spain exchange rate, 2005-09 177
Table 103: United Kingdom gardening & outdoor living market value: $ million, 2005-09(e) 179
Table 104: United Kingdom gardening & outdoor living market segmentation I:% share, by value, 2009(e) 180
Table 105: United Kingdom gardening & outdoor living market segmentation II: % share, by value, 2009(e) 181
Table 106: United Kingdom gardening & outdoor living market value forecast: $ million, 2009-14 188
Table 107: United Kingdom size of population (million), 2005-09 189
Table 108: United Kingdom gdp (constant 2000 prices, $ billion), 2005-09 189
Table 109: United Kingdom gdp (current prices, $ billion), 2005-09 189
Table 110: United Kingdom inflation, 2005-09 190
Table 111: United Kingdom consumer price index (absolute), 2005-09 190
Table 112: United Kingdom exchange rate, 2005-09 190
Table 113: United States gardening & outdoor living market value: $ billion, 2005-09(e) 192
Table 114: United States gardening & outdoor living market segmentation I:% share, by value, 2009(e) 193
Table 115: United States gardening & outdoor living market segmentation II: % share, by value, 2009(e) 194
Table 116: United States gardening & outdoor living market value forecast: $ billion, 2009-14 201
Table 117: United States size of population (million), 2005-09 202
Table 118: United States gdp (constant 2000 prices, $ billion), 2005-09 202
Table 119: United States gdp (current prices, $ billion), 2005-09 202
Table 120: United States inflation, 2005-09 203
Table 121: United States consumer price index (absolute), 2005-09 203
Table 122: United States exchange rate, 2005-09 203
Table 123: Home Depot, Inc.: key facts 204
Table 124: Home Depot, Inc.: key financials ($) 205
Table 125: Home Depot, Inc.: key financial ratios 205
Table 126: Kingfisher Plc: key facts 208
Table 127: Kingfisher Plc: key financials ($) 210
Table 128: Kingfisher Plc: key financials (£) 210
Table 129: Kingfisher Plc: key financial ratios 211
Table 130: Lowe' s Companies Inc: key facts 213
Table 131: Lowe' s Companies Inc: key financials ($) 214
Table 132: Lowe' s Companies Inc: key financial ratios 214


LIST OF FIGURES
Figure 1: Global gardening & outdoor living market value: $ billion, 2005-09(e) 22
Figure 2: Global gardening & outdoor living market segmentation I:% share, by value, 2009(e) 23
Figure 3: Global gardening & outdoor living market segmentation II: % share, by value, 2009(e) 24
Figure 4: Forces driving competition in the global gardening & outdoor living market, 2009 25
Figure 5: Drivers of buyer power in the global gardening & outdoor living market, 2009 26
Figure 6: Drivers of supplier power in the global gardening & outdoor living market, 2009 27
Figure 7: Factors influencing the likelihood of new entrants in the global gardening & outdoor living market, 2009 28
Figure 8: Factors influencing the threat of substitutes in the global gardening & outdoor living market, 2009 29
Figure 9: Drivers of degree of rivalry in the global gardening & outdoor living market, 2009 30
Figure 10: Global gardening & outdoor living market value forecast: $ billion, 2009-14 32
Figure 11: Asia-Pacific gardening & outdoor living market value: $ billion, 2005-09(e) 34
Figure 12: Asia-Pacific gardening & outdoor living market segmentation I:% share, by value, 2009(e) 35
Figure 13: Asia-Pacific gardening & outdoor living market segmentation II: % share, by value, 2009(e) 36
Figure 14: Forces driving competition in the gardening & outdoor living market in Asia-Pacific, 2009 37
Figure 15: Drivers of buyer power in the gardening & outdoor living market in Asia-Pacific, 2009 39
Figure 16: Drivers of supplier power in the gardening & outdoor living market in Asia-Pacific, 2009 40
Figure 17: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Asia-Pacific, 2009 41
Figure 18: Factors influencing the threat of substitutes in the gardening & outdoor living market in Asia-Pacific, 2009 42
Figure 19: Drivers of degree of rivalry in the gardening & outdoor living market in Asia-Pacific, 2009 43
Figure 20: Asia-Pacific gardening & outdoor living market value forecast: $ billion, 2009-14 45
Figure 21: Europe gardening & outdoor living market value: $ billion, 2005-09(e) 47
Figure 22: Europe gardening & outdoor living market segmentation I:% share, by value, 2009(e) 48
Figure 23: Europe gardening & outdoor living market segmentation II: % share, by value, 2009(e) 50
Figure 24: Forces driving competition in the gardening & outdoor living market in Europe, 2009 51
Figure 25: Drivers of buyer power in the gardening & outdoor living market in Europe, 2009 53
Figure 26: Drivers of supplier power in the gardening & outdoor living market in Europe, 2009 54
Figure 27: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Europe, 2009 55
Figure 28: Factors influencing the threat of substitutes in the gardening & outdoor living market in Europe, 2009 56
Figure 29: Drivers of degree of rivalry in the gardening & outdoor living market in Europe, 2009 57
Figure 30: Europe gardening & outdoor living market value forecast: $ billion, 2009-14 59
Figure 31: Belgium gardening & outdoor living market value: $ million, 2005-09(e) 61
Figure 32: Belgium gardening & outdoor living market segmentation I:% share, by value, 2009(e) 62
Figure 33: Belgium gardening & outdoor living market segmentation II: % share, by value, 2009(e) 63
Figure 34: Forces driving competition in the gardening & outdoor living market in Belgium, 2009 64
Figure 35: Drivers of buyer power in the gardening & outdoor living market in Belgium, 2009 65
Figure 36: Drivers of supplier power in the gardening & outdoor living market in Belgium, 2009 66
Figure 37: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Belgium, 2009 67
Figure 38: Factors influencing the threat of substitutes in the gardening & outdoor living market in Belgium, 2009 68
Figure 39: Drivers of degree of rivalry in the gardening & outdoor living market in Belgium, 2009 69
Figure 40: Belgium gardening & outdoor living market value forecast: $ million, 2009-14 70
Figure 41: Canada gardening & outdoor living market value: $ million, 2005-09(e) 74
Figure 42: Canada gardening & outdoor living market segmentation I:% share, by value, 2009(e) 75
Figure 43: Canada gardening & outdoor living market segmentation II: % share, by value, 2009(e) 76
Figure 44: Forces driving competition in the gardening & outdoor living market in Canada, 2009 77
Figure 45: Drivers of buyer power in the gardening & outdoor living market in Canada, 2009 78
Figure 46: Drivers of supplier power in the gardening & outdoor living market in Canada, 2009 79
Figure 47: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Canada, 2009 80
Figure 48: Factors influencing the threat of substitutes in the gardening & outdoor living market in Canada, 2009 81
Figure 49: Drivers of degree of rivalry in the gardening & outdoor living market in Canada, 2009 82
Figure 50: Canada gardening & outdoor living market value forecast: $ million, 2009-14 83
Figure 51: China gardening & outdoor living market value: $ million, 2005-09(e) 87
Figure 52: China gardening & outdoor living market segmentation I:% share, by value, 2009(e) 88
Figure 53: China gardening & outdoor living market segmentation II: % share, by value, 2009(e) 89
Figure 54: Forces driving competition in the gardening & outdoor living market in China, 2009 90
Figure 55: Drivers of buyer power in the gardening & outdoor living market in China, 2009 91
Figure 56: Drivers of supplier power in the gardening & outdoor living market in China, 2009 92
Figure 57: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in China, 2009 93
Figure 58: Factors influencing the threat of substitutes in the gardening & outdoor living market in China, 2009 94
Figure 59: Drivers of degree of rivalry in the gardening & outdoor living market in China, 2009 95
Figure 60: China gardening & outdoor living market value forecast: $ million, 2009-14 96
Figure 61: France gardening & outdoor living market value: $ million, 2005-09(e) 101
Figure 62: France gardening & outdoor living market segmentation I:% share, by value, 2009(e) 102
Figure 63: France gardening & outdoor living market segmentation II: % share, by value, 2009(e) 103
Figure 64: Forces driving competition in the gardening & outdoor living market in France, 2009 104
Figure 65: Drivers of buyer power in the gardening & outdoor living market in France, 2009 105
Figure 66: Drivers of supplier power in the gardening & outdoor living market in France, 2009 106
Figure 67: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in France, 2009 107
Figure 68: Factors influencing the threat of substitutes in the gardening & outdoor living market in France, 2009 108
Figure 69: Drivers of degree of rivalry in the gardening & outdoor living market in France, 2009 109
Figure 70: France gardening & outdoor living market value forecast: $ million, 2009-14 110
Figure 71: Germany gardening & outdoor living market value: $ million, 2005-09(e) 114
Figure 72: Germany gardening & outdoor living market segmentation I:% share, by value, 2009(e) 115
Figure 73: Germany gardening & outdoor living market segmentation II: % share, by value, 2009(e) 116
Figure 74: Forces driving competition in the gardening & outdoor living market in Germany, 2009 117
Figure 75: Drivers of buyer power in the gardening & outdoor living market in Germany, 2009 118
Figure 76: Drivers of supplier power in the gardening & outdoor living market in Germany, 2009 119
Figure 77: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Germany, 2009 120
Figure 78: Factors influencing the threat of substitutes in the gardening & outdoor living market in Germany, 2009 121
Figure 79: Drivers of degree of rivalry in the gardening & outdoor living market in Germany, 2009 122
Figure 80: Germany gardening & outdoor living market value forecast: $ million, 2009-14 123
Figure 81: Italy gardening & outdoor living market value: $ million, 2005-09(e) 127
Figure 82: Italy gardening & outdoor living market segmentation I:% share, by value, 2009(e) 128
Figure 83: Italy gardening & outdoor living market segmentation II: % share, by value, 2009(e) 129
Figure 84: Forces driving competition in the gardening & outdoor living market in Italy, 2009 130
Figure 85: Drivers of buyer power in the gardening & outdoor living market in Italy, 2009 131
Figure 86: Drivers of supplier power in the gardening & outdoor living market in Italy, 2009 132
Figure 87: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Italy, 2009 133
Figure 88: Factors influencing the threat of substitutes in the gardening & outdoor living market in Italy, 2009 134
Figure 89: Drivers of degree of rivalry in the gardening & outdoor living market in Italy, 2009 135
Figure 90: Italy gardening & outdoor living market value forecast: $ million, 2009-14 136
Figure 91: Japan gardening & outdoor living market value: $ million, 2005-09(e) 140
Figure 92: Japan gardening & outdoor living market segmentation I:% share, by value, 2009(e) 141
Figure 93: Japan gardening & outdoor living market segmentation II: % share, by value, 2009(e) 142
Figure 94: Forces driving competition in the gardening & outdoor living market in Japan, 2009 143
Figure 95: Drivers of buyer power in the gardening & outdoor living market in Japan, 2009 144
Figure 96: Drivers of supplier power in the gardening & outdoor living market in Japan, 2009 145
Figure 97: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Japan, 2009 146
Figure 98: Factors influencing the threat of substitutes in the gardening & outdoor living market in Japan, 2009 147
Figure 99: Drivers of degree of rivalry in the gardening & outdoor living market in Japan, 2009 148
Figure 100: Japan gardening & outdoor living market value forecast: $ million, 2009-14 149
Figure 101: Netherlands gardening & outdoor living market value: $ million, 2005-09(e) 153
Figure 102: Netherlands gardening & outdoor living market segmentation I:% share, by value, 2009(e) 154
Figure 103: Netherlands gardening & outdoor living market segmentation II: % share, by value, 2009(e) 155
Figure 104: Forces driving competition in the gardening & outdoor living market in the Netherlands, 2009 156
Figure 105: Drivers of buyer power in the gardening & outdoor living market in the Netherlands, 2009 157
Figure 106: Drivers of supplier power in the gardening & outdoor living market in the Netherlands, 2009 158
Figure 107: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in the Netherlands, 2009 159
Figure 108: Factors influencing the threat of substitutes in the gardening & outdoor living market in the Netherlands, 2009 160
Figure 109: Drivers of degree of rivalry in the gardening & outdoor living market in the Netherlands, 2009 161
Figure 110: Netherlands gardening & outdoor living market value forecast: $ million, 2009-14 162
Figure 111: Spain gardening & outdoor living market value: $ million, 2005-09(e) 166
Figure 112: Spain gardening & outdoor living market segmentation I:% share, by value, 2009(e) 167
Figure 113: Spain gardening & outdoor living market segmentation II: % share, by value, 2009(e) 168
Figure 114: Forces driving competition in the gardening & outdoor living market in Spain, 2009 169
Figure 115: Drivers of buyer power in the gardening & outdoor living market in Spain, 2009 170
Figure 116: Drivers of supplier power in the gardening & outdoor living market in Spain, 2009 171
Figure 117: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Spain, 2009 172
Figure 118: Factors influencing the threat of substitutes in the gardening & outdoor living market in Spain, 2009 173
Figure 119: Drivers of degree of rivalry in the gardening & outdoor living market in Spain, 2009 174
Figure 120: Spain gardening & outdoor living market value forecast: $ million, 2009-14 175
Figure 121: United Kingdom gardening & outdoor living market value: $ million, 2005-09(e) 179
Figure 122: United Kingdom gardening & outdoor living market segmentation I:% share, by value, 2009(e) 180
Figure 123: United Kingdom gardening & outdoor living market segmentation II: % share, by value, 2009(e) 181
Figure 124: Forces driving competition in the gardening & outdoor living market in the United Kingdom, 2009 182
Figure 125: Drivers of buyer power in the gardening & outdoor living market in the United Kingdom, 2009 183
Figure 126: Drivers of supplier power in the gardening & outdoor living market in the United Kingdom, 2009 184
Figure 127: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in the United Kingdom, 2009 185
Figure 128: Factors influencing the threat of substitutes in the gardening & outdoor living market in the United Kingdom, 2009 186
Figure 129: Drivers of degree of rivalry in the gardening & outdoor living market in the United Kingdom, 2009 187
Figure 130: United Kingdom gardening & outdoor living market value forecast: $ million, 2009-14 188
Figure 131: United States gardening & outdoor living market value: $ billion, 2005-09(e) 192
Figure 132: United States gardening & outdoor living market segmentation I:% share, by value, 2009(e) 193
Figure 133: United States gardening & outdoor living market segmentation II: % share, by value, 2009(e) 194
Figure 134: Forces driving competition in the gardening & outdoor living market in the United States, 2009 195
Figure 135: Drivers of buyer power in the gardening & outdoor living market in the United States, 2009 196
Figure 136: Drivers of supplier power in the gardening & outdoor living market in the United States, 2009 197
Figure 137: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in the United States, 2009 198
Figure 138: Factors influencing the threat of substitutes in the gardening & outdoor living market in the United States, 2009 199
Figure 139: Drivers of degree of rivalry in the gardening & outdoor living market in the United States, 2009 200
Figure 140: United States gardening & outdoor living market value forecast: $ billion, 2009-14 201
Figure 141: Home Depot, Inc.: revenues & profitability 206
Figure 142: Home Depot, Inc.: assets & liabilities 207
Figure 143: Kingfisher Plc: revenues & profitability 211
Figure 144: Kingfisher Plc: assets & liabilities 212
Figure 145: Lowe' s Companies Inc: revenues & profitability 215
Figure 146: Lowe' s Companies Inc: assets & liabilities 216

相關商品