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市場調查報告書
日本的烘培/穀類食品市場
Product Insights: Bakery & Cereals in Japan
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日本的烘培/穀類食品市場 是由出版商Datamonitor在2010年07月所出版的。
這份英文市場調查報告書價格從美金1000起跳。
2009年日本的烘培/穀類食品市場，在全球的新產品銷售數量中排名第6，於日本上市的新產品多數是麵包類，其市佔率佔了整體市場的90%以上。
本報告書針對日本的烘培/穀類食品市場進行調查，包括主要類別的新產品銷售、領導新產品銷售的主要企業，新產品銷售的口味/宣傳文句/包裝/價格的個別分析等介紹，內容概要摘記如下。
概要
重點摘要
導論
產品銷售：全球預測
- 概要
- 促進全球新產品銷售的主要趨勢
- 新產品銷售：按照烘培/穀類食品的分類個別介紹
- 日本與全球主要國家的比較
- 革新的銷售實例
日本的新產品銷售
- 概要
- 促進日本新產品銷售的主要趨勢
- 分類成長 vs. 銷售分析
- 部門成長 vs. 銷售分析
- 主要企業與新產品的銷售動態
產品銷售分析
- 按照口味/香料個別介紹
- 按照包裝材料個別介紹
- 按照價格個別介紹
- 宣傳文句/標籤
結論
調查方法
附錄
圖表
Abstract
Introduction
This report forms a part of the Datamonitor' s newly introduced product series
titled "Product Insights". It aims to provide analysis to clients on the new
product launches across various industry sectors.
Scope
*Examines new product launches in the Japanese bakery & cereals market,
segmented by key categories
*Contextualizes Japan in the new product launches globally
*Identifies the key players in the market leading the new product launches
*Provides an analysis on the new product launches by leading flavors, claims,
packaging and price points
Highlights
Globally, Japan ranked sixth in terms of the number of new products launched
in the bakery and cereals market in 2009.
The majority of the new products launched in Japan were in the bread and rolls
category. Bread and rolls, cakes and pastries, and cookies (sweet biscuits)
collectively accounted for more than 90% of all new products launched in the
sector.
In 2009, blends accounted for the largest amount of new products launched in
Japan by flavor or fragrance while Plastic was the most used packaging
material among new products launched.
Reasons to Purchase
*Assess product innovation trends in your market
*Learn from successful new product launches
Table of Contents
OVERVIEW
EXECUTIVE SUMMARY
- New Product Launches: A Global Perspective
- New Product Launches in Japan
- Product Launch Analysis
INTRODUCTION
- Product Launch Analytics
- Market Data Analytics
- Definition
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE
- Overview
- Key trends driving new product launches globally
- Rise of private-label bakery brands
- Increasing health-consciousness among consumers
- Rise of comfort food
- Convenience
- Increasing impulse purchases
- Growth of premium artisanal bakery products
- Demand for greater variety
- Local taste plays a dominant role in product introduction and success
- Increase in 'ethnic' products
- The rise of the vegetarian
- New product launches by bakery and cereals categories
- Comparison of Japan with leading countries globally
- Examples of innovative launches
NEW PRODUCT LAUNCHES IN JAPAN
- Overview
- Key trends driving new product launches in Japan
- Convenience is key
- Strong focus on health
- Changing household structures
- Greater international exposure
- Rising demand for ‘fresh' foods
- Increasing focus on children
- Category growth versus launch analysis
- Segment growth versus launch analysis
- Leading players and their innovation trends
PRODUCT LAUNCH ANALYSIS
- By flavor and fragrances
- Overview
- Top flavor or fragrance: chocolate
- By packaging material
- Overview
- Top packaging material: plastic
- By price point
- Overview
- Product examples
- By claim or tag
- Overview
- Top claim: licensed
CONCLUSION
METHODOLOGY
- Methodology overview
- Primary sources of data
- Secondary sources of data
APPENDIX
- Future reading
- Feedback
- Ask the analyst
- Datamonitor consulting
- Disclaimer
TABLES
- Table: Bakery and cereals market definitions
- Table: Top 10 players by 2008 market share and by 2009 new product
launches in the Japanese bakery and cereals market
FIGURES
- Figure: Share of new product launches in the global bakery and cereals
market, by country, 2009
- Figure: Some global examples of products with convenient packaging
- Figure: Some global examples of products that encourage impulse purchases
- Figure: Top five countries by contribution to products launched with
vegetarian/vegan claims in the global bakery and cereals market, 2009
- Figure: New product launches in the global bakery and cereals market, by
category, 2009
- Figure: Top 10 countries based on number of new bakery and cereals product
launches, 2009
- Figure: Some global examples of innovative product launches in 2009
- Figure: New product launches in the Japanese bakery and cereals market, by
category, 2009
- Figure: Some examples of launches of healthy bakery and cereal products
- Figure: Japanese population growth (2002 - 15)
- Figure: Distribution of types of households in Japan
- Figure: Some examples of products with traditional Japanese flavors
- Figure: Some examples of products exclusively targeted at kids
- Figure: Contribution to and growth in total new bakery and cereals product
launches in Japan, by category, 2008 - 09
- Figure: New product launches in the Japanese bakery and cereals market, by
segment, 2008-09
- Figure: Contribution to and growth in total new bakery and cereals product
launches in Japan, by segment, 2008 - 09
- Figure: Top five bakery and cereals companies' contributions to new
product launches in Japan, by category, 2009
- Figure: New product launches in the Japanese bakery and cereals market, by
flavor or fragrance, 2009
- Figure: Contribution to and growth in total new bakery and cereals product
launches in Japan, by flavor or fragrance, 2008 - 09
- Figure: New product launches in the Japanese bakery and cereals market
with chocolate flavor, by category, 2009
- Figure: Some examples of launches with chocolate flavor
- Figure: Contribution to and growth in total new bakery and cereals product
launches in Japan, by packaging material, 2008 - 09
- Figure: New product launches in the Japanese bakery and cereals market
using plastic as a packaging material, by category, 2009
- Figure: Some examples of launches with plastic packaging
- Figure: New product launches in the Japanese bakery and cereals market, by
price point, 2009
- Figure: Some examples of launches in economy pricing
- Figure: Some examples of launches in premium pricing
- Figure: Some examples of launches in super-premium pricing
- Figure: New product launches in the Japanese bakery and cereals market, by
claim, 2009
- Figure: Contribution to and growth in total new bakery and cereals product
launches in Japan, by claim, 2008 - 09
- Figure: New product launches tagged as ‘licensed' in the Japanese
bakery and cereals market by category, 2009
- Figure: Some examples of launches tagged as 'licensed'
- Figure: Highlights
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