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市場調查報告書
產品觀點：烘焙與穀物市場
Product Insights: Bakery and Cereals in China
| 出版商 |
Datamonitor |
| 出版日期 |
2010年06月 |
商品編碼 |
125059 |
| 內容資訊 |
英文 Pages: 43 |
| 價格 |
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產品觀點：烘焙與穀物市場 是由出版商Datamonitor在2010年06月所出版的。
這份英文市場調查報告書包含Pages: 43 價格從美金1000起跳。
中國的烘焙、穀物市場中新產品的發售數量在2009年為全球第二。在中國發售的新產品中有70%以上是餅乾類製品。
本報告針對中國的烘焙及穀物市場進行調查，包含主要項目的新產品發售、確認市場中領導新產品發售的企業、針對推出的新產品就領導口味/宣傳標語/包裝/價格分別提出的分析等豐富內容，整理摘記如下。
摘要
實施概要
前言
產品發售：全球性前景
- 概要
- 推動新產品全球性發售的主要趨勢
- 推出新產品：依烘焙、穀物項目分類
- 中國與世界上的主要國家之比較
- 創新推出範例
在中國推出新產品
- 概要
- 中國促進新產品推出的主要趨勢
- 類別成長對發售之分析
- 部門成長對發售之分析
- 主要企業及其新產品發售趨勢
產品發售分析
- 依風味、香料分類
- 依包裝材料分類
- 依價格分類
- 宣傳標語、標籤
結論
調查方法
附錄
圖表
Abstract
Introduction
This report is a first report in Datamonitor' s newly introduced product series
titled “Product Insights”. It aims to provide analysis to clients on the new
product launches across various industry sectors.
Scope
- Examines new product launches in the Chinese bakery and cereals market,
segmented by key categories
- Contextualizes China in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors,
claims, packaging and price points
Highlights
Globally, China ranked second in terms of the number of new products launched
in the bakery and cereals market in 2009.
The majority of the new products launched in China were in the cookies
category. The cookies and breakfast cereals categories collectively accounted
for more than 70% of the new products launched in the market.
In 2009, sesame emerged as the most popular flavor/fragrance among all new
bakery and cereals products launched in China while plastic was the most
popular packaging material. Majority of products launched in the bakery and
cereals market in China in 2009 were priced in the range of CNY1025 and
‘no sugar’ was the most popular claim among them.
Reasons to Purchase
- Assess product innovation trends in your market
- Learn from successful new product launches
Table of Contents
OVERVIEW
EXECUTIVE SUMMARY
- New product launches: a global perspective
- New product launches in China
- Product launch analysis
INTRODUCTION
- Product launch analytics
- Market data analytics
- Definition
- Table of Contents
- List of Figures
- List of Tables
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE
- Overview
- Key trends driving new product launches globally
- Rise of private-label bakery brands
- Increasing health-consciousness among consumers
- Rise of comfort food
- Convenience
- Increasing impulse purchases
- Growth of premium artisanal bakery products
- Demand for greater variety
- Local taste plays a dominant role in product introduction and success
- Increase in ‘ethnic’ products
- The rise of the vegetarian
- New product launches by bakery and cereals categories
- Comparison of China with leading countries globally
- Examples of innovative launches
NEW PRODUCT LAUNCHES IN CHINA
- Overview
- Key trends driving new product launches in China
- Convenience
- Dominance of regional factors in product introductions and success
- The need for healthy products
- The growth of middle to high-income urban families
- Little emperors
- Innovation in product use
- Category growth versus launch analysis
- Segment growth versus launch analysis
- Leading players and their new product launch trends
PRODUCT LAUNCH ANALYSIS
- By flavor and fragrances
- Overview
- Top flavor: sesame
- Product examples: sesame
- By packaging material
- Overview
- Top packaging materials: plastic
- Product examples: plastic packaging
- By price point
- Overview
- Product examples
- Price point: economy (CNY1-20)
- Price point: premium (above CNY20)
- By claims/tags
- Overview
- Top claim: ‘no sugar’
- Product examples: ‘no sugar’
CONCLUSION
METHODOLOGY
- Methodology overview
- Primary sources of data
- Secondary sources of data
APPENDIX
- Future reading
- Feedback
- Ask the analyst
- Datamonitor consulting
- Disclaimer
List of Tables
- Table 1: Bakery and cereals market definitions
- Table 2: Consumer survey in China, 2009: the trend for healthy food
products
- Table 3: Top 10 players by 2008 market share and by 2009 new product
launches in the Chinese bakery and cereals market
List of Figures
- Figure 1: New product launches in the global bakery and cereals market, by
country, 2009
- Figure 2: Some global examples of products with convenient packaging
- Figure 3: Some global examples of products that encourage impulse purchases
- Figure 4: Top five countries by contribution to products launched with
vegetarian/vegan claims in the global bakery and cereals market, 2009
- Figure 5: New product launches in the global bakery and cereals market, by
category, 2009
- Figure 6: Top 10 countries based on number of new product launches in the
bakery and cereals market, 2009
- Figure 7: Some global examples of innovative product launches in 2009
- Figure 8: New product launches in the Chinese bakery and cereals market,
by category, 2009
- Figure 9: Some examples of products with convenient packaging launched in
the Chinese bakery and cereals market in 2009
- Figure 10: Contribution to and growth in total new bakery and cereals
product launches in China , by category, 2008-09
- Figure 11: New product launches in the Chinese bakery and cereals market,
by segment, 2008-09
- Figure 12: Contribution to and growth in total new bakery and cereals
product launches in China, by segment, 2008-09
- Figure 13: New product launches in Chinese bakery and cereals market, by
flavors and fragrances, 2009
- Figure 14: Contribution to and growth in total new bakery and cereals
product launches in China, by flavors and fragrances, 2008-09
- Figure 15: New product launches in the Chinese bakery and cereals market
in sesame flavor, by category, 2009
- Figure 16: Some examples of launches with sesame flavor
- Figure 17: Contribution to and growth in total new bakery and cereals
product launches in the Chinese bakery and cereals market, by packaging
material, 2008-09
- Figure 18: New product launches in the Chinese bakery and cereals market
using plastic as a packaging material, by category, 2009
- Figure 19: Some examples of launches with plastic packaging
- Figure 20: New product launches in the Chinese bakery and cereals market,
by price point, 2009
- Figure 21: Some examples of launches with economy pricing
- Figure 22: Some examples of launches with premium pricing
- Figure 23: New product launches in the Chinese bakery and cereals market,
by claims/tags, 2009
- Figure 24: Contribution to and growth in total new bakery and cereals
product launches in China , by claims/tags, 2008-09
- Figure 25: New product launches in the Chinese bakery and cereals market
claiming to have no sugar, by category, 2009
- Figure 26: Some examples of products launched in 2009 that are claimed to
have no sugar
- Figure 27: Highlights
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