全球漂白劑產業指南 是由出版商Datamonitor在2010年04月所出版的。
這份英文市場調查報告書包含Pages: 163 價格從美金995起跳。
Abstract
Datamonitor' s Bleach: Global Industry Guide is an essential resource for
top-level data and analysis covering the Bleach industry. It includes detailed
data on market size and segmentation, textual analysis of the key trends and
competitive landscape, and profiles of the leading companies. This incisive
report provides expert analysis on a global, regional and country basis.
Scope of the Report
* Contains an executive summary and data on
value, volume and segmentation
* Provides textual analysis of the
industry' s prospects, competitive landscape and profiles of the leading
companies
* Incorporates in-depth five forces competitive environment analysis and
scorecards
* Covers the Global, European and Asia-Pacific markets as
well as individual chapters on 5 major markets (France, Germany, Japan, the UK
and the US).
* Includes a five-year forecast of the industry
Highlights
The global bleach market grew by 0.1% in 2008 to reach a value of $2.6
billion.
In 2013, the global bleach market is forecast to have a value of $2.7 billion,
an increase of 0.7% since 2008.
Liquid bleach sales dominated the global bleach market, generating 85.1% of
the market' s revenue.
Americas accounts for 47.6% of the global bleach market' s value.
The Clorox Company accounts for 28.5% share of the global bleach market' s
value.
Supermarkets and hypermarkets form a leading distribution channel in the
global bleach market, accounting for 54.2% of the total value.
Why you should buy this report
* Spot future trends and
developments
* Inform your business decisions
* Add weight
to presentations and marketing materials
* Save time carrying out
entry-level research
Market Definition
The bleach market consists of liquid bleaches and powder bleaches. The market
is valued according to retail selling price (RSP) and includes any applicable
taxes. Any currency conversions used in the creation of this report have been
calculated using constant annual average exchange rates.
Table of Contents
TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 17
1.1 What is this report
about? 17
1.2 Who is the target reader? 17
1.3 How to use this report
17
1.4 Definitions 17
CHAPTER 2 GLOBAL BLEACH 18
2.1 Market
Overview 18
2.2 Market Value 20
2.3 Market Segmentation I 21
2.4
Market Segmentation II 22
2.5 Market Share 23
2.6 Five Forces Analysis
24
2.7 Distribution 32
2.8 Market Forecasts 33
CHAPTER 3 BLEACH IN
ASIA-PACIFIC 34
3.1 Market Overview 34
3.2 Market Value 36
3.3
Market Segmentation I 37
3.4 Market Segmentation II 38
3.5 Market
Share 39
3.6 Five Forces Analysis 40
3.7 Distribution 47
3.8
Market Forecasts 48
CHAPTER 4 BLEACH IN EUROPE 49
4.1 Market Overview
49
4.2 Market Value 51
4.3 Market Segmentation I 52
4.4 Market
Segmentation II 53
4.5 Market Share 54
4.6 Five Forces Analysis 55
4.7 Distribution 63
4.8 Market Forecasts 64
4.9 Macroeconomic
Indicators 65
CHAPTER 5 BLEACH IN FRANCE 66
5.1 Market Overview 66
5.2 Market Value 68
5.3 Market Segmentation I 69
5.4 Market
Segmentation II 70
5.5 Market Share 71
5.6 Five Forces Analysis 72
5.7 Distribution 79
5.8 Market Forecasts 80
5.9 Macroeconomic
Indicators 81
CHAPTER 6 BLEACH IN GERMANY 83
6.1 Market Overview
83
6.2 Market Value 85
6.3 Market Segmentation I 86
6.4 Market
Segmentation II 87
6.5 Market Share 88
6.6 Five Forces Analysis 89
6.7 Distribution 96
6.8 Market Forecasts 97
6.9 Macroeconomic
Indicators 98
CHAPTER 7 BLEACH IN JAPAN 100
7.1 Market Overview
100
7.2 Market Value 102
7.3 Market Segmentation I 103
7.4 Market
Segmentation II 104
7.5 Market Share 105
7.6 Five Forces Analysis
106
7.7 Distribution 113
7.8 Market Forecasts 114
7.9
Macroeconomic Indicators 115
CHAPTER 8 BLEACH IN THE UNITED KINGDOM
117
8.1 Market Overview 117
8.2 Market Value 119
8.3 Market
Segmentation I 120
8.4 Market Segmentation II 121
8.5 Market Share
122
8.6 Five Forces Analysis 123
8.7 Distribution 130
8.8 Market
Forecasts 131
8.9 Macroeconomic Indicators 132
CHAPTER 9 BLEACH IN THE
UNITED STATES 134
9.1 Market Overview 134
9.2 Market Value 136
9.3
Market Segmentation I 137
9.4 Market Segmentation II 138
9.5 Market
Share 139
9.6 Five Forces Analysis 140
9.7 Distribution 147
9.8
Market Forecasts 148
9.9 Macroeconomic Indicators 149
CHAPTER 10
COMPANY PROFILES 150
10.1 Leading Companies 150
CHAPTER 11 APPENDIX
163
11.1 Data Research Methodology 163
LIST OF TABLES
Table 1: Global Bleach Market Value: $ million, 2004-2008 20
Table 2:
Global Bleach Market Segmentation I: % Share, by Value, 2008 21
Table 3:
Global Bleach Market Segmentation II: % Share, by Value, 2008 22
Table 4:
Global Bleach Market Share: % Share, by Value, 2008 23
Table 5: Global
Bleach Distribution: % Share, by Value, 2008 32
Table 6: Global Bleach
Market Value Forecast: $ million, 2008-2013 33
Table 7: Asia-Pacific
Bleach Market Value: $ million, 2004-2008 36
Table 8: Asia-Pacific Bleach
Market Segmentation I: % Share, by Value, 2008 37
Table 9: Asia-Pacific
Bleach Market Segmentation II: % Share, by Value, 2008 38
Table 10:
Asia-Pacific Bleach Market Share: % Share, by Value, 2008 39
Table 11:
Asia-Pacific Bleach Distribution: % Share, by Value, 2008 47
Table 12:
Asia-Pacific Bleach Market Value Forecast: $ million, 2008-2013 48
Table
13: Europe Bleach Market Value: $ million, 2004-2008 51
Table 14: Europe
Bleach Market Segmentation I: % Share, by Value, 2008 52
Table 15: Europe
Bleach Market Segmentation II: % Share, by Value, 2008 53
Table 16: Europe
Bleach Market Share: % Share, by Value, 2008 54
Table 17: Europe Bleach
Distribution: % Share, by Value, 2008 63
Table 18: Europe Bleach Market
Value Forecast: $ million, 2008-2013 64
Table 19: Europe Exchange Rate,
2004-2008 65
Table 20: France Bleach Market Value: $ million, 2004-2008
68
Table 21: France Bleach Market Segmentation I: % Share, by Value, 2008
69
Table 22: France Bleach Market Segmentation II: % Share, by Value, 2008
70
Table 23: France Bleach Market Share: % Share, by Value, 2008 71
Table 24: France Bleach Distribution: % Share, by Value, 2008 79
Table 25:
France Bleach Market Value Forecast: $ million, 2008-2013 80
Table 26:
France Size of Population (million) , 2004-2008 81
Table 27: France GDP
(Constant 2000 Prices, $ billion), 2004-2008 81
Table 28: France
Inflation, 2004-2008 82
Table 29: France Exchange Rate, 2004-2008 82
Table 30: Germany Bleach Market Value: $ million, 2004-2008 85
Table 31:
Germany Bleach Market Segmentation I: % Share, by Value, 2008 86
Table 32:
Germany Bleach Market Segmentation II: % Share, by Value, 2008 87
Table
33: Germany Bleach Market Share: % Share, by Value, 2008 88
Table 34:
Germany Bleach Distribution: % Share, by Value, 2008 96
Table 35: Germany
Bleach Market Value Forecast: $ million, 2008-2013 97
Table 36: Germany
Size of Population (million) , 2004-2008 98
Table 37: Germany GDP
(Constant 2000 Prices, $ billion), 2004-2008 98
Table 38: Germany
Inflation, 2004-2008 99
Table 39: Germany Exchange Rate, 2004-2008 99
Table 40: Japan Bleach Market Value: $ million, 2004-2008 102
Table 41:
Japan Bleach Market Segmentation I: % Share, by Value, 2008 103
Table 42:
Japan Bleach Market Segmentation II: % Share, by Value, 2008 104
Table 43:
Japan Bleach Market Share: % Share, by Value, 2008 105
Table 44: Japan
Bleach Distribution: % Share, by Value, 2008 113
Table 45: Japan Bleach
Market Value Forecast: $ million, 2008-2013 114
Table 46: Japan Size of
Population (million) , 2004-2008 115
Table 47: Japan GDP (Constant 2000
Prices, $ billion), 2004-2008 115
Table 48: Japan Inflation, 2004-2008
116
Table 49: Japan Exchange Rate, 2004-2008 116
Table 50: United
Kingdom Bleach Market Value: $ million, 2004-2008 119
Table 51: United
Kingdom Bleach Market Segmentation I: % Share, by Value, 2008 120
Table
52: United Kingdom Bleach Market Segmentation II: % Share, by Value, 2008
121
Table 53: United Kingdom Bleach Market Share: % Share, by Value, 2008
122
Table 54: United Kingdom Bleach Distribution: % Share, by Value, 2008
130
Table 55: United Kingdom Bleach Market Value Forecast: $ million,
2008-2013 131
Table 56: United Kingdom Size of Population (million) ,
2004-2008 132
Table 57: United Kingdom GDP (Constant 2000 Prices, $
billion), 2004-2008 132
Table 58: United Kingdom Inflation, 2004-2008
133
Table 59: United Kingdom Exchange Rate, 2004-2008 133
Table 60:
United States Bleach Market Value: $ million, 2004-2008 136
Table 61:
United States Bleach Market Segmentation I: % Share, by Value, 2008 137
Table 62: United States Bleach Market Segmentation II: % Share, by Value, 2008
138
Table 63: United States Bleach Market Share: % Share, by Value, 2008
139
Table 64: United States Bleach Distribution: % Share, by Value, 2008
147
Table 65: United States Bleach Market Value Forecast: $ million,
2008-2013 148
Table 66: United States Size of Population (million) ,
2004-2008 149
Table 67: United States GDP (Constant 2000 Prices, $
billion), 2004-2008 149
Table 68: United States Inflation, 2004-2008
149
Table 69: Key Facts: The Clorox Company 150
Table 70: Key
Financials: The Clorox Company 152
Table 71: Key Facts: Henkel AG & Co.
KGaA 154
Table 72: Key Financials: Henkel AG & Co. KGaA 156
Table 73:
Key Facts: Colgate-Palmolive Company 157
Table 74: Key Financials:
Colgate-Palmolive Company 161
LIST OF FIGURES
Figure 1:
Global Bleach Market Value: $ million, 2004-2008 20
Figure 2: Global
Bleach Market Segmentation I: % Share, by Value, 2008 21
Figure 3: Global
Bleach Market Segmentation II: % Share, by Value, 2008 22
Figure 4: Global
Bleach Market Share: % Share, by Value, 2008 23
Figure 5: Forces Driving
Competition in the Global Bleach Market, 2008 24
Figure 6: Drivers of
Buyer Power in the Global Bleach Market, 2008 25
Figure 7: Drivers of
Supplier Power in the Global Bleach Market, 2008 26
Figure 8: Factors
Influencing the Likelihood of New Entrants in the Global Bleach Market, 2008
28
Figure 9: Factors Influencing the Threat of Substitutes in the Global
Bleach Market, 2008 30
Figure 10: Drivers of Degree of Rivalry in the
Global Bleach Market, 2008 31
Figure 11: Global Bleach Distribution: %
Share, by Value, 2008 32
Figure 12: Global Bleach Market Value Forecast: $
million, 2008-2013 33
Figure 13: Asia-Pacific Bleach Market Value: $
million, 2004-2008 36
Figure 14: Asia-Pacific Bleach Market Segmentation
I: % Share, by Value, 2008 37
Figure 15: Asia-Pacific Bleach Market
Segmentation II: % Share, by Value, 2008 38
Figure 16: Asia-Pacific Bleach
Market Share: % Share, by Value, 2008 39
Figure 17: Forces Driving
Competition in the Bleach Market in Asia-Pacific, 2008 40
Figure 18:
Drivers of Buyer Power in the Bleach Market in Asia-Pacific, 2008 41
Figure 19: Drivers of Supplier Power in the Bleach Market in Asia-Pacific,
2008 42
Figure 20: Factors Influencing the Likelihood of New Entrants in
the Bleach Market in Asia-Pacific, 2008 44
Figure 21: Factors Influencing
the Threat of Substitutes in the Bleach Market in Asia-Pacific, 2008 45
Figure 22: Drivers of Degree of Rivalry in the Bleach Market in Asia-Pacific,
2008 46
Figure 23: Asia-Pacific Bleach Distribution: % Share, by Value,
2008 47
Figure 24: Asia-Pacific Bleach Market Value Forecast: $ million,
2008-2013 48
Figure 25: Europe Bleach Market Value: $ million, 2004-2008
51
Figure 26: Europe Bleach Market Segmentation I: % Share, by Value, 2008
52
Figure 27: Europe Bleach Market Segmentation II: % Share, by Value,
2008 53
Figure 28: Europe Bleach Market Share: % Share, by Value, 2008
54
Figure 29: Forces Driving Competition in the Bleach Market in Europe,
2008 55
Figure 30: Drivers of Buyer Power in the Bleach Market in Europe,
2008 56
Figure 31: Drivers of Supplier Power in the Bleach Market in
Europe, 2008 57
Figure 32: Factors Influencing the Likelihood of New
Entrants in the Bleach Market in Europe, 2008 59
Figure 33: Factors
Influencing the Threat of Substitutes in the Bleach Market in Europe, 2008
61
Figure 34: Drivers of Degree of Rivalry in the Bleach Market in Europe,
2008 62
Figure 35: Europe Bleach Distribution: % Share, by Value, 2008
63
Figure 36: Europe Bleach Market Value Forecast: $ million, 2008-2013
64
Figure 37: France Bleach Market Value: $ million, 2004-2008 68
Figure 38: France Bleach Market Segmentation I: % Share, by Value, 2008 69
Figure 39: France Bleach Market Segmentation II: % Share, by Value, 2008
70
Figure 40: France Bleach Market Share: % Share, by Value, 2008 71
Figure 41: Forces Driving Competition in the Bleach Market in France, 2008
72
Figure 42: Drivers of Buyer Power in the Bleach Market in France, 2008
73
Figure 43: Drivers of Supplier Power in the Bleach Market in France,
2008 74
Figure 44: Factors Influencing the Likelihood of New Entrants in
the Bleach Market in France, 2008 76
Figure 45: Factors Influencing the
Threat of Substitutes in the Bleach Market in France, 2008 77
Figure 46:
Drivers of Degree of Rivalry in the Bleach Market in France, 2008 78
Figure 47: France Bleach Distribution: % Share, by Value, 2008 79
Figure
48: France Bleach Market Value Forecast: $ million, 2008-2013 80
Figure
49: Germany Bleach Market Value: $ million, 2004-2008 85
Figure 50:
Germany Bleach Market Segmentation I: % Share, by Value, 2008 86
Figure
51: Germany Bleach Market Segmentation II: % Share, by Value, 2008 87
Figure 52: Germany Bleach Market Share: % Share, by Value, 2008 88
Figure
53: Forces Driving Competition in the Bleach Market in Germany, 2008 89
Figure 54: Drivers of Buyer Power in the Bleach Market in Germany, 2008 90
Figure 55: Drivers of Supplier Power in the Bleach Market in Germany, 2008
91
Figure 56: Factors Influencing the Likelihood of New Entrants in the
Bleach Market in Germany, 2008 93
Figure 57: Factors Influencing the
Threat of Substitutes in the Bleach Market in Germany, 2008 94
Figure 58:
Drivers of Degree of Rivalry in the Bleach Market in Germany, 2008 95
Figure 59: Germany Bleach Distribution: % Share, by Value, 2008 96
Figure
60: Germany Bleach Market Value Forecast: $ million, 2008-2013 97
Figure
61: Japan Bleach Market Value: $ million, 2004-2008 102
Figure 62: Japan
Bleach Market Segmentation I: % Share, by Value, 2008 103
Figure 63: Japan
Bleach Market Segmentation II: % Share, by Value, 2008 104
Figure 64:
Japan Bleach Market Share: % Share, by Value, 2008 105
Figure 65: Forces
Driving Competition in the Bleach Market in Japan, 2008 106
Figure 66:
Drivers of Buyer Power in the Bleach Market in Japan, 2008 107
Figure 67:
Drivers of Supplier Power in the Bleach Market in Japan, 2008 108
Figure
68: Factors Influencing the Likelihood of New Entrants in the Bleach Market in
Japan, 2008 110
Figure 69: Factors Influencing the Threat of Substitutes
in the Bleach Market in Japan, 2008 111
Figure 70: Drivers of Degree of
Rivalry in the Bleach Market in Japan, 2008 112
Figure 71: Japan Bleach
Distribution: % Share, by Value, 2008 113
Figure 72: Japan Bleach Market
Value Forecast: $ million, 2008-2013 114
Figure 73: United Kingdom Bleach
Market Value: $ million, 2004-2008 119
Figure 74: United Kingdom Bleach
Market Segmentation I: % Share, by Value, 2008 120
Figure 75: United
Kingdom Bleach Market Segmentation II: % Share, by Value, 2008 121
Figure
76: United Kingdom Bleach Market Share: % Share, by Value, 2008 122
Figure
77: Forces Driving Competition in the Bleach Market in the United Kingdom,
2008 123
Figure 78: Drivers of Buyer Power in the Bleach Market in the
United Kingdom, 2008 124
Figure 79: Drivers of Supplier Power in the
Bleach Market in the United Kingdom, 2008 125
Figure 80: Factors
Influencing the Likelihood of New Entrants in the Bleach Market in the United
Kingdom, 2008 127
Figure 81: Factors Influencing the Threat of Substitutes
in the Bleach Market in the United Kingdom, 2008 128
Figure 82: Drivers of
Degree of Rivalry in the Bleach Market in the United Kingdom, 2008 129
Figure 83: United Kingdom Bleach Distribution: % Share, by Value, 2008 130
Figure 84: United Kingdom Bleach Market Value Forecast: $ million, 2008-2013
131
Figure 85: United States Bleach Market Value: $ million, 2004-2008
136
Figure 86: United States Bleach Market Segmentation I: % Share, by
Value, 2008 137
Figure 87: United States Bleach Market Segmentation II: %
Share, by Value, 2008 138
Figure 88: United States Bleach Market Share: %
Share, by Value, 2008 139
Figure 89: Forces Driving Competition in the
Bleach Market in the United States, 2008 140
Figure 90: Drivers of Buyer
Power in the Bleach Market in the United States, 2008 141
Figure 91:
Drivers of Supplier Power in the Bleach Market in the United States, 2008
142
Figure 92: Factors Influencing the Likelihood of New Entrants in the
Bleach Market in the United States, 2008 144
Figure 93: Factors
Influencing the Threat of Substitutes in the Bleach Market in the United
States, 2008 145
Figure 94: Drivers of Degree of Rivalry in the Bleach
Market in the United States, 2008 146
Figure 95: United States Bleach
Distribution: % Share, by Value, 2008 147
Figure 96: United States Bleach
Market Value Forecast: $ million, 2008-2013 148
Figure 97: Revenues &
Profitability: The Clorox Company 153
Figure 98: Revenues & Profitability:
Henkel AG & Co. KGaA 156
Figure 99: Revenues & Profitability:
Colgate-Palmolive Company 162
