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市場調查報告書
New Look：新開張商店
New Look: New Store
| 出版商 |
Datamonitor |
| 出版日期 |
2010年02月 |
商品編碼 |
114803 |
| 內容資訊 |
英文 11 pages |
| 價格 |
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New Look：新開張商店 是由出版商Datamonitor在2010年02月所出版的。
這份英文市場調查報告書包含11 pages 價格從美金1910起跳。
本報告書內如包括:2010年2月5日在倫敦、Oxford 街道上開張的New Look品牌的主力店鋪的銷售技巧、店鋪配置、今後的展望等附照片、內容綱要摘記如下:
VERDICT的見解
分析
- 主力商店的新開商店的設計圖
- Oxford circus東側的焦點
- 利用限定版最為自尊的表現之中多為狂熱商品
- 百貨公司的地點成功阻礙男裝商品的成功
- 童裝部門混亂
- 鞋類商品充足吸引顧客
- 結論
圖
- 玻璃前廳和高規範設計：2010年
- 鞋類部門窄通道的顯露
- 有足夠的試衣間：2010年
- 女裝部門：2010年
- 分類後限定商品的產品線：2010年
- 熱賣商品：2010年
- 男仕服部門：2010年
- 童裝部門：2010年
- 鞋類顯示是最容易跟上流行：2010年
- 鞋類部門：2010年
Abstract
Introduction
Verdict Research: New Look New Store 2010. Verdict had the opportunity to
visit New Look' s brand new flagship store on London' s Oxford Street on its
launch day, 05 February 2010. In this brief Verdict reveals its findings with
photos of the new store, analysis of the visual merchandising techniques and
insight on the strengths and weaknesses of department layouts.
Scope of this research
- Photos and analysis of departments in the store including womenswear,
menswear, childrenswear and footwear
- Verdict' s views on the prospects for the store
Research and analysis highlights
New Look' s exceptional eye for style and space optimisation has made its new
flagship store well worth a visit. The modern glass atrium provides light and
a feeling of space throughout the store which gives it an aspirational status.
Signage and modern graphics, plus innovative visual merchandising make the
shopping experience far more interesting and exciting for the customer than a
typical New Look store.
Key reasons to purchase this research
- Understand how New Look is developing its store layouts and how this will
influence its future development.
- Gain insight into new and innovative visual merchandising techniques.
- Use Verdict' s insight on the new store to develop new store layouts.
Table of Contents
VERDICT VIEW
ANALYSIS
- Aspirational flagship sets a blueprint for new stores
- Store provides a pull factor for the east side of Oxford Circus
- Limited Edition stands proud while more could be made of Idol
- Department location hinders success of improved menswear offer
- ...while childrenswear department is confusing
- Strong footwear offering will drive footfall through the store
- Conclusion
FIGURES
- Figure: Glass atrium and high spec design 2010
- Figure: Catwalk display in footwear department
- Figure: Spacious fitting rooms 2010
- Figure: Womens clothing 2010
- Figure: Well segmented and desirable Limited Edition range 2010
- Figure: Idol range 2010
- Figure: Men' s department 2010
- Figure: Childrenswear department 2010
- Figure: Stylish and eye catching retail theatre in footwear department 2010
- Figure: Footwear department 2010
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