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市場調查報告書
英國消費者之滿意度索引(2010年)：衣物零售業者
UK Consumer Satisfaction Index 2010: Clothing
| 出版商 |
Datamonitor |
| 出版日期 |
2010年01月 |
商品編碼 |
111692 |
| 內容資訊 |
英文 23 pages |
| 價格 |
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英國消費者之滿意度索引(2010年)：衣物零售業者 是由出版商Datamonitor在2010年01月所出版的。
這份英文市場調查報告書包含23 pages 價格從美金3255起跳。
本報告為，以英國消費者對衣物零售業者之滿意度進行調查，並由其結果匯整出產品範圍、價格、便利性、品質、服務等8項目中對各家企業之滿意度排名，以下列摘要形式闡述。
第1章 實施概要
第2章 調查結果概要
第3章 概要及比較
第4章 排名
- 總排名
- 去年勝利者
- 去年失敗者
- 排名：產品範圍
- 排名：價格
- 排名：便利性
- 排名：品質
- 排名：服務
- 排名：氣氛
- 排名：設備
- 排名：產品佈局
圖表清單
Abstract
Introduction
Verdict Research: During a recession, with consumer confidence at a low ebb,
keeping your customers satisfied and retaining them is vital for survival.
Retailers need to understand how they satisfy their shoppers in order to
enhance their appeal and increase customer loyalty. Moreover, an insight into
what drives customer satisfaction at competitors is essential to win customers
from them.
Scope of this research
- Measures and ranks customer satisfaction for all significant retailers in
the sector over six years (2005-2010).
- Includes ratings for eight performance metrics: price, range, quality,
service, convenience, ambience, layout and facilities.
- Covers 22 retailers including Marks & Spencer, Next, New Look, Debenhams,
Tesco, Asda, Matalan, H&M, Primark, Peacocks, JD Sports and House of Fraser.
Research and analysis highlights
Last year' s fourth placed retailer, Marks & Spencer has been making gradual
gains in the survey over the past five years and this year jumps to first
position having improved its score by 15 points. Its success is driven by its
consistently high score in quality and this year it has also improved on its
range score.
Over the past 12 months we have seen major changes in Next' s clothing offer,
integrating more fashion trends into its ranges. This has been one of the main
drivers of the retailer' s improved sales performance this year, and is also
reflected in the results of our survey taking eighth place for range ranking,
its highest performance since 2001.
While Peacocks is only ranked 12th in our survey, it has made the most gains
this year. It has increased its score by 58 points improving its overall
ranking from 23rd to 12th. With the exception of ambience, the retailer has
made gains in all of our measures but particularly convenience, facilities and
service.
Key reasons to purchase this research
- Identify the preferences of your shoppers and how successful you are in
delivering on them to help you retain your customers.
- Understand the weaknesses of your competitors' customer proposition and
exploit them to your advantage.
- Independently track how strategies and management policy are affecting or
influencing customer satisfaction.
- Delicious Digg it Stumble It!
Table of Contents
ABOUT CSI
SUMMARY OF FINDINGS
- Summary of Findings - Clothing
- SYNOPSIS AND COMPARATIVES
- Synopsis and Comparatives - Clothing
RANKINGS
- Overall ranking - Clothing
- Winners since last year - Clothing
- Losers since last year - Clothing
- Ranking for range - Clothing
- Ranking for price - Clothing
- Ranking for convenience - Clothing
- Ranking for quality - Clothing
- Ranking for service - Clothing
- Ranking for ambience - Clothing
- Ranking for facilities - Clothing
- Ranking for layout - Clothing
TABLES
- Table: Clothing highest scoring retailers overall and by factor 2009 & 2010
- Table: CSI comparatives between clothing and all retail 2010
- Table: Retailers ranked by overall CSI score 2005-2010
- Table: Clothing retailers with the most significant gains in overall CSI
score 2010
- Table: Retailers with the most significant gains in CSI ranking in
clothing 2010
- Table: Clothing retailers with the most significant losses in overall CSI
score 2010
- Table: Retailers with the most significant losses in CSI ranking in
clothing 2010
- Table: Retailers ranked by CSI score for range 2005-2010
- Table: Retailers ranked by CSI score for price 2005-2010
- Table: Retailers ranked by CSI score for convenience 2005-2010
- Table: Retailers ranked by CSI score for quality 2005-2010
- Table: Retailers ranked by CSI score for service 2005-2010
- Table: Retailers ranked by CSI score for ambience 2005-2010
- Table: Retailers ranked by CSI score for facilities 2005-2010
- Table: Retailers ranked by CSI score for layout 2005-2010
FIGURES
- Figure: Yearly overall score comparatives, clothing and all retail
2005-2010
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