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市場調查報告書
澳洲之綠色電力市場：∼2011年
The Australian Green Power Market to 2011
| 出版商 |
Datamonitor |
| 出版日期 |
2010年01月 |
商品編碼 |
108392 |
| 內容資訊 |
英文 36 pages |
| 價格 |
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澳洲之綠色電力市場：∼2011年 是由出版商Datamonitor在2010年01月所出版的。
這份英文市場調查報告書包含36 pages 價格從美金2795起跳。
本報告為，調查分析澳洲之綠色電力市場，並匯整市場規模、各州許可之綠色電力使用、2010年為止之展望、競合企業之業績與產品、消費者行為等，以下列摘要形式闡述。
第1章 DATAMONITOR之見解
第2章 分析
- 綠色電力需求在昆士蘭州之增加
- 2009年6月綠色電力之住宅用戶已達94萬人
- 澳洲家庭有10％以上導入綠色關稅
- 競合分析
- 澳洲之綠色能源消費者半數以上與Origin Energy和TRUenergy簽約
- 企業簡介
- ActewAGL
- AGL
- Alinta
- ARK Climate (Australian CO2 Exchange)
- Aurora Energy
- Australian Power & Gas
- Carbon Planet
- Click Energy
- Climate Friendly
- Country Energy
- COZero
- EnergyAustralia
- Energy Pacific/Pacific Hydro
- Ergon Energy
- Horizon Power
- Integral Energy
- Jackgreen
- Momentum Energy
- Neighbourhood Energy
- Origin Energy
- Queensland Electricity
- Red Energy
- Simply Energy
- South Australia Electricity
- Synergy
- TRUenergy
- Victoria Electricity
- 消費者對綠色電力之想法
- 消費者雖朝綠色電力邁進卻因價格卻步
- 購買綠色電力目前不需其他花費之原因成為主要促進因素
- 給付在綠色能源小額漲價費用之消費者很多
- 沒有使用綠色電力受訪者之1/4中願意負擔漲價費用
- 在綠色電力追不追加費用問題中若是漲價5％以下，市場中約有3/4可能加入
- 與價格原因相同，對導入綠色電力之不明瞭也成阻礙
- 消費者在支持環保上尋求其他環境保護方法，而導入綠色電力之優先順序較低
第3章 展望
- 2011年6月底為止綠色電力用戶達30萬人，預計用戶僅會緩慢成長
附錄
Abstract
Introduction
This brief assesses the development of the green power market in Australia,
covering the size of the market and take-up of accredited green power by
state, including forecasts to 2011; competitor performance and offerings, and
consumer attitudes and behaviours.
Scope of this research
- A survey of 1,000 households in Australia conducted in mid-2009 regarding
green energy take-up and attitudes to green energy
- Breakdown of responses by state, age group, spend and household size
- Forecast take up of green power in Australia by state to June 2011
Research and analysis highlights
1.3 million households are expected to be on a green tariff by the end of June
2011 equivalent to 14.6% of the market.
Queensland is the fastest growing state according to green power take up and
has become the second-highest in terms of penetration, leapfrogging NSW.
Of those with a green tariff, younger consumers were least likely to pay a
premium, and also found the additional cost by far the highest barrier to
signing up, however they were the most likely to sign up to green power for no
extra cost.
Key reasons to purchase this research
- Evaluate consumer attitudes and behaviour in relation to green energy and
other environmentally-beneficial activities
- Identify differences between consumers in different states, age groups and
household size bands
- Compare market shares, tariffs and pricing of the green power retailers,
from the major utilities to the latest new entrants
Table of Contents
DATAMONITOR VIEW
ANALYSIS
- Demand for green power growing fastest in Queensland
- Residential green power customer numbers reached over 940,000 by June
2009
- Over 10 percent of Australian homes now on a green tariff
- Competitor analysis
- Origin Energy and TRUenergy together account for over half of
Australia' s green power consumers
- Company profiles
- ActewAGL
- AGL
- Alinta
- ARK Climate (Australian CO2 Exchange)
- Aurora Energy
- Australian Power & Gas
- Carbon Planet
- Click Energy
- Climate Friendly
- Country Energy
- COZero
- EnergyAustralia
- Energy Pacific/Pacific Hydro
- Ergon Energy
- Horizon Power
- Integral Energy
- Jackgreen
- Momentum Energy
- Neighbourhood Energy
- Origin Energy
- Queensland Electricity
- Red Energy
- Simply Energy
- South Australia Electricity
- Synergy
- TRUenergy
- Victoria Electricity
- Consumer attitudes to green power
- Consumers are going green, but cost is leading some to switch back to
grey
- The opportunity to purchase green power at no extra charge to current
rates remains a key driver
- Though more customers reported paying a small premium for green energy
- One quarter of respondents without green power would be prepared to pay
a premium
- If green power is no further cost or less than a 5% premium, there is
potential to attract around three-quarters of the market
- Confusion, however, remains a key barrier to green power take up as well
as cost
- Green power is becoming less of a priority for consumers as they seek to
help the environment through other methods
FORECASTS
- Growth in customers to slow only marginally as green power customers
exceed 1.3m by end of June 2011
APPENDIX
- Methodology
- Definitions
- Sources
- Further reading
- Ask the analyst
TABLES
- Table: Queensland became the second largest green power market as of June
2009
- Table: Share of residential green power customers by state
- Table: Over 15% of households in Victoria on a green power tariff
- Table: Origin Energy and TRUenergy now account for over half of the green
power market
- Table: There are 27 companies retailing green power in Australia
- Table: Many green power customers are unaware about whether their green
power is accredited
- Table: Accessible pricing and media coverage continue to be the key
drivers for switching to green power
- Table: More consumers reported paying a premium for green power
- Table: Most customers without green energy would only be prepared to sign
up at no extra fee
- Table: Price is still the key barrier to signing up for green power
- Table: Additional cost and lack of understanding are more significant
barriers amongst young age group
- Table: Victorian consumers most likely to feel they already do enough for
the environment
- Table: Green power purchasing is less of a high priority for consumers
- Table: Forecast growth in green power customers, 2009-11
- Table: Forecast share of green power customers by state, 2009-11
FIGURES
- Figure: Queensland became the second largest green power market as of June
2009
- Figure: Over 15% of households in Victoria on a green power tariff
- Figure: Origin Energy and TRUenergy now account for over half of the green
power market
- Figure: Green power tariffs offered by company by state and territory, 30
June 2009
- Figure: Many green power customers are unaware about whether their green
power is accredited
- Figure: Accessible pricing and media coverage continue to be the key
drivers for switching to green power
- Figure: More consumers reported paying a premium for green power
- Figure: The “light green” market in Australia accounts for
about 77% of consumers
- Figure: Price is still the key barrier to signing up for green power
- Figure: Green power purchasing is less of a high priority for consumers
- Figure: By mid-2010 Australia is predicted to have 1.3million residential
customers on accredited green power schemes
- Figure: Queensland to become the state with the highest share of green
power customers by 2010
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