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市場調查報告書
新興市場之零售業者IT要件：俄羅斯之案例研究
Technology Requirements of Retailers in Emerging Markets. A Case Study on Russia. (Strategic Focus)
| 出版商 |
Datamonitor |
| 出版日期 |
2009年12月 |
商品編碼 |
107844 |
| 內容資訊 |
英文 37 pages |
| 價格 |
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新興市場之零售業者IT要件：俄羅斯之案例研究 是由出版商Datamonitor在2009年12月所出版的。
這份英文市場調查報告書包含37 pages 價格從美金3395起跳。
俄羅斯之零售市場雖在2007年達到極速之成長，但金融風暴後，預測未來將愈漸低迷。
本報告為，分析俄羅斯零售業者當前面臨之問題，並匯整俄羅斯為解決問題中IT所擔綱之角色、零售IT之市場規模、主要企業等，以下列摘要形式闡述。
第1章 概要
第2章 主要訊息
- 景氣不再熱絡，俄羅斯零售市場在不景氣中面臨之國際競爭
- IT部門帶動俄羅斯零售市場擴大之機會
- 追求長期性利益而進軍市場，但須謹慎
第3章 市場機會
- 俄羅斯之好景氣已終結
俄羅斯經濟再度惡化
- 急速成長已成過去式
- 俄羅斯消費者之消費意願減低使得折扣店受到歡迎
- 俄羅斯市場雖具風險但長期性可預期利益性
- 不單零售業者，國際競爭中也面臨阻礙
- 可對抗不景氣之食品雜貨等業界中國際企業之機會
- 過去俄羅斯零售業因國際企業之進軍使得競合有所改變
- 雖成長潛在性高但俄羅斯之零售業發展卻具阻礙之疑慮
- 零售業之拓展帶動IT機會
- 因市場飽和，零售業往地方都市移動
- 進駐地方都市需要基礎設施之預算
- 分裂引領整合
- 俄羅斯網路零售雖仍在初期發展階段但未來有其遠景
第4章 零售部門中之IT概要
第5章 零售企業之簡介
- 國內零售業者
- 在俄羅斯收益最高之零售業者X5
- 在俄羅斯店舖規模最大之零售業者店為Magnit
- Dixy對物流合理地投資
- Lenta對IT基礎設施投資
- Seventh Continent之IT系統
- 全球性零售業者之簡介
- Carrefour之撤退、Auchan之拓展
- IKEA為求多管道而投資基礎設施
- Metro導入零售IT之創新
第6章 競合情況
- 國內供應商與服務供應商簡介
- 1C
- Borlas Retail
- CROC
- IBS
- KORUS Consulting
- MTS
- Service Plus
- 全球供應商簡介
- SAP
- Oracle
- IBM
- Manhattan Associates
第7章 進入市場策略
- 為考量供應商長期營利，現在必須進入俄羅斯零售市場
- 利用分裂市場之系統整合機會提出建議
- 擴大之零售業者之機會
- 雖食品雜貨市場成長快但主要企業已導入系統完畢
- 國內企業受到全球供應商零售經驗最大之恩惠
- 建議
- 海外供應商應與當地企業合作
- 今後預計成長之零售業者不可或缺諮詢與支援服務
- 對資產管理提供建議
- 以大型食品雜貨為目標時必備解決方案及多元管道
- 要注意貪污與官僚政治
附錄
Abstract
Introduction
The Russian retail market recorded outstanding growth in 2007 but since the
economic downturn took hold in Russia, the outlook seems bleak. This report
will look at the obstacles facing Russian retailers and how technology can
assist in overcoming these country-specific obstacles. It will also outline
the size of the markets for retail technology and discuss the leading players
in the sector.
Scope of this research
- An overview of the Russian retail along with discussion about the future
of the sector.
- Outline of the retail technology in Russia, specifically focusing on the
leading domestic and international vendors and service providers.
- Highlights the technology being delopyed by the leading retailers in the
market.
- Provides recommendations for successful market entry.
Research and analysis highlights
As the credit crunch impacted global market, the years of immense growth in
Russia ended. Consumers have stopped spending and retail sales are suffering.
Moreover, retailers are facing competition from international retail market
entrants which see the growth potential in Russia in the not too distant the
future.
Expansion is the only way to compete, be it through consolidation, moving into
smaller Russian cities or by selling through new channels. Technology will be
required to help with this expansion.
Ovum believes technology and services suppliers targeting retailers with
expansion strategies will benefit from huge gains in the future. However,
steps should be taken to ensure successful markets entry. Partnering with
local providers will ensure vendors are familiar with the nuances of the
Russian retail sector.
Key reasons to purchase this research
- Learn about Russian retail and the requirements for technology the sector.
- Understand the difficulties surrounding Russian market entry from the
point of view of both retailers and retail technology and services providers.
Table of Contents
OVERVIEW
KEY MESSAGES
- The boom years are over. Russian retail faces recession and stiff
international competition
- Opportunities for technology lie in Russian retail expansion
- Enter the market now to reap long-term rewards, but do so with caution
MARKET OPPORTUNITY
- The Russian retail boom is over, for now
- Since the turn of the century, the Russia retail market has grown at an
astounding rate
- The Russian economy has once again taken a turn for the worse
- Rapid growth is a thing of the past as the downturn impacts retail
prospects
- The days of impulsive consumer spending in Russia are in the past. Queue
the rise of the discounter.
- Russia remains a risky market but the long term gains on successful
market entry are abundant
- Retailers grappling the downturn also face international competition and
other hindrances
- The most resilient sectors such as grocery provide the best
opportunities for global players
- The traditional Russian retail sector has changed as domestic retailers
compete with international entrants
- Despite the strong growth potential, there are still several issues
hindering retail development in Russia
- Opportunities for technology lie in retail expansion
- Market saturation is pushing retailers out into smaller cities
- Expansion into smaller Russian cities requires budget for infrastructure
expenditure
- Fragmentation will lead to consolidation
- Internet retailing is still in its infancy in Russia but retail
expansion through online channel is set to grow
PROFILE OF TECHNOLOGY IN THE RETAIL SECTOR
- Ovum forecasts for Russian retail technology
- Hardware
- Software
- Services
- Communications
RETAIL BUSINESS PROFILES
- Domestic retailers
- The largest retailer in Russia by revenue, X5, is leading market
consolidation both in-store and online
- The largest retailer in Russia in terms of store size, Magnit, raised
cash in 2009 to continue organic growth
- Grocer Dixy is focusing investment on optimization of logistics
- Lenta continually investment in modern IT infrastructure to increase
performance and reduce costs
- Seventh Continent' s IT mostly consists of home grown systems
- International retailer profiles
- As Carrefour bows out, Auchan continues to expand in Russia
- IKEA will invest in an infrastructure to support multichannel retailing
- Metro encourages retail technology innovation
COMPETITIVE LANDSCAPE
- Profiles of domestic vendors and service providers
- 1C
- Borlas Retail
- CROC
- IBS
- KORUS Consulting
- MTS
- Service Plus
- Profiles of international vendors
- SAP
- Oracle
- IBM
- Manhattan Associates
GO TO MARKET
- Vendors should enter the Russian retail market now to benefit in the long
term
- Market is fragmented so be present to leverage the opportunities from
consolidation of systems
- Opportunity lies in expanding retailers
- Grocery market is set to grow the fastest but tier 1s mostly have suites
already
- Domestic players benefit the most from international vendors experience
in retail
- Recommendations
- Foreign vendors should partner local firms
- Consulting and support services are invaluable for ambitious, growing
retailers
- Offer finance packages
- Target tier 1 grocers with point solutions and multichannel integration
- Beware of corruption and bureaucracy
APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Ovum consulting
- Disclaimer
TABLES
- Table: Russian retail expenditure 2003 - 2008e
- Table: Russian consumer broadband forecast 2009 - 2014
- Table: Reasons given by Russian consumers that have never shopped online,
2009
- Table: Russian retail, wholesale and logistics forecasts for the overall
IT hardware sector for 2008 - 2014
- Table: Russian retail. wholesale and logistics forecasts for segments of
hardware sector 2008 - 2014
- Table: Revenue for IT applications in retail, wholesale and distribution
in Russia
- Table: IT Services Revenue in Russia, Retail, Wholesale and Distribution,
2007-2013
- Table: Russian unified communications market revenue forecast by verticals
2007 - 2013
FIGURES
- Figure: The fluctuating price of oil (May 2007 to May 2009)
- Figure: Russian retail expenditure 2003 - 2008e
- Figure: Russian regional population density
- Figure: Multichannel retail in Russia in 2009 - 2010
- Figure: Russia consumer broadband forecast 2009 - 14
- Figure: Russian retail, wholesale and logistics forecasts for the overall
IT hardware sector for 2008 - 2014
- Figure: Russian retail. wholesale and logistics forecasts for segments of
hardware sector 2008 - 2014
- Figure: Revenue for IT applications in retail, wholesale and distribution
in Russia
- Figure: IT Services Revenue in Russia, Retail, Wholesale and Distribution,
2007-2013
- Figure: Russian unified communications market revenue forecast by
verticals 2007 - 2013
- Figure: Russian expansion of three leading international players
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