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市場調查報告書
信用收縮對於歐洲車隊市場的影響
The Impact of the Credit Crunch on the European Fleet Market
| 出版商 |
Datamonitor |
| 出版日期 |
2009年12月 |
商品編碼 |
107543 |
| 內容資訊 |
英文 37 pages |
| 價格 |
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信用收縮對於歐洲車隊市場的影響 是由出版商Datamonitor在2009年12月所出版的。
這份英文市場調查報告書包含37 pages 價格從美金2995起跳。
2007年開始的次級房貸危機和隨後的信貸緊縮在2008年夏末雷曼兄弟的破產到達了臨界點，直接衝擊了歐美的經濟。這也間接導致了歐洲的車隊及公司用車市場衰退。
本報告將以這樣的角度來關注歐洲的車隊市場，分析其現況及動向、將來展望，將調査資訊以下記的概要為您介紹。
概要
執行概要
車隊市場的低迷：概觀
車隊市場低迷的主因
因應低迷的策略
- 顧客採取的策略
- 增加低價格・環保車需要
- 將非核心業務委外
- 延長租賃契約時間
- 租賃業者採取的策略
- 重視公司內效率
- 延長租賃契約期間
- 保留擴大戰略
- 以契約末期車輛為對象的多樣化再販方式
- 行政禮遇措施
車隊業界的新動向
將來展望
- 預測在2011年將會回復
- 適逢成長期的汽車租賃契約
- 市場再編
附錄
- 2008年歐洲公司用車市場的販賣規模
- 公司用車購買的成長（2008-2014預測）
- 歐洲25國的新車販賣
- 歐洲月間新車販賣
- 定義
- 調查方法
- 預測方法
- 關聯文獻
- 詢問分析師
- Datamonitor諮詢
- 免責聲明
圖表
Abstract
Introduction
The subprime mortgage crisis and the subsequent credit crunch, which started
in 2007, reached their climax at the end of the summer of 2008 with the
collapse of Lehman Brothers, directly affecting the Western economies and
indirectly causing the decline of the fleet and company car market in Europe.
Scope of this research
- Impact of credit crunch on the fleet industry
- Trends in company car market in Europe
- European 25 Markets
Research and analysis highlights
This report presents essential industry insights on the impact of credit
crunch on European fleet market.
Key reasons to purchase this research
- Provides an insight into the strategies adopted by the leasing companies
to fight the economic downturn
- Provides overview of the competitive landscape in European company car
market, as well as the factors driving the growth
Table of Contents
OVERVIEW
EXECUTIVE SUMMARY
DOWNTURN IN THE FLEET MARKET: AN OVERVIEW
FACTORS LEADING TO THE DOWNTURN IN THE FLEET MARKET
- 2.1 Fall in residual value
- 2.2 Increased cost of borrowing
- 2.3 Rise in rental rates
STRATEGIES ADOPTED TO FIGHT THE DOWNTURN
- 3.1 Strategies adopted by customers
- Increased demand for lower-value and eco-efficient cars
- Outsourcing of non-core activities
- Extension of leasing contracts
- 3.2 Strategies adopted by leasing companies
- Focus on internal efficiencies
- Extension of leasing contracts
- Expansion strategy on hold
- Diversified remarketing channels for end of contracted cars
- 3.3 Government incentive schemes
NEW TRENDS IN THE FLEET INDUSTRY
- 4.1 Growth of open-ended leasing contracts
- 4.2 Total cost of ownership
- 4.3 Multi-level marketing
- 4.4 Growing demand for eco-friendly cars
FUTURE OUTLOOK
- 5.1 Recovery expected in 2011
- 5.2 Operational leasing contracts to experience growth
- 5.3 Market consolidation
APPENDIX
- Market size of the European company car market in 2008
- Growth in company car purchases (2008 - 14e)
- New car sales in the EU 25 markets
- Monthly new car sales in Europe
- Definitions
- European 25 markets
- Top 7 markets
- Small 7 markets
- Eastern European markets
- Emerging European markets
- Research process
- Forecasting methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
TABLES
- Table: Lessors' strategies in downturn
- Table: Scrappage incentive schemes currently operating across Europe
- Table: Fleet market, basic terms definitions
- Table: Fleet market, funding methods definitions
FIGURES
- Figure: Bubble graph depicting the downturn in the European fleet market
- Figure: Company car purchases vs new car purchases in European 25 markets
- Figure: Company car purchases vs new car purchases in Top 7 markets
- Figure: Company car purchases vs new car purchases in Small 7 markets
- Figure: Company car purchases vs new car purchases in Eastern European
markets
- Figure: Company car purchases vs new car registrations in Emerging
European markets
- Figure: Factors that led to the downturn in the fleet industry
- Figure: Average residual value demonstrated by used cars at auction in the
UK (2008)
- Figure: Strategies of various stakeholders in the downturn
- Figure: Extension to replacement period of operational leasing contracts
- Figure: Remarketing channels used by lessors
- Figure: Bubble graph depicting the future outlook for the European fleet
market
- Figure: Bubble graph depicting the future outlook for the European fleet
market (magnified)
- Figure: Proportion of operational leasing purchases among total company
car purchases
- Figure: Growth in operational leasing purchases (2008 - 14e)
- Figure: Proportion of company cars in the total car parc of the European
25 markets (2008)
- Figure: Proportion of total passenger car sales represented by company
cars in the European 25 markets (2008)
- Figure: Penetration of operational leasing in the company car parc of the
European 25 markets (2008)
- Figure: Penetration of company cars by number of employees in the European
25 markets (2008)
- Figure: Growth in company car purchases (2008 - 14e)
- Figure: New passenger car registrations and GDP growth in the EU 25 markets
- Figure: New passenger car monthly sales
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