英國的家電零售業:2010年 是由出版商Datamonitor在2009年12月所出版的。
這份英文市場調查報告書包含284 pages 價格從美金3450起跳。
報告書内容包括:收集英國市場相關的家庭用電氣化産品的調査・分析・考察資料。概要内容如下:
摘要
主要課題
- 減少的暴利
- 改變的新技術効果
- 重要度增加的線上販賣
- 從中心街退出
- Best Buy的加入震撼市場
- 逼迫専門店的日用雜貨店的抬頭
- 企圖以私人品牌作差別化的零售業者
- 2010年世界杯的販促効果
市場分析
- 市場の定義
- 主要的推進要素
- 概況
- Subsector別支出分析
- BRAUN家電：AV機器
- BRAUN家電：遊戲機和軟體
- BRAUN家電：写真・光学機器
- 生活家電：大型家電産品
- 生活家電：小型家事産品
- GRY家電：資訊處理機器
- GRY家電：電話・FAX
- 家電専門店
- 銷路
企業別資料分析
AMAZON
APPLE
ARGOS
ASDA
COMET
DSGI
GAME
JOHN LEWIS
TESCO
通信販賣和線上販賣業者
製造零售業者
手機零售業者
小規模家電専門店
用語集
圖表
Abstract
Introduction
Verdict Research: The onset of recession and a weak technology pipeline has
seen electricals sales plummet over the last two years. At the same time,
competition for market share is intensifying, as the likes of the grocers,
online players, John Lewis and Best Buy expand. Consequently, retailers are
having to formulate strategies to protect margins which are under
unprecedented pressure.
Scope of this research
- Market size, sales and growth rates to 2010 for the electricals market
overall and for seven subcategories.
- Comprehensive profiles of all significant UK electricals retailers
including Argos, Asda, Comet, DSGi, Game Group, Jessops, John Lewis and Tesco.
- 2004-2009 market share data for all major sector participants.
- Space allocation data for all key retailers for 28 product categories.
Research and analysis highlights
Electricals is set to be the second worst performing retail category in both
2009 (declining by 7.0%) and 2010 (declining by 3.5%), only outperforming
furniture & floorcoverings. Moreover, with non-specialists and online players
continuing to grow, the outlook for specialists is even tougher.
The video games market has now entered a massive decline, due to this
life-cycle of consoles reaching maturity. Consequently brown goods have fallen
to 51.8% of electricals spending in 2009, down from 52.7% in 2008, with white
goods making a small recovery, due to a stabilisation of the housing market.
Retailers are developing their own brand lines, in an attempt to give them a
point of difference. Another noticeable shift has seen specialists fostering
closer links between their electricals and entertainment offers. PC World,
Apple and HMV have been conspicuous proponents of this and it is likely to be
a key component of Best Buy' s strategy.
Key reasons to purchase this research
- Benchmark your performance against your competitors and compare future
development plans.
- Establish how the market will perform over the next year, identifying the
opportunities offered by individual product categories.
- Gain competitive advantage by understanding the strengths and weaknesses
of all significant players in the UK electricals market.
Table of Contents
EXECUTIVE SUMMARY
- Key findings
- The electricals sector has been though a difficult two years
- The category has felt the full impact of the recession
- A small recovery in white goods has seen the category declining less
heavily than brown and grey goods
- New technology has become a dampener, rather than a driver, of growth
- The market is becoming increasingly competitive
- Specialists continue to decline
- It is increasingly difficult to differentiate
- Online growth is slowing, but it continues to outperform other channels
- The sector continues to move away from the high street
- Margins continue to fall
KEY ISSUES
- Margins are falling
- Costs have risen ...
- ... but falling demand has made it difficult to pass on higher costs
- Consequently, margins have taken the hit
- Retailers need to take decisive action
- The impact of new technology is changing
- Technology pipeline slowing
- Technological convergence reduces demand
- Online is growing in importance
- Biggest online market
- Electricals is one of the most robust online sectors
- Online growth used to offset declining space
- Looking forward, online share of white goods in particular should
increase.
- M-commerce will also take off ...
- ... but overall online electricals growth is now beginning to slow
- Price becomes more important driver of online electricals spend
- Electrical retailers need to improve delivery options
- There is a move away from high street retailing
- Out-of-town is better suited to electricals retailing
- Indeed, out-of-town has proven more resilient in the downturn
- Non-specialists and niche players are picking up what is left of high
street spend
- Comet is also trialling a high street format
- However, the high street opportunities are temporary
- Best Buy' s arrival will shake-up the market
- Providing that the market returns to growth, Best Buy seems set for
success
- Best Buy' s first steps in the UK
- Best Buy will try to bring a new approach to electricals retailing
- Best Buy will place major emphasis on a multichannel approach
- Space expansion strategy is flexible
- Best Buy Europe has recruited some experienced UK retailers
- Entertainment led product mix
- Best Buy will further increase competition in an already fierce market
- The rise of the grocers is pressurising specialists
- Boosted by the weak specialist channel and keen value positioning
- Closing the specialist gap
- Value players receive short-term boost
- The grocers channel is set to further increase its share of electricals
spend
- Retailers are differentiating through own brands
- Developing own label is an intense process
- However, if retailers can get it right, it is an attractive prospect
- Own brands are also very relevant in environmentally friendly retailing
- The 2010 World Cup will impact the market
- New technology will receive a boost ...
- ... but not to the same extent as in 2006
- Opportunities for cross-merchandising
MARKET ANALYSIS
- Market definition
- Key drivers
- Overview
- Recession exarcebates market downturn
- Expenditure analysis by sub-sector
- Brown goods have peaked as a proportion of total
- Brown goods: audio-visual equipment
- Popularity of televisions props up category
- Brown goods: games consoles & software
- Beginnings of long-term decline
- Brown goods: photographic & optical equipment
- Widespread ownership sees end of boom
- White goods: major household appliances
- Sluggish housing market results in major slump
- White goods: minor household appliances
- Lower price points means shallower declines but slower recovery
- Grey goods: information processing equipment
- Cheap new technology underming market
- Grey goods: telephone & fax equipment
- Landline telephones and fax machines in massive decline
- Electricals specialists
- Non-specialists continue to ramp up pressure
- Channels of distribution
- Grocers, Argos and online players continue success
COMPANY DATA ANALYSIS
- Market Shares
- Operating statistics
- Space allocation
- Advertising spend
AMAZON
- Innovation online sees gains continue
- Recent key events
- Dynamic player continuing to innovate
- Proposition
- Continues to grow offer, becoming online department store
- Financials
- Growth maturing but largely unaffected by recession
- Sector performance - electricals
- Growth moving from spectacular to solid
- Outlook
- Bright future for a forward-looking company
APPLE
- Gains in market share through brand strength
- Recent key events
- Specialist capitalises on brand success in entertainment
- Financials
- Consistently high growth rates
- Space
- Few stores, in prime locations
- Sector performance - electricals
- Outlook
- Cause for optimism in a challenging market
ARGOS
- Argos must differentiate to stand out
- Recent key events
- Capitalises on multichannel credentials
- Financials
- Growth stutters in 2009 but Argos should remain focused
- Space
- Argos estate gradually expanding
- Space allocation
- Sector performance - electricals
- Low price points keep sales resilient through harsh conditions
- Outlook
- Needs to secure its place on the high street and defend itself from
supermarkets' low prices
ASDA
- Benefits from keen price positioning and struggling specialists
- Recent key events
- Onset of recession leads to less of an emphasis on discretionary
electricals category
- Proposition
- Every day value and convenience key
- Financials
- Sales growth accelerates during downturn
- Space
- Space expansion and rising densities both help growth
- Space allocation
- Sector performance - electricals
- Continues to drive impressive year-on-year uplifts
- Outlook
- Must regain focus if share gains are to continue
COMET
- Service & online are key for Comet in an intensifying market
- Recent key events
- Retailer attempting to modernise
- Proposition
- Needs to enforce its credentials in consumer electricals
- Financials
- Comet feels impact of weak demand in white goods
- Space
- Maximizes existing space returns as it rightsizes its estate
- Space allocation
- Sector performance - electricals
- Outlook
- Set to benefit from white goods recovery
DSGI
- Market leader on the wane
- Recent key events
- Progress made but still much work to do
- Proposition
- Multiple brands still conflicting
- Financials
- 2008/09 sees sales plummet
- Space
- Expansion has continued but is now likely to reverse
- Space allocation
- Sector performance - electricals
- Group facing huge challenge to stem declines
- Outlook
- Group needs to be more ruthless in its re-invention to survive
GAME
- Specialist suffers from massive downturn in core market
- Recent key events
- Many factors at play in turbulent market
- Proposition
- Specialist able to capitalise on market leading credentials
- Financials
- 2008/09 is a towering peak
- Space
- Acqusition helps more than double UK space over two years
- Space allocation
- Sector performance - electricals
- Q4 will be crucial to offset poor 2009
- Outlook
- In the long-term GAME will need to re-invent itself
JOHN LEWIS
- Strong reputation for quality and service boosts share
- Recent key events
- Focus on growing electricals continues
- Proposition
- Reinforcing the value and quality message
- Financials
- Feels the impact of the recession
- Space
- Looks to alternative formats as development pipeline slows
- Space allocation
- Sector performance - electricals
- Strong proposition, reputation and brand ensures market share gains
- Outlook
- Value credentials remain at the fore
TESCO
- Market share gains continue unabated as specialists falter
- Recent key events
- Electricals a key driver of non-food growth
- Proposition
- Strengthening price architecture a major focus
- Financials
- Trading performance shows ability to defy recession
- Considerable growth across sales and profit
- Space
- Sustains space growth despite recession
- Space allocation
- Sector performance - electricals
- Electricals outperforming total non-food
- Outlook
- Tesco must up its game to offset mounting competitive threats
MAIL ORDER & ONLINE PLAYERS
- Dabs
- eBay
- Play.com
- Shop Direct Group
MANUFACTURER RETAILERS
- Overview
- Bang & Olufsen
- Panasonic
- Sony
MOBILE PHONE RETAILERS
- Overview
- Carphone Warehouse
- Phones4U
- Network Operator Stores
- Outlook
SMALLER ELECTRICALS SPECIALISTS
- Jessops
- Market share hit by intense competition and lack of demand
- Jessops' performance deteriorates
- Strategic review beginning to pay off
- Jessops seeks to differentiate by focusing on premium
- Expansion strategy focused on ‘Heartland' and ‘Lite' stores
- Sales growth resting on D&P and online operations
- Despite securing financial future, Jessops faces many challenges in
difficult market
- Maplin
- Maplin continues to build market share
- Niche proposition and multichannel offer boosts sales performance
- Operating profits increase following tighter cost control measures
- Maplin focuses expansion plans on more affluent southern regions
- Richer Sounds
- Builds market share as competition in prime locations dwindles
- Operating margin comes under pressure
- Focuses on maximising existing space
- Competing on price boosts demand from frugal consumers
- Broadens product mix and drives growth by purchasing Empire Direct
- Ideally positioned to make further share gains
GLOSSARY
TABLES
- Table: Electricals specialists out-of-town store numbers, 2004-2009
- Table: Electricals market definition, 2009
- Table: Electricals market - key drivers, 2009/10
- Table: Total consumer expenditure on electrical goods, 1999-2010e
- Table: Audio-visual equipment expenditure, 2004-2010e
- Table: Games consoles & software expenditure, 2004-2010e
- Table: Photographic & optical equipment expenditure, 2004-2010e
- Table: Major household appliances expenditure, 2004-2010e
- Table: Minor household appliances expenditure, 2004-2010e
- Table: Information processing expenditure, 2004-2010e
- Table: Telephone & fax expenditure, 2004-2010e
- Table: Electricals specialists sales, stores and space, 2004-2010e
- Table: Electricals channels of distribution, 2004 and 2009e
- Table: Electricals retailers' market shares, 2004-2009e
- Table: Electricals retailers key operating statistics - trading 2008/09
- Table: Electricals retailers key operating statistics - stores 2008/09
- Table: Electricals specialists space allocation to brown, grey and white
goods (Comet, Currys & PC World), 2008
- Table: Electricals specialists space allocation to brown, grey and white
goods (Game, Jessops & John Lewis), 2009
- Table: DSGi and Comet advertising spend, 2005-2008
- Table: DSGi and Comet advertising spend by media, 2008
- Table: Amazon company overview, 2009
- Table: Amazon retail proposition, 2009
- Table: Amazon UK key operating statistics summary, 2004-2009e
- Table: Apple company overview, 2009
- Table: Apple retail proposition, 2009
- Table: Apple UK key operating statistics summary, 2005-2009e
- Table: Apple store portfolio, 2005-2009e
- Table: Argos company overview, 2009
- Table: Argos retail proposition, 2009
- Table: Argos key operating statistics summary, 2004-2009e
- Table: Argos trading record, 1999-2009
- Table: Argos store portfolio, 1999-2009
- Table: Argos space allocation (Autumn/Winter catalogue), 2009
- Table: Asda company overview, 2009
- Table: Asda retail proposition, 2009
- Table: Asda UK key operating statistics summary, 2004-2009e
- Table: Asda trading record, 1999-2009e
- Table: Asda store portfolio, 1999-2009
- Table: Asda Wal-Mart Supercentre space allocation, 2009
- Table: Comet company overview, 2009
- Table: Comet retail proposition, 2009
- Table: Comet UK key operating statistics summary, 2004-2009e
- Table: Comet trading record, 1999-2009
- Table: Comet store portfolio, 1999-2009e
- Table: Comet space allocation, 2009
- Table: DSGi company overview, 2009
- Table: Currys retail proposition, 2009
- Table: Currys.digital retail proposition, 2009
- Table: Dixons retail proposition, 2009
- Table: PC World retail proposition, 2009
- Table: DSGi UK key operating statistics summary, 2004-2009
- Table: DSGi stores turnover record, 1999-2009
- Table: UK electricals divisions turnover record, 1999-2009
- Table: UK computing division (PC World) turnover record, 2004-2009
- Table: Estimated UK ecommerce turnover record, 2006-2009
- Table: Total DSGi UK store portfolio, 1999-2009
- Table: DSGi UK electricals store portfolio 1999-2009
- Table: PC World store portfolio, 1999-2009
- Table: Electricals specialists space allocation to brown, grey and white
goods (DSG fascias), 2009
- Table: GAME company overview, 2009
- Table: GAME Group retail proposition, 2009
- Table: GAME Group UK and Ireland key operating statistics summary,
2004-2009
- Table: GAME Group trading record, 1998-2009
- Table: GAME Group store portfolio, 1999-2009
- Table: GAME Group store numbers, 1999-2009
- Table: GAME and Gamestation space allocation to brown, grey and white
goods, 2009
- Table: GAME game/console space allocation, 2009
- Table: Gamestation game/console space allocation, 2009
- Table: John Lewis company overview, 2009
- Table: John Lewis retail proposition 2009
- Table: John Lewis key operating statistics, 2004-2009e
- Table: John Lewis trading record, 1999-2009e
- Table: John Lewis store portfolio, 1999-2010e
- Table: John Lewis department store opening/relocation plans, 2009-2014
- Table: John Lewis space allocation, 2009
- Table: John Lewis space allocation, 2009
- Table: Tesco company overview, 2009
- Table: Tesco retail proposition, 2009
- Table: Tesco UK key operating statistics summary, 2004-2009
- Table: Tesco UK trading record, 1999-2009
- Table: Tesco store portfolio, 1999-2009
- Table: Tesco Extra space allocation, 2009
- Table: Dabs key operating statistics, 2004-2009e
- Table: eBay key operating statistics, 2004-2009e
- Table: Play.com key operating statistics, 2004e-2009e
- Table: Shop Direct key operating statistics, 2004-2009e
- Table: SWOT analysis of manufacturer-branded stores, 2009
- Table: Jessops key operating statistics, 2004-2009e
- Table: Maplin key operating statistics, 2004-2009e
- Table: Richer Sounds key operating statistics, 2004-2009
FIGURES
- Figure: Factors affecting profit margins, 2009
- Figure: Comet and DSGi UK operating margins, 2004-2009
- Figure: Online penetration of electricals market, 2004-2009
- Figure: Proposition of major electricals specialists, 2010 onwards
- Figure: Estimated proportion of electricals specialists space occupied by
Best Buy, 2009-2013
- Figure: Size ranges of Wireless World and Carphone Warehouse stores
- Figure: Price inflation/deflation in total retail and electricals,
1999-2010e
- Figure: Electricals market composition, 2009e
- Figure: Electricals sub-sector shares, 2004 and 2009e
- Figure: Audio-visual goods share of electricals market, 2008-2010e
- Figure: Games consoles & software share of electricals market, 2008-2010e
- Figure: Photographic & optical equipment share of electricals market,
2008-2010e
- Figure: Major household appliances share of electricals market, 2008-2010e
- Figure: Minor household appliances share of electricals market, 2008-2010e
- Figure: Information processing equipment share of electricals market,
2008-2010e
- Figure: Telephone & fax share of electricals market, 2008-2010e
- Figure: Electricals specialists sales, stores and space, 2008-2010e
- Figure: Amazon estimated UK sales and growth, year to December 2004-2009
- Figure: Amazon electricals sales year to December, 2004-2009
- Figure: Amazon electricals market share, 2004-2009e
- Figure: Apple retail sales and growth, year end March 2005-2009e
- Figure: Apple electrical sales, annualised 2005-2009e
- Figure: Apple electricals market share, 2004-2009e
- Figure: Argos retail sales and growth, year end March 2004-2009
- Figure: Argos operating profit, year end March 2004-2009
- Figure: Argos electrical sales annualised, 2004-2009
- Figure: Argos electricals market share, 2004-2009e
- Figure: Asda sales growth to December, 2004-2009
- Figure: Asda UK retail operating profit to December, 2004-2008
- Figure: Asda electricals sales, year to February 2004-2009e
- Figure: Asda electricals market share, 2004-2009e
- Figure: Comet retail sales and growth, year end April 2004-2009
- Figure: Kesa group operating profit, year end April 2004-2009
- Figure: Comet electrical sales annualised, 2004-2009
- Figure: Comet electricals market share, 2004-2009e
- Figure: DSGi total UK sales and growth, year to February 2004-2009
- Figure: DSGi UK electricals stores operating profit, year to February
2004-2009
- Figure: PC World operating profit, year to February 2005-2009
- Figure: DSGi UK electrical sales annualised, 2004-2009
- Figure: DSG UK total market share, 2004-2009e
- Figure: DSG UK electricals stores market share, 2004-2009e
- Figure: DSG UK ecommerce market share, 2004-2009e
- Figure: PC World market share, 2004-2009e
- Figure: GAME UK & Ireland sales and growth, year to January 2004-2009
- Figure: GAME UK & Ireland operating profit and growth, year to January
2004-2009
- Figure: Game Group electrical sales annualised, 2004-2009
- Figure: GAME Group market share 2004-2009e
- Figure: John Lewis sales and growth, year to February 2004-2009e
- Figure: John Lewis UK operating profit, year to February 2004-2010
- Figure: John Lewis electrical sales growth, year to January 2004-2010e
- Figure: John Lewis market share, 2004-2009
- Figure: Tesco UK sales and growth, year to February 2004-2009
- Figure: Tesco UK operating profit, year to February 2004-2009
- Figure: Tesco electricals sales, year to February 2004-2009
- Figure: Tesco electricals market share, 2004-2009e
- Figure: Dabs electricals market share, 2004-2009e
- Figure: Play.com electricals market share, 2004-2009e
- Figure: Shop Direct electricals market share, 2004-2009e
- Figure: Jessops electricals market share, 2004-2009e
- Figure: Maplin electricals market share, 2004-2009e
- Figure: Richer Sounds electricals market share, 2004-2009e
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