企業協作2.0：全球的市場機會（策略分析）

企業協作2.0：全球的市場機會（策略分析） 是由出版商Datamonitor在2009年11月所出版的。 這份英文市場調查報告書包含38 pages 價格從美金3395起跳。

簡介

本報告書內容包括：企業協作2.0的技術動向與市場機會的調查分析、企業協作2.0市場的成長牽引因素•阻礙因素、技術的發展展望、競爭環境、企業協作供應商的市場參與策略等，內容綱要摘記如下：。

概要

主要訊息

• 企業協作2.0對各種業務流程的成本減低
• 企業社交軟體商業的價值：未受到廣泛認同
• 企業的協作佈局圖：各種舞台
• 企業協作2.0：成為獨特的業務工具
• 企業協作2.0的最大阻礙：對於業務的僵化態度
• 企業協作2.對於利用新基礎架構手段的推展
• 運用軟體傳遞模式之企業協作2.0市場的形成
• 既有的IT供應商獨占市場•利基供應商領導革新

市場機會

• 企業社交運算的商業價值：未受到廣泛認同
• 多樣的專門用語令終端使用者組織感到困惑
• 協作技術
• 就地部署（On-premise）導入：被認為被認為比起高價值的網路解決方案更為穩健
• 存在於協作佈局圖之各種階段的企業
• 多數企業皆疏忽了綜合性的協作計畫的好處
• 運用Web 2.0之企業協作的示範
• 企業協作2.0成為獨特的業務工具
• 企業協作2.0的最大阻礙：對於業務的僵化態度
• 安全上的顧慮，等等

技術革新

• WOA對於協作市場而言的重要性擴大
• WOA的成長不會犧牲SOA
• 可嵌入多數的企業協作2.0解決方案的WOA
• 可互通規格之進化的必要性
• 協作工具的行動化
• 軟體傳遞模式之企業協作2.0市場的形成
• 雲端運算：協作解決方案的強力傳遞模式
• 對雲端協作的導入來說很重要的安全顧慮
• 混合模式：導入雲端協作的推動
• Extensible Messaging and Presence Protocol (XMPP)，等等

對顧客的影響：建構協作的經營案例

• 藉由企業協作2.0之各種業務流程成本減低
• 協作工具：提供競爭上的優點
• 病毒性的導入
• 大規模導入造成ROI擴大的可能性
• 政府•醫療•通訊：有成長可能性的終端使用產業
• 供應商：找出協作之優點

競爭環境

• 既有的企業技術供應商在市場上的獨占
• 競爭獨占協作市場的各種供應商類型
• 應用程式供應商領導市場佔有率•專門供應商領導技術
• 不可避免的供應商整合
• 急速變化的競爭環境

市場參與

• 必要的協作經營案例
• 針對特定業界的服務
• 知識管理工具的進化必要性
• 案例研究：協作2.0的知識管理
• 供應商的建言

見解

附錄

圖表

目錄

Abstract

Introduction

This report outlines the market share opportunities of enterprise collaboration, with a focus on web-enabled, or 2.0, technologies. It provides comprehensive analysis of technology evolution, customers' requirements, the competitive landscape and vendors' go-to-market strategies.

Scope of this research

• Analyzes market drivers and inhibitors that are driving demand for Enterprise Collaboration 2.0.
• Details the future technology evolution of the enterprise collaboration and includes analysis of how software delivery models are shaping the market.
• Delves into the changing competitive landscape for Enterprise Collaboration 2.0.
• Outlines go-to-market strategies of enterprise collaboration vendors.

Research and analysis highlights

The market opportunity for enterprise collaboration is relatively immature within the broader spectrum of enterprise software. Despite factors that are inhibiting its adoption, the widespread use of enterprise collaboration seems inevitable and the potential upside for end-user organizations and vendors is substantial.

A barrier to widespread adoption of Enterprise Collaboration 2.0 is business attitudes from leadership and employees. In addition to concerns over new ways of working and potentially new work requirements, there is skepticism that Enterprise Collaboration 2.0 will function significantly differently from consumer social networks.

Like Web 2.0, the exploitation of Enterprise Collaboration 2.0 requires a progression of supporting and enabling technologies. Enterprise Collaboration 2.0 will exact new software architectural approaches, interoperability standards, security measures and software delivery modes.

Key reasons to purchase this research

• Provides a clear, complete and comprehensive guide to the enterprise collaboration market, identifying and evaluating market trends.
• Offers a critical balance between end user data, primary research and concise, insightful analysis.
• Covers the breadth of the enterprise collaboration space, helping decision makers understand market opportunities.

Table of Contents

OVERVIEW

• Catalyst
• Summary

KEY MESSAGES

• Enterprise Collaboration 2.0 lowers the costs of various business processes
• The commercial value of enterprise social software is not widely understood
• Enterprises are at varying stages of the collaboration roadmap
• Enterprise Collaboration 2.0 will become an inherent business tool
• The greatest barrier to Enterprise Collaboration 2.0 is entrenched business attitudes
• Enterprise Collaboration 2.0 will spur the use of new architectural approaches
• Software delivery models are shaping the Enterprise Collaboration 2.0 market
• Established IT vendors dominate the market yet niche vendors lead in terms of innovation

MARKET OPPORTUNITY

• The commercial value of enterprise social computing is not widely understood
• Disparate terminology is overwhelming end-user organizations
• Collaboration technologies comprise a core triumvirate
  • Identifying four main product streams

• On-premise deployments are perceived as more robust than high-value web solutions
• Enterprises are at varying stages of the collaboration roadmap
• Most organizations fail to see the benefits of a comprehensive collaboration project
• Web 2.0 is molding enterprise collaboration
  • Web 2.0 defines the evolution of the internet
  • From Web 2.0, Enterprise 2.0 is born

• Enterprise Collaboration 2.0 will become an inherent business tool
• The greatest barrier to enterprise collaboration is entrenched business attitudes
  • Employee resistance to collaboration persists

• Security concerns persist
• Concerns over 2.0 networking as a freewheeling utopia
• Cultural barriers may hinder components of Enterprise Collaboration 2.0
• Collaboration drivers are the great business leveler
  • Effective communication creates cost and operational efficiencies
  • Project management with Collaboration 2.0 is more effective and less expensive than traditional methods

• Enterprises are moving away from document-centric environments
• The need to create a single version of the truth
• A sluggish economy may spur greater collaboration adoption
• Enterprise Collaboration 2.0 represents a significant market opportunity

TECHNOLOGY EVOLUTION

• The importance of WOA to the collaboration market will grow
• WOA will not grow at the expense of SOA
• WOA will be incorporated into many Enterprise Collaboration 2.0 solutions over time
• Interoperability standards must evolve
• Collaboration tools are increasingly mobile
• Software delivery models are shaping the Enterprise Collaboration 2.0 market
• Cloud computing is a compelling delivery model for collaboration solutions
• Security concerns may initially curtail the adoption of cloud collaboration
• A hybrid model will propel cloud collaboration adoption
• Extensible Messaging and Presence Protocol (XMPP)
• Google Wave may influence the adoption of Enterprise Collaboration 2.0
• Technology requirements will evolve

CUSTOMER IMPACT: FORGING A BUSINESS CASE FOR COLLABORATION

• Enterprise Collaboration 2.0 lowers the costs of various business processes
  • (Untitled sub-section)

• Collaboration tools offer a competitive advantage
• Adoption tends to be viral
• Greater ROI may be achieved on large-scale deployments
• Participation should be encouraged not mandated
• Initial reliance on existing business processes will ensure that they evolve organically
• Government, healthcare and telecoms are formative verticals
• Vendors must clarify the benefits of collaboration

COMPETITIVE LANDSCAPE

• Established enterprise technology vendors dominate the market
• Various vendor types are vying for collaboration market domination
  • Enterprise application vendors are leading the pack
  • Specialist collaboration vendors are driving the industry
  • Specialist vendors' installed bases vary wildly, according to solution and deployment type
  • Enterprise content management vendors strive to build capability and market share
  • Networking equipment vendors lack advanced content management, but are expanding aggressively

• Application vendors lead with market share, yet specialist vendors drive the technology
• Vendor consolidation is inevitable
• The competitive landscape is rapidly changing

GO TO MARKET

• A business case for collaboration must be made
• Vendors are yet to create specific vertical offerings
• Knowledge management tools must evolve
• Case study: Knowledge management for Collaboration 2.0
  • Numerous solutions and siloed information are common pain points
  • Matching the technology to user-case scenarios
  • Federated search exploits Collaboration 2.0 data

• Vendor recommendations
  • Do not assume users read manuals or watch training videos
  • Building collaboration functionality into existing tools
  • Tailor pricing and usage models

OPINION

• Opinion

APPENDIX

• Definitions
• Methodology
• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer

TABLES

• Table: Enterprise wikis are critically different to Wikipedia
• Table: Expanded landscape of collaboration vendors

FIGURES

• Figure: Social networking is perceived to be of relatively low value by enterprises
• Figure: Enterprises tend to follow a predictable collaboration roadmap
• Figure: Collaboration technologies that organizations have or plan to invest in
• Figure: Enterprise Collaboration 2.0 are the components of Enterprise 2.0 that are visible to the end user
• Figure: Security concerns remain an obstacle to the deployment of Web 2.0 technologies
• Figure: Important IT investment objectives for business strategy
• Figure: Hybridized cloud collaboration models consists of both public and private clouds
• Figure: The ROI of an enterprise social network may grow with its member base
• Figure: Established tech vendors often enjoy strong end-user sentiment, regardless of their market impact

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