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市場調查報告書
建構更好的寬頻網路(策略焦點)
Building Better Broadband (Strategic Focus)
| 出版商 |
Datamonitor |
| 出版日期 |
2009年10月 |
商品編碼 |
103192 |
| 內容資訊 |
英文 32 pages |
| 價格 |
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建構更好的寬頻網路(策略焦點) 是由出版商Datamonitor在2009年10月所出版的。
這份英文市場調查報告書包含32 pages 價格從美金3395起跳。
寬頻上網藉由向政府與選民提供E政府新方案以及在工作•生活•商業上更優良的利用環境，對於經濟•社會的發展方面扮演了重要的角色。政府正實施擴大寬頻上網的普及率、提高速度，以及降低成本的政策。
本報告書內容包括：政府對高速寬頻的推廣調查、政府注重推動寬頻導入的背景、政府介入之有關推動網路發展的法規問題、市場課題、網路發展策略等，內容綱要摘記如下：
概要
主要訊息
市場機會：推動發展寬頻背後的促進要素
- 推動寬頻服務發展的背後，是經濟發展提供了動力
- 推動發展寬頻是為了幫助消除數位落差
- 寬頻能使公共服務更便於利用，使政府更有效率
- 無線及行動網路可讓現場工作人員工作更有效率
顧客的影響：將來的寬頻網路中政府的功能
- 提倡寬頻將直接面臨成本及資料傳輸增加的課題
- 多樣的政府介入管道及在網路建構中扮演的角色
- 政府必須以寬頻網路管理當局以及發展商的身份發揮主要的功能
市場參與：對於供應商的策略性步驟
- 供應商在法規決策過程中，必須保證廣泛的利益相關者的參與
- 能共同催生革新發明之廣泛而創新的合作關係，對於供應商的成功而言相當重要
- 數位落差不能只靠提供低成本的網路
- 利益相關者對於為達網路成功應追求什麼，必須具有明確且可衡量的目標
- 「殺手應用」的發現將成為決定未來的寬頻網路的關鍵
附錄
圖表
Abstract
Introduction
Broadband internet access plays a key role in economic and social development
by providing governments and their constituents with the tools for
e-government initiatives and better environments in which to work, live and do
business. As such, governments are implementing policies that enhance
penetration, increase speeds and lower the costs of broadband internet access
for their constituents.
Scope of this research
- Examines the drivers behind government' s interest in promoting broadband
development
- Discusses regulatory issues around government involvement in network
rollout
- Provides an assessment of the challenges for the market going forward
- Makes recommendations for agencies and vendors looking to implement
successful broadband initiatives
Research and analysis highlights
Economic development provides the impetus behind the rollout of broadband
services
Broadband rollout is being promoted in order to help bridge the digital divide
Broadband makes public services more accessible and government more efficient
Key reasons to purchase this research
- Understand why governments are promoting high-speed broadband for their
constituents
- Learn about different approaches for public sector involvement in ensuring
successful initiatives
- Understand strategies that vendors and government can take to ensure
return on investment when building networks
Table of Contents
OVERVIEW
KEY MESSAGES
- Economic development provides the impetus behind the rollout of broadband
services
- Broadband rollout is being promoted in order to help bridge the digital
divide
- Broadband makes public services more accessible and government more
efficient
- There are varied approaches to government intervention and its role in
building the network
- Government must play a key role as regulator and developer of broadband
strategies
- New and wide-reaching partnerships that breed innovation will be critical
to vendor success
- Finding the ‘killer app' will be key in determining the future of
broadband
MARKET OPPORTUNITY: DRIVERS BEHIND BROADBAND ROLLOUT
- Economic development provides the impetus behind the rollout of broadband
services
- The availability of high-speed internet is a prerequisite for business
development
- Innovative communities seek to prevent or reverse brain drain
- There is a correlation between broadband access and gross domestic
product
- Broadband rollout is being promoted in order to help bridge the digital
divide
- There is a significant divide between rural and urban areas
- Socioeconomic factors play a key role in the digital divide as well
- Bridging the digital divide will require more than simply providing
access
- Broadband makes public services more accessible and government more
efficient
- E-government, e-health and e-learning are enhanced by the availability
of high-speed broadband
- Public safety applications allow real-time surveillance and crime
prevention
- Public works projects such as automated meter reading are significantly
improved through broadband
- Low-speed access facilitates - and high-speed access enhances -
opportunities for teleworking
- Wireless and mobile networks will allow field workers to perform their job
more efficiently
- Government employees in the field often collect large datasets or
high-resolution images and video
- LTE networks will allow employees to transmit large files from the field
directly to government servers
- The enhancement of networks through broadband capabilities reduce costs
and save time for agencies
CUSTOMER IMPACT: GOVERNMENT' S ROLE IN THE FUTURE OF BROADBAND
- Broadband initiatives face challenges around cost and mounting levels of
data traffic
- Cost is the key inhibitor to broadband rollout
- There is a pressing need to prioritize the mounting levels of data
traffic
- There are varied approaches to government intervention and its role in
building the network
- Government networks were an early model which have generally proven
unsustainable
- Public-private partnerships are an effective approach to build and
deploy networks
- Government-mandated monopolies and duopolies are less frequent but
effective
- Grants, loans and subsidies are gaining traction as an approach
- Tax concessions help promote private sector involvement in underserved
areas
- Government must play a key role as regulator and developer of broadband
strategies
- National broadband strategies are critical in ensuring long-term
viability of networks
- Successful broadband strategies will require robust interoperability
between technologies and networks
- The most successful ventures will be public-private partnerships
GO TO MARKET: STRATEGIC STEPS FOR VENDORS
- Vendors must ensure widespread stakeholder involvement in the
regulation-setting process
- Vendors must ensure they have a voice at the table in setting
regulations for the industry
- New and wide-reaching partnerships that breed innovation will be critical
to vendor success
- Identifying executive leadership within government is a key factor for
success for vendors
- The digital divide is about more than simply providing low-cost access
- Stakeholders must have clear, measurable goals as to what the network aims
to achieve
- Finding the ‘killer app' will be key in determining the future of
broadband
- The rise of video applications will be a key impetus for pushing
broadband access
- Vendors must gather end-user input to determine applications which will
spur adoption
APPENDIX
- Definitions and abbreviations
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
FIGURES
- Figure: Reasons given for lack of broadband Internet access
- Figure: Correlation between computer access and broadband subscribers in
OECD countries
- Figure: As technology has evolved, online services have been
signifiancantly enhanced
- Figure: Global mobile connections, 2007-2014
- Figure: Broadband allows governments to enhance a number of functions
- Figure: Broadband subscribers per 100 inhabitants, by country, December
2008
- Figure: Evolution of communications and infrastructure
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