|
|
|
市場調查報告書
通訊收費市場:零售、相互連接取向索費及即時收費系統 -(OSS/BSS 的知識基礎)
THE TELECOM BILLING MARKET: RETAIL BILLING, INTERCONNECT BILLING & REAL-TIME CHARGING SYSTEMS - (OSS/BSS KNOWLEDGEBASE)
|
通訊收費市場:零售、相互連接取向索費及即時收費系統 -(OSS/BSS 的知識基礎) 是由出版商Dittberner Associates, Inc.在2006年07月所出版的。
這份英文市場調查報告書包含235 PAGES 價格從美金5000起跳。
專門從事與電信通訊產業相關調查及提供顧問服務的 Dittberner Associates, Inc. (總公司:馬里蘭州),調查與分析通訊收費市場,並有系統地出版綜合報告書 "THE TELECOM BILLING MARKET: RETAIL BILLING, INTERCONNECT BILLING & REAL-TIME CHARGING SYSTEMS - (OSS/BSS KNOWLEDGEBASE)"。
此報告書在下面的內容裡,除了矚目通訊產業的各式動向,也探討收費動向的分類與決策。另外也提供有助於決定參與產業的知識等。
摘要
主要收費功能的定義
- 費用管理
- 顧客管理
- 合夥者管理
- 評價
- 服務的認可
- 減價及販賣推動
- 收費循環管理
- 金融管理
- 支付及收集
- 獲利保證
收費市場的推動要素
- 收費的策略重要性
- 為何收費制度持續修正呢?
- 系統的整合
- 固定及行動的整合
- 無線加入者控制連結及預算
- 雙用終端
- 即時市場佔有的威脅
- 低擁有成本
- 在維持價格穩定下提供更多的服務
即時及整合收費
- 傳統的預付平台
- 預付及後付運用的發展
- 為何真的即時功能如此重要呢?
- 預付與後付的整合
- 混合顧客及收費的隱私
商業交易及收費的直接行銷重要性
- 遵循零售企業的想法:Amazon模式
- 朋友、家族、姻親
- Contextual Marketing的加入者檔案重要性
- 無線店舖的One-Click決定
- 衝動購買及即時提供
MVNO的商機
- 投資顧客的商品購買誘因
- 內容取向
- ESPN的內部為運動的MVNO
- 大規模通訊業者的新興市場參與
- 批發業者對MVNO的看法
- 能多快及成長至何種程度呢?
- 企業取向MVNO
相互連接的收費系統
- 批發/相互連接取向收費系統
- 批發取向收費系統的架構
- 批發取向收費的課題
Services Bundling
- Bundling服務的整合收費系統
- 為何收費Bundling如此有魅力呢?
- Bundling的Back-End程序
- 有關Bundling收費的企業組織課題
- 大企業顧客的Bundling
收費技術平台
- 無視根基穩固的基礎建設
- 強力的製品目錄
- 郵局及預付帳戶的一元化
- 費用及價值鏈管理
- 價值主導的收費策略
- 發展服務的高度平台
- 網絡的IMS發展對收費/索費有多大的影響呢?
- 綜合多數網絡種類的平台可攜性
收費單的寄送方法
- 訂製VS製品解決方略的爭論
- 收費服務事務所及ASP
- Build vs Buy vs Outsource的決策
- 服務事務所的委外
- MVNO及服務事務所:品牌的保護
- 廠商能否以幫助MVNO的角色提高利潤呢?
第3級業者市場的因應之道
- 為何業者欲發展收費制度呢?
- 單一未整合解決方略的需求
- 因應小規模通訊業者的需求
產業合併及收購
市場威脅
市場商機
對業者的建言
對廠商的建言
市場分類及預測分析
個案分析
廠商檔案及SWOT分析
Abstract
This report pinpoints what sectors of the market look most fruitful and which vendors players are making a difference.
The report puts several telecom industry trends into focus, finding more a few good reasons to believe that billing's on the rebound:
- Stocking the Data Services Candy Store -The explosion of dataservices in
mobile markets is prompting telecoms to buy billing systems for their
revenue-generating direct marketing skills, not just for their accounting
dexterityThe report shows how certain vendors are leveraging merchandising and
contextual advertising techniques toboost the bottom lines of their clients
- The Convergence of Postpaid and PrepaidThese used to be very different
markets, but the growing use of "dual use" phones and the advantages of
pricing from a single consolidated benefits are causing them to
mergeDittberner's uses examples such as the Telkomsel case in Indonesia to
show how telecoms are tackling the organizational and vendor-management
problems that convergence brings
- Network Technology Uncertainty -Network equipment vendor mergers such as
Nokia/Siemens and Alcatel/Lucent are rocking the telecom world, but what's the
significance of these mega-mergers on billing? And how quickly will IMS, IP,
and other next-gen technologies take hold? The report chimes in on these
issues as it shows how one biller is pitching a rather interesting
"network-future-proof" solution
- The Rise of Virtual Network OperatorsRobust billing andrealtime charging
is a critical need for emerging MVNOs such as Mobile ESPN, Helio, and Disney
MobileThe Report shows what kinds ofbilling solutions MVNOs are looking for,
the prospects for growth of thevirtual operator market, and which kinds of
billers should pursue it
- Billing as a Strategic Platform -A number of strategic issues surround the
choice of a billing platformFor instance, how does a telecom make progress
towards system consolidation, SOA, unified product catalogs, and integration
with CRM? And is it best to buy a custom or product solution? Should a hosted
service bureau be in your future? The report discusses the pros and cons of
these critical questions
Dittberner's study not only sorts through the complex web of billing trends
and players, but the intelligence can also help you avoid making bad
decisions: investing in the wrong kind of billing solution, for example -or if
you're a vendor -entering a market segment that's either too competitive or
too specialized to attract sufficient customers.
The Report will help you discover:
- What are the most important market priorities?
- Which success strategies of other operators can you adopt at your own
telecom organization?
- Which vendors have industry market share and are leading in specific
niches?
- Which Billing/Charging players should you partner with?
- What emerging trends can your company capitalize on?
Table of Contents
A.EXECUTIVE SUMMARY
B.DEFINITIONS OF MAJOR BILLING FUNCTIONS
- Pricing Management
- Customer Management
- Partner Management
- RatingService Authorization
- Discounting and Promotions
- Billing Cycle Management
- Financial Management
- Payments and Collections
- Revenue Assurance
C.BILLING MARKET DRIVERS
- The Strategic Importance of Billing
- Why Billing is on the Rebound
- System Consolidation
- Fixed Mobile convergence
- Wireless Subscriber Controls over Access & Budget
- Dual Use Handsets
- The Threat of Real-Time Market Share Grab
- Lower Cost of Ownership
- More Services, not Lowered Fees
D.REAL-TIME & CONVERGENT CHARGING
- Traditional Pre-Paid Platforms
- The Evolution of Prepaid and PostPaid Operators
- Why True Real-Time Capability is Vital
- The Convergence of Prepaid and Postpaid
- Hybrid Customers and Privacy of the Bill
E.THE MERCHANDISING & DIRECT MARKETING ROLE OF BILLING
- Thinking Like a Retailer: Amazon Style
- Friends, Family, Affinity Plans
- The Role of Subscriber Profile in Contextual Marketing
- One-Click Decisions in the Wireless Store
- Impulse Buying & Real-Time Offers
F.THE MOBILE VIRTUAL NETWORK OPERATOR OPPORTUNITY
- Capitalizing on Individual Customer Hot Buttons
- Content Takes the Lead
- Inside Mobile ESPN, the Sports MVNO
- Tapping New Markets that Large Telcos Can't Reach
- Wholesale Carrier Attitudes towards MVNOs
- How Fast and How Far Will it Grow?
- The Business MVNO
G.INTERCONNECT BILLING SYSTEMS
- Wholesale/Interconnect Billing Systems
- Architecture of a Wholesale Billing System
- Wholesale Billing Challenges
H.SERVICES BUNDLING
- A Consolidated Billing System for Bundling
- Why Bill Bundling is Attractive
- The Back-End Process of Bundling
- The Organizational Challenge of Bundled Billing
- Bundling for Large Corporate Customers
I.THE BILLING TECHNOLOGY PLATFORM
- Making the Underlying Infrastructure Invisible
- Robust Product Catalog
- Single View of Post and Prepaid Accounts
- Pricing & Value Chain Management
- Value Driven Policies in Billing
- Advanced Platform for Service Creation
- How Network Evolution to IMS Will Affect Billing/Charging
- Portability of Platform Across Multiple Network Types
J.THE BILLING DELIVERY METHOD
- The Custom vsProduct Solution Debate
- Billing Service Bureaus & ASPs
- The Build vsBuy vs Outsource Decision
- Outsourcing to Service Bureaus
- MVNOs & Service Bureaus: Protecting the Brand
- Can Vendors Make Money Serving MVNOs?
K.SERVING THE TIER 3 CARRIER MARKET
- Why New Operators are Progressive in Billing
- Need for a Single Pre-Integrated Solution
- Serving the Engineering Needs of Small Telecoms
L.INDUSTRY MERGERS & ACQUISITIONS
M.MARKET THREATS
N.MARKET OPPORTUNITIES
O.CARRIER RECOMMENDATIONS
P.VENDOR RECOMMENDATIONS
Q.MARKET SEGMENTATION & FORECAST ANALYSIS
- How Dittberner Develops its Market Segmentations
- Market Growth Forecast
- Overall Revenues
- Corporate Revenue, Telecom Industry Revenue, OSS/BSS RevenueBusiness type
- OEM software, Telecoms software, Consulting/SI services
- Channels of Distribution
- Direct, Indirect
- Service Provider Type
- Circuit wireline, Broadband, Wireless, Cable/DBS, Virtual Network
Operator/Non-Facilities Operator, OtherSize of Carrier
- Tier 1 ($10 billrevenue), Tier 2 ($250 millto $10 bill.), Tier 3 ($250
million)
- Geographic Region
- North America, EMEA, Asia Pacific, Latin America
- Software Delivery Method
- Software License, ProfServices, Service bureau/Hosted
- Revenue Management
- Billing, off-line/batch, Interconnect billing, Charging, on-line/realtime,
Mediation
R.CASE STUDIES
- Telkomsel's Move to a Consolidated Prepaid & Post Paid System
- Vodafone Australia Convergent Billing
- BoostMobile Prepaid
- BT Billing Consolidation
- ALLTEL Billing Migration
- Virgin Mobile UK Product Catalog
S.VENDOR PROFILES & SWOT ANALYSIS
More than 2 dozens software vendors and network equipment providers have
established themselves in the telecom billing and charging marketplace
In this section, Dittberner provides in-depth coverage on 26 of those
companies, analyzing each of them in 5 to 7 page profiles delivering:
- Historical expertise and background
- Significant investors
- SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats
- Significant customers
- Major partnerships
- An explanation of key products
Dittberner's profiles deliver a highly compressed snapshot of vendors in a
market place and each profile is organized in the same format so you know
immediately where to go to find what you need
The profiles also include a "Dittberner analysis" section, a candid assessment
of where the vendor stands against its competitors and the suitability of its
products or services for the needs of the market
A detailed estimate of each vendor's 2005 billing/charging market numbers is
alsosuppliedA list of vendors profiled follows:
A list of vendors profiled follows:
- Amdocs
- Argent Networks
- BCGI
- CBOSS
- Cerillion
- Comarch
- Comptel
- Convergys
- Comverse
- CSG Systems
- Formula Telecom Solutions
- HighDeal
- I-conX
- Intec Systems
- LHS
- ORGA
- Martin Group
- Metratech
- Portal Software (Oracle)
- Redknee
- Siemens Communications
- STROM Telecom
- Telcordia
- Subex Azure
- Ushacomm
- Visage Mobile
|

|