|
|
|
市場調查報告書
日本進口啤酒市場：2011年
The Japanese Imported Beer Market 2011
|
日本進口啤酒市場：2011年 是由出版商Universal Data resources, Inc.在2011年10月所出版的。
這份英文市場調查報告書包含26 Pages 價格從美金660起跳。
本報告針對日本進口啤酒市場現況進行調查分析，提供主要進口啤酒企業行銷方式、57家主要進口啤酒品牌販售推算與2011年目標、主要企業檔案，目錄介紹如下。
介紹
第1章 進口啤酒市場現況：2011年
第2章 啤酒節與東京比利時啤酒週
第3章 主要進口啤酒企業行銷動向
- Kirin Brewery Co., Ltd.
- Asahi Breweries Co., Ltd.
- Konishi Brewing Co., Ltd.
- Nippon Beer Co., Ltd.
- Lead-Off Japan Co., Ltd.
- Mitsui Foods Co., Ltd.
- Molson Coors Japan Co., Ltd.
- Ikon Uuropubs K.K.
- Panavac Corp.
- Eurasia Trading Co., Ltd.
- Suntory Holdings Ltd.
第4章 進口啤酒販售動向：2010-2011年
第5章 企業資料
- Nippon Beer Co., Ltd.
- Molson Coors Japan Co., Ltd.
- Mitsui Foods Co., Ltd.
- Lead-Off Japan Co., Ltd.
- EURASIA TRADING Co., Ltd.
- Konishi Brewing Co., Ltd.
- Kirin Brewery Co., Ltd.
- Asahi Breweries Co., Ltd.
- Panavac Corp.
- Ikon Europubs KK
Abstract
Introduction to Report
On The 11th of March 2011 at precisely 14 minutes and 18.1 seconds past 2 in
the afternoon a massive earthquake occurred at Sanrikuoki off the eastern
pacific seaboard of Japan. The enormous tsunami generated by the magnitude 9
earthquakes inundated areas up to 6 kilometers inland from the coast and
reached heights of 8 to 9 meters in the prefectures of Iwate, Miyagi and
Fukushima, killing in excess of 20,000 people and leaving almost total
destruction in its wake. The resultant destruction to an important part of
Japan' s industrial infrastructure and subsequent disruption caused by
large-scale power outages and continuing aftershocks has had a direct effect
on both the Japanese and global economies. Furthermore, in addition to causing
a nation-wide power crisis, the release of radioactive materials into the
atmosphere and sea caused by the damage to the No. 1 Fukushima Nuclear Power
Plant now constitutes both an enormous social and ecological problem that has
made the Japanese question the sustainability and future of nuclear power
generation. Initially in the affected areas, beer-brewing giants including
Kirin Brewery (licensed producer of Budweiser, Heineken and other leading
overseas brands) and Asahi Breweries were forced to temporarily stop
production resulting in a large fall in overall sales. Production and normal
supply has now been resumed.
While demand for beer rapidly returned to pre-quake levels following the slump
immediately after the earthquake, importers of foreign beer remain concerned
over the long term economic damage caused by the earthquake which many fear
may prolong Japan' s emergence from the current long running recession.
The majority of imported beer continues to be retailed via commercial premises
such as restaurant-pubs, pubs, beer bars, hotels and Chinese restaurants, etc.
However, apart from this there exists a solid core of dedicated consumers who
will only purchase specific brands from supermarkets and liquor stores, etc.
With regard to marketing strategy, the majority of importers of foreign beer
are focusing on a long-term policy of raising brand recognition of their
product. This is based on the belief that increasing the overall number of
opportunities/outlets where the beer can be consumed will result in improved
long-term sales and ultimately prove more successful than achieving immediate
high volume sales through short-term promotional gimmicks. One such example is
the holding of "Okotoberfest" like events to enable consumers to sample a wide
array of foreign beers (See below).
The section "<4> Sales of Imported Beer in Japan 2010-2011" includes
"Sales in 2010," "Sales during January-June in 2011" and "Sales Target in
2011" of each of the 57 main brands (imported beers). Detailed information
for each company such as address, phone number, fax number, website, etc. are
reported in the section "<5> Corporate Information". The report is amply
illustrated with color photos.
Table of Contents
INTRODUCTION TO REPOPRT
(1) CURRENT CONDITION OF IMPORTED BEER MARKET 2011
(2) OKTOBERFEST & BELGIUM BEER WEEKEND TOKYO
(3) MARKETING TRENDS OF THE MAIN COMPANIES HANDLING IMPORTED BEER
- (A) Kirin Brewery Co., Ltd.
- (B) Asahi Breweries Co., Ltd.
- c Konishi Brewing Co., Ltd.
- (D) Nippon Beer Co., Ltd.
- (E) Lead-Off Japan Co., Ltd.
- (F) Mitsui Foods Co., Ltd.
- (G) Molson Coors Japan Co., Ltd.
- (H) Ikon Uuropubs K.K.
- (I) Panavac Corp.
- (J) Eurasia Trading Co., Ltd.
- (K) Suntory Holdings Ltd.
(4) SALES TRENDS OF IMPORTED BEERS IN JAPAN 2010-2011
(5) CORPORATE INFORMATION
- (A) Nippon Beer Co., Ltd.
- (B) Molson Coors Japan Co., Ltd.
- c Mitsui Foods Co., Ltd.
- (D) Lead-Off Japan Co., Ltd.
- (E) EURASIA TRADING Co., Ltd.
- (F) Konishi Brewing Co., Ltd.
- (G) Kirin Brewery Co., Ltd.
- (H) Asahi Breweries Co., Ltd.
- (I) Panavac Corp.
- (J) Ikon Europubs KK
|
 |
