Abstract
Summary:
With a population of 1,123 million, India is the second most populated country
in the world (16% of the total world population). The furniture industry in
India is highly fragmented; the 85% of the national furniture production comes
from small size firms. On the contrary, the office furniture segment display a
higher degree of industrial concentration, in particular the sector of metal
and plastic furniture. India, due to the shortage of timber resources, is
forced to import them from the neighbouring countries; the sector of wooden
furniture is therefore concentrated in States where forests are more readily
attainable
The Indian office furniture production is estimated to amount to around US$
1.6 billion, 40% is operative desking.
The research The office furniture market in India is based on field studies
involving direct interviews with roughly 100 sector firms and distributors. In
addition to the data collected through the direct survey, we have also used
and uniformly processed data from the balance sheets of some firms and from
their annual reports or from articles in the specialist press.
The report provides trends in office furniture production and consumption,
office furniture imports and exports. Trade data are analized by country and
by geographical area as well as by product type (office furniture including /
excluding seating).
Prices, factors determining the demand for furniture are examined, as well as
furniture supply structure.
Short profiles and sales of major Indian office manufacturers and of foreign
office furniture manufacturers operating in India are also provided.
The analysis of office furniture distribution channels covers: direct sales
and contract, independent dealers, mail orders and e-commerce
The analysis of consumption trends by product and material is based on some
direct interviews with dealer, importer and manufacturer company belonging to
different Indian States.
Products considered: seating, operative desking, executive furniture,
others (cabinets and office storage, filing systems, wall-to-wall units,
furniture for communication areas).
Appendices of Indian manufactuer, Indian importers, dealers and contractors,
Foreing manufacturers. Contact details, activity and product offer is
provided. Additional information is included when available (size, traded
brands, distribution channels).
Table of Contents
INTRODUCTION
- Map of the country
- Exchange rates, 1999-2008
- Methodology
1. OVERVIEW
- The economy
- Economic indicators: population, GNP, household consumption expenditure
- Population by Federal State
- Real growth of furniture consumption: forecast
- Furniture industry summary
- Office furniture sector: basic data
- Basic data. Furniture production, consumption, imports and exports,
million US$
- Breakdown of office furniture by product
- Furniture exports / imports by area
- Main furniture trading partners
2. THE OFFICE FURNITURE COMPETITION
- Indian office furniture manufacturers
- Foreign office furniture manufacturers operating in India
- Leading local manufacturers. Office furniture sales and employees
- Foreign companies. Total furniture sales in India
- Joint ventures, commercial partnerships and know how transfer
3. THE OFFICE FURNITURE CONSUMPTION
- Demand Determinants
- GDP growth and inflation rate
- Population
- Number of main and marginal workers
- Main workers by different industrial categories
- Commercial construction investments by different sectors and forecast
until 2012
- Census building and scheduled building within 2012
- Public Institutions
- Consumption trends in terms of product and materials
- Breakdown of office table frame and legs by material
- Breakdown of operative top by kind of wood
- Breakdown of executive top by kind of wood
- Price ranges of office furniture by category. Operative/executive
desking and seating.
- Price ranges of office furniture by category. Operative/executive
workstation
4. OFFICE FURNITURE DISTRIBUTION AND FAIRS
- Office furniture main distribution channels.
- Breakdown of office furniture consumption by distribution channel
- Sector fairs and magazines
5. INTERNATIONAL TRADE
- Indian office furniture imports and exports
- Kind of investment for foreign operators
- Exports of office furniture by country and by geographical area
- Exports of office furniture excluding seating, by country and by
geographical area
- Duration and cost of export and import procedures
- Imports of office furniture by country and by geographical area
- Imports of office furniture excluding seating, by country and by
geographical area
- Imports of offfice seating, by country and by geographical area
APPENDIX
- Indian manufacturers
- Indian importers, dealers and contractors
- Foreign manufacturers
Selected companies mentioned:
Godrej and Boyce Interio, BP Ergo Limited, Wipro Limited, Featherlite Products
Private Limited, Haworth India Private Ltd, Merino Industries, Durian
Industries Ltd, Geeken seating collection, Archdeep Interiors Private Limited,
V3 Engineers Private Limited, Methodex system, Eurocaustic Products Limited,
The Continental Group, Ergomaxx and Om Vishwakarma Furniture Ltd.
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