E-Commerce for the Furniture Industry: China
|出版商||CSIL Centre for Industrial Studies||商品編碼||324903|
|出版日期||內容資訊||英文 58 Pages
本報告提供中國的家具及相關產品 (照明設備、家電產品、家用家具等) 的電子商務市場相關分析、家具市場整體情形和電子商務環境、家具電子商務市場特徵與發展狀態、主要企業、平台簡介的項目調查。
The report analyses the e-commerce market for furniture and related products - lighting fixtures, appliances, furnishings - in China.
Current size of the Chinese e-commerce furniture market, forecasts of its future developments, breakdown by products are provided. Key characteristics of the Chinese e-commerce market, as e-shoppers habits, O2O retail development, payment and delivery, role of social media, are also presented, with relevant examples.
The report includes furniture online sales and other key figures for the first eighteen major players of the Chinese market.
It also provides addresses and e-mails for more than one hundred major platforms selling furniture, divided by product segment.
Since 2009 China has been the first furniture consumer in the world, accounting for more than 30% of global consumption and keeping a steady upward path. Meanwhile also e-commerce is experiencing an impressive boom, with the number of e-shoppers reaching 271 million in 2013 from 194 three years before. The growing Chinese furniture market definitely participates in this trend. From 2010 to 2013 online furniture sales rose by about 80%: B2C e-commerce now accounts for 1.5% of the total furniture market. 9 out of 12 of the greatest online platforms specialized in selling furniture and related products showed annual online sales increasing by more than 20% during the last year.
China: overall furniture consumpion,
number of e-shoppers, e-commerce furniture sales,
growth rates, 2013 on 2010
In order to grasp opportunities stemming from this fast development of the Chinese market, companies have to take into account its peculiar aspects, ranging from Chinese e-shopper specific habits to the current trend towards online-offline integration
Aijiahome, Amazon.cn, Dangdang, Hoba, Homekoo, Ikea China , JD, Jiaju, Kinhom, Liwai, Meilele, Mmall, Oppein, Qumei, Suning Yigou, Taobao, Yangshiwang