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市場調查報告書

家具產業的電子商務

E-Commerce for the Furniture Industry

出版商 CSIL Centre for Industrial Studies 商品編碼 233475
出版日期 內容資訊 英文 71 Pages
商品交期: 最快1-2個工作天內
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家具產業的電子商務 E-Commerce for the Furniture Industry
出版日期: 2017年09月30日 內容資訊: 英文 71 Pages
簡介

全球電子商務的家具銷售佔家具銷售額整體4%。從2012年到2016年的全球家具消費量的年複合成長率是1.3%,不過,線上銷售記錄+15%。

本報告提供全球家具的電子商務市場相關調查,銷售情況與預測,各產品區分、商店區分、地區的詳細分析,市場的影響因素分析,主要經營者簡介等彙整資料。

簡介

摘要整理

第1章 家具產業上電子商務

  • 全球家具產業概要:消費量、出口量的成果
  • 各部門佔有率成果
    • 襯墊家具
    • 室外用家具
    • 辦公室家具
    • 廚房家具
    • 其他
      • 餐廳&起居室用
      • 寢室用
      • 浴室用
      • 非布張力座椅等
  • 電子商務的銷售額成果、佔有率:各經銷商類型
  • 電子商務經營模式
    • 家具製造商
    • 批發&B2B商務
    • 實體商店、網站商店雙方的企業
    • 電子商務專賣店
    • Houzz

第2章 配合措施趨勢

  • 電子商務的成長

第3章 歐洲市場分析

  • 市場概要
    • 消費量全體、電子商務的銷售額、佔有率
  • 主要電子商務經營者

第4章 北美市場分析

  • 市場概要
    • 消費量全體、電子商務的銷售額、佔有率
  • 進行線上銷售的家具製造商
  • 主要電子商務經營者

第5章 亞洲市場分析

  • 市場概要
    • 消費量全體、電子商務的銷售額、佔有率
  • 主要電子商務經營者

第6章 全球電子商務的演進

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目錄
Product Code: M02

This report analyzes the world e-commerce market for furniture.

The estimated size of the global e-commerce market for furniture and a breakdown by macro-regions are provided.

Sales volume and performance for single distributor categories (E-tailers, brick & click furniture stores, non-specialists dealers) are also provided in the report.

Online sales of furniture and related products for over one hundred leading players based in US, Europe and Asia are also presented, with profiles highlighting their e-commerce policies.

The report includes overviews of the US, European and Asian furniture markets, including forecasts for 2017-2018.

Crucial issues for the e-commerce market for furniture - as price policies, logistics and delivery, offline-online integration, role social media - are discussed in light of companies' experiences.

Product considered: Upholstery, Outdoor, Office Furniture, Kitchen Furniture, other furniture (furniture for dining and living rooms, bedroom furniture, furniture for bathroom, occasional furniture and non-upholstered seats)

Highlights:

E-commerce sales of furniture. Performance by
country/region, 2016/2012.

Average yearly % growth

The e-commerce channel accounts for 4% of the global furniture sales. While the world furniture consumption increased by 1.3% in average in 2012-2016, the on-line sales channel outperformed with +15% average yearly growth in the same period.

Looking at different geographical areas, the penetration of e-commerce is higher than the average in North America and China.

The market for online home goods and furniture is highly competitive and rapidly changing. "Brick and Click" furniture distributors represented the fastest growing category since 2012

Table of Contents

INTRODUCTION

  • Research Tools
  • The sample of companies. Units

EXECUTIVE SUMMARY

1. E-COMMERCE FOR THE FURNITURE INDUSTRY

  • Overview of the world furniture industry, 2016. Consumption and Imports
  • Segment breakdown and e-commerce by segment: Upholstery, Outdoor, Office Furniture, Kitchen Furniture, other furniture (furniture for dining and living rooms, bedroom furniture, furniture for bathroom, occasional furniture and non-upholstered seats), 2016. Percentage share
  • Worldwide market. E-commerce sales of furniture by kind of distributor. 2016. Million US$ and percentage share
  • Models of e-commerce business
    • Furniture Manufacturers
    • Wholesalers and B2B business
    • Brick-and-Click companies (dealers with physical stores and webstore)
    • E-tailers (pure e-commerce companies)
    • The case of Houzz

2. ACTIVITY TREND

  • E-commerce growth
    • E-commerce sales of furniture, 2012-2016. US$ million and average % change
    • The business evolution and organization

3. EUROPE

  • Sector overview
    • Europe. Consumption and E-commerce sales of furniture, 2016. Million US$ and percentage share
  • Leading e-commerce players

4. NORTH AMERICA

  • Sector overview
    • North America. Consumption and E-commerce sales of furniture, 2016. Million US$ and percentage share
  • Furniture manufacturers selling on-line
  • Leading e-commerce players

5. ASIA

  • Sector overview
    • Asia. Consumption and E-commerce sales of furniture, 2016. Million US$ and percentage share
  • Leading e-commerce players

6. GLOBAL E-COMMERCE EVOLUTION

  • Sector values and performance
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