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市場調查報告書

中國的辦公室家具市場

The Office Furniture Market in China

出版商 CSIL Centre for Industrial Studies 商品編碼 229992
出版日期 內容資訊 英文 92 Pages
商品交期: 最快1-2個工作天內
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中國的辦公室家具市場 The Office Furniture Market in China
出版日期: 2015年06月09日 內容資訊: 英文 92 Pages
簡介

中國的辦公室家具產業,達成年度平均15%(美元為基礎)的成長,達到140億美元的規模,超越美國成為了2006∼2014年全球最大的生產國。國內廠商瞄準國內市場擴大市場佔有率,不過,2014年只前十大企業達成1億美元以上的銷售額。

本報告提供中國的辦公室家具的市場相關分析、整體生產額、貿易額、國內的各地區、各領域的銷售額、經濟趨勢和其他需求決定要素、樣本企業簡介等調查資料、分析,為您概述為以下內容其結果。

分析領域、手法

第1章 市場概要

  • 基礎資料
  • 製造商

第2章 辦公室家具的供給

  • 產品領域和主要企業
  • 各領域市場佔有率
    • 辦公室用椅子
    • 事務桌子
    • 員工用家具
    • 辦公室用收納家具
    • 牆面單位及其他的商用家具

第3章 國內市場

  • 各地區的競爭系統和銷售額
  • 價格
  • 客戶的分類和通路
  • 主要的家具連鎖的概要
  • 展覽會資訊

第4章 國際貿易

  • 全球辦公室家具貿易中中國的角色
  • 出口
  • 進口

第5章 經濟趨勢與需求決定要素

  • 宏觀經濟
  • 主要城市的辦公室空間
  • 飯店產業
    • 飯店市場預測:各市場區隔

附錄

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目錄
Product Code: S.66

CSIL Market Research The office furniture market in China provides office furniture market size, historical trends of office furniture production and consumption, imports and exports.

The report is enriched by an in-depth analysis of the competitive system in terms of company dimension, manufacturing locations and product breakdown.

Figures on sales and estimates on market shares of the leading office furniture manufacturers operating in China are also available (total office furniture production and segments: seating, operative desks, executive furniture, storage, wall to wall units). The sample has been extended to more than 100 among the leading Chinese manufacturers.

Short profiles of the top office furniture manufacturers are also available.

Office furniture production is reported by segment (office seating, operative desks, executive furniture, office storage, wall to wall units).

Office furniture imports and exports are broken down by country and geographical area of origin/destination.

A focus on the domestic market includes average prices declared by companies during the survey, sales by region and by main customers (public sector, foreign multinationals, big and middle private companies, small private companies, independent white collars, banking/insurance).

NEW: analysis of price levels is included in this year edition, with a particular focus on office swivel chairs where brand positioning is given on the bases of the number of units manufactured by single company and average price.

An analysis of the market potential focuses on construction sector, Chinese richest cities, luxury retail location, trends in the hospitality sector and the commercial lighting fixtures segment.

Data on the distribution system are also provided, with sales broken down by distribution channels and kind of customers. Short profiles of the leading furniture chains and DIY stores in China are also available.

Over 100 addresses of key operators are included. The study has been carried out involving direct interviews with more than 100 sector firms and distributors operating on the Chinese market.

Highlights

Chinese production of office furniture in values increased three times in the last decade and currently surpassed US$ 14 billion. With a 15% average yearly production growth in the 2006-2014 period (+11% yearly in local currency) the country overtook the United States as the leading office furniture manufacturer.

China. Main destinations for furniture exports

Export is in excess of 30 million chairs and two million office desks per year.

Chinese office furniture companies focus on domestic expansion.

Only looking at the major cities, 2.78 million square meters of new office space are expected in 2015, and further 4.18 million square meters are predicted to be completed by 2016.

Despite the huge output produced annually the Chinese office furniture sector shows a definitely high level of fragmentation. Combined market share of the top ten players reached about 11% of the total production in values. According to the 2015 CSIL survey, on a sample of 100 office furniture manufacturers, just 10 companies totalled turnover in excess of US$ 100 million in 2014 and just two of them surpassed US$ 200 million sales.

Table of Contents

Research field and methodology

  • The sample

1. Market overview

  • The office furniture sector: basic data
    • Production, consumption, exports and imports over the period 2006-2014. Values in million US$ and in local currency.
    • Office furniture production, 2005-2014, and forecast 2015. Percentage change
  • Manufacturing clusters

2.The office furniture supply

  • Product segments and leading manufacturers
    • China. Office furniture. Production, exports, imports and consumption by segment, 2014. Million US$ and percentage values
    • China. Total sales of office furniture in a sample 100 leading companies, 2014
  • Sales and market shares in a sample of leading companies by segment:
    • Office seating, Operative desks, Executive furntiure, Filing cabinets and storage, Wall-to-wall units

3. The domestic market

  • Competitive system and sales by region
  • Prices
  • Customer segmentation and distribution channels
  • Short profiles of the leading furniture chains operating in China
  • Sector fairs

4. International trade

  • The role of China in the worldwide office furniture trade
  • Exports
    • Total office furniture exports, 2004-2014. Values in US$ million and % change
    • China. Exports of total office furniture, seating and office excluding seating, by country and by geographical area 2009-2014
    • Hong Kong. Exports of office furniture seating and office excluding seating, by country and by geographical area 2009-2014
  • Imports
    • Total office furniture imports, 2004-2014. Values in US$ million and % change
    • China. Imports of total office furniture, seating and office excluding seating, by country and by geographical area 2009-2014
    • Hong Kong. Imports of office furniture seating and office excluding seating, by country and by geographical area 2009-2014

5. Economic trend and demand determinants

  • Macroeconomics
  • Office spaces in major cities
  • Hospitality sector
    • Hotel market by segment, forecasts 2015 and 2022. USD billion and % change

Appendix

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