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市場調查報告書

中國的辦公室家具市場

The Office Furniture Market in China

出版商 CSIL Centre for Industrial Studies 商品編碼 229992
出版日期 內容資訊 英文 84 Pages
商品交期: 最快1-2個工作天內
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中國的辦公室家具市場 The Office Furniture Market in China
出版日期: 2017年07月31日 內容資訊: 英文 84 Pages
簡介

本報告提供中國的辦公室家具市場相關分析,整體生產額、消費額、貿易額,國內的各地區、各領域的銷售額,經濟趨勢,其他需求決定要素,調查對象企業簡介等彙整資料。

摘要整理

簡介

辦公室家具產業

  • 生產額,消費額,進出口額(過去6年,美金 & 人民幣)
  • 產業特徵
    • 辦公室家具的銷售額前十大企業的市場佔有率
  • 辦公室家具的消費預測

辦公室家具的供給

  • 製造地
    • Anji Chair District

競爭

  • 市場佔有率
  • 各產品的銷售額
    • 辦公室椅子
    • 辦公桌
    • 高級辦公室家具
    • 文件櫃
    • 辦公室收納
    • 牆面單位
    • 分區

中國市場

  • 銷售額:各地區、市場佔有率
  • 客戶區分 & 流通管道
  • 價格

對外貿易

  • 辦公室家具出口的前幾名中國企業
    • 前十名企業的出口趨勢,市場滲透率
  • 出口
  • 進口

需求的決策要素

附錄:補充統計資料

附錄:展覽會 & 團體

附錄:製造企業一覽

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目錄
Product Code: S66

CSIL Market Research The office furniture market in China provides office furniture market size, historical trends of office furniture production and consumption, imports and exports.

The report is enriched by an in-depth analysis of the competitive system in terms of company dimension, manufacturing locations and product breakdown.

Figures on sales and estimates on market shares of the leading office furniture manufacturers operating in China are also available (total office furniture production and segments: seating, operative desks, executive furniture, storage, wall to wall units).

Short profiles of the top office furniture manufacturers are also available.

Office furniture production is reported by segment (office seating, operative desks, executive furniture, office storage, wall to wall units). The analysis of supply includes also product sub-segments (i.e. chairs by type, office desks by type) and materials used. The figures are given for a medium term span (2010-2016) giving an indication of the market trend.

Office furniture imports and exports are broken down by country and geographical area of origin/destination.

A focus on the domestic market includes average prices declared by companies during the survey, sales by region and by main customers (public sector, foreign multinationals, big and middle private companies, small private companies, independent white collars, banking/insurance).

Data on the distribution system are also provided, with sales broken down by distribution channels and kind of customers.

Analysis of price levels is included, with a particular focus on office swivel chairs where brand positioning is given on the bases of the number of units manufactured by single company and average price.

An analysis of the market potential focuses on construction sector, Chinese richest cities, luxury retail location, trends in the hospitality sector and the commercial lighting fixtures segment.

Over 100 addresses of key operators are included. The study has been carried out involving direct interviews with more than 120 sector firms and distributors operating on the Chinese market.

Highlights

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With a total value of USD 14.8 billion in 2016, increasing by 12% in average in the last decade, China is the leading office furniture manufacturer at a world level. Furthermore, China, which increased its share from 18% in 2007 to 38% in 2016 (USD 3.7 billion) is also the major exporter and the main supplier for the United States, Germany, France, the United Kingdom and Japan.

The industrial pattern in China is highly fragmented as the majority of office furniture manufacturers are small and medium-small companies. The largest 100 players in terms of turnover account for less than 40% of the total production.

The increasing pressure coming from higher operational costs is forcing some smaller players to close down. On the low-end of the market China is experiencing competition from other Asia countries and North American brands

Table of Contents

Abstract of Table of Contents

EXECUTIVE SUMMARY

INTRODUCTION

  • Research field and methodology
  • The sample

THE OFFICE FURNITURE SECTOR

  • Production, consumption, exports and imports over the period 2011-2016 Values in USD and RMB
  • Sector peculiarities
    • Total sales of office furniture for the top 10 manufacturers, 2016. Million USD and % market shares
  • Office furniture consumption forecast

THE OFFICE FURNITURE SUPPLY

  • Manufacturing presence
    • Anji Chair District

COMPETITION

  • Market shares
  • Sales by product
    • Office seating, Operative desks, Executive furntiure, Filing cabinets and storage, Wall-to-wall units and Partitions

THE DOMESTIC MARKET

  • Sales by region and market shares
  • Customer segmentation and distribution channels
  • Prices

INTERNATIONAL TRADE

  • China top office furniture exporter worldwide
    • China. Top ten markets for office furniture exports. Chinese export activity and penetration.
  • Exports
  • Imports

DEMAND DETERMINANTS

ANNEX 1. ADDITIONAL STATISTICS

ANNEX 2 TRADE FAIRS, AND ASSOCIATIONS

ANNEX 3. LIST OF MANUFACTURERS

Selected companies mentioned:

Aurora, Botai, C R Logic, Changjiang, Dious, Headway, Henglin Chair, Herman Miller, Hongye, Jongtay-Paiger, Kinwai, Kuo Ching, Lamex, Qianglong, Quama, Saosen, Sijin, Steelcase Asia Pacific, Sunon, UE Furniture, Victory Office Systems

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