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市場調查報告書

中國的TV消費產業分析

Research Report on China TV Shopping Industry, 2017-2021

出版商 China Research and Intelligence 商品編碼 368878
出版日期 內容資訊 英文 40 Pages
商品交期: 最快1-2個工作天內
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中國的TV消費產業分析 Research Report on China TV Shopping Industry, 2017-2021
出版日期: 2016年09月05日 內容資訊: 英文 40 Pages
簡介

本報告提供中國國內的TV消費產業相關分析,產業結構、發展環境和主要的問題點,消費者的特性、行動,受歡迎的商品類別,主要企業、頻道簡介產業策略,今後與市場機會風險,市場趨勢的成果值、預測值等的相關調查。

第1章 TV消費概要

  • TV消費相關概念
    • TV消費定義
    • TV消費發展歷史
    • 海外的TV消費產業的發展情形
  • TV消費特徵
    • TV消費優點
    • TV消費突出的特徵

第2章 中國的TV消費產業的發展情形分析

  • 中國的TV消費市場現狀
  • 中國的TV消費產業的問題點分析
  • 中國的TV消費產業的發展環境分析
  • 中國的TV消費加入產業的阻礙分析

第3章 中國的TV消費產業的消費者分析

  • 對消費者受歡迎的商品分類分析
  • 左右消費者的購買行動的要素分析
  • 廣告形態分析

第4章 中國國內的代表性TV消費、頻道分析 (過去3年份)

  • DongFang CJ TV Shopping
  • Hunan TV Happy Shopping Channel
  • Jixiang TV Shopping Channel
  • Zhejiang Haoyigou
  • Jialigou Shopping Channel
  • 其他消費、頻道

第5章 中國的TV消費的典型性的商品分類分析 (過去3年份)

  • 數位產品
    • Ozing
    • Aiptek
    • 其他品牌
  • 行動電話、平板電腦
    • Gionee
    • Eben
    • 其他品牌
  • 健康用品
    • Ruyan
    • Babaka
    • 其他
  • 手錶、珠寶
  • 其他商品類別

第6章 TV消費企業分析

  • Acorn International
    • 企業簡介
    • 經營謀略
  • Cntvs.cn
  • 其他的企業

第7章 中國的TV消費產業的營運情形分析

  • TV消費用解決方案分析
    • 概要
    • TV消費專用解決方案相關建議
  • TV消費付款模式
    • 概要
    • 付款模式
  • TV消費用客服中心
    • 概要
    • 推薦模式
  • TV消費節目的製作、播送
    • TV消費製作概要
    • TV消費製作時的注意事項
    • TV消費播送時間相關注意事項
    • TV消費播送手段的選擇相關注意事項

第8章 中國的TV消費產業的未來展望 (今後5年份)

  • 左右中國的TV消費產業的發展的要素分析
    • 主要的推動因素與市場機會
    • TV消費產業的風險與課題
  • 在TV消費產業的供給趨勢的預期
  • 在TV消費產業的需求趨勢的預測

圖表一覽

目錄
Product Code: 1609395

TV shopping is a marketing communication mode for the interaction of TV stations, businesses and consumers. Live shopping becomes the mainstream of TV shopping and the medium, retail industry as well as logistics tend to experience an integration in the future, leading to huge impact on other retail modes in China.

The market size of TV shopping increased from CNY 45.5 billion in 2011 to over CNY 100 billion in 2015 with about 150 operators in China. In recent years, some TV shopping enterprises started to expand and attract funds, showing a speeding restructuring and integration of this industry. For example, Happy Shopping attracted an investment of CNY 330 million from Hony Capital, Citic PE Fund and Sequoia Capital.

It became the only listed company of A-share in the TV shopping field in January 2015 with the issue price of CNY 9.06 per share and was CNY 13.05 in the opening quotation by daily limit increasing by 44.04% compared to the issue price. With the rapid development, high covering and competition costs in recent years, the TV shopping industry will be confronted with a reshuffle and growing comprehensive strength.

This report describes the development history and modes as well as experience of TV shopping at home and abroad. Meanwhile, it systematically analyzes successful enterprises, products, media, solutions, investment opportunities and development suggestions of the TV shopping market. It provides valuable reference to TV shopping operators and potential investors concerning the status, development trend and market opportunities in this industry.

Through this report, readers can acquire the following information:

  • Definition and Classification of TV Shopping
  • Research Methods of the Report
  • Supply and Demand Status of TV Shopping Industry in China
  • Analysis on Top 5 TV Shopping Enterprises in China
  • Development Opportunities and Driving Forces Faced by TV Shopping Industry in China
  • Risks and Challenges in Development of TV Shopping Industry in China
  • Analysis on Costs of TV Shopping Industry
  • Analysis on TV Shopping Prices in China
  • Prediction on Development of TV Shopping Industry in China

Table of Contents

1. Overview of TV Shopping

  • 1.1. Relevant Concepts of TV Shopping
    • 1.1.1. Definition of TV Shopping
    • 1.1.2. Development History of TV Shopping
    • 1.1.3. Development Status of Foreign TV Shopping Industry
  • 1.2. Characteristics of TV Shopping
    • 1.2.1. Advantages of TV Shopping
    • 1.2.2. Distinguishing Features of TV Shopping

2. Analysis on Development Status of China TV Shopping Industry

2.1. Market Status of China TV Shopping Industry

    • 2.1.1. Analysis on Market Size
    • 2.1.2. Analysis on Market Hot Spots
    • 2.1.3. TV Shopping as Hot Spots of Consumer Complaints
  • 2.2. Analysis on Problems in China TV Shopping Industry
    • 2.2.1. Credit Problems
    • 2.2.2. Development Pattern Problems
    • 2.2.3. Problems in Laws
  • 2.3. Analysis on Development Environment of China TV Shopping Industry
    • 2.3.1. Economic Environment
    • 2.3.2. Related Laws and Regulations
  • 2.4. Analysis on Barriers to Entry in China TV Shopping Industry

3. Analysis on Consumers of China TV Shopping Industry

  • 3.1. Analysis on Popular Product Categories with Consumers
  • 3.2. Analysis on Factors Influencing Consumer Purchase
  • 3.3. Analysis on Ad Forms

4. Analysis on Typical TV Shopping Channels in China, 2013-2016

  • 4.1. DongFang CJ TV Shopping
  • 4.2. Hunan TV Happy Shopping Channel
  • 4.3. Jixiang TV Shopping Channel
  • 4.4. Zhejiang Haoyigou
  • 4.5. Jialigou Shopping Channel
  • 4.6. Other Shopping Channels

5. Analysis on Typical Product Categories of TV Shopping in China, 2013-2016

  • 5.1. Digital Products
    • 5.1.1. Ozing
    • 5.1.2. Aiptek
    • 5.1.3. Other Digital Brands
  • 5.2. Mobile Phones and Tablets
    • 5.2.1. Gionee
    • 5.2.2. Eben
    • 5.2.3. Mobile Phone and Tablet Products of Other Brands
  • 5.3. Healthcare
    • 5.3.1. Ruyan
    • 5.3.2. Babaka
    • 5.3.3. Other Healthcare Products
  • 5.4. Watches and Jewelries
  • 5.5. Overview of Other Product Categories

6. Analysis on TV Shopping Enterprises

  • 6.1. Acorn International
    • 6.1.1. Enterprise Profile
    • 6.1.2. Operation Strategies
  • 6.2. Cntvs.cn
    • 6.2.1. Enterprise Profile
    • 6.2.2. Operation Strategies
  • 6.3. Analysis on Other Enterprises

7. Analysis on Operation of China TV Shopping Industry

  • 7.1. Analysis on Solution of TV Shopping
    • 7.1.1. Overview
    • 7.1.2. Specific Solution Recommendation of TV Shopping
  • 7.2. Payment Patterns of TV Shopping
    • 7.2.1. Overview
    • 7.2.2. Payment Patterns
  • 7.3. Call Center of TV Shopping
    • 7.3.1. Overview
    • 7.3.2. Pattern Recommendation
  • 7.4. Production and Delivery of TV Shopping Programs
    • 7.4.1. Overview of TV Shopping Production
    • 7.4.2. Precautions of TV Shopping Production
    • 7.4.3. Precautions of TV Shopping Delivery Time
    • 7.4.4. Delivery Media Selection of TV Shopping

8. Prospect of China TV Shopping Industry, 2017-2021

  • 8.1. Analysis on Factors Influencing Development of China TV Shopping Industry
    • 8.1.1. Major Driving Forces and Market Opportunities in TV Shopping Industry in China
    • 8.1.2. Risks and Challenges in TV Shopping Industry in China
  • 8.2. Prediction on Supply in TV Shopping Industry in China
  • 8.3. Forecast on Market Demand in China TV Shopping Industry

Selected Charts

  • Chart Development Events of China TV Shopping Industry
  • Chart Characteristics of TV Shopping
  • Chart Market Size of TV Shopping in China, 2011-2016
  • Chart Analysis on Hot Products of China TV Shopping Industry
  • Chart Related Laws and Regulations Concerning China TV Shopping Industry
  • Chart Analysis on Major TV Shopping Channels in China
  • Chart Structure of Call Centers of TV Shopping
  • Chart Payment Channels of TV Shopping
  • Chart Attention of Consumers to Various TV Shopping Products
  • Chart Forecast on Market Size of TV Shopping in China, 2017-2021
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