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市場調查報告書

中國的超級市場系自有品牌商品市場分析

Research Report on China Supermarket Private Brand Commodities, 2017-2021

出版商 China Research and Intelligence 商品編碼 368876
出版日期 內容資訊 英文 40 Pages
商品交期: 最快1-2個工作天內
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中國的超級市場系自有品牌商品市場分析 Research Report on China Supermarket Private Brand Commodities, 2017-2021
出版日期: 2016年09月05日 內容資訊: 英文 40 Pages
簡介

本報告提供中國國內的超級市場系自有品牌商品的市場相關分析,全球市場結構、趨勢,及中國國內的市場趨勢的變化及預測,全國系 (外資)、地區系的大超市的配合措施情形,今後的市場成長的機會及風險,商品價格、成本的轉變,今後的市場發展可能性等的調查評估。

第1章 中國的超級市場系自有品牌商品市場概要 (過去6年份)

  • 自有品牌的相關概念
    • 定義
    • 分類
    • 特徵
  • 全球超市系自有品牌商品市場發展情形:概要
    • 全世界的情形
    • 美國
    • EU各國
    • 東亞

第2章 中國的超市系自有品牌商品市場概要 (過去6年份)

  • 中國的超級市場產業概要
    • 市場發展歷史
    • 市場規模
    • 市場競爭狀態分析
  • 中國國內的超市系自有品牌市場概要
    • 市場發展歷史
    • 市場特徵分析
    • 發展趨勢分析

第3章 全國連鎖超市的自有品牌商品分析 (今後5年份)

  • Wal-Mart
    • 中國國內的產業概況
    • 全球市場的自有品牌商品分析
    • 中國的自有品牌商品分析
    • 中國國內的自有品牌商品供應商分析
    • 中國的自有品牌商品的開發策略分析
  • Carrefour
  • Metro
  • Lotus Market
  • Auchan
  • Rt-Mart
  • Wumart
  • CenturyMart

第4章 地區系超市的自有品牌商品分析 (過去6年份)

  • Shanghai JiaDeLi
    • 企業簡介
    • 自有品牌商品分析
    • 自有品牌商品供應商分析
    • 自有品牌商品的開發策略分析
  • Shanghai NGS
  • Beijing JingKeLong
  • SuGuo Supermarket
  • Henan ZuoYouJian
  • Wuhan Zhongbai

第5章 中國國內的超市系自有品牌市場發展分析 (今後5年份)

  • 投資機會分析
    • 超級市場的營運對企業來說的機會
    • 供應商的機會
  • 投資相關建議
    • 風險迴避
    • 開發的建議

圖表一覽

目錄
Product Code: 1609393

Report Summary

The business revenue after tax of entity supermarkets was CNY 2.9 trillion with an increase of 4.1% YOY in 2015, of which the hypermarkets, common supermarkets and convenience stores were respectively CNY 0.7 trillion with an increase of 5.2 % YOY, CNY 2.1 trillion with an increase of 3.5% YOY and CNY 0.06 trillion with an increase of 7.6% YOY. Meanwhile, it is expected to reach CNY 3.3 trillion with a compound growth rate of 2.4% by the end of 2020, of which the hypermarkets, common supermarkets and convenience stores are respectively CNY 0.8 trillion with an increase of 3.1 % , CNY 2.3 trillion with an increase of 2.0% and CNY 0.08 trillion with an increase of 5.4%.

The transaction amount of supermarket commodity e-commerce was CNY 212.5 billion with an increase of 41.0% YOY and a penetration rate of 6% in 2015. Meanwhile, it is expected to reach CNY 515.8 billion with a compound growth rate of 19.4% and a penetration rate of 13.6% in 2020. The business of foreign-owned TESCO was sold to China Resources in 2014.

Meanwhile, market shares of Carrefour (China) declined for five consecutive years and 18 stores were closed in 2015, which shows its possible retreat as well as dependency on global market for profits in China. Foreign-owned markets without breakthrough in local fields will be phased out in China, leading to higher shares of domestic enterprises.

This report analyzes the development status and characteristics of private brand commodities together with some suppliers of major supermarkets in China. It provides valuable reference to operators and suppliers concerning the market status, development trend and investment opportunities of supermarket private brand commodities in China.

Through this report, readers can acquire the following information:

  • Development Environment of Supermarket Private Brand Commodities in China
  • Definition and Classification of Supermarket Private Brand Commodities
  • Research Methods of the Report
  • Analysis on Supply and Demand of Supermarket Private Brand Commodities in China
  • Analysis on Competition Status of Supermarket Private Brand Commodities in China
  • Development Opportunities and Driving Forces Faced by Supermarket Private Brand Commodities in China
  • Risks and Challenges in Development of Supermarket Private Brand Commodities in China
  • Analysis on Costs and Price Trend of Supermarket Private Brand Commodities in China
  • Forecast on Development of Supermarket Private Brand Commodities in China

Table of Contents

1. Market Overview of Supermarket Private Brand Commodities in China, 2011-2016

  • 1.1. Relevant Concepts of Private Brands
    • 1.1.1. Definition
    • 1.1.2. Classification
    • 1.1.3. Characteristics
  • 1.2. Overview of Development Status of International Supermarket Private Brand Commodities
    • 1.2.1. Global Overview
    • 1.2.2. The U.S.A.
    • 1.2.3. European Union
    • 1.2.4. East Asia

2. Overview of Supermarket Private Brand Commodities in China, 2011-2016

  • 2.1. Overview of Supermarket Industry in China
    • 2.1.1. Development History of Market
    • 2.1.2. Market Scale
    • 2.1.3. Analysis on Market Competition Situation
  • 2.2. Market Overview of Supermarket Private Brands in China
    • 2.2.1. Development History of Market
    • 2.2.2. Analysis on Market Features
    • 2.2.3. Analysis on Development Trend

3. Analysis on Private Brand Commodities of National Chain Supermarkets, 2017-2021

  • 3.1. Wal-Mart
    • 3.1.1. Overview of Wal-Mart in China
    • 3.1.2. Analysis on Private Brand Commodities of Wal-Mart in Global Market
    • 3.1.3. Analysis on Private Brand Commodities of Wal-Mart in China
    • 3.1.4. Analysis on Suppliers of Private Brand Commodities of Wal-Mart in China
    • 3.1.5. Analysis on Development Strategies of Private Brand Commodities of Wal-Mart in China
  • 3.2. Carrefour
    • 3.2.1. Overview of Carrefour in China
    • 3.2.2. Analysis on Private Brand Commodities of Carrefour in Global Market
    • 3.2.3. Analysis on Private Brand Commodities of Carrefour in China
    • 3.2.4. Analysis on Suppliers of Private Brand Commodities of Carrefour in China
    • 3.2.5. Analysis on Development Strategies of Private Brand Commodities of Carrefour in China
  • 3.3. Metro
  • 3.4. Lotus Market
    • 3.4.1. Enterprise Profile
    • 3.4.2. Analysis on Private Brand Commodities of Lotus Market
    • 3.4.3. Analysis on Suppliers of Private Brand Commodities of Lotus Market
    • 3.4.4. Analysis on Development Strategies of Private Brand Commodities of Lotus Market
  • 3.5. Auchan
  • 3.6. Rt-Mart
  • 3.7. Wumart
  • 3.8. CenturyMart

4. Analysis on Private Brand Commodities of Regional Supermarkets in China, 2011-2016

  • 4.1. Shanghai JiaDeLi
    • 4.1.1. Enterprise Profile
    • 4.1.2. Analysis on Private Brand Commodities of JiaDeLi
    • 4.1.3. Analysis on Suppliers of Private Brand Commodities of JiaDeLi
    • 4.1.4. Analysis on Development Strategies of Private Brand Commodities of JiaDeLi
  • 4.2. Shanghai NGS
  • 4.3. Beijing JingKeLong
  • 4.4. SuGuo Supermarket
  • 4.5. Henan ZuoYouJian
  • 4.6. Wuhan Zhongbai

5. Analysis on Development of Supermarket Private Brands in China, 2017-2021

  • 5.1. Analysis on Investment Opportunities
    • 5.1.1. Opportunities of Supermarket Operators
    • 5.1.2. Opportunities of Suppliers
  • 5.2. Investment Suggestions
    • 5.3.1. Risk Aversion
    • 5.3.2. Development Proposals

Selected Charts

  • Chart Total Social Retail Value in China, 2012-2016
  • Chart Operation Status of Major Global Supermarket Private Brand Commodities, 2015
  • Chart Proportion Trend of Sales Value of Supermarket Private Brand Commodities in Total Supermarket Retail Value in China
  • Chart Sales Revenue of Wal-Mart in China, 2012-2016
  • Chart Major Supermarket Private Brand Commodities of Wal-Mart in China, 2012-2016
  • Chart Partial Supplier Status of Private Brand Commodities of Wal-Mart in China
  • Chart Sales Revenue of Carrefour in China, 2012-2016
  • Chart Major Supermarket Private Brand Commodities of Carrefour in China, 2012-2016
  • Chart Major Supermarket Private Brand Commodities of Shanghai JiaDeLi, 2012-2016
  • Chart Partial Supplier Status of Private Brand Commodities of Shanghai JiaDeLi
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