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市場調查報告書

中國的居家護理用品產業分析

Research Report on Home Care Product Industry in China, 2016-2020

出版商 China Research and Intelligence 商品編碼 367284
出版日期 內容資訊 英文 30 Pages
商品交期: 最快1-2個工作天內
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中國的居家護理用品產業分析 Research Report on Home Care Product Industry in China, 2016-2020
出版日期: 2016年08月16日 內容資訊: 英文 30 Pages
簡介

本報告提供中國國內的居家護理用品產業相關分析,圍繞該產業的政治、經濟環境,及近幾年的需求與供給趨勢,競爭環境、進入障礙,5大企業簡介、業績,今後的市場趨勢、產業結構預測等調查評估。

第1章 居家護理用品產業的相關概念

  • 護膚用品的定義與分類
  • 本報告的分析方法
    • 指標、前提條件
    • 資訊來源

第2章 中國的居家護理用品產業分析 (過去5年份)

  • 居家護理用品產業的發展環境
    • 經濟環境
    • 政策環境
    • 政治環境
  • 居家護理用品產業的供給分析 (過去5年份)
  • 居家護理用品的需求分析
    • 主要的消費群組
    • 居家護理用品的市場規模

第3章 中國的居家護理用品製造業的競爭狀態 (過去3年份)

  • 居家護理用品製造業的進入障礙
    • 政策的障礙
    • 銷售管道的進入障礙
    • 在品牌方面的障礙
    • 技術性障礙
  • 居家護理用品製造業的競爭結構
    • 原料供應商談判力
    • 需求者談判力
    • 產業內競爭
    • 潛在的參與企業
    • 替代的產品

第4章 中國的居家護理用品廠商5大公司分析 (過去3年份)

  • Guangzhou Liby Enterprise Group Co., Ltd.
    • 企業簡介
    • 銷售額、市場佔有率
  • Nice Group Co., Ltd.
  • Unilever (China) Co., Ltd.
  • Procter & Gamble (China) Co., Ltd.
  • Guangzhou Blue Moon Industrial Co., Ltd.

第5章 中國的居家護理用品產業的原料成本、銷售價格分析 (過去3年份)

  • 生產成本分析 (過去3年份)
  • 銷售價格分析 (過去3年份)

第6章 中國的居家護理用品產業的發展預測 (今後5年份)

  • 今後的產業趨勢的影響要素
    • 主要的促進成長因素與市場機會
    • 主要的風險與課題
  • 供給趨勢預測
    • 居家護理用品的產量的預測 (今後5年份)
    • 產品結構的預測
  • 市場需求預測 (今後5年份)

圖表一覽

目錄
Product Code: 1608383

Home care products include those for cleaning and conserving clothes, furniture, floor, kitchen, bathroom as well as those for improving household environment like the air fresher.

Home care products can be classified into cleaners of hard surface and carpets by the texture, special purpose detergent in glassware, plastic and decoration by material, cleaners for tableware, ovens, disinfection of fruits and vegetables, refrigerators and ceramic tiles by object, as well as that for bath bowl, urinal and air fresher.

The demand for home care products grows with the development of economy and livelihood. According to CRI, the sales revenue of home care products increased from over CNY 90 billion in 2011 to over CNY 120 billion in 2015 with the CAGR of about 7.7%.

According to CRI, there are more than 1,000 home care product manufacturers with a rising market concentration rate. Enterprises occupy about half of the shares of the home care product market such as Liby, Nice, Unilever (China), Procter & Gamble (China) and Blue Moon. Most of other market shares are occupied by small and medium-sized enterprises with an intense competition.

CRI research shows that major consumers of home care products are females in China mainly due to their responsibilities for household chores and purchasing initiatives. In terms of professions, major demand of students includes laundry products together with dish and fruit washing ones while that of working and stay-at-home women includes kitchen and bathroom ones in addition. In terms of age, major consumers are young and middle-aged women while the demand of the elderly is less. Consumers can also be divided by nature into individual ones purchasing at stores, supermarkets and shopping websites together with enterprises purchasing through distributors or manufacturers.

The variety of home care products increases with the development of economy. Laundry products and kitchen cleaners are daily necessities so consumers prefer effective, healthy and environment friendly ones to cheap ones. Chinese consumers prefer other home care products with strong effects without harm and pungent odor as well. CRI estimates that the CAGR of the market size of the home care product manufacturing industry will remain above 6% in China from 2016 to 2020.

Through this report, the readers can acquire the following information:

  • Definition and Classification of Home Care Products
  • Research Methods of the Report
  • Production and Demand Status of Home Care Product Industry in China
  • Analysis on Top 5 Home Care Product Manufacturers in China
  • Development Opportunities and Driving Forces Faced by Home Care Product Manufacturing Industry in China
  • Risks and Challenges in Development of Home Care Product Manufacturing Industry in China
  • Analysis on Prices of Major Raw Materials of Home Care Products
  • Analysis on Prices of Home Care Products in China
  • Prediction on Development of Home Care Product Manufacturing Industry in China

Table of Contents

1. Relevant Concepts of Home Care Product Industry

  • 1.1. Definition and Classification of Home Care Products
    • 1.1.1. Definition of Home Care Products
    • 1.1.2. Classification of Home Care Products
  • 1.2. Research Methods of the Report
    • 1.2.1. Parameters and Assumptions
    • 1.2.2. Data Sources

2. Analysis on Home Care Product Industry in China, 2011-2015

  • 2.1. Development Environment of Home Care Product Industry in China
    • 2.1.1. Economic Environment Faced by Home Care Product Industry
    • 2.1.2. Policy Environment Faced by Home Care Product Industry
    • 2.1.3. Social Environment Faced by Home Care Product Industry
  • 2.2. Analysis on Supply of Home Care Product Industry
  • 2.3. Analysis on Demand for Home Care Products in China
    • 2.3.1. Major Consumer Group of Home Care Products
    • 2.3.2. Market Size of Home Care Products in China

3. Competition Status of Home Care Product Manufacturing Industry in China, 2013-2015

  • 3.1. Barriers to Entry in Home Care Industry in China
    • 3.1.1. Policy Barriers
    • 3.1.2. Barriers of Sales Channels
    • 3.1.3. Brand Barriers
    • 3.1.4. Technical Barriers
  • 3.2. Competition Structure of Home Care Product Manufacturing Industry in China
    • 3.2.1. Bargaining Ability of Raw Material Suppliers of Home Care Products
    • 3.2.2. Bargaining Ability of Consumers of Home Care Products
    • 3.2.3. Internal Competition of Home Care Product Industry
    • 3.2.4. Potential Entrants of Home Care Product Industry
    • 3.2.5. Substitutes of Home Care Products

4. Analysis on Top 5 Home Care Product Manufacturers in China, 2013-2015

  • 4.1. Guangzhou Liby Enterprise Group Co., Ltd.
    • 4.1.1. Enterprise Profile of Liby Enterprise Group
    • 4.1.2. Sales Revenue and Market Share of Liby Enterprise Group
  • 4.2. Nice Group Co., Ltd.
    • 4.2.1. Enterprise Profile of Nice Group
    • 4.2.2. Sales Revenue and Market Share of Nice Group
  • 4.3. Unilever (China) Co., Ltd.
    • 4.3.1. Enterprise Profile of Unilever (China)
    • 4.3.2. Sales Revenue and Market Share of Home Care Products of Unilever
  • 4.4. Procter & Gamble (China) Co., Ltd.
    • 4.4.1. Enterprise Profile of Procter & Gamble (China) Co., Ltd.
    • 4.4.2. Sales Revenue and Market Share of Procter & Gamble (China) Co., Ltd.
  • 4.5. Guangzhou Blue Moon Industrial Co., Ltd.
    • 4.5.1. Enterprise Profile of Guangzhou Blue Moon Industrial Co., Ltd.
    • 4.5.2. Sales Revenue and Market Share of Guangzhou Blue Moon Industrial Co., Ltd.

5. Analysis on Raw Material Costs and Sales Prices in Home Care Product Industry in China, 2013-2015

  • 5.1. Analysis on Production Costs of Home Care Products in China, 2013-2015
  • 5.2. Analysis on Sales Prices of Home Care Products in China, 2013-2015

6. Prediction on Development of Home Care Product Industry in China, 2016-2020

  • 6.1. Factors Influencing the Development of Home Care Product Industry in China
    • 6.1.1. Major Driving Forces and Market Opportunities in Home Care Product Industry in China
    • 6.1.2. Risks and Challenges Faced by Home Care Product Industry in China
  • 6.2. Forecast on Supply of Home Care Product Industry in China, 2016-2020
    • 6.2.1. Prediction on Enterprises of Home Care Product Industry in China, 2016-2020
    • 6.2.2. Prediction on Structure of Home Care Products in China
  • 6.3. Forecast on Market Demand for Home Care Products in China, 2016-2020

Selected Charts

  • Chart China's GDP and Its Growth Rate, 2011-2015
  • Chart Retail Sales Value and Growth Rate YOY of Daily Necessities in China, 2011-2015
  • Chart Related Policies Concerning Home Care Product Industry Published by Chinese Government, 2004-2015
  • Chart Number of Home Care Product Manufacturers in China, 2012-2015
  • Chart Market Size of Home Care Products in China, 2011-2015
  • Chart Major Home Care Product Manufacturers and Their Market Shares in China, 2013-2015
  • Chart Sales Revenue of Home Care Products of Liby Enterprise Group, 2013-2015
  • Chart Market Share of Home Care Products of Liby in China, 2013-2015
  • Chart Sales Revenue of Home Care Products of Nice Group, 2013-2015
  • Chart Market Share of Home Care Products of Nice Group in China, 2013-2015
  • Chart Sales Revenue of Home Care Products of Unilever in China, 2013-2015
  • Chart Market Share of Home Care Products of Unilever in China, 2013-2015
  • Chart Market Share of Home Care Products of Procter & Gamble in China, 2013-2015
  • Chart Sales Revenue of Home Care Products of Guangzhou Blue Moon Industrial Co., Ltd., 2013-2015
  • Chart Market Share of Home Care Products of Blue Moon in China, 2013-2015
  • Chart Price Trend of Epoxypropane in China, 2013-2015
  • Chart Prediction on Number of Home Care Product Manufacturers in China, 2016-2020
  • Chart Forecast on Market Scale of Home Care Products in China, 2016-2020
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